OVERVIEWACC Ltd was previously known in the name of the Associated Cement Companies Limited. Currently, it ranks as the biggest cement producer in the country.

The headquarters of the company are located in Mumbai. Ten cement manufacturers owned by the Khataus, Tatas, F E Dinshaw, and Killick Nixon amalgamated in 1936 to create this company.

The first chairman of the company was Sir Nowroji B Saklatvala.

The subsidiaries or group companies of ACC Ltd are listed below:

ACC Mineral Resources LimitedACC Concrete LimitedLucky MinmatBulk Cement Corporation (India) LimitedEncore Cement & Additives Private LimitedNational Limestone Company Private Limited

Type:Public company Traded as BSE: 500410 NSE: ACCIndustry Cement Founded :1936Headquarters :Mumbai, India Number of locations: 20 Key people : N.S. Sekhsaria, Chairman Revenue :113.927 billion (US$1.8 billion)Net income:10.9576 billion (US$170 million) Total assets :120.9359 billion (US$1.9 billion)Total equity: 78.2484 billion (US$1.2 billion) Number of employees:10,000

ACC Limited (Formerly The Associated Cement Companies Limited) one of the largest producers of cement in India. It's registered office is called Cement House. It is located on Maharishi Karve Road, Mumbai.The stock price of company contributes in calculating BSE Sensex.

The management control of company was taken over by Swiss cement major Holcim in 2004. On 1 September 2006 the name of The Associated Cement Companies Limited was changed to ACC Limited. The company is only cement company to get Superbrand status in India.

HistoryIn 1936 ten cement companies belonging to Tatas, Khataus, Killick Nixon and F E Dinshaw groups merged to form a single entity, The Associated Cement Companies. Sir Nowroji B Saklatvala was the first chairman of ACC. The first board of directors had some prominent industrialists – J R D Tata, Ambalal Sarabhai, Walchand Hirachand, Dharamsey Khatau, Sir Akbar Hydari, Nawab Salar Jung Bahadur and Sir Homy Mody.

Awards Won By ACC Limited Outstanding Corporate Vision, Triple Impact - Business Performance Social & Environmental Action and Globalisation from FICCI (Federation of Indian Chambers of Commerce and Industry) for 2009-10.

National Award for Excellence in Water Management by CII (Confederation of Indian Industry)

Indira Priyadarshini Vrikshamitra Award – Conferred by The Ministry of Environment and Forests for "outstanding performance" in the domain of afforestation.

Asia Pacific Entrepreneurship Award in two classes, Community Engagement and Green Leadership – Conferred by Enterprise Asia.

Drona Trophy – By Indian Bureau of Mines for outstanding endeavors in maintaining mineral and ecological preservation in the big and machinated mining industry.

Subh Karan Sarawagi Environment Award – Conferred by The Federation of Indian Mineral Industries for steps taken to secure the environment.

Financial Performance of ACC Limited According to unaudited results of Quarter 3, ACC Ltd has registered a net profit of Rs.1675.766 million for the quarter ended September 30, 2011. This is substantially higher than that of the same quarter last year when the company made a net profit of Rs. 1000.446 million. Total income of the firm has gone up to Rs. 23060.626 million for the quarter ended September 30, 2011 and this has shown a significant rise from Rs.17180.862 million which was posted during the same quarter one year back.

Products and services offered by ACC Limited

Cement

Blended Cements

Bulk Cement

Ready Mix Concrete

SWOT of ACC CementSTRENGTHS

It is having a good image and brand loyalty among consumers.Service is goodThey have same price prevailing for wholesale at dealers/stockiest retailers end.

WEAKNESSThe competitors are doing much promotional activity rather than ACC Limited that’s why it facing more problems in selling of product in the market.Lack of awareness program for consumers.

OPPORTUNITYRapid growth is taking place in Bihar and Madhya Pradesh.People are opting for more stable structures and intensive use of cement is taking place, even government is spending heavily on infrastructure projects. Thus, this is the right time to fully tap these markets.As Indian core industry is also growing at rate of nearly 10% per annum,it is having a good future.Foreign direct investment in infrastructure sector going to increase in coming years, which will increase the demand of cement.Roads are undergoing through the transformation process through which the traditional method of road building will be replaced by modern concrete roads.

THREATSLarge number of players in cement industry makes it more competitive for ACC to carefully price its product and at the same time satisfy its dealers and customers.Players such as Jaypee Cement, Prism Cement, and Birla Samrat are eating up considerable market share.Due to India exponential growth many new international cement companies are expected in coming years which will bring a tide of change and can start price war.The emergence of small players in this market may increase the competition and start the malpractices, and heavy discounts to retailers. They can also influence many retailers by giving better profit margin, and other Benefits.