ACC VIDEO VAULTDIGITAL & BROADCAST MARKETING OPPORTUNITY

Integrating powerful media with innovative marketing.

The ACC Video Vault is a new, unique and FREE online archive of 30 years of ACC Basketball and Football video built specifically for fans and accessed from theACC.com, the official site of the Atlantic Coast Conference. Fans can enter the Video Vault and easily search for past teams, players, or games; or can scan highlights of touchdowns, big hits, great plays, OR, dunks, blocks, great finishes and more. They can also quickly share their favorite moments via Facebook, Twitter or simple email links. This is an experience that creates immersion, “lean forward” interaction, and active user engagement…and more importantly, does not exist anywhere else on the web!

30 Years of Archive ACC Basketball and Football

Video

http://vault.theacc.com/

VIDEO VAULTOverview

December 2010: ACC Vault is introduced Launch Date: December 15, 2010

Over 100 archived ACC Basketball games More games added each week during season and

promoted in-game Champion “Home Team Traditions” feature

Stat Highlights thru 3/31/2011 192,500 Total Visits 128,000 Unique Visitors 443,500 Total Video / Page Views 4:45 Avg. Time on Site Avg. Ad Click thru rate = 1.08% !!

ACC FOOTBALL games coming to the ACC Vault September 2011!!

VIDEO VAULTOverview

Selection of Unique Press Coverage of the ACC Vault (12/14/10 to 3/30/11):

• NBC Sports - Beyond the Arc, 12/15/10 “Forget work. Spend Some Time with the ACC Vault”• Yahoo! Sports - The Dagger, 12/15/10 “The ACC Vault Offers Salvation from a Week of Mediocre Games”• Sports Business Journal, 01/03/11 “Conferences see Gold in Video Vaults”• Wired, 12/15/10 “Online College Hoops Video Archive Goes Local”• Sports Video Group, 12/20/10 “Thought Equity Motion, Raycom Sports Open ACC Vault”• Sports Business Daily, 12/15/10 “Thought Equity Motion Helps Open ACC Vault Archival Website”• VideoNuze, (blog), 12/15/10 “New “ACC Vault” Launches with Classic Men’s Basketball Games”• The Denver Post, 12/15/10 “Denver Company’s Video Indexing a Highlight Vault for College Hoops Fans”• Streaming Media, 02/10 “The State of Metadata in 2011”• Rush the Court (blog), 12/15/10 “Introducing the ACC Vault, Another Great Way to Idle Away Hours of Your Time”• GoDuke.com, 02/09/11 “Duke vs. UNC in the ACC Vault”• Instead of Texting, Blogging About Sports to cut our Wireless Bills (blog), 03/02/11 “The Wonders of the ACC Vault”• VideoNuze (blog), 12/23/10 “Online/Mobile Video’s Top 10 of 2010”• Cynopsis Media (newsletter), 12/15/10 “Multiplatform Content News”• Carolina Tar Heels (blog), 02/08/11 “Watch Past UNC-Duke Games in the ACC Vault”• BC Interruption (SB Nation blog), 12/15/10 “Waste Hours of Productivity With The ACC Vault”• College Sports Nation (blog), 12/15/10 “Denver Company’s Video Indexing a Highlight Vault for College Hoop Fans”• Streaking the Lawn (SB Nation blog), 12/18/10 “Got Time? Get Games! The ACC Vault”• NetWatch.TV (blog), 12/15/10 “New ‘ACC Vault’ Launches With Classic Men’s Basketball Games”• Backing the Pack (SB Nation blog), 12/14/10 “Bowl Ticket Sales Update, Plus Other Items”• Duke Basketball Report (blog), 12/14/10 “ACC Roundup”• SCACCHOOPS.com, 12/14/10 “ACC Vault: Watch the ACC’s Greatest Games Online”• Tar Heel Times (blog), 12/17/10 “Video-Powered ACC Vault Launched on League’s Web Site”• Fang’s Bites (blog), 12/15/11 “The ACC and Raycom Sports Team Up to Launch ACC Vault of Classic Basketball Games”

VIDEO VAULTOverview

Features & Benefits

• Fun & Relevant Content: context around teams, players, key moments, editorial categories, and social linking. ACC Football and Basketball fans (past and present) are an extremely passionate group that welcome & value the Video Vault experience!

• Continuous Play & Full Games: When you search for a specific play, it will load and when done, the remainder of the game will continue playing until you want to move on. Watching a single play quickly & addictively morphs into watching several minutes of the game itself. Full games are also available for those that want to relive the entire experience.

• Viral Sharing & Social Networking: Viewers can share clips, bloggers can link to them, and marketers can advertise against them more easily.

• Multiple Advertising Opportunities - Opportunity to align with cutting edge video experience leveraging great ACC archival video, rich contextual stats and features, fan passion, and social commenting & posting features.

VIDEO VAULTFeatures & Benefits

300x250 companion banner

Pre-roll video ad

SponsorLogo

Branding inSocial Elements

VIDEO VAULTAdvertising Opportunities

VIDEO VAULTPromo and Polling Module

The ACC has dedicated a page on Facebook just for the ACC Vault. Fans and Friends can Like as well as share clips and links to the Vault. Sponsor branding continues in every Vault related Social page and posting.

VIDEO VAULTViral & Social Distribution

Broadcast Football 2011

ACC Football Kick-Off Show (syndication): One (1) customized feature/promotion w/sponsor

mention and logo One (1) customized :30 promotional spot w/sponsor

mention and logo

ACC Football Studio Show Weekly (syndication): One (1) customized feature/promotion w/sponsor

mention and logo to air in all episodes/segments. One (1) customized :30 promotional spot w/sponsor

mention and logo

2010 ACC Football – Live Game Broadcasts (syndication): One (1) customized live read feature/promotion

w/sponsor mention and logo One (1) customized :30 promotional spot w/sponsor

mention and logo

Broadcast Basketball 2012

ACC Basketball Tip-Off Show: (syndication) One (1) customized live read feature/promotion

w/sponsor mention and logo One (1) customized :30 promotional spot w/sponsor

mention and logo

ACC Basketball Traditions: 3 shows One (1) customized live read feature/promotion

w/sponsor mention and logo One (1) customized :30 promotional spot w/sponsor

mention and logo

ACC Basketball Live Broadcasts: One (1) customized live read feature/promotion

w/sponsor mention and logo One (1) customized :30 promotional spot w/sponsor

mention and logo

ACC Basketball Tournament Championship Show: One (1) customized feature/promotion w/sponsor mention

and logo One (1) customized :30 promotional spot w/sponsor

mention and logo

VIDEO VAULTSponsorship Summary

Merchandising and Marketing Rights to use ACC Seal, ACC Bar Logo and/or ACC Football

Championship logo and tickets for use in a one-time ACC Properties approved consumer promotion or packaging.

ACC approved On-site Activation Opportunity for sampling, giveaways or booth/signage exposure at the ACC Football Championship FanFest.

A full page client specific ad in the Football Championship program

Tickets and Hospitality to all ACC Football Championship Game & Functions.

Tickets & Hospitality: Eight (8) Football Championship game tickets, with hospitality.

Four (4) tickets to the ACC Football Legends event.

Four (4) tickets to the ACC Football kick-off/awards luncheon.

Two (2) Men’s and Women’s Basketball Tournament ticket books, with hospitality.

Four (4) tickets to the ACC Basketball Legends event.

Digital Home page feature space w/sponsor logos on

TheACC.com

Home page Windowshade Take-over ad on TheACC.com

Presenting sponsor logo on home page of ACC Video Vault - rotating

300x250 and/or 728x90 banner ad on ACC Video Vault page - rotating

75% of all Pre-roll / Post-roll ACC Video Vault inventory

ROS banner ads on RaycomSports.com and TheACC.com

ACC Vault Facebook page and Twitter posts with sponsor logos / text

Email blasts – promotional banner w/sponsor logos

ACC Vault promotional banner ads w/sponsor logos on TheACC.com and Raycom Media TV station websites

ROS :15 Pre-roll video ads on thACC.com

Survey / Sweepstakes / Contest promotion administration

VIDEO VAULTSponsorship Summary