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PRESENTATIONON

ACC CEMENT

PRESENTED BY:

HARPREET KAUR (2147)

RAJESH YADUVANSHI (2146)

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INTRODUCTION Indias foremost cement manufacturer with a countrywide

network of factories and marketing offices.

It has been a pioneer and trend-setter in cement and concretetechnology.

It is among the first companies in India to include commitmentto environment protection as a corporate objective.

ACC Limited is the largest producer of cement in India basedin Mumbai. It's registered office is called Cement House. It is

located on Maharishi Karve Road, Mumbai. On 1 September2006 the name of The Associated Cement Companies Limitedwas changed to ACC Limited. The company is only cementcompany to get Super brand status in India.

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HISTORY In 1936 ten cement companies belonging to Tatas,

Khataus, Killick Nixon and F. E. Dinshaw groupsmerged to form a single entity, The Associated CementCompanies.

Sir Nowroji B Saklatvala was the first chairman of ACC.

The first board of directors had some prominent

industrialists - J R D Tata, Ambalal Sarabhai,Walchand Hirachand, Dharamsey Khatau, Sir AkbarHydari, Nawab Salar Jung Bahadur and Sir HomyMody.

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Board of Directors

Mr N. S. SekhsariaChairman

Mr Paul HugentoblerDeputy Chairman

Mr Kuldip K KauraChief Executive Officer & Managing Director

Mr S M PaliaMr Naresh ChandraMr Markus AkermannMr M L Narula

Mr D K MehrotraMr R A ShahMr Shailesh HaribhaktiMr Aidan Lynam

Mr Sushil Kumar Roongta

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ACHEIVEMENTSEstablished in year 1936 as a result of a merger of 10 existing companies.1947 - Indias first indigenous cement plant, designed and built by ACC

at Chaibasa1956 - Pioneered bulk cement distribution at Okhla, Delhi.

1961 - First production of slag cement in India at above plant (Okhla), Delhi.

1965 - Commenced a Central Research Station at Thane.

1979 - Award of management contract for Yanbu (Saudi Arabia).

1993 - Pioneered Commercial Ready Mix Concrete in Mumbai, India.

2004 - ACC named Indias only Super Brand in cement sector.

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AWARDS Indira Gandhi Memorial National Award

SWORD of Honour

FICCI Award

Good Corporate Citizen Award

ACC tops cement industry in Karmayog CSR rating

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Types of cement produced In India Ordinary Portland cement (OPC)

Portland Pozzolana Cement (PPC)

White Cement Portland Slag Cement (PSC)

Specialized Cement

Rapid Hardening Portland cement

Water Proof Cement

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PRODUCTION PROCESS Raw Material Preparation

Raw Grinding

Pyro processing Finish Grinding and Distribution

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DISTRIBUTION CHANNELS

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OVERSEAS SUPPLIERSACC has also extended its services overseas to theMiddle East, Africa, and South America, it hasprovided technical and managerial consultancy to avariety of consumers, and also helps in the operationand maintenance of cement plants abroad.

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VISION

To be one of the most respected companies in the

India; recognized for challenging conventions &delivering on our promises.

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CORPORATE SOCIAL

RESPONSIBILITY Education & Training ACC supports 66 Govt. schools

in backward districts. Operates 16 schools wherein 10,000students receive education. ACC runs 2 technical institutes

at Kymore (MP) and Jamul (Chhattisgarh). Health: ACC has come out to provide support to state and

national health initiatives such as the eradication of malaria,dengue fever.

Disaster relief: ACC and its employees make timely contribution

to help in any national disaster. This is done both at thecorporate level, by local units and employees. Apart from theKargil cause, collective contributions by way of cash, food andclothing has been sent to help victims of calamities .

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SWOTANALYSIS OF ACC CEMENT

STRATEGYIS A PATTERN IN A SERIES OF DECISIONS OR ACTIONS. - HENRY MINTZBERG(1994)

SWOT Analysis explores the relationship between the environmentalinfluences and thestrategic capabilities of an organization compared to its competitors. The importance ofSWOT is revealed by the value of the strategies it generates. A SWOT item that generates nostrategies is not important.

STRENGTHS.

It is having a good image and brand loyalty among consumers. Service is good Perceived to be of very superior quality cement when compared to others Selling form the very first day the shop came in to being & sells easily

They have same price prevailing for wholesale at dealers/stockiest retailers end.

WEAKNESS.

The competitors are doing much promotional activity rather than ACC Limited thats why itfacing more problems in selling of product in the market.

Lack of awareness program for consumers.

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OPPORTUNITY.

Rapid growth is taking place in Bihar and Madhya Pradesh. People are opting for more stable structures and intensive use of cement is taking place,

even government is spending heavily on infrastructure projects. Thus, this is the righttime to fully tap these markets. As Indian core industry is also growing , it is having a good future. Foreign direct investment in infrastructure sector going to increase in coming years,

which will increase the demand of cement. Roads are undergoing through the transformation process through which the traditional

method of road building will be replaced by modern concrete roads.

THREATS: Large number of players in cement industry makes it more competitive for ACC to

carefully price its product and at the same time satisfy its dealers and customers. Players such as Jaypee Cement, Prism Cement, and Birla Samrat are eating up

considerable market share. Due to Indias exponential growth many new international cement companies are

expected in coming years which will bring a tide of change and can start price war. The emergence of small players in this market may increase the competition and start the

malpractices, and heavy discounts to retailers. They can also influence many retailers bygiving better profit margin, and otherBenefits.

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ACC Dealers in Ludhiana

PYARE LAL BOOTA CHAND

GREWAL TRADING CO.

WAHEGURU ENTERPRISES

SHINE CEMENT STORE

DHINGRA ENTERPRISES

SHIBA TRADERS

H.S SACDEVA & SONS

9814722051

9417045219

9814035707 9888830352

9417261075

9815612467

9316650191

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SALES VOLUME

18.9

20

21

21.521.3

17.5

18

18.5

19

19.5

20

20.521

21.5

22

2006 2007 2008 2009 2010

Millions Tonnes

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MAJOR COMPETITORS

Ultratech

Gujrat Ambuja

Jaypee

India Cement

J.K Group

Birla Corporation

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Market Share Of Different Companies in 2011

Names Percentage

Ultratech

ACC

Ambuja

JayPee

India cement

18.3

10.3

9.6

6.7

5.1

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