acase brand profile 2012 new
DESCRIPTION
Acase Brand profile 2012 newTRANSCRIPT
Category
Word of mouth (marketing)
- Social Network
- Giveaway activities
- Cross Promotion
- Promotional Sales
- Printing advertisement
- Exhibition
It’s how A+ is done.
Story
Due to constant improvement of mobile technology, our life is involved more with all kinds of handheld device. In order to provide better solutions for mobile protection, Acase was founded by Kyle in 2009. As a faithful Apple product lover, he treasured his iphone and iPad, and he would never want to break them in any sense. However, he couldn’t find a satisfied accessory for himself at that time, so he determines to make the top quality accessories for, not just himself, but also those who pursues protection, convenience and style as he does. All the way through, Acase always insist on our initial principles: to provide satisfying products and satisfying service for our customers, and we believe that our faith will bring us into a greater success. Our logo Acase has a plus mark next to letter A, which conveys the most important principles of Acase: always provide A+ quality, A+ design, and A+ service for our consumers.
It’s how A+ is done.
It’s how A+ is done.
A+ design: We have product designers in our team, so that we can make sure that we improve the design, quality and function of products continuously. A+ quality: We believe that quality is the most important key to survive in this competitive market. Only when we insist high standard, we can success and keep moving on. So quality, not the cost, is the most important consider when we produce our product. Though we do not have ravishing package, but Acase products are, as we promise you, of the best quality. A+ Service: The customer comes first. We care and listen every of your opinion. From those opinions we improve and move forward. Customers are always the motivation to keep us on.
Brand Attitude
A+ Quality
A+ Design
A+ Service
It’s how A+ is done.
Brand Identity
“+” & 28°
Our goal is to keep up with
new technology and become a
top well-known phone
accessory firm. Therefore, a
28 degree steady slope
reminds all of our employees to
always move upward and
forward to achieve our dreams.
It’s how A+ is done.
Brand Identity
Bright Orange
We use bright orange color to
show that while having a
professional knowledge about
technology and accessories,
Acase R&D team is composed
by a group of energetic young
individuals who seek to design
lively, brilliant and stylish
accessories for customers
Target Audience
Users who follow fashion style
Users who insist on top quality products
Opinion leaders
Users who require protective products
Mobile device lovers
Influential users in consumer electronic industry,
such as website editors and Youtube reviewers
People who crazy about tablet, mobile phone, and
other tech related products
Individuals who may hurt their valuable gadgets due
to their active and passionate lifestyle
People who believe that quality comes the first when
they purchase new items
People with decent tastes towards life
It’s how A+ is done.
Sales Performance
Currently Acase products can be seen in the U.S, Canada, Japan, and other countries. The outstanding selling performance has rendered Acase a famous brand on many international virtual channel, such as Amazon and New Egg. Many of our products get into top 1 of Amazon Best sellers, and acquire mass positive feedback from our customers.
It’s how A+ is done.
Brand Goal
2012 2013 2014 2015
Sales
Year
It’s how A+ is done.
Break In Virtual
Channel
Physical Channel
Expansion
Worldwide Selling
Distribution
International Famous Brand
*Our success comes from the synergy of
top quality product , reasonable price,
integrated marketing strategy, and mass distribution!
Marketing Strategy
Word of Mouth
It’s how A+ is done.
Positive brand/ product image
Opinion Leaders Review (Website Editors, Youtube reviewers, Producers)
Spread positive voices on
influential media platform Exposed to public
Social Network
Facebook Fans Page
- Tech related News
- Product information
- Timely customer service
- Social Network promotion activities
Customer opinion acquiring
Acase Fans adding
It’s how A+ is done.
Giveaway Activity
It’s how A+ is done.
Giveaway on Youtube
Product Giveaway
from famous reviewers
Brand popularity increasing !
Brand Preference level up !
Cross Promotion
Fashion industry cooperation
Fashiontube
Google & Vogue 2011
Video promotion
Product demonstration on runway show
Product exposure on brochure
It’s how A+ is done.
Public acceptance gaining
Brand image building
Promotional Sales
It’s how A+ is done.
Special price in festival or other occasion
Potential customer approaching
Sales boost
Discount Advertising
Website traffic increasing
Printing Advertisement
It’s how A+ is done.
Tech . Tech-related Magazines
Target Audience Product information &
Brand image exposure
TA consider
Acase as an influential brand
in accessory industry !
Exhibition
Annual Exhibition Schedule
• Hong Kong Electronics Fair (Spring Edition)
• Hong Kong Electronics Fair (Fall Edition)
• CES (Consumer Electronics Show)
* Photos taken in CES 2012 &
HK electronics fair (spring edition) 2012
It’s how A+ is done.
Product Information
Superleggera Pro Dual Layer Case
It’s how A+ is done.
• Compatibility: iPhone 5
• Combines Polycarbonate Cover with
rubber coating with Protective silicone
skin, 100% protect your phone.
• Access to all buttons and features;
silicone plugs provide coverage for
ports
• Slick, highly Polycarbonate Cover with
Black Protective Silicone Skin
• More color options - Black, White, Red,
Blue, Orange, Pink, Golden and Purple
Introduction video:
Superleggera Pro Dual Layer Case Video
Superleggera Pro Dual Layer Case Video2
Superleggera Pro Dual Layer Case Video3
Weave Premium Leather Case
It’s how A+ is done.
• Premium genuine leather
• Elastic strap to pull out
• Excellent touch feeling
• Perfect fit for iPhone 5
• Hand Made
• Ultra Slim Type
• Available colors: Black, Brown and
Dark Brown
Super Poly Shield
It’s how A+ is done.
Introduction video :
Super Poly Shield Video
• Compatible with iPhone 5 retina display
• 0.375 mm slim shield
• Easy Installation
• Crystal- Like transparent shield
• Responsive touch screen
• Anti- fingerprint
• Exceptional 8H hardness surface prevents
daily scratches
• Superior color saturation & brightness
Frame Screen Protector
It’s how A+ is done.
Introduction video :
Frame Screen Protector Video 1
Frame Screen Protector Video 2
Frame Screen Protector Video 3
• EZ-INSTALL,100% no bubble, high
transparency and anti-glare.
• Two color choices: Black/ White
• Special design: The glue is only on the frame,
not on the screen.
• Reusable and washable(only with water)
• Ultra thin film with merely 0.188mm thickness
• Double AG PET film and glue, both from
Japan.
• Hardness is up to 3.2H, anti-scratch, smooth
slide experience and no rainbow effect.
• Compatible for Mini iPad & iPhone 5
Crystal Stylus Pen
It’s how A+ is done.
• Compatible : Any touch screen devices
• Dimension:
Length 11cm x rubber tip diameter 8mm
• Barrel Material: Super Polymer
• Colorful Capacitive Rubber Tip
• Durable rubber tip with high sensitivity and
accuracy
• The rubber tip does not suffer wear and tear
after 100,000 times tests
• Conveniently designed in pen form; perfect for
carrying around; comes with Luxury Retail
Box
• Available in Crystal, Black , Blue and Pink color
Introduction video:
Crystal Stylus Pen Video
Crystal Stylus Pen Video2
Superleggera Pro S3 Case
It’s how A+ is done.
• Compatibility: Samsung Galaxy S3
• Combines Polycarbonate Cover with
rubber coating with Protective silicone
skin, 100% protect your phone.
• Access to all buttons and features;
silicone plugs provide coverage for
ports
• Slick, highly Polycarbonate Cover with
Black Protective Silicone Skin
• More color options - Black, White, Red,
Blue and Purple
Introduction video:
Superleggera Pro Dual Layer Case Video
Superleggera Pro Dual Layer Case Video2
Superleggera Pro Dual Layer Case Video3
(This is iPhone version, but design and material are same)
F1 Leather Case
It’s how A+ is done.
• Material: Cross Grain PU Leather & PC
• Compatibility: Apple iPad 2 / 3rd Generation
• Sporty and modest case that makes your iPad
more stylish without decreasing its authentic look.
• A design with black exterior and red interior
cover.
• Lightweight with great protection
• Automatically wakes and puts your iPad to sleep
• Available for two standing positions
• Build in magnetic closure
• All controls, buttons, and pots are kept open. Fits
both iPAD 2 and iPAD 3.
Introduction video:
F1 Leather Case Video
Micro Fiber Leather Case
It’s how A+ is done.
• Designed specifically for Apple New
iPad 3rd Generation
• Automatically wakes and puts the iPad
to sleep
• Available for two standing positions,
and a stylus to attach to the case
• Build in magnetic closure, stylus is not
included
• All controls, buttons, and pots are
kept open
• More color options - Black, Green,
Purple and Orange
WHAT IS HIGH QUALITY AND REAL
ANTI-SCRATCH LEATHER ?
Micro Fiber Leather Case Video 1
Micro Fiber Leather Case Video 2
Concept Slim Fit Leather Case
It’s how A+ is done.
• Designed specifically for Apple New
iPad 3rd Generation
• Automatically wakes and puts the iPad
to sleep
• Available for two standing positions,
and a stylus to attach to the case
• Build in magnetic closure, stylus is not
included
• All controls, buttons, and pots are
kept open
• More color options – Black and White
Introduction video:
Slim Fit Leather Case Video
Vader Leather Case
It’s how A+ is done.
•Material: Litchi Grain PVC / Micro Fiber / PC.
•Compatibility: Apple iPad 2nd 3rd Generation
(16GB, 32GB, 64GB), Wi-Fi and Wi-Fi 4G/LTE
•Color: Black/ Red/ Pink/ Purple/ Green
•Ultra slim, easy carry. Available for access to
all functionalities
•Soft interior protects your tablet from scratches
•Built in stand for multiple viewing positions
•Fast snap on installation. Bungee cord for
closure
Introduction video:
Vader Leather Case Video
Xpin 360° Rotation Leather Case
It’s how A+ is done.
•Material: Leather Textured PVC / Micro fiber /
PC.
•Compatibility: iPad 2, the New iPad (16GB,
32GB, 64GB), Wi-Fi and Wi-Fi + 4G/LTE
•Available for access to all functionalities
•Built in stand for different viewing angles
•Elastic strap design for putting a stylus
•Inner PC structured case available for display
rotation
Introduction video:
Xpin 360° Rotation Leather Case Video
Black Diamond II
It’s how A+ is done.
• Glassy diamond design dock
• Compatible with iPhone 3G/3GS/4/4S
• Light, Music, Charge, Sleep, Wake functions
and Various lighting effects with free BD App
• Innovative passive amplifier (able to boost
volume by 2.5 times)
• Different color lighting shows battery status
and missed calls
Introduction video:
Black Diamond II Video
Black Diamond II Video 2
Transformer Bluetooth Keyboard Case
It’s how A+ is done.
• High quality, beautifully designed, providing
unparalleled function for your iPad 2 & New Ipad
• Removable bluetooth keyboard & ipad back
cover, easy to install
• Sliding the keyboard creates customized stand
angles
• Easily connects to your iPad 2 and new
iPad ,enabling keyboard connectivity in
seconds
• Precision cutout allow direct access to all
device functions/features
Introduction video:
Transformer Keyboard Case Video 1
Transformer Keyboard Case Video 2
Multi Brand Bluetooth Keyboard Case
It’s how A+ is done.
• Versatile Bluetooth Keyboard has built-in stand,
it is compatible with all Tablets PC in the
Market NOW
• Easy installation converts your tablet into a
Laptop in seconds
• Small and Slim form factor results in easy
storage and its Lightweight makes it a perfect
travel companion
• Made from high quality polyurethane
Introduction video:
Multi brand Bluetooth Keyboard Case Video
Litchi Grain Slim Leather Case
It’s how A+ is done.
• Designed specifically for the iPad 2/ New iPad
• This well designed iPad 2/ New iPad case is a
Slim Fit PC case covered by Premium Litchi
Grain Mark Leather
• All the cut-outs of the leather case are
specially designed for the iPad2 / New iPad, all
ports and buttons are accessible.
• The interior of this case is made of microfiber,
which does not scratch the body and the
screen of the iPad2 / New iPad.
• The grooves on the slim leather provide the
iPad2 / New iPad multiple angles to choose
from.
Introduction video:
Slim Leather Case Video 1
Slim Leather Case Video 2
3 in 1 Genuine Slim Leather Case
It’s how A+ is done.
• Improved magnet: There is iron around the frame of iPad
2 / New iPad which adhere to the top cover, and it does
not affect the function of GPS and compass.
• When the top cover is turned over, no matter in what
positions, iPad 2/ New iPad will not change to sleep mode.
• There are eight magnets in top cover to make sure it can
adhere to the screen and will not awake ipad 2
unwillingly.
• Made by 100% CowHide Leather.
• Compatibility: Apple iPad 2 , New iPad
• EZ-carry 3 in 1 Leather Case provides you two ways to
stand up your iPad2, vertically and horizontally. You are
able to view movies without holding the iPad2.
Introduction video:
3 in 1 Leather Case Video 1
3 in 1 Leather Case Video 2
3 Types of Kindle Fire Leather Case
It’s how A+ is done.
Introduction video:
3 Types Kindle Fire Leather Case Video
Slim Case for Galaxy Tab 10.1
It’s how A+ is done.
• Designed specifically for the Samsung GALAXY
Tab 10.1 Wi-Fi / 3G 4G LTE
• Samsung GALAXY Tab 10.1 is a slim fit PC case
covered by Premium Litchi Grain Mark Leather,
provides full body protection
• All the cut-outs of the leather case are
specially designed so that all ports and buttons
are accessible.
• The interior of this case is made of microfiber,
which does not scratch the body and the screen
• The grooves on the slim leather provide the
Samsung GALAXY Tab 10.1 multiple angles to
choose from.
Introduction video:
Slim Case for Galaxy Tab 10.1 Video
Acase Other Accessories
It’s how A+ is done.
Videos:
Acase TV Channel
Further information :
www.apluscase.com.tw
It’s how A+ is done.
Thank You !!