online fundraising academy

Introductions

Senior Community Engagement Associate

mcleland@globalgiving.org

Program Fellow

mbungum@globalgiving.org

Long-term donor retention.Donor communication, strengthening relationships, and building a

monthly giving program that lasts.

Think of a donor who has supported your work from the

beginning. Why do they continue to support you?

Share in the chat box! Send to “all panelists and attendees” so everyone can see.

Webinar Guidelines: • Share comments in the chat box• Ask questions using the Q&A

tool

• Leave the webinar + rejoin if you experience any audio/technical issues

• Don’t hesitate to ask questions

Co-founder and Executive Director (Kenya) of Kenya Connect, James brings over twenty years of experience in community

development along with a deep commitment to global peace to the community. James’ innovative spirit, creativity, and dedication has resulted in Kenya Connect becoming the leading NGO in the Mwala sub-county with 58 partner schools participating in KC’s

programs.

Dr. Sharon Runge is Executive of Kenya Connect (USA). Sharon first traveled to Wamunyu, Kenya in 2007 as a result of her

involvement with Kenya Connect’s Pen Pal Program. She became an active volunteer, leading volunteer trips and assisting with

fundraising. In 2015, Sharon became Executive Director, USA and works to support the work of Kenya Connect through building

partnerships, raising funds, and sharing stories.

James Musyoka + Sharon Runge

Kenya Connect

❖ Founded in 2002, Kenya Connect’s Mission is to engage and empower students and teachers in rural Kenya with 21st century skills

❖ We do this in a multi-pronged approach by breaking down barriers to education while providing enrichment and empowerment programs to students, teachers and parents

❖ Kenya Connect is located in rural Wamunyu, a semi arid community. Most of the parents are subsistence farmers, wood carvers and small business owners and live on less than $2.00 per day

❖ We work with 44 public primary and 11 secondary schools representing 18,000 students and 500 teachers

❖ In 2012 we built a solar powered Learning Resource Center (LRC) that has 30 computers and a library– it’s the hub of our programs

❖ Our Magic School Bus and Reading Rover Truck bring books to schools for library days and remote technology classes and also transports students to our LRC for enrichment programs

❖ Kenya Connect has a staff of 8 in Kenya with 3 interns including the Executive Director, Kenya and in the US we have an Executive Director and part-time accountant.

❖ We break down barriers to education through:Installing Water Tanks at all Partner Schools so students have clean water to drinkInstalling Hand Washing Stations with liquid soap that’s made by student health clubsProviding deworming medications at 30 partner schoolsProviding locally made Wings Poa Reusable Sanitary Pad Kits and menstrual health education programs to girl studentsInstalling composting toilets which replace unsanitary pit latrinesOffering Reproductive Health workshops for Secondary School studentsOffering a “rent-to-own” solar light program so students can read and study at their homesteads

❖ Enrichment and Empowerment Programs Include:Technology classes including basic computer skills and STEM classes

A robust library program with our team bringing books to partner schools through our library card and school library days program

Our library has over 9,000 books and close to 3,000 students have library cards

Teacher Professional Development that includes workshops on a number of topics and Professional Learning Communities (PLC) so teachers can learn from each other

Leadership programs for secondary school students

A Pen Pal program that connects students in the US with students in Kenya including art, poetry and story exchanges

So How Do We Attract and Maintain Donors?❖ We have a fabulous story to tell and we share it every day on all our social media

platforms including facebook, Instagram, and TwitterWe are able to do this by having staff taking pictures on a daily basis on the activities taking place and sharing them on Cluster, a photo sharing siteThe ED in the US posts what’s taking place in Wamunyu and also strives to celebrate our work on special days including World Hand Washing Day, The Day of the Girl Child, etc.We strive to make our photos impactful and we seek quotes by students and teachers about what they think of our programs

We Prep New and Recurring Donors for Upcoming Campaigns❖ In advance of an upcoming campaign, we begin to prep donors for the campaign

❖ We share specific stories about our work that coincide with the campaign theme to raise awareness

❖ We also send emails letting donors know about the campaign, especially if there is a match included

❖ We strive to let donors know the impact of their support and how it directly benefits our programs

Kenya Connect will highlight our Wings Poa Reusable Sanitary Pad program and other girl empowerment programs during campaigns focusing on the girl child

We Have Fun Thanking Our Donors!❖ The GlobalGiving platform makes it easy to write thank you notes. We follow best practice

and respond to donors within 24-48 hours.

❖ Each month we craft a NEW thank you note so our recurring donors receive a different thank you each month.

As we craft the notes, we highlight a different aspect of our program while tying it back to our missionWe also let the donor know how their donation is making an impact…. our hope it to make sure the donor knows that our work would not be possible without themIf the donor is a “one-time” or ”first-time” we make sure we invite them to follow us on social media and/or to visit our website to learn more

This month we’ve been highlighting our Level Up Village World Water Crisis Class that incorporates hands-on learning and digital content

We Send Monthly Donor Reports!❖ GlobalGiving’s platform to send monthly reports has been invaluable in helping us to maintain donor

relations.

❖ This year we are sending a donor report each month highlighting a different aspect of our program. We include 4-6 pictures and we incorporate quotes or short stories from our community.

❖ Since we are highlighting different aspects of our program such as literacy or technology it allows donors to see the breadth of our programs while keeping Kenya Connect on their minds

“Having beautiful picture books has opened the world of stories and art for our students. We would not have these books without Kenya Connect.” Teacher Catherine

We Send Special Thank You notes to KC Recurring Donors!❖ At the end of November/beginning of December we send our recurring

donors a special thank you for being a recurring donor

❖ If we have the donors address, we send a ”snail mail” hand written note on a Kenya Connect notecard thanking them for being a recurring donor

❖ If we do not have a ”snail mail” address, we send a special email thanking that donor for their ongoing recurring gift.

Questions? Sharon@kenyaconnect.orgJames@kenyaconnect.org

thank you

Project Reports vs. Project Appeals

Project Reports

• Required every 3 months

• A narrative update on your project

• Sent to all subscribed donors

Project Appeals

• Not required; send an unlimited number

• A direct fundraising ask

• Segment to different donor groups

Project AppealsAn email tool for you to

segment communications to your donors!

Choose your segment: Monthly donors, one-time who have given less than $100, one-time who have

given more than $100

Improved + automated thank you

notes

On the way! Keep an eye out in early

2020.

Let’s talk monthly donors.

$4,138,034The annual value of 9,601 monthly GlobalGiving

donors.

$35/monthOr $420/year.

So where do you start?

1 2 3

Don’t assume one-time donors will eventually make a monthly gift without prompting.

Don’t underestimate your supporters. Someone who can’t give $300 at once may be able to give $25/month.

Do’s and don’ts of a monthly giving program

Ask!

Be specific. “Will you give $25/month to ensure our classrooms are well-stocked with supplies?”

Know your audience. What is an appropriate amount of money to ask for?

Make monthly donors feel special. Can you send them special updates or unique opportunities?

Communicate the impact of a monthly gift.

Consider what you’ve learned today. Then, think back to

that donor who has supported you from the beginning.

Things might look a little different now! Your organization, your

community, the world.

Now think: How will you inspire that same loyalty from

new(er) supporters?

Share in the chat box! Send to “all panelists and attendees” so everyone can see.

Three Key Takeaways

One

Investing in a monthly donor program is worth the work.

Two Three

You already know what works. Your

current donors support you for a

reason—use those tactics!

Use tools available to you—like segmented

project appeals, custom thank you notes, and the

recurring match—to build relationships with

monthly donors.

Questions?

Your Next Steps

Ashish’s FB post

Look out for Ashish’s post in

the Project Leader

Facebook group

Email from Maline

Will include webinar

recording, link to Ashish’s FB

post, and additional resources

Homework

Complete the assignment and

share on Ashish’s FB post

for feedback

Last Session!

Join us on Oct. 30 for “Track +

Measure Digital Fundraising

Success”

2019 #GivingTuesday CampaignHarness the generosity of your network on Dec. 3 with GlobalGiving’s #GivingTuesday Campaign. Over this 24-hour period, we’re giving out $500,000 in proportional matching funds and $42,000 in bonus prizes!

2019 Year-End CampaignJoin the GlobalGiving community for the biggest fundraising month of the year! From Dec. 4 to Dec. 31 GlobalGiving is offering prizes galore to celebrate you, our partners.

https://www.globalgiving.org/nonprofit-year-end-fundraising/

Important Dates

thank you