academic year program the international higher ......have commenced in rio de janeiro, the second...

We know what it means to take an idea and nurture it until it comes to concrete fruition and that is what we teach to young creatives from all over the world.

| 4 |IED Semester and Academic Year Programs 2016

Index

part one Welcome to the Istituto Europeo di Design 7History, Mission and Vision 8The Schools of IED System 9IED: An International Network 11Partner Universities 12Semester Programs at the IED 14Instruction Method and Learning Strategy 18The Course Skills Strategy 19The Credit System 21

part twoSemester Programs IED Milano 23IED Milano Partners 25Work Spaces and Professional Laboratories 26Calendar and Programs 28Faculty profiles 30Interior Design Semesters 34 ItalianContemporaryDesignandTrends 36 InteriorandSpatialDesign 40Interior Design Academic Year Program 44 InteriorDesign 46

Use this botton to navigate inside the pdf.

Fashion Design Semesters 52 FashionDesign-BuildingaCollection 54 FashionDesign-CreativeCollections 58Fashion Design Academic Year Program 66 FashionDesign 68Fashion Jewelry Semester Program 76 FashionJewelry 78

Semester Programs IED Firenze 87IED Firenze Partners 89Work Spaces and Facilities 91Fashion Communication Semester 92Fashion Marketing Semester 98New Media Semester 104Fashion Stylist Semester 108Fashion Communication and Marketing Academic Year Program 114Fashion Marketing and Communication Academic Year Program 118Fashion New media and Communication Academic Year Program 122

part threeEnrolment and Practical Information 128Keep on Studying 132


Student Lounge | IED Milano

Formorethanfortyyears,IstitutoEuropeodiDesignhasbeenoperatinginthefieldsofeducationandresearchinthedisciplinesofdesign,fashion,visualartsandmanagementofcreativeindustries.

In1966thefirstIEDopenedinMilan,Italy.OverthenextfourdecadestheIEDnetworkwouldexpandtoincludeschoolsinRome(1973),Turin(1989),Madrid(1994),Barcelona(2002),SãoPaulo(2005),Venice(2007),Florence(2008)andCagliari(2009).In2012,theAldoGalliAcademyinComoalsojoinedtheIEDGroupandin2013thecourseshavecommencedinRiodeJaneiro,thesecondIEDschoolinBrazil.

TodayIEDistheonlyprivatehighereducationacademicnetworkoperatinginthedesignareawhoserootsgodeepintotheauthenticItaliancultureofcreativity,whilealsodrawingoninvaluableinputfromallovertheworldandalwaysensuringaholisticviewofallthetrendsandinnovationsatworkinthesesectors.

IEDoffersitsstudentsadistinctcompetitiveedgeandinternationalexperiencethataccompaniesthemthroughouttheirlives.

Studentshavetheoptionsofundergraduatedegreesandmasterprograms,trainingseminarsandworkshops,summercoursesandcontinuingeducationprogramswhichareofferedinthelocallanguageoftheschoolaswellasmanyprogramsinEnglish.

WelcometotheIstitutoEuropeodiDesign

istituto europeo di design


Since1966IEDhasdevelopedaninnovativedidacticmethodologyfocusingonthesynergiesbetweentechnology,experimentation,creativity,strategy,concentratedcommunication,marketforcesandnewprofessionalopportunities.

Theconnectionbetweenknowingandknowhowareindispensibleforprofessionalgrowthandthedevelopmentofcultural,creativeandcriticalcapacitiesthatareattheheartofanIEDeducation.

Thankstothiseffectivedidacticapproach,thehistoryoftheIEDisfilledwithalumniwhohavebecomeinnovators,professionalsandleadersinthefieldsofdesign.

ThissuccesshascontributedtoofficialrecognitionandaccreditationbytheMinistriesofEducationandResearchformanyofthedegreeprogramsinthecountryinwhichtheyareheld.

ThefoundationoftheeducationalstrategyofIEDispartnershipswithlocalandInternationalcompaniesandprofessionals.TherecognitionoftheconnectionbetweenacademicpreparationandprofessionalexperienceisdemonstratedbyIED’scommitmenttoprofessionalpartnership.EveryyearIEDschoolsworkwithover200companiesonvariousprojectsandcourseswhichenrichtheeducationalandprofessionalexperience.

TheIEDinternationalfacultyismadeupofover1.900professionalsfromdiversefieldsandbackgroundsthatbringexperienceandinnovationintotheclassroom.

Industryexpertstakealeadingroleinworkshops,seminarsandlabsthatarespecificallydesignedtodevelopprojectsandgivepracticalexperienceinexaminingreal-lifesituationsaswellaslearninghowtoworkautonomously.

History,MissionandVision TheSchoolsoftheIEDSystemhistory, mission and vision history, mission and vision

IED is far more than a school: it is the melting pot where new generations of professionals are open to face and challenge the future.

IED has defined four distinct “schools” that represent the major fields of design. IED Moda, IED Design, IED Visual Communication e IED Management Lab are the academic pathways to the various creative professions that are rooted in design.

ied moda (school of fashion)Providesthenecessaryeducationandtrainingforacareerinfashion.Creativity,strategy,organizationalstudies,sales,marketing,communication,luxuryproductsandaccessoriesareallfundamentalcomponentsofIEDModaprograms.

ied design (school of design)FocusesonItaliandesignthroughaneducationalapproachbasedonthe“MadeinItaly”culturebycombiningcreativity,entrepreneurialinitiative,technologicalinnovationandmarketknowledgethatItaliandesignanddesignershavecometobeknownfor.

ied visual communication(school of visual communication)Representscommunicationthroughimage.Thisschoolservesasa“creativelaboratory”wherethetools,linguisticandexpressivecodes,newtechniquesandlatesttechnologyarethebasisforthecreationofeffectivevisualcommunication.

ied management lab(school of management)Beganin2011asbothaschoolandlaboratoryfocusingoncreativemanagementissuesinindustryaswellasdiversemethodsformanagerialandentrepreneurialneedsincreativeindustrieswhichareexemplifiedbyItalianexcellenceworldwide.


Muhammad Yunus | Nobel Peace Laureate

IED:AnInternationalNetworkinternational network

In line with its international vocation, every year around 1800 foreign students enrol to IED courses.

Internationalstudentsaccountfor30%ofthetotalstudentdemographic.Thesestudentscomefromover99nationsandattesttotheIED’sinternationalreputationaswellasofferaninvaluableresource. ThemainnationalitiesrepresentedatIEDareBrazil,Bulgaria,China,Colombia,France,India,Kazakhstan,Mexico,Russia,SouthKorea,Sweden,Switzerland,Turkey,UnitedStates.*

IEDisanactivememberofseveralinternationalassociations:

aiap-TheItalianAssociationforVisualCommunicationDesignadi-TheItalianAssociationforIndustrialDesigncumulus-InternationalAssociationofUniversitiesandCollegesofArtDesignandMedianafsa-AssociationofInternationalEducators

*These nations represent 55% of the total

International students. No one nationality

accounts for more than 10% of the total of

international students.


europeAaltoUniversitySchoolofArtAndDesign,Helsinki,FinlandCoburgUniversityofAppliedSciences,GermanyDesignAcademyEindhoven,TheNetherlandsEcoleBoulle,PIAD,FranceEcoleDeDesignNantesAtlantique,FranceECV-EcoleDeCommunicationVisuelle,FranceEsagPenninghen,EscolaSuperiordeEstudosIndustriaisedeGestão,ESEIG,PortugalFachhochschuleHildesheim/Holzminden/Gottingen,HAWK,GermanyFachhochschuleTrier-UniversityofAppliedSciences,GermanyGerritRietveldAcademie,TheNetherlandsGothenburgUniversity-HDK,SwedenGroupeESCTroyes,FranceHelsinkiMetropoliaUniversityofAppliedSciences,FinlandHochschulePforzheimUniversity,GermanyIcelandAcademyoftheArts,IcelandISEM-ESMOD,FranceInstitutCREAD,FranceKEA-CopenhagenSchoolofDesignandTechnology,DenmarkKonstfack,SwedenKymenlaakson,UniversityofAppliedSciences,FinlandLinnaeusUniversity,SwedenLinköpingUniversity,SwedenUniversityCollegeofTheCreativeArts,UnitedKingdomUniversityofAppliedSciencesPforzheim,Germany-TAIK,FinlandUniversityoftheArtsLondon,Chelsea,UnitedKingdomUtrechtSchoolofTheArts-HKU,TheNetherlandsViaUniversityCollegeDenmark-TEKODesign,Denmark

PartnerUniversitiespartner universities

IED has developed partnership and student exchange agreements with more than 40 of the world’s leading universities in 21 countries.

north americaEmilyCarrUniversityofArtandDesign,CanadaFIDMFashionInstituteofDesignandMerchandising,UnitedStatesLIMCollege,UnitedStatesMIADMilwaukeeInstituteofArtandDesign,UnitedStatesUniversitéDeMontréal,Canada

middle eastBezalelAcademyofArtsandDesign,IsraelHolonAcademicInstituteofTechnology,Israel

oceaniaAADAustralianAcademyofDesign,AustraliaOtagoPolytechnic,NewZealandUniversityofCanberra,Australia


SemesterProgramsatIED

semester programs

TheIstitutoEuropeodiDesign(IED)offersSemesterprogramsheldinenglishintheitaliancapitalsofartandinnovation:MilanandFlorence.

Semesterprogramsareopentocurrentstudents,studyabroadstudents,graduatesandpeopleseekingtodefineoracquirenewskillsandperspectivesprovidingtheopportunitytoworkdirectlywithindustryprofessionalsaspartoftheiracademicexperienceorprofessionaldevelopment.

StudentshavetheoptionoffollowingonlyoneSemesterorcombinetwoofthemintoanAcademicYear.

IEDencouragesstudentsinspendingaSemesteroranAcademicYearabroadbyfacilitatingcredittransferincollaborationwiththestudent’shomeinstitution.

Semester-AcademicYearcoursesareagoodoptionfor:• Studentscomingfromsecondaryeducationwhowanttohaveashort

experiencebeforecommittingtoa3-yearUndergraduateprogram• StudyabroadstudentsalreadyenrolledtoaUndergraduatecourseinarelatedfieldwhowanttospendsometimeinclosecontactwiththeItalianDesignIndustry• YoungprofessionalsorDesignpassionatewhowanttospendsometimeinclosecontactwiththeItalianDesignIndustryCoursesareofferedinMilanandFlorencefollowingtwodifferenteducationalmethodologies:inMilanSemestersarestand-alonecourseswhileinFlorenceSemesterstudentsareintegratedinthe3-yearcourses.

two cities optionStudentscanenrollinanytwoconsecutiveSemesterprogramsbetweenMILANandFLORENCE,providedthattheymeetcourse’sprerequisites.

ied milanoSpring Semesters Thesecoursesaredesignedforstudentswithnopriorknowledgeorexperienceinthediscipline.Theorylessonsareaccompaniedbycreativeworkshops,visitstofirms,tradefairsandindustrialeventsandmeetingswithpracticingprofessionals.Theresultisaneffectiveconcentrateofexperiences,idealforbothindependentparticipantsandstudyabroadstudents.IntroductorycoursesareanexcellentwaytostarttheeducationexperienceinthefieldofdesignasatransitiontoaIEDUndergraduateprogram.InMilanaftertheSpringsemesterstudentswillbeabletojointhe1styearoftheUndergraduateprograminOctober.

Fall Semester Thesecoursesarespecificallyintendedforstudentswhoalreadyhaveacademicorprofessionalexperienceintheareaofstudyandareinterestedindevelopingtheirskillsandprofessionalportfolios.Thecoursesarefocusedondevelopingtechnicalskillsthroughproject-works.

AftertheFallsemester(startinginseptember)studentsmaybeabletojointhe1styearoftheUndergraduateprogramatthesecondsemester.

ied firenzeSpring and Fall SemestersIEDFirenzeFashionSemesterprogramsarefocusedonthecentralroleofcommunicationinthefashionindustry.Thethemeisdevelopedthrough4differentsemesters.EachSemesterwillbemadeof4to7subjectsofferedintheFashionCommunicationUndergraduateCourseandwillincludetheoreticalcourses,visitsandprojectswithpartnercompanies,finalproject-work.AftereachSemesterorAcademicYearstudentsmayjointheUndergraduateprogram.


academic year programs

Interior Design Milan|February/December

Fashion DesignMilan|February/December

Fashion Communication and Marketing Florence|February/December

Fashion New Media and CommunicationFlorence|September/May

Fashion Marketing and CommunicationFlorence|September/May

semester programs

Italian Contemporary Design and TrendsMilan|Spring-February/May

Interior and Spatial DesignMilan|Fall-September/DecemberFashion Design - Building a CollectionMilan|Spring-February/May

Fashion Design - Creative CollectionsMilan|Fall-September/December

Fashion JewelryMilan|Spring-February/May

Fashion CommunicationFlorence|Spring-February/May

Fashion Stylist Florence|Spring-February/May

Fashion MarketingFlorence|Fall-September/December

Fashion New MediaFlorence|Fall-September/December

Library | IED Milano

semester programs


InstructionMethodandLearningStrategy

TheCourseSkillsStrategysemester programs semester programs

Lecturesremainanimportantmeansofcommunicatinginformationandachievingeducationalgoals. Thecurriculumemploysbothtacticalandexplicitknowledgeinordertoprovideforbothtraditionalclassroomlectureandthefocuson“learningbydoing”intheformofcompletingprojects.Individualprojectschallengestudentstounderstandthewholeprocessofdesigning,includingbriefing,research,conceptualization,evaluation,prototypingandproduction.Cooperativelearningsituationsandcollectivecritiquesstimulatecriticalthinkingandtheirawarenessofmultipleperspectives.

IEDfacultyandlecturersarenotedprofessionalsintheirfieldofexpertise.

IEDproject-basedlearningprovidesauniqueenvironmentinwhichstudentsexperimentandinnovateusingthelatesttools,trainingandtechnology.

lectures:ArethefoundationofIEDacademiccoursesandmodulesconductedbyinstructorsandindustryprofessionalsservingasguestlecturers.

seminars:Student-basedgroupdiscussionsandcritiquesusedaspartofcompany-basedcourseworkandspecialprojects.

workshops:Intimatevocational-basedgroupforums.

tutorials:One-to-onesessionswiththeteachingteamtoreviewstudentprogress,concernsanddevelopment.

independent study: Student-definedanddirectedresearchprojectsconductedoutsideofofficialcoursetime.

peer learning:Workingtogetherusingactivity-baseddiscussionmethodsstudentsshareandprosperfromintellectualdiscourseandexchange.

Thecourseskillsstrategyisdesignedtoencouragenewperceptionsandenhanceunderstandingandinvolvementofthestudentonnumerouslevels,notonlytoensurethattheyareprovidedwithadvancedtechnicalknowledgeandtechniquesbutalsotheotherskillsnecessarytoachieveahighlevelofprofessionalismandbeabletocompeteinthefashionanddesignindustryupongraduation.ThecourseskillsstrategyisorganizedunderfiveheadingsthatreflecttheDublinDescriptorsoftheBolognaProcess(2004).

knowledge and understanding: Theseskillsaredesignedtodevelopthestudents´conceptualinsightandanalysis,focusingonresearchskills,theoreticalandpracticalmethodsandhowtheyareapplied.Theyarethestartingpointfortheotherskills.

applying knowledge and understanding: Theseskillsprovidestudentswiththeexpertisenecessarytoimplementtheirtechnical,cultural

andprojectawarenessfromthebaseskillstohighertraininginthespecificareasrelatedtodesign.

communication skills: Theseskillsaredesignedsothatstudentsdeveloptheconfidenceandoriginalityneededtosuccessfullycommunicatetheirideasverbally,visuallyandinwritingreflectingknowledgeofthemarketplaceandinanappropriatelanguageaccordingtoaspecificcontext.

making judgments: Theseskillsencouragestudentstodevelopanindividualpointofview,beingabletocriticallyevaluatetheirownworkandthatofotherswithconfidence.

learning skills:Theseskillssupportstudents´developmentworkingbothindependentlyandaspartofateam.Theyencouragestudentstoanalyze,manageandtakerisks,anddevelopauniquestyleandleadershipskills.

IED supports teaching and learning to be responsive to students’ needs and prepare them to face challenge independently.


TheCreditSystem

IEDusescredits(CF)tomeasurethestudentworkload.Thecreditsystemtakesintoaccountthevariouscomponentsofthelearningexperience:in-classlecturewithteacher/lecturer,labactivities,andindividualstudyoutsideofclass.StudentsreceiveCFbycompletingthenecessarycourseworkandpassingtherelevantexamsasestablishedbytheIEDdidacticdepartment.

IEDfollowstheEuropeanCreditTransferSystemthatdefineonecredit(CF)as25“coursehours”whichincludelecture,labs,projectworkandindividualstudytime.ForfurtherinformationpleasereadcarefullythechapterKeepOnStudyingatpage134.

the credit system


MilanisthehomeofMadeinItaly,wheredesigninitsbroadestsenseofcreativeculture,rangingfromtheDecorativeartsandindustrialproductstojewelryandfooddesign,isoneoftheleadingindustries. Thecitywherecreativityconvertsintoopportunitiescapableofgeneratingnewwealthandintellectualproperty:patents,copyright,brandnames,registereddesigns. TheworkdoneinMilanbythedesignindustryissointenseherethatitactsasadrivingforce,evenfortraditionalmanufacturingactivities. Milanisthecreativeandcommercialcenterfordesigners,stylists,architects,andcreativesofallgenres,aswellasentrepreneurswhosemutualcontributionsareengrainedinItalianculture.TodayMilanisthecenterofpublishingandadvertising,ofItaly’shi-techbusinessesandofalltheentrepreneurialactivitiestriggeredbythedevelopmentofnewtechnologies.

Itiswithinthisculturalandmanufacturingcontext,deeplyrootedintheMadeinItalyphilosophy,thatFrancescoMorellifoundedtheIstitutoEuropeodiDesignin1966. ADesignSchoolfoundedfortheobjectiveoftrainingyoungtalentedcreativestolearntheoryandpracticewithpassion,openmindandenthusiasm,tomaketheirdreamscometrue,designingtheproductsandtheshapesofthefuturefocusingonthefieldsofvisualcommunication,design,fashionandmanagementinanatmosphereofcreativelibertyandexperimentation.

SemesterProgramsIEDMilanoied milano

Every year IED Milano welcomes students from over 90 nations.

SCIESA CAMPUSIED Design IED Visual

CommunicationIED Management Lab

Via Sciesa, 4

POMPEO LEONI CAMPUSIED Moda

Via Pompeo Leoni, 3


IEDMilanohasadiversestudentbodyrepresentingover90nationalities.Thecampuseshavebeenspecificallydesignedwiththeneedsofthecreativestudentinmind.Greatattentionanddetailhasbegiventothelearningandworkingspaceswhichfeaturetechnologicallyadvancedclassrooms,communalworkingareas,computer,productdesignandfashionlaboratories,andaprofessionalphotographystudiothatfosteranatmosphereofcreativity,personaldevelopmentandprofessional“launching”pad.

IEDMilanoisstrategicallylocatedwithcampusesinviaSciesa,viaBezzeccaandviaPompeoLeoni.ThepresenceofIEDhashadapositiveandcreativeeffectontheneighborhoodsduetothepresenceofyoungdesignstudentsandnumerouscreativeinitiativessponsoredbytheIEDMilanowhichhasalsoledtoagreaterpresenceofsimilaractivitiesandeventstakingplace.

TheIEDphilosophyutilizesprojectsandcourseworkandcollaborationwithleadingcompaniesandindustryprofessionalsinordertogivestudentsreal-worldexperienceandknow-how.

ThisuniquelearningenvironmentisthetrueadvantageoftheIEDeducation.

ied milano

IEDMilanoPartnersied milano

IEDMilanopartnersinclude:AdidasOriginals,Aeffe,Altaroma,ArmaniJeans,Damiani,Diesel,Dolce&Gabbana,Dior,ErmenegildoZegna,Fendi,Ferré,Guess,LeeJeans,LouisVuitton,Luisaviaroma.com,MandarinaDuck,Marnionlinestore,MaxMara,Moschillo-Falber,Privalia,RalphLauren,RobertoCavalli,Slowear,TOD’S,Valentino,VogueItalia,WaltDisney,Alessi,Alitalia,Alstom,Apple,Bisazza,Blackberry,BMW,Bonduelle,Campari,Ducati,Emergency,Ferrari,Fiat,FratelliGuzzini,HeinekenItalia,GianniVersaceHome,IDEAZarvos,Illy,Imaginarium,Lago,Lego,LG,Luxottica,Maserati,Nike,Nivea,Philips,Piaggio,Piquadro,Pirelli,PoltronaFrau,Renault,Reebok,Volkswagen,Whirlpool,AbsolutVodka,AdobeSystems,AmnestyInternational,Barilla,Canon,CosmopolitanTV,CourmayeurNoirinFestival,Expedia.com,FaberCastell,Ferrero,FondazionePeggyGuggenheim,MontBlanc,Moritz,Nestlé,thePiccoloTeatroinMilan,Redbull,Siemens,Sony,Records,Swatch,Telecom,UniversalMusic,Unicef,Vodafone,YOOX,Whirlpool,WWFItalia,Zupi1861United,ACNielsen,ActionAid,Assorel,BritishCouncil,Candy,DeAgostini,Dietorelle,Ducati,Edelman,Erickson,GAP,H-Farm,K-EventsFilmmasterGroup,Ford,KlausDavi,Kraft,Mattel,McDonald’s,McCann-Erickson,Microsoft,MTV,Nolan,Ogilvy&Mather,Paramount,Publicis,Rana,RcsSport,RollingStone,Timberland,TVE,Yahoo,Warner


Calendarandprogramscalendar and programs

spring semester program calendar• Tuesday,February9th,2016:OrientationOpeningProgramandfirstdayoftheprogram.• ClassesMondaytoFriday,morningandafternoonbasedoncourseschedule.• EasterBreak:fromFriday,March25th2016toTuesday,March29th2016.• LiberationDayHoliday:Monday,April25th2016• Tuesday,May31st2016:Programclosure

fall semester program calendar.• Tuesday,September6th,2016:OrientationOpeningProgramandfirstdayoftheprogram.• ClassesMondaytoFriday,morningandafternoonbasedoncourseschedule.• AllSaints:November1st,2016• Sant’AmbrogioandImmaculateConception:FromWednesday7thofDecember2016toThursday8thofDecember2016• TuesdayDecember20th,2016:Programclosure.

Please note: Academic Year Programs are structured with both the Spring and Fall term calendar.

list of all semester programs• InteriorDesign:ItalianContemporaryDesignandTrends-SpringSemester• InteriorandSpatialDesign-FallSemester• FashionDesign-BuildingaCollection-SpringSemester• FashionDesign-CreativeCollections-FallSemester• FashionJewelry-SpringSemester• FashionJewelryDesign-FallSemester

list of all academic year programs• InteriorDesign-SpringandFallSemester• FashionDesign-SpringandFallSemester

Academic Calendar 2016


Facultyprofilesfaculty profiles faculty profiles

alessandra bruno,applieshereducationandtraininginthefineartsandpaintingasamuralist,interiordecorator,furnituredesigner,professionaltextilecolorist,paperdecoratorandartconsultant.AlessandrahastaughtcolorclassesatIEDsince2003.

anna costella,holdsadegreeinArchitecturefromthePolitecnicodiMilanoandalsocompletedaMastersinDesignandManagement.Shecurrentlyworksasanindependentconsultantandinteriordesigner.

rachel dobsonholdsdegreesfromMiddlesexUniversityinFashionandTextilesandtheScottishCollegeofTextileswithapost-graduatediplomainTextileDesign.Shedesignsfabricsinherownstudioandworksasafreelancetextileconsultant.ShehastaughtatIEDsince2007.

alessia fardinhasextensiveandinternationalexperienceworkingasafashiondesigner.SheteachesaccessoriesandmenswearcollectionatIEDintheOneYearcourse.

veronica foschi isanarchitectandprimarilyworksingraphicillustrationandphotographyandownsherowndesignstudioinMilan.

alfonso granieri trainedasagraphicdesigneratIEDMilanoandbeganhisprofessionalcareerasanartdirector.CurrentlyAlfonso’sworkcentersoncreatingadvertisingcampaignsforprivateclients;focusingoncorporateidentityandfashion.HispastclientsincludeINGDirect,Reebok,MemineandKillerloop.

michele guazzone holdsadegreeinSociologyandCommunication.Hehasworkedintrendresearch,designpublication,andhasalongexperienceasprojectmanagerfordesignrelatedevents,lecturesandfestivals.

emma holborowgraduatedfromWinchesterSchoolofArtwithaDegreeinTextileDesignSpecializationKnittedTextiles.Sinceshehasworkedasmen’sandwomen’sknitwearconsultantanddesignerwithmajorcompaniessuchasPrada,Fendi,StudioFerre,andhastaughtatIED,MastersRSP,OneYearandThreeYearCoursessince2007.

runa lazzarinoisanhonoraryfellowandprofessoratthePolitecnicodiMilanoandUniversitàBicocca,herbackgroundisAnthropologicalandEthnologicalSciences.ShehaslecturedandpublishedextensivelyandfoundedtheDynamoscopio,aculturalassociationin2010andisinvolvedintrendresearch.ShehasbeenteachingatIEDsince2008inThreeYear,OneYearandMasterRSPcourses.

alberto marchesini,graduatedinArtsandHumanitiesatUniversitàdegliStudidiPavia.HehasworkedasalicensedguideinItaly.Hehaspublishedseveralessaysespeciallyfocusingontherelationshipbetweenpictorialartsandcinema.HecurrentlyteachesArtatIEDaswellasatseveralotherschoolsinMilan.

matteo menotto,graduatedinArchitecturefromIUAVandDesignatPolitecnicodiMilano,hasworkedinarchitecturefirmsandfreelanceintheareasofillustrationandgraphicandwebdesign.HedivideshistimebetweenBerlinandMilan.MatteoteachesPersonalDesignatIEDMilanoandisaresearchfellowwithPolitecnicodiMilano,andalsoworksasafashionillustratorwith“ESMODBerlin”.

luca minora graduatedwithadegreeinfashiondesign,hestartedworkingastailorformenandwomen’scollectionsforCostumeNationalandC’N’C,bothinMilanandParis.Hisworkingexperienceinthatcompanywasbasedonfittingsessions,thecreationofspecialgarmentsforfashionshows,andotherspecificrequests,likespecialcustomeroutfitting.Hispattern-makinggroundingstartedwithworkingcollaborationswithCarolChristianPoellandJ.Lindeberg(bothinMilanandStockholm).Hisoccupationduring

thoseyearswastocreateprototypesandsamplegarmentsforsmallcompanies,designers,andprivatecustomers.HepresentedapersonalcollectionasaspecialguestdesignerforSpringMagazineandFoundationWorldinTokyo.

lia mondinahasadegreefromSaintMartin’sSchoolofArt,London,BA(hons)FashionDesignandTextileswithspecializationinknitwear.ShehasdesignedforGiorgioArmaniandMaxMara’sknitwearcollections.Liahasalsodevelopedknitwearstitchesforindustrialknittingmachines.

angelo montanini, graduatedinPaintingfromAccademiadiBelleArtidiBrera,hehasayearlongexperienceasteacherandasdidacticalcoordinatorfirstatIstitutoArtisticoMarangoniMilanandthenatIED,asteacheroffashiondrawingcoursesheldinItalianandEnglish(ThreeYearandOneYearcourses).Furthermore,hehasbeenworkingasfreelanceconsultantandillustratorfordifferentcompaniesrelatedtothefashionworldandthefieldofillustrationintheeditorialmarket.AngeloMontanini,trainedinPaintingattheAccademiadiBelleArtidiBrera,worksasafreelanceconsultantandillustratorfocusingonfashionandpublishing.AngeloteachesfashiondrawingatIEDMilan.


giovanni ottonello,graduatedinArchitecturefromGenoaUniversity.Hehasalongexperienceworkinginfashionandexhibitiondesign.Giovanniteachescoursesingraphic,design,fashion,cinema,photographyandcontemporaryartatIEDMilanoandrecentlylaunchedanewcourseonCostumeDesign.

mattia parlangeli holdsdegreesinIndustrialDesignandGraphicDesignManagementfromIEDMilano.HeisthefounderanddirectorofBureaucracy.wsDesignCompanywhichspecializesinartdirection,typedirection,andcorporateandeditorialdesign.

francesca peranitrainedasanarchitectatthePolitecnicodiMilanoandhasextensiveandinternationalexperienceworkingasanarchitect.Sheisthefounderoffrancescaperanienterprise,astudiopracticinginthefieldsofinteriorarchitectureandgraphicdesign.

marta petri graduatedinIndustrialDesignfromIEDMilanoandhasworkedinternationallyasanindependentconsultant,specificallyindevelopmentandresearchprojectswiththeLegoCompany.Sheusesseveraldifferentdrawingtechniquesandistheauthorofthedrawingmanual“FreeHandDesign”aboutdrawingasanimportantsupportofdesign.

martina pronisaJewellerydesignerandmakerfromTorino.ShestudiedVisualArtsatO.C.H.S.A.inCalifornia,JewelleryDesignatIED,andCreativeAcademyinMilanandlearnedtoworkatthebenchfromCesareDeVecchi.ShealsointernedasproductdesigneratI.W.C.WatchesinShaffhausen.In2009shefoundedherbrand:“HolyCrap”realizinguniquepiecesingoldandsilverwithtraditionaltechniquesandmanyothersmallcollectionsusingunconventionalmaterials,oftencollaboratingwithfashiondesigners.In2012shetutoredatC.A.oftheRiechemontGroupandfrom2013isteacheratIEDModainMilano.MartinaisnowlivinginTorinowheresherunsherownlaboratory.

vittorio pieronigraduatedinInteriorDesignatIEDMilano.HehascollaboratedwithHotLabandhasbeeninvolvedinthedevelopmentandinteriordesignofyachtsandhotels.Herunsadesignstudiospecializedininterior,productandgraphicDesign.

mariagrazia rodi completedadegreeinJewelryDesignatIEDMilano.SheisthewinneroftheDeBeerscontest“ThenewDiamondsCreations".ShenowworkswiththeWorldGoldCouncilandteachesdesignmethodologyinternationally.ShehasbeenafacultymemberatIEDsince1994.

antonio romanoholdsadegreeinIndustrialDesignfromLaSapienza,Roma.HeisanexpertinyachtdesignandfounderofHotLab,aninternationallyacclaimedyachtdesignstudio.

paola rossi holdsadegreeinIndustrialDesign.Sheworksinconceptdesignandmaterialresearch,someofherpastaccountsinclude:Indesit,FiatandSamsung.

cristina silva holdsdegreesVisualArts,ArtHistoryandDrawingandPictorialTechniquesfromtheBreraAcademyofFineArtsinMilan.SheworkswithmuseumsandexhibitionsandteachesArtsinthemiddleandhighschools.

astrid speergraduatedinFashionDesignfromFHBielefeld,Germany.Sheworksinternationallyasafreelancedesignerindevelopmentofwomen’sunderwear.Sheisresearchescolors,trendsandproductpositioningonthemarketandownsherownstudioinMilansince1998.In2007shebeganteachingatIEDMilano.

gisella veroneseisanArchitectandalsocompletedaPhDinInteriorandSetDesignatPolitecnicodiMilano,andinIndustrialDesignEngineeringatBrunelUniversityWestLondon.Shetaughtinmanyinternationaldesignworkshopsandworkedinarchitectural

studios,artgalleriesandPRagencies.AtIEDMilanosheteachesintheareasofinteriordesign,designhistory,andtrendsininteriorandindustrialdesign.

marco vicinanzaholdsanarchitecturedegreefromPolitecnicoMilan.HegainedextensiveexperiencecollaboratingwithdiversearchitecturefirmsinbeforeopeninghisownstudioinMilan.Marcohasdesignedforofficesandpublicspacesaswellasrestorationandrenovationprojectsforresidentialspaces.Inadditionhealsodesignscustom-madefurniture.

francesca vigna hasinternationalexperienceworkinginthefashiontrendandresearchfield.SheopenedafashionstorethatworkswithnumerousItalianandforeignbrands.InadditionsheworksonspecialworkshopsandstudentprojectsatIEDMilan.

Gabriel WeirichgraduatedinfashionatthePolytechnicofHamburgin1991.HetookhismasterindesignattheDomusAcademyinMilan1992.From1993to1997heworkedwithCorreggiari,ZegnaeGalanteasastyleandreasearchconsultantinthehomecollectionsection.In1998hefoundedhisownstudioforindustrialdesignandtrendreasearch.Sincethenheisworkingforseveralcompanieslike:WMF,Leonardo,Ritzenhoff,SanPatrignanoDesign,Felissimo,Bassetti,SchönhuberandImage.

faculty profiles faculty profiles

| 34 |

salo

ne n

auti

co -

mad

e - s

aie

salo

ne d

el m

obil

e

| 34 |

Heartburn | Thesis Project

IED Semester and Academic Year Programs 2016

InteriorDesignSemesters

january february march april may june july august september october november december

semester in italian contemporary design and trends

contemporary art contemporary design 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF

design trends 1 workshop 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF graphic design 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF material trend

italian language

semester in interior and spatial design

material technology design trend 2 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF sketching 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF technical drawing 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF workshop 1

workshop 2

italian language


level and prerequisitesTheSpringSemesterprovidesaneducationalexperienceinthesystemandcultureofItaliandesign,withparticularattentiontocontemporarytrends,andmorespecificallyondesignlanguages.Coursesareaimedatpassionateapplicantswithnopreviousfieldstudiesorexperienceandqualifiedapplicants,suchasuniversitystudentsandprofessionalswhomwishtoacquirenewskillsandperspectives.TheIEDisaproject-basedenvironmentprovidingforbothindividualandteamstudentneeds;theheterogeneityofstudentswithinthecourses,bothintermsofculturalbackgroundandpreviousstudies,enrichtheteachingandlearningmethodology.InadditiontotheprerequisitesindicatedintheAdmissionandEnrolmentprocedurethatcanbedownloadedfromourwebsiteathttp://www.ied.edu/study-in-italy/international-students/continuing-education

SemesterandAcademicYearProgramsstudentapplicantsmustmeetthefollowingrequirementsinordertobeeligiblefortheprogram:• beingoodacademicstandingandgoodstandinginstudentconductmattersatthetimeofapplicationandwhentheprogramstarts;• havebasicknowledgeonarthistoryanddesignculture;• havebasicMicrosoftOfficeskills.

learning outcomes• Gainculturalandanalyticalskills.• Developandimplementgraphicandcommunicationskills.• UnderstandthelatesttrendsofItaliandesign,theItalianfurnitureindustryandmajorfirms.• Understandnewmaterialtrendsandfinishing.• Gainandimproveteam-workingskills.

ItalianContemporaryDesignandTrends(Spring Semester)

italian contemporary design and trends italian contemporary design and trends

the programTheItalianContemporaryDesignandTrendssemesterisstructuredaroundthemaininternationaltradeshowsheldinMilanincluding:theSalonedelMobilefurnitureshowinMilanandtheDesignWeekthatfollows;theSaloneSatellite,Euroluce,InternationalBathroomExhibitionandtheInternationalHomeFurnishingsExpo.Throughoutthesemester,studentswillbeengagedindevelopingtechnicalandcriticalskillsintheclassroomandinsidethemaintradefairsthathighlighttheItaliandesignexperience.Theobjectiveofthe“trend”semesteristodeepenthestudents’understandingofthe“Italiandesignsystem”fromthemanagementanddesignmethodologyperspective.Coursecontentandsitevisitsfocusonbuildingasolidanalyticalandtheoreticalbase,inordertointerpretandunderstandtrends.


course descriptions

contemporary designExplorescontemporarytrendsanddesignlanguages,whichwillbeinvestigatedviashowroomvisitsandlectures.Lectureswillfocusonthecontemporarydomesticlife,initiallydeepeningvarioustypologiesofhouseswhichunderlinedifferentlifestyles.Thepurposeofthisfirstassignmentistounderstandthatthedesignofaphysicalspaceinfluencesthementalstateoftheoccupants.Attentionwillbefocusedoncontemporaryfurnituretrends,whichdefinetheneedsanddesiresoftheoccupants,notonlyfromapracticalandfunctionalpointofviewbutalsoanemotionalone.Thephysicalenvironmentwillbereadthroughtheanalysisofthecontemporaryproductionoffurnitureanddesignlanguages,focusingonshapesandforms,colors,textures,materials.Studentswillcreateabookoftrends:magazines,catalogues,showroomstourswillbeusedasresearchtoolsforthefinalpresentation.

contemporary artTheinstructorwillintroduce,analyze,compare,contrast,andjuxtaposetheprofileandtheworkofpainters,photographers,sculptors,performanceandvideoartistswhouseavarietyofmedia,materials,tools,andprocessestocreatetheirwork.Lectureswillbecomplimentedbysitevisitstogalleriesandexhibitions.

design trends IProvidestudentswiththeanalytical,culturalandeconomictoolsneededtoidentifyandanalyzetrendsindesign.ThecoursepreparesstudentsfortheMilanoDesignWeekbyprovidinganinvestigativemethodology.Thecourseincludesatheoreticalsection,todefinemethodsofanalysisandverificationofthemainmacroandmicrotrendsindesignandinteriordesign.Thefinalexamisaresearchprojectfocusedonasinglebrandofthefurnitureindustryconsidereda"trendsetter".

design workshopThecourseobjectiveistostructureacomprehensiveresearchprojectonamajormacroandmicrotrendthatemergedduringtheMilanDesignWeek.Beginningwithananalysisofwhatwaspresentedduringthecourseisdevelopedthroughclassroomexercisesintendedtodevelopacompletemappingofthemaindesignandinteriordesigntrends.Theareasanalyzedwillfocusonhomedesign,retailshopanddesign,entertainmentdesign.Attheendofthecoursestudentswillpresentacomprehensivetrendbookrelatingencompassingtheseexperiences.

graphic designFocusesonthebasicprinciplesofgraphicdesignandcompositionofdiverseelementswithattentiontothebalancebetweenthem.Aswelldifferencesindevelopingalayoutforprintingorrelativetoapresentationindigitalformatwillbeaddressed.Thecoursealsointroducesthefundamentalunderstandingofinformationtechnologyforgooddevelopingsoftwareskillsandfilemanagement.StudentswillacquirethebasicconceptsformanagingcreativeandtechnicaldigitalimagesusingAdobePhotoshop.AdobeIllustratortrainingwilladdressthegraphiclayoutofthetables.

materials trendsExplorestheimpressivechoiceofmaterialsavailabletodesigners,analyzingnewmaterialsandsurfacefinishesintheworkshopandvisitingtheshowroomsofthemostimportantItalianproducers.

italian languageSupportsstudentsintheenhancementoftheirindividuallanguageskills.Dependingontheinitiallevelofknowledge,studentswillgainbasicknowledgeorimplementtheirpreviouslyacquiredskillsinordertocommunicate,integratewithintheenlargedIEDcommunityandunderstandtheItalianwayoflife.

italian contemporary design and trends italian contemporary design and trends

contemporary design 4 CFcontemporary art 4 CFdesign trends i 6 CFdesign workshop 4 CFgraphic design 4 CFmaterials trend 4 CFitalian language 4 CF


level and prerequisitesTheFallSemesterprovidesaneducationalexperienceinthecultureofItaliandesign,withaspecificfocusonexperimentationondesignmethodologyandstudentresearchandprojectskillimplementation.Coursesareaimedatqualifiedapplicants,suchasSpringSemesterstudentsaswellasuniversitystudentsandprofessionalswhomwishtoacquirenewskillsandperspectives.TheIEDisaproject-basedenvironmentprovidingforbothindividualandteamstudentneeds;theheterogeneityofstudentswithinthecourses,bothintermsofculturalbackgroundandpreviousstudies,enrichtheteachingandlearningmethodology.InadditiontotheprerequisitesindicatedintheAdmissionandEnrolmentprocedurethatcanbedownloadedfromourwebsiteathttp://www.ied.edu/study-in-italy/international-students/continuing-education

SemesterandAcademicYearPrograms,studentapplicantsmustmeetthefollowingrequirementsinordertobeeligiblefortheprogram:• beingoodacademicstandingandgoodstandinginstudentconductmattersatthetimeofapplicationandwhentheprogramstarts;• haveknowledgeoncontemporaryartanddesignhistory;• haveknowledgeoncurrentdesigntrendsandmaterials;• havevisualcommunicationskillssuchascomputergraphicsandbasicphotographyandrapresentationtechniques.

InteriorandSpatialDesign(Fall Semester)

interior and spatial design interior and spatial design

learning outcomes• UnderstandinganduseofItalianresearchanddesignmethods.• Improvementofcapacitytodevelopaprojectaccordingtothe“Italiandesignmethodology”.• ImplementationoftheknowledgeofthelatesttrendsofItaliandesignsystem.• Greaterappreciationandunderstandingofnewmaterialtechnologiesanddesigntechniques.•Improveabilitytoworkaspartofamultinationalstudentteamaspartofthefinalproject.• Learnnewandimprovetimemanagementskills.

the programTheInteriorandSpatialDesignsemesterisstructuredaroundthemajorinternationalFalltradeshowsinItalyincluding:theSalonedellaNautica(GenoaBoatShow)andthetwomostimportantbuildingfairs,theMADE(ArchitectureandBuildingShow)inMilanandtheSAIE(InternationalBuildingExhibition)inBologna.The“projectwork”semesterisstructuredaroundcoursesthatintroducetheItaliandesignsystem,understandingcompanyandmarketingdynamics,andanalyzingcurrenttrendsininteriordesignintermsoflanguage,formandmaterials.Studentswillusetheiranalyticalskillsandtheoreticalknowledgetodevelopandcompleteahands-onconceptualdesignprojectasafinalsemesterwork.


course descriptions

design trend IIDuringthecoursewilldiscussthetrendsregardingthescopeofyachtandinteriordesign.Projectswillbeanalyzedtogetherbothintermsoftechniqueandmaterialspayingparticularattentiontonewtypesofmaterialsandfinishesusedinvariousfields.Attentionisalsopaidtothevaluesofbrand-relateddesignandanalysisofthelifestyleofferedinthesiteorcatalog.Anintegralpartofthecoursewillbevisitstotradefairsthatwillenablestudentstomakeacriticalanalysisofcurrenttrends.

design workshop IInthisworkshopstudentswilldesignanexhibitionstandfortheMADEExpo(MilanoArchitetturaDesignEdilizia).Theprojectswillexaminedimensionalandfunctionalproblemsaswellasthevalueofexhibitingbrands.Thedesignphasewillfocusontheuseofreusableandrecyclablematerials.

design workshop IIInthisworkshopstudentswilldesignayachtforatargetdefinedmediumandforagivenbuilder.Inthedesignphaseconsiderationshouldbemadenotonlythetargetbutalsothebrandvaluesofthesite.Thefinallayoutshouldemphasizetheuseofsustainablematerialswhilebeingvisuallyimpressive.

materials technologyProvidesasolidfoundationinmaterialbehaviorwhichisfundamentaltotransforminganideaintorealityaswellasunderstandingtheexpressivepotentialoftraditionalandexperimentalmaterials.Teachingisapproachedfromthestandpointoftechnical-scientificandtechnologicalhistory.Thephysicalandmorphologicalcharacteristicsofmaterialsareexaminedaswellasprocessingtechnologies,industrialprocesses,andcraftsmanship.Thecoursecoversthestructureofabuildinginallitsaspects,analyzingtechnologicalprocessesandtechnical

propertiesofbuildingcomponents.Thisincludesstudyofnaturalandartificialmaterialsusedindefininganinteriorspacewithparticularreferencetotheaestheticandtechnical.

sketchingProvidestudentswiththetoolsandmethodsforunderstandingandrepresentingarchitectureandenvironment.Thecoursecoverstopicsrelatedtographictechniques(manualandinstrumental)anddifferentsystemsofrepresentation.Studentswillbecomefamiliarwiththetoolsofdesignandbeintroducedtothemainsoftware-aideddesignandimageprocessingapplications.StudentswillbecomeproficientintheuseofAutodeskSketchBook.Worksproducedwilldemonstratenewskillsinreadingandsummaryofthemorphological,functional,materialandtypologicalarchitecturesandenvironmentsinvestigated,andknowhowtoproperlyrepresent.

technical drawingIntroducesthestudenttographiccommunicationinthetraditionalsequence,withtheadditionofnewinnovationsinthedesignprocessinordertodevelopself-expression.Itprovidesexperienceswithgreaterdepthindrawingproblems,skillsandtechniques.StudentswillbecomeproficientwiththeuseofAutodeskAutocad.


design trends ii 4 CFdesign workshop i 4 CFdesign workshop ii 6 CFmaterials technology 4 CFsketching 4 CFtechnical drawing 4 CFitalian language 4 CF

interior and spatial design interior and spatial design

| 44 || 44 |



InteriorDesignAcademicYearProgram

salo

ne n

auti

co -

mad

e - s

aie

salo

ne d

el m

obil

e


academic year interior design

contemporary art contemporary design 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF

design trends 1 workshop 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF graphic design 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF material trend

material technology design trend 2 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF sketching 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF technical drawing 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF workshop 1

workshop 2

italian language italian language


level and prerequisitesTheInteriorDesignAcademicYearProgramprovidesaneducationalexperienceinthesystemandcultureofItaliandesign,withparticularattentiontocontemporarytrends,andmorespecificallyondesignlanguagesandtheirdevelopmentwithinaproject.Coursesareaimedatmotivatedapplicantswithnopreviousfieldstudiesorexperienceandqualifiedapplicants,suchasuniversitystudentsandprofessionalswhomwishtoacquirenewskillsandperspectives.TheIEDisaproject-basedenvironmentprovidingforbothindividualandteamstudentneeds;theheterogeneityofstudentswithinthecourses,bothintermsofculturalbackgroundandpreviousstudies,enrichtheteachingandlearningmethodology.InadditiontotheprerequisitesindicatedintheAdmissionandEnrolmentprocedurethatcanbedownloadedfromourwebsiteat

http://www.ied.edu/study-in-italy/international-students/continuing-educationSemesterandAcademicYearPrograms,studentapplicantsmustmeetthefollowingrequirementsinordertobeeligiblefortheprogram:• beingoodacademicstandingandgoodstandinginstudentconductmattersatthetimeofapplicationandwhentheprogramstarts;• havebasicknowledgeonarthistoryanddesignculture;• havebasicMicrosoftOfficeskills.

InteriorDesign(Spring Semester and Fall Semester)

interior design interior design

learning outcomes• Improveculturalandanalyticalskills.• Developandemploygraphicdesignandcommunicationskills.• Identifytrendsindesignandindustry.• Recognizenewmaterialtrendsandfinishing.• Developandimproveworkingaspartofateam.• Demonstratecapacitytodevelopandmanageprojectsusingthe“Italiandesignmethodology”.• UnderstandingoftheItaliandesignsystem.• Appreciateandunderstandnewmaterialtechnologiesanddesigntechniques.• Improveabilitytoworkasmemberofastudentteamforthefinalproject.

the programTheAcademicYearprogramisintendedasanintensiveexperienceinthe“ItalianDesignCulture”inallofitsscopes.TheprogramisstructuredaroundthemajorinternationaltradeshowsinItalywhichprovideinsightonthelatestcontemporarytrendsandbecomestartingpointforabroaderdebateondesignanditscurrentlanguages,formalandexpressive.Visitingtradeshowsandshowrooms,aswellasactiveparticipationinlectures,discussionsandconfrontationwithfacultyandpeerswillallowstudentstoraisetheirculturalawareness,whiletheproject-based

experienceswillprovidetheanalytical,thetechnicalandtechnologicalskillsandcompetencestodevelopdesignconceptsandexecutethemintoaprojectproposal.ThecourseisdividedintwosemestersmeanttounderlinetheimportanceofItaliandesignkeyelementsandcurrenttrendsandthemostsignificantfeaturesofitsworldwideacknowledgeddevelopment:• theSpringterm,focusedontheculturalbackgroundrelatedtodesign,enablesstudentsbothtoacquireknowledgeonItaliandesignanddeepentheirunderstandingofitsformal,matericandsensorialaspectswhilegainingthebasictechniquesofrepresentationandcommunication;• theFallterm,dedicatedtounderstandingdesignmethodologywhiledevelopingandimprovingtheirproject-basedskillsandcompetences.


course descriptions

contemporary designExplorescontemporarytrendsanddesignlanguages,whichwillbeinvestigatedviashowroomvisitsandlectures.Lectureswillfocusonthecontemporarydomesticlife,initiallydeepeningvarioustypologiesofhouseswhichunderlinedifferentlifestyles.Thepurposeofthisfirstassignmentistounderstandthatthedesignofaphysicalspaceinfluencesthementalstateoftheoccupants.Attentionwillbefocusedoncontemporaryfurnituretrends,whichdefinetheneedsanddesiresoftheoccupants,notonlyfromapracticalandfunctionalpointofviewbutalsoanemotionalone.Thephysicalenvironmentwillbereadthroughtheanalysisofthecontemporaryproductionoffurnitureanddesignlanguages,focusingonshapesandforms,colors,textures,materials.Studentswillcreateabookoftrends:magazines,catalogues,showroomstourswillbeusedasresearchtoolsforthefinalpresentation.

contemporary artTheinstructorwillintroduce,analyze,compare,contrast,andjuxtaposetheprofileandtheworkofpainters,photographers,sculptors,performanceandvideoartistswhouseavarietyofmedia,materials,tools,andprocessestocreatetheirwork.Lectureswillbecomplimentedbysitevisitstogalleriesandexhibitions.

design trends IProvidestudentswiththeanalytical,culturalandeconomictoolsneededtoidentifyandanalyzetrendsindesign.ThecoursepreparesstudentsfortheMilanoDesignWeekbyprovidinganinvestigativemethodology.Thecourseincludesatheoreticalsection,todefinemethodsofanalysisandverificationofthemainmacroandmicrotrendsindesignandinteriordesign.Thefinalexamisaresearchprojectfocusedonasinglebrandofthefurnitureindustryconsidereda"trendsetter".

design workshopThecourseobjectiveistostructureacomprehensiveresearchprojectonamajormacroandmicrotrendthatemergedduringtheMilanDesignWeek.Beginningwithananalysisofwhatwaspresentedduringthecourseisdevelopedthroughclassroomexercisesintendedtodevelopacompletemappingofthemaindesignandinteriordesigntrends.Theareasanalyzedwillfocusonhomedesign,retailshopanddesign,entertainmentdesign.Attheendofthecoursestudentswillpresentacomprehensivetrendbookrelatingencompassingtheseexperiences.

graphic designFocusesonthebasicprinciplesofgraphicdesignandcompositionofdiverseelementswithattentiontothebalancebetweenthem.Aswelldifferencesindevelopingalayoutforprintingorrelativetoapresentationindigitalformatwillbeaddressed.Thecoursealsointroducesthefundamentalunderstandingofinformationtechnologyforgooddevelopingsoftwareskillsandfilemanagement.StudentswillacquirethebasicconceptsformanagingcreativeandtechnicaldigitalimagesusingAdobePhotoshop.AdobeIllustratortrainingwilladdressthegraphiclayoutofthetables.

materials trendsExplorestheimpressivechoiceofmaterialsavailabletodesigners,analyzingnewmaterialsandsurfacefinishesintheworkshopandvisitingtheshowroomsofthemostimportantItalianproducers.

design trends IIDuringthecoursewilldiscussthetrendsregardingthescopeofyachtandinteriordesign.Projectswillbeanalyzedtogetherbothintermsoftechniqueandmaterialspayingparticularattentiontonewtypesofmaterialsandfinishesusedinvariousfields.Attentionisalsopaidtothevaluesofbrand-relateddesignandanalysisofthelifestyleofferedinthesiteorcatalog.Anintegralpartofthecoursewillbevisitstotradefairsthatwillenablestudentstomakeacriticalanalysisofcurrenttrends.

design workshop IInthisworkshopstudentswilldesignanexhibitionstandfortheMADEExpo(MilanoArchitetturaDesignEdilizia).Theprojectswillexaminedimensionalandfunctionalproblemsaswellasthevalueofexhibitingbrands.Thedesignphasewillfocusontheuseofreusableandrecyclablematerials.

contemporary design 4 CFcontemporary art 4 CFdesign trends i 6 CFdesign workshop 4 CFgraphic design 4 CFmaterials trend 4 CFdesign trends ii 4 CFdesign workshop i 6 CF

design workshop ii 4 CFmaterials technology 4 CFsketching 4 CFtechnical drawing 4 CFdesign workshop iii - ied for future 5 CFitalian language 8 CF



design workshop IIInthisworkshopstudentswilldesignayachtforatargetdefinedmediumandforagivenbuilder.Inthedesignphaseconsiderationshouldbemadenotonlythetargetbutalsothebrandvaluesofthesite.Thefinallayoutshouldemphasizetheuseofsustainablematerialswhilebeingvisuallyimpressive.

materials technologyProvidesasolidfoundationinmaterialbehaviorwhichisfundamentaltotransforminganideaintorealityaswellasunderstandingtheexpressivepotentialoftraditionalandexperimentalmaterials.Teachingisapproachedfromthestandpointoftechnical-scientificandtechnologicalhistory.Thephysicalandmorphologicalcharacteristicsofmaterialsareexaminedaswellasprocessingtechnologies,industrialprocesses,andcraftsmanship.Thecoursecoversthestructureofabuildinginallitsaspects,analyzingtechnologicalprocessesandtechnicalpropertiesofbuildingcomponents.Thisincludesstudyofnaturalandartificialmaterialsusedindefininganinteriorspacewithparticularreferencetotheaestheticandtechnical.

sketchingProvidestudentswiththetoolsandmethodsforunderstandingandrepresentingarchitectureandenvironment.Thecoursecoverstopicsrelatedtographictechniques(manualandinstrumental)anddifferentsystemsofrepresentation.Studentswillbecomefamiliarwiththetoolsofdesignandbeintroducedtothemainsoftware-aideddesignandimageprocessingapplications.StudentswillbecomeproficientintheuseofAutodeskSketchBook.Worksproducedwilldemonstratenewskillsinreadingandsummaryofthemorphological,functional,materialandtypologicalarchitecturesandenvironmentsinvestigated,andknowhowtoproperlyrepresent.

technical drawingIntroducesthestudenttographiccommunicationinthetraditionalsequence,withtheadditionofnewinnovationsinthedesignprocessinordertodevelopself-expression.Itprovidesexperienceswithgreaterdepthindrawingproblems,skillsandtechniques.StudentswillbecomeproficientwiththeuseofAutodeskAutocad.

design workshop iii - ied for future IEDAcademicYearstudentshavetheopportunitytoparticipateinanextra-curricularprojectincollaborationwithIEDCentroRicerche.IEDFORFUTUREisathree-yearinitiativethatbeginsin2012andwillconcludewithatthe2015UniversalExpositioninMilan.TheprojectbringstogethertheresourcesofIEDCentroRicerche,localinstitutionsandcompanies,researchersandstudents.IEDFORFUTUREinvolvesstudentsofinteriorandfashiondesignwhowillworktogetherasateaminordertoexploittheircombinedtalents,skillsandcreativity.Thefocusisontheuseofcreativedesignsolutionsasaresponsetocontemporaryrealitiesthatyoungpeoplefaceandhowanewgenerationcanbeacatalystforsocialinnovation.Themainthemesofthestudyinclude:youth,housing,mobility,learning,time,foodcultureandtheconceptof“sharing”.

StudentsoftheAcademicYearprogramswilladdresstheissuesofyouthandhousinginametaprojectonthephenomenonofco-housing.Theprojectwilladdressthephenomenonofsharedlivingspaces;specificallythecontemporaryrealityofun-relatedpeoplelivingtogether;suchasstudents,youngprofessionalsaswellaspeopleresidinginurbanareaswhereaccommodationisatapremium.Studentswillcombinethedesignanduseofinteriorspaceanddécortoenhanceandenableapeacefulandpracticalusageofthesharedhome.ThestartupdateisSeptemberof2012andtheprojectwillconcludewithapublicationinconjunctionwiththeUniversalExpoinMilanfromMaytoOctober2015.Allstudentsparticipatinginthisuniqueinitiativewillbecreditedascontributors.



| 52 |

FashionDesignSemesters


semester in building a collection

italian language dressing and self

decorating comm.

4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF design applications 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF fashion drawing 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF intro to color

history of art+art in fashion

history of fashion and accessories

semester in creativecollections

italian language technical drawing 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF tech. of materials +

textile pattern drawing

4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF pattern making and tailoring

techniques 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF personal design

+ portfolio

design methodology

womenswear collection

menswear collection

knitwear project



level and prerequisitesTheSpringSemesterprovidesaneducationalexperienceinthesystemandcultureofItaliandesign,withparticularattentiontocontemporarytrends,andmorespecificallyondesignlanguages.Coursesareaimedatpassionateapplicantswithnopreviousfieldstudiesorexperienceandqualifiedapplicants,suchasuniversitystudentsandprofessionalswhomwishtoacquirenewskillsandperspectives.IEDisaproject-basedenvironmentprovidingforbothindividualandteamstudentneeds;theheterogeneityofstudentswithinthecourses,bothintermsofculturalbackgroundandpreviousstudies,enrichtheteachingandlearningmethodology.InadditiontotheprerequisitesindicatedintheAdmissionandEnrolmentprocedurethatcanbedownloadedfromourwebsiteathttp://www.ied.edu/study-in-italy/international-students/continuing-education SemesterandAcademicYearPrograms,studentapplicantsmustmeetthe

followingrequirementsinordertobeeligiblefortheprogram:• beingoodacademicstandingandgoodstandinginstudentconductmattersatthetimeofapplicationandwhentheprogramstarts;• havebasicknowledgeonarthistoryanddesignculture;• havebasicvisualcommunicationskillssuchascomputergraphicsandbasicphotography.

learning outcomes• Identifytrends,designersandleadersofItalianfashionindustry.• Describeanddistinguishhistoricalperiodsandmovementsofartandfashion.• Combinetechnologicalskillandcreativeexpressiontoproducecomputergenerateddesignsforoutfitprototypes.• Employthecreativeprocessinordertocarryoutspecificprojectgoals.• Demonstratenewtimeandprojectmanagementskillsbyworkingindependently.

FashionDesign-BuildingCollection(Spring Semester)

fashion design - building a collection fashion design - building a collection

the programTheFashionDesign-BuildingaCollectionSemesterisconceivedandstructuredasacomprehensiveoverviewontheItalianprotagonistsinfashiondesign:professionals,companies,eventsandtradefairsconnectedwiththeworldofstyle.StudentswillbeintroducedtotheunequalledatmosphereofItalianFashionWorld:withitscontinuousinnovationsinstyle,itsunrivallednumberofstyleproductionconnectedcompanies,itsworldwidefamousfashionshows,andit’sincredibleconcentrationofworldwidefamousfashionboutiques.Toallowacompletedevelopmentofprojectskills,thestudypathwaybeginswiththeintroductiontothekeyproblemslinkedtotheuseofcolor,anappraisalofcolormanagementmethods,consideredasaprojecttool.Atthesametime,particularemphasiswillbegiventothemaintechniquesofrepresentationofworks:bothfashiondrawing,containinganexplanationandrealizationofthebasicfemale/

maledrawingwithaparticularattentiononanatomyproportions,andcomputerdesignapplications,thestudyanduseofthesoftwaretoolsforthedesignandthecommunicationofacollection,developingvarioustechniquesappliedtofashiondesigning.Inadditiontothis,theculturalmodulerelatedtoartinfashion,historyoffashionandofaccessorieswillhighlighttheimportanceofvisualcommunicationandtheevolutionofstyleasthecoreknowledgetoidentifytheconnectionbetweenart,fashioncultureandtrendsinsociety.


course descriptions

design methodologyIntroducescontemporarytrendsanddesignersinordertogainconsciousnessaboutone’sidentityandpositioningvis-a-visfashion.Thisservesasthefoundationforthefollowingcoursecomponentsandprojects:research,detectionandanalysisofaconcept;stylisticknowledgeofthesectorandoftrends;ideadevelopment;keyelementsofthemoodboard;realizationofabookofmaterialsandcolors;applicationoftheindividualworkingandpresentationofafinalbook.

introduction to colorDiscussionofthekeyissueslinkedtotheuseofcolor;appraisalofcolormanagementmethods,consideredasaprojecttool;theChromaticsystem;colorphysicsandchromaticharmony;theperceptionandthesocialuseofcolor;colormatchingtechniques;thereadingofLoeschepsychologicaltest;demonstrationsandpracticalexercisesoncolormatchingandcolorboard

development.

computer design applicationsMasteryofPhotoshopandIllustratorinordertocompleteprojects.Introductiontothesoftwaretoolsusedforthedesignandthecommunicationofacollection,developingvarioustechniquesappliedtofashiondesigning.

fashion drawingGainingknowledgeandmasteryontherealizationofcorrectproportionsforfashiondrawing.Theprogramcontainsanexplanationandrealizationofabasicfemale/maledrawing,withaparticularattentiononanatomyproportions.Consequently,studentswillanalyzebasicimagesexpresslystudiedforfashionfabricsrendering.Humanproportionsexplanation,dynamicbodymovement;explanationanddemonstrationofthechancetomakeafiguredrawinglooklikeawalkingtopmodelon“defilé”(frontalvision);movementevolution.Thedevelopmentofawalking“dummy”bycreativesolution(tracing

figureanddifferentproposalsforlegspositions);chromaticrepresentationtechniques;lightandshadow;introductiontothecorrectuseofmarkers,colorpencilsandothertoolsforfashionrendering;studyanddevelopmentofgraphic-chromatictechniques,drapingandpatternsofmainfabricsandfashionmaterials;studiestargetedtothehumanfigureandconsequentgraphicrendering,stylisticandformalsynthesisfordressdesigning;illustrationandrenderingtechniques.

history of art and art in fashionAnhistoricalandcriticalanalysisofmodernandcontemporaryartisticmovementsincludingartistsofthe19thand20thcentury.Impressionism,PostImpressionism,ArtNouveau,Expressionism,Cubism,Surrealismwillallbecovered.Sitevisitsincludingrelevanthistoricalsites,museumsandexhibitionsareanintegralpartofthiscourse.

history of fashionand accessoriesThefashionworldanditsevolutionfromthesecondpartofthe19thcenturytotoday;introductiontothemostsignificantrudimentsofhistoryofcostumefromtheItalianRenaissancetoNapoleon;therelationshipsbetweenpoliticalandsocialchangesandcostumedevelopment;thefundamentalroleoffashiondesigners

andaccessoriesdesignersinthesechanges,theabilitytotranslateallwiththeirownabilitiesandunderstandingofFashion.

dressing and self-decoratingcommunicationHow“dressing”isameansofindividual,socialandculturalcommunication.Clothingandaccessoriesarefiltersandjunctionsforthearticulationofthedynamicdialoguesamongstme,myself,mybody,theothers,myculture,andmyexpectations.Analysiswillfocusonthedifferentcommunicationlevelsmediatedbyclothes;communicatingmyself:workonthedifferentcommunicationlevelsmediatedbyclothes;culturalbackground;decoratingthesenses;keywordsandmoodboards.Projectworkwillconsistofproducingafashion/jewelry/accessoriescollectionandbookproject.


design methodology 4 CFintroduction to color 4 CFcomputer design applications 6 CFfashion drawing 6 CFhistory of art and art in fashion 4 CFhistory of fashion and accessories 6 CFdressing and self-decorating communication

4 CF

italian language 4 CF

fashion design - building a collection fashion design - building a collection


level and prerequisitesTheFallSemesterprovidesaneducationalexperienceinthecultureofItaliandesign,withaspecificfocusonexperimentationondesignmethodologyandstudentresearchandprojectskillimplementation.ThecourseisaimedatthosewhoalreadyhaveabasicknowledgeinFashiondesign,asSpringSemesterstudents,ortothosecandidateswhocandemonstratetheircompetenceintheuseofgraphicssoftware,inFashionHistoryandthebasictechniquesoffreehanddrawing.IEDisaproject-basedenvironmentprovidingforbothindividualandteamstudentneeds;theheterogeneityofstudentswithinthecourses,bothintermsofculturalbackgroundandpreviousstudies,enrichtheteachingandlearningmethodology.InadditiontotheprerequisitesindicatedintheAdmissionandEnrolmentprocedurethatcanbedownloadedfromourwebsiteathttp://www.ied.edu/study-in-italy/international-students/continuing-education

SemesterandAcademicYearPrograms,studentapplicantsmustmeetthefollowingrequirementsinordertobeeligiblefortheprogram:• beingoodacademicstandingandgoodstandinginstudentconductmattersatthetimeofapplicationandwhentheprogramstarts;• haveknowledgeoncontemporaryartandfashionhistory;• haveanunderstandingofcoloranditsapplication;• havevisualcommunicationskillssuchascomputergraphics,drawingskillsandbasicphotography.

FashionDesign-CreativeCollections(Fall Semester)

fashion design - creative collections fashion design - creative collections

learning outcomes• Getasolidbasiceducationinthedisciplinesofprojectdesign,themethodologyusedandthemostimportanttechnicaloperationsaspects.• Obtainspecificknowledgeofdesignprojectbasis.Particularattentioninthissensewillbeemployedinthelearningofpatternmakingandtailoringtechniques,technologyoffabricsandthemethodsofprojectdesignandcoordinationofthecollectionsofwomen’s,men’sandknitwearclothing.• Encouragethedevelopmentofpersonalattitudesandstyleinthedesignandillustrationfield.

the programTheFashionDesign-CreativeCollectionswillgivethenecessaryinstrumentstoapproachtothefashiondesignprocess,basedupontheinterdisciplinaryconnectionofthemainoutcomesstudentsachieveinthetechnicalarea,focusedonthetextilemanufacturing,thedetailedrepresentationofanoutfitandthebasicpatternmakinganddressmakingtechniquesnecessarytocreatedesignedgarment.Inaddition,themethodologymodulewillintroducestudentstothecorrectdevelopmentofafashiondesignproject,dividedintothreemainareas:womenswear,menswearandknitwearcollectionproject,eachofthemconsideredandanalyzedinallofitsspecificandrelevantfeatures.Thefinalpartofthecoursewillrepresentanopportunitytoenablestudentstofindtheirownpersonalstyleindrawingandwillendwiththepreparationofabookcontainingaselectionofthebestyear’sprojects.


course descriptions

design project i: womenswear collectionIntroductiontothefundamentalsofdesigningofacoordinatedcollectionofwomen’sclothing.Researchontrendsandfabricsforthechosentheme,inordertofindtherightideasandtheinspiration,whichwillbedevelopedafterwards.Maintopicsinclude:realizationofabook,startingfromthechoiceoftheconcept;thepresentationofthemoodboardsforatmosphere;thecolorsandtheinspirationkeywordsandimages,focusingthenonsingletheme.Thecourseconcludeswithafinalpresentationofacollectionbookconsistingof:figuredesigns,detailsinthestyle,colors,fabricswatcheswiththedescriptionoftheyarns,quality,supplier,art,numberetc.

design project ii: menswear collectionIntroductiontothefundamentalsofdesigningacoordinatedcollectionofmen’sclothing.Researchontrendsandfabricsforthechosentheme,inordertofindtherightideasandtheinspiration,whichwillbedevelopedafterwards.Maintopicsinclude:realizationofabook,startingfromthechoiceoftheconcept;thepresentationofthemoodboardsforatmosphere;colorsandtheinspirationkeywordsandimages,focusingthenonsingletheme.Thecoursewillconcludewithafinalpresentationofacollectionbookconsistingof:figuredesigns,detailsinthestyle,colors,fabricswatcheswiththedescriptionoftheyarns,quality,supplier,art,numberetc.

introduction to knitwear and knitwear labThecoursewillenablestudentstoexplorethevariousknittingtechniques,toexperimentwithyarnandcolordirectlyonthemachinesinordertoacquirenewskillsandknowledge.Thiscourseintroducesthefieldofknitwearbyfocusingonthefollowingmaintopics:analysisofknitweardesign,researchandexperimentation.Emphasisonuseofcolor,textureandtheabilitytocreatenewknitwearforms.Learnhowtoexploitdiversetechniquesandcombinationsoftechniques,useofyarnstoachievetheeffectbest.Inadditionstudentswillexaminevariousknittingtechniques,experimentwithyarnandcolordirectlyonthemachinesinordertogainprocessualandtechnicalknow-how.

pattern making and tailoring techniquesCoversthebasicspatternmakingandtailoringtechniques.Particularemphasiswillbegiventothewomenswearandmenswearcoordinatedcollectionsandtheirrealization.Conceptsofpatterncuttingandsewing,withaspecificglossaryoftermsnecessarytodevelopthetechnicalabilitytomakegarmentpatternsandprototypeswillbecovered.Adetailedanalysisofthetechnicaltermsanddesignforthecreationofthefollowingpatterns:

skirt,trouser,bodice,corset,dress,t-shirt,sleeves,collars,pockets,buttoningandfastening,zippersandcuttingplacement.

personal design and portfolioIsconcernedwithimprovingconfidenceandabilityindrawingandexaminesavarietyofapproachesthatcanbeusedinfashionillustration.Thisisthebasisforthecreationofafinalpersonalportfolio.Maincoursetopicsinclude:researchpreliminarytomood-boards;technicaldrawingforfashionandtherepresentationofstudent’scollectionitems;studyofthemaintechniquesexperimentedinillustrations;studyofthemoreinnovativeandexperimentalillustrationtechniques(suchasmedia,sprayart,collageandperformance)aimingatleadingeverystudenttothedevelopmentofapersonaldrawinglanguage;realizationofapersonalportfoliothatwillbesubmittedfortheexam.

technical drawingDevelopsnewskillsandmasteryofflatdrawingtechniquesnecessaryforgarmentrepresentation,inaclearanddetailedwayinordertocomplywithmarketrequirementsandproductmanagement.Maintopicscoveredinthecourseinclude:technicaldetails(size,fastening,folding,buttoning);senseoftheproportionsinreferencetothesymmetries;perspectiveand

design project i: womenswear collection

6 CF

design project ii: menswear collection

6 CF

introduction to knitwear and knitwear lab

4 CF

pattern making and tailoring techniques

6 CF

personal design and portfolio 4 CFtechnical drawing 6 CFtechnology of materials and textile pattern drawing

6 CF




projection;stylizationoftheidealoutlineforproportionsofcroquis.

technology of materials and textile pattern drawingModule 1- Technology of MaterialsThiscoursegivesthestudentsafoundationofallaspectsoffabric-fromthefibertothefinishinordertodevelopatechnicalknowledgeofthetextilemanufacturingprocessandalsoanunderstandingofthedifferenttypesoffabrics.Studentswillpreparea‘textilebook’whereeachtypeoffabricmustbeidentifiedwithasamplealongwithadefinition(bothtechnicalanddescriptive)andaphotographicexampleofthetypeoffabricmadeupinagarment.Maintopicscoveredinthiscourseinclude:generalintroduction(naturalandsyntheticfibers);fabricstructures:woven;dyeingandprintingprocesses;fabricfinishing;suitabilityoffabricstospecificgarmentshapes;identificationandanalysisoffabrics-individualresearch.

Module 2- Textile Pattern DrawingThiscoursefocusesonhowtoexperimentwithtextiletechniquesofconstruction,embellishmentandprintsoastobecomeawareofthepossibilitiesofexpressionbymeansofthefabric.Maincoursetopicsandstudentsworksinclude:understandingofthecharacteristicsofthematerialsused;analysisoftextilepatternandtexturetechniqueswithinachosen

trend;developmentofavisuallyexcitingcollectionoftextiledesignsrelevanttothechosentrend;creationofastimulatingimpactexploringcreativesenseofstyledevelopedinvariouspatternmakingtechniques.




FashionDesignAcademicYearProgram


academic year fashion design

italian language italian language dressing and self

decorating comm.

4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF design applications 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF fashion drawing 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF intro to color

history of art+art in fashion


technical drawing 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF tech. of materials +

textile pattern drawing

4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF pattern making and tailoring

techniques 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF personal design

+ portfolio

design methodology

womenswear collection

menswear collection

knitwear project



level and prerequisitesTheFashionDesignAcademicYearProgramprovidesaneducationalexperienceinthesystemandcultureofItaliandesign,withparticularattentiontocontemporarytrends,andmorespecificallyondesignlanguagesandtheirdevelopmentthroughadesignproject.Coursesareaimedatpassionateapplicantswithnopreviousfieldstudiesorexperienceandqualifiedapplicants,suchasuniversitystudentsandprofessionalswhomwishtoacquirenewskillsandperspectives.IEDisaproject-basedenvironmentprovidingforbothindividualandteamstudentneeds;theheterogeneityofstudentswithinthecourses,bothintermsofculturalbackgroundandpreviousstudies,enrichtheteachingandlearningmethodology.InadditiontotheprerequisitesindicatedintheAdmissionandEnrolmentprocedurethatcanbedownloadedfromourwebsiteat

http://www.ied.edu/study-in-italy/international-students/continuing-educationSemesterandAcademicYearPrograms,studentapplicantsmustmeetthefollowingrequirementsinordertobeeligiblefortheprogram:• beingoodacademicstandingandgoodstandinginstudentconductmattersatthetimeofapplicationandwhentheprogramstarts;• havebasicknowledgeonarthistoryanddesignculture;• havebasicvisualcommunicationskillssuchascomputergraphicsandbasicphotography.

learning outcomes• Developskillsettoidentifyandforecasttrends.• IdentifyleadingItalianfashionindustrydesignersandpersonalities.• Understandingoftheroleofculture,history,fashionandartasitrelatedtomodernfashion.• Produceagarmentutilizingthetoolsofillustration,computerdesign,andpatternandtailormaking.

FashionDesign(Spring Semester and Fall Semester)

fashion design fashion design

• Usetheprinciplesofprojectdesignaspartofthe“Italiandesignsystem”.• Learnpatternmakingandtailoringtechniques,technologyoffabricsandthemethodsofprojectdesignandcoordinationofthecollectionsofwomen’s,men’sandknitwearclothing.• Improveandproducenewworksaspartofapersonalprofessionalportfolio.• Developgoodtimemanagementandteamworkskillsaspartofgroupprojectwork.

the programTheFashionDesignAcademicYearProgram isconceivedandstructuredasacomprehensiveoverviewontheItalianprotagonistsinfashionandtextiledesign:professionals,companies,eventsandtradefairsconnectedwiththeworldofstyle.StudentswillbeintroducedtotheunequalledatmosphereofItalianFashionWorld,withitscontinuousinnovationsinstyle,itsunrivallednumberofstyleproductionconnectedcompanies,itsworldwidefamousfashionshows,andit’sincredibleconcentrationofworldwidefamousfashionboutiques.ThecourseisdividedintwosemestersmeanttounderlinetheimportanceofItaliandesignkeyelementsandcurrenttrendsandthemostsignificantfeaturesofitsworldwideacknowledgeddevelopment:-thefirstone,focusedonthetechnicaltoolsandculturalbackgroundrelated

tofashion,enablesstudentsbothtomanagethemaintechniquesofrepresentationofworks(traditionalandcomputeraided)andtofocusonthemeaningofthe‘fashion’conceptinWesternsociety;• thesecondonegivesanapproachtothefundamentalskillsandtechniquesnecessarytodesignclothingcollections(womenswear,menswearandknitwear)andtosupervisetechnicaldevelopment,choiceoffabricsandco-ordination.Theprogrambeginswiththeintroductiontoissuesrelatedtotheusecolorandthebasicsofvisualrepresentations.Thisincludesareviewofbasicmale/femaleanatomicaldesign,fashiondrawingandtheintroductionofcomputer-baseddesignapplications.Thesubjectsofartandfashionhistoryarecoveredaswelltoallowstudentstodrawparallelsandcontrastsbetweenart,fashion,popularcultureandtrends.Thesecondhalfoftheprogramfocusesonthefashiondesignprocessandisdividedintothreemainareas:womenswear,menswearandknitwearcollectionproject.Eachspecificareaisreviewedandanalyzed(textilemanufacturingandthebasicpatternmakinganddressmakingtechniquesnecessarytocreatedesignedgarments).Thecourseconcludeswithstudentsdefiningandexpressingtheirownpersonalstyleintheirfinalproject.Aselectionofprojectswillbehighlightedinaspecial


course descriptions

introduction to colorDiscussionofthekeyissueslinkedtotheuseofcolor;appraisalofcolormanagementmethods,consideredasaprojecttool;theChromaticsystem;colorphysicsandchromaticharmony;theperceptionandthesocialuseofcolor;colormatchingtechniques;thereadingofLoeschepsychologicaltest;demonstrationsandpracticalexercisesoncolormatchingandcolorboarddevelopment.

computer design applicationsMasteryofPhotoshopandIllustratorinordertocompleteprojects.Introductiontothesoftwaretoolsusedforthedesignandthecommunicationofacollection,developingvarioustechniquesappliedtofashiondesigning.

fashion drawingGainingknowledgeandmasteryontherealizationofcorrectproportionsforfashiondrawing.

Theprogramcontainsanexplanationandrealizationofabasicfemale/maledrawing,withaparticularattentiononanatomyproportions.Consequently,studentswillanalyzebasicimagesexpresslystudiedforfashionfabricsrendering.Humanproportionsexplanation,dynamicbodymovement;explanationanddemonstrationofthechancetomakeafiguredrawinglooklikeawalkingtopmodelon“defilé”(frontalvision);movementevolution.Thedevelopmentofawalking“dummy”bycreativesolution(tracingfigureanddifferentproposalsforlegspositions);chromaticrepresentationtechniques;lightandshadow;introductiontothecorrectuseofmarkers,colorpencilsandothertoolsforfashionrendering;studyanddevelopmentofgraphic-chromatictechniques,drapingandpatternsofmainfabricsandfashionmaterials;studiestargetedtothehumanfigureandconsequentgraphicrendering,stylisticandformalsynthesisfordressdesigning;illustrationandrenderingtechniques.

history of art and art in fashionAnhistoricalandcriticalanalysisofmodernandcontemporaryartisticmovementsincludingartistsofthe19thand20thcentury.Impressionism,PostImpressionism,ArtNouveau,Expressionism,Cubism,Surrealismwillallbecovered.Sitevisitsincludingrelevanthistoricalsites,museumsandexhibitionsareanintegralpartofthiscourse.

history of fashion and accessoriesThefashionworldanditsevolutionfromthesecondpartofthe19th

centurytotoday;introductiontothemostsignificantrudimentsofhistoryofcostumefromtheItalianRenaissancetoNapoleon;therelationshipsbetweenpoliticalandsocialchangesandcostumedevelopment;thefundamentalroleoffashiondesignersandaccessoriesdesignersinthesechanges,theabilitytotranslateallwiththeirownabilitiesandunderstandingofFashion.


design methodologyIntroducescontemporarytrendsanddesignersinordertogainconsciousnessaboutone’sidentityandpositioningvis-a-visfashion.Thisservesasthefoundationforthefollowingcoursecomponentsandprojects:research,detectionandanalysisofaconcept;stylisticknowledgeofthesectorandoftrends;ideadevelopment;keyelementsofthemoodboard;realizationofabookofmaterialsandcolors;applicationoftheindividualworkingandpresentationofafinalbook.

introduction to color 4 CFcomputer design applications 6 CFfashion drawing 6 CFhistory of art and art in fashion 4 CFhistory of fashion and accessories 6 CFdressing and self-decorating communication

4 CF

design methodology 4 CFdesign project i: womenswear collection

4 CF

design project ii: menswear collection

4 CF

introduction to knitwear and knitwear lab

4 CF

pattern making and tailoring techniques

2 CF

personal design and portfolio 4 CFtechnical drawing 4 CFtechnology of materials and textile pattern drawing

4 CF

design project iii - ied for future 5 CFitalian language 4 CF



design project i: womenswear collectionIntroductiontothefundamentalsofdesigningofacoordinatedcollectionofwomen’sclothing.Researchontrendsandfabricsforthechosentheme,inordertofindtherightideasandtheinspiration,whichwillbedevelopedafterwards.Maintopicsinclude:realizationofabook,startingfromthechoiceoftheconcept;thepresentationofthemoodboardsforatmosphere;thecolorsandtheinspirationkeywordsandimages,focusingthenonsingletheme.Thecourseconcludeswithafinalpresentationofacollectionbookconsistingof:figuredesigns,detailsinthestyle,colors,fabricswatcheswiththedescriptionoftheyarns,quality,supplier,art,numberetc.

design project ii: menswear collectionIntroductiontothefundamentalsofdesigningacoordinatedcollectionofmen’sclothing.Researchontrendsandfabricsforthechosentheme,inordertofindtherightideasandtheinspiration,whichwillbedevelopedafterwards.Maintopicsinclude:realizationofabook,startingfromthechoiceoftheconcept;thepresentationofthemoodboardsforatmosphere;colorsandtheinspirationkeywordsandimages,focusingthenonsingletheme.Thecoursewillconcludewithafinalpresentationofacollectionbookconsistingof:figuredesigns,detailsinthestyle,colors,fabricswatcheswiththedescriptionoftheyarns,quality,supplier,art,numberetc.

introduction to knitwear and knitwear labThecoursewillenablestudentstoexplorethevariousknittingtechniques,toexperimentwithyarnandcolordirectlyonthemachinesinordertoacquirenewskillsandknowledge.Thiscourseintroducesthefieldofknitwearbyfocusingonthefollowingmaintopics:analysisofknitweardesign,researchandexperimentation.Emphasisonuseofcolor,textureandtheabilitytocreatenewknitwearforms.Learnhowtoexploitdiversetechniquesandcombinationsoftechniques,useofyarnstoachievetheeffectbest.Inadditionstudentswillexaminevariousknittingtechniques,experimentwithyarnandcolordirectlyonthemachinesinordertogainprocessualandtechnicalknow-how.

pattern making and tailoring techniquesCoversthebasicspatternmakingandtailoringtechniques.Particularemphasiswillbegiventothewomenswearandmenswearcoordinatedcollectionsandtheirrealization.Conceptsofpatterncuttingandsewing,withaspecificglossaryoftermsnecessarytodevelopthetechnicalabilitytomakegarmentpatternsandprototypeswillbecovered.Adetailedanalysisofthetechnicaltermsanddesignforthecreationofthefollowingpatterns:skirt,trouser,bodice,corset,dress,t-shirt,sleeves,collars,pockets,buttoningandfastening,zippersandcuttingplacement.



personal design and portfolioIsconcernedwithimprovingconfidenceandabilityindrawingandexaminesavarietyofapproachesthatcanbeusedinfashionillustration.Thisisthebasisforthecreationofafinalpersonalportfolio.Maincoursetopicsinclude:researchpreliminarytomood-boards;technicaldrawingforfashionandtherepresentationofstudent’scollectionitems;studyofthemaintechniquesexperimentedinillustrations;studyofthemoreinnovativeandexperimentalillustrationtechniques(suchasmedia,sprayart,collageandperformance)aimingatleadingeverystudenttothedevelopmentofapersonaldrawinglanguage;realizationofapersonalportfoliothatwillbesubmittedfortheexam.

technical drawingDevelopsnewskillsandmasteryofflatdrawingtechniquesnecessaryforgarmentrepresentation,inaclearanddetailedwayinordertocomplywithmarketrequirementsandproductmanagement.Maintopicscoveredinthecourseinclude:technicaldetails(size,fastening,folding,buttoning);senseoftheproportionsinreferencetothesymmetries;perspectiveandprojection;stylizationoftheidealoutlineforproportionsofcroquis.

technology of materials and textile pattern drawingModule 1 - Technology of MaterialsThiscoursegivesthestudentsafoundationofallaspectsoffabric-fromthefibertothefinishinordertodevelopatechnicalknowledgeofthetextilemanufacturingprocessandalsoanunderstandingofthedifferenttypesoffabrics.Studentswillpreparea‘textilebook’whereeachtypeoffabricmustbeidentifiedwithasamplealongwithadefinition(bothtechnicalanddescriptive)andaphotographicexampleofthetypeoffabricmadeupinagarment.Maintopicscoveredinthiscourseinclude:generalintroduction(naturalandsyntheticfibers);fabricstructures:woven;dyeingandprintingprocesses;fabricfinishing;suitabilityoffabricstospecificgarmentshapes;identificationandanalysisoffabrics-individualresearch.

Module 2- Textile Pattern DrawingThiscoursefocusesonhowtoexperimentwithtextiletechniquesofconstruction,embellishmentandprintsoastobecomeawareofthepossibilitiesofexpressionbymeansofthefabric.Maincoursetopicsandstudentsworksinclude:understandingofthecharacteristicsofthematerialsused;analysisoftextilepatternandtexturetechniqueswithinachosentrend;developmentofavisuallyexcitingcollectionoftextiledesignsrelevanttothechosentrend;creation

ofastimulatingimpactexploringcreativesenseofstyledevelopedinvariouspatternmakingtechniques.

design workshop iii - ied for future IEDAcademicYearstudentshavetheopportunitytoparticipateinanextra-curricularprojectincollaborationwithIEDCentroRicerche.IEDFORFUTUREisathree-yearinitiativethatbeginsin2012andwillconcludewithatthe2015UniversalExpositioninMilan.TheprojectbringstogethertheresourcesofIEDCentroRicerche,localinstitutionsandcompanies,researchersandstudents.IEDFORFUTUREinvolvesstudentsofinteriorandfashiondesignwhowillworktogetherasateaminordertoexploittheircombinedtalents,skillsandcreativity.Thefocusisontheuseofcreativedesignsolutionsasaresponsetocontemporaryrealitiesthatyoungpeoplefaceandhowanewgenerationcanbeacatalystforsocialinnovation.Themainthemesofthestudyinclude:youth,housing,mobility,learning,time,foodcultureandtheconceptof“sharing”.StudentsoftheAcademicYearprogramswilladdresstheissuesofyouthandhousinginametaprojectonthephenomenonofco-housing.Theprojectwilladdressthephenomenonofsharedlivingspaces;specificallythecontemporaryrealityofun-relatedpeoplelivingtogether;suchas

students,youngprofessionalsaswellaspeopleresidinginurbanareaswhereaccommodationisatapremium.Studentswillcombinethedesignanduseofinteriorspaceanddécortoenhanceandenableapeacefulandpracticalusageofthesharedhome.ThestartupdateisSeptemberof2012andtheprojectwillconcludewithapublicationinconjunctionwiththeUniversalExpoinMilanfromMaytoOctober2015.Allstudentsparticipatinginthisuniqueinitiativewillbecreditedascontributors.




FashionJewelrySemesterProgram


semester in fashion jewelry

italian language

dressing and self decorating comm.

4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF free hand drawing +

rendering techniques 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF 4 CF art in fashion + visits


materi-als

jewel lab

history of jewelry

design methodology

fashion Jewelry project



level and prerequisitesThisprogramprovidesaneducationalexperienceinthesystemandcultureofItaliandesign,withparticularattentiontocontemporarytrends,andmorespecificallyondesignlanguages.Coursesareaimedatpassionateapplicantswithnopreviousfieldstudiesorexperienceandqualifiedapplicants,suchasuniversitystudentsandprofessionalswhomwishtoacquirenewskillsandperspectives.IEDisaproject-basedenvironmentprovidingforbothindividualandteamstudentneeds;theheterogeneityofstudentswithinthecourses,bothintermsofculturalbackgroundandpreviousstudies,enrichtheteachingandlearningmethodology.InadditiontotheprerequisitesindicatedintheAdmissionandEnrolmentprocedurethatcanbedownloadedfromourwebsiteathttp://www.ied.edu/study-in-italy/international-students/continuing-educationSemesterandAcademicYearPrograms,studentapplicantsmustmeetthe

followingrequirementsinordertobeeligiblefortheprogram:• beingoodacademicstandingandgoodstandinginstudentconductmattersatthetimeofapplicationandwhentheprogramstarts;• havebasicknowledgeonarthistoryanddesignculture;• havebasicvisualcommunicationskillssuchascomputergraphicsandbasicphotography.

FashionJewelry(Fall Semester)

fashion jewelry fashion jewelry

learning outcomes• CapacitytoidentifyandanalyzeItalianfashionindustrytrendsandleaders.• Recognizehistoricalperiodsandmovementsinthedevelopmentoffashion,artandjewelry.• LearntousePhotoshopproficiently.• Developfreehanddrawingandrenderingtechniques.• Executeajewelryprojectfromconcepttosketchestofinaldesign.• Usethedesignmethodologyandtechniquestotransformcreativeexpressionintojewelry.• Employthecreativeprocessinordertoformulateandexecuteprojects.

the programTheFashionJewelrysemesterisauniqueopportunityforstudentsinterestedinafutureinthefieldtodevelopthetechnicalskillsandknowledgebasethatarenecessarytobeacreativeandprofessionalsuccess.Theprogramtrainsstudentsinprojectdesignbyfocusingonthetechnicalskillsandmethodologiesthatarenecessarytotakeaninitialconceptstudyitsfeasibilityanddevelopafinalcollection.Thejewelrydesignerisaninterpreterof“hidden”signs.Theirheightenedsensitivitytoaestheticsandintuitionallowsthemtotranslatethesymboliclanguageofthebodyandbehaviorintotangibleobjectsandshapes.Ifjewelryisthephysicalrepresentationofthesesymbols,thenthepiecesonechoosestowearreflectone’sindividualvalues.Thecapacitytorecognizesymbolsandtransformthemintoaconcreteaestheticformiscrucialforthejewelrydesigner.Thesemesterisfocusedontheoreticalstudiesaswellaspractice-basedmodulesondesigningandprojectrealizationthatreinforcesthenecessitymethodologytodesignacollectionandwillofferthepracticalskillsandtoolsforthemtoexpresstheircreativityandtorealizetheirdesigns.


course descriptions

representation techniquesModule 1 - Free-hand DrawingAllowsstudentstodeveloptheirabilityandcreativecapacitytotranslateplansintofree-handvisualexpressions.Thiswillassisttheminbecomingfamiliarwithdrawingtoolsandmasterdrawingspaceeffectively.Coursetopicsinclude:free-handdrawing,elementsofvisualperceptionandproportions;studyofshapes,volumes,lightsandshadows;basicgeometricalconstructions,descriptivegeometry,orthogonalprojectionsandperspective;theprinciplesoffree-handdrawingfromstraightlines,simpleshapesandvolumestorotations,permeationsandexplosions;thejewels:synthesisandfree-handgraphicaltranslationofjewelsonthedrawingpaper.

Module 2 - Rendering and Graphic Design (Photoshop)Studentswillmasterthemaincomponentsoftheapplicationfromtheanalysisoftheinterfaceand

commandstotheprocessingandmodificationofimages.ThecoursewillcoverPhotoshop’smainfeatures:workspace;digitalimages,colorsettings;selectionsandlayers,retouchandtransforminstruments.Coursetopicsinclude:introductiontothesoftwaretoolsusedforthedesignandthecommunicationofacollectionaswellasthedevelopmentofjewelrydesigntechniques.StudentsarerequiredtousePhotoshoptocarryoutprojectsinmanyoftheirothercourses.

history of art and art in fashionAnhistoricalandcriticalanalysisofmodernandcontemporaryartisticmovementsincludingartistsofthe19thand20thCentury.Impressionism,PostImpressionism,ArtNouveau,Expressionism,Cubism,Surrealismwillallbecovered.Sitevisitsincludingrelevanthistoricalsites,museumsandexhibitionsareanintegralpartofthiscourse.

representation techniques 6 CFhistory of art and art in fashion 4 CFhistory of fashion and accessories 6 CFdressing and self-decorating communication

4 CF

history of jewelry 2 CFmaterials and jewel lab 4 CFmethodology and project i: fashion jewelry

4 CF


fashion jewelry

history of fashion and accessoriesThefashionworldanditsevolutionfromthesecondpartofthe19th

centurytotoday;introductiontothemostsignificantrudimentsofhistoryofcostumefromtheItalianRenaissancetoNapoleon;therelationshipsbetweenpoliticalandsocialchangesandcostumedevelopment;thefundamentalroleoffashiondesignersandaccessoriesdesignersinthesechanges,theabilitytotranslateallwiththeirownabilitiesandunderstandingofFashion.


history of jewelryIntroducestudentstothestudyandanalysisofthehistoryofjewels,givingemphasistothemeaningandvaluestheyhadthroughoutthedifferentagesandsocieties.HistoryofJewelsisfocusedonspecificdesignersandgenresuptopresentdaytrends.Periodsandtopicscoveredinthiscourseinclude:theBelleÉpoque:Cartier,the“Ghirlandastyle”andtheintroductionofplatinum;thediamondnewcut;l’ArtNouveau:Laliqueandtheothergreatjewelers.SpreadofsuchstyleintheotherEuropeancountries;theDecoperiod:theimportanceonthearcheologicaldiscoveriesandtheinfluenceoftheMiddleEast;theThirties:thesuccessof“allwhiteanddiamonds”jeweler;theForties:thewarperiod;theFifties:theeconomicrecoveryandthefashionof“alldiamonds”jewelry;theSixties/Seventies:theartistjewelers,freedominthoughts;thecontemporaryperiod:thedesigners.

materials and jewel labModule 1 - MaterialsIntroducingstudentstothemainstones,metalsandnon-conventionalmaterialsusedinthedevelopmentofajewelrydesigncollectiontobecomeawareofthepossibilitiesofexpressiongivenbymeansoftraditionalandnon-traditionaltools.Thestudyandtheanalysisofthemaingems(themostimportantphysicalfeatures,the

fashion jewelry


fashion jewelry

treatments,thesynthesis,thesimilarmaterialsandtheimitation);preciousmetalsandthedemonstrationoftheirapplications;thecurrentexperimentalandnonconventionalmaterialsusedfortherealizationofajewel.Therewillalsobepracticalexercisesduringclass.

Module 2 - Jewelry LabThiscourseintroducesthevariousgoldsmithtechniquesandthefundamentaltoolsandequipmentofatraditionaljewelrylab.Realizationofsomedistinctivejewelryobjectsandprototypestogiveaviewaboutthemostimportantgoldsmithtechniquesincluding:fusing;soldering;waxmodeling;texturing;tutoringonindividualdevelopment;finalrealizationofaprototype.

methodology and project i: fashion jewelryModule 1 - MethodologyIntroducescontemporarytrendsanddesignersinordertogainconsciousnessaboutone’sidentityandpositioningvis-a-visfashion.Thisservesasthefoundationforthefollowingcoursecomponentsandprojects:research,detectionandanalysisofaconcept;stylisticknowledgeofthesectorandoftrends;ideadevelopment;keyelementsofthemoodboard;realizationofabookofmaterialsandcolors;applicationoftheindividualworkingandpresentationofafinalbook.

Module 2 - Fashion Jewelry ProjectThiscoursebringstogetherproperuseofdesignmethodologywiththemaininstrumentsrequiredfordevelopingaprofessionaldesignbriefincludingproperresearchoncurrentjewelrytrendsanddesigners.Alsocoveredishowadesignconceptevolvesintoanewproductline.Thecoursewillconcludewiththerealizationofaprojectbookincluding:research,conceptdefinition,productandtargetsegmentbriefs,sketchesofideasdevelopment,technicaldrawingsofselecteditems,renderings,descriptionofmaterialsusedandmanufacturingprocesses,technicaldetails.


fashion jewelry


Startingfromitsfoundingin1966theIEDhasplacedhightechandqualitycraftsmanshipthatreflectcontinuityofthetraditionsoftheclassicalartisanatthecenterofitsacademiccurriculumandprojectmethodology.ThissynthesishascreatedaoneofakindexperienceandopportunityuniquetoIEDprograms.IEDFirenzeisthusabletocallupontheinfinitecultural,artisticandtechnicalresourcesmaturedovercenturiesthatdefineanddistinguishtheremarkableregionofTuscany.

IEDFirenzeopenedin2008inthehistoriccenterofFlorenceinthe“CasadellaCreatività”aninitiativeofthemunicipalgovernmentofFlorenceasaspacetopromotedialogue,creativityandperformance.

Afterfouryearsofactivityinthearea,IEDFirenzehasmovedtotheex-officesoftheCassadiRisparmiodiFirenzeFoundation,inviaBufalini,nearPalazzoPucci.

IEDFirenzeSemesterProgramsarebasedaroundthetraditionalstudyabroadmodelwherebystudentsselectcoursesfromalistofavilablesubjects,TheFashionCommunicationprogramhasadiversethemeandfocuseachsemesterwhichallowsstudentstospecializeindifferentareas.Studentschoosebetweensevencoursesofferedeachtermandenrollinaminimumoffour.AtIEDFirenzestudentsalsohavetheoptionofchoosingtheAcademicYearoptionbyenrollinginanytwoconsecutivesemesterstocreateaAcademicYear-areaofconcentration.

IEDFirenzefocusesonutilizinglocalresourcesthroughindustrypartnershipsandfostersanatmosphereofinnovation.Studentsengagewithlocaldesignprofessionals,businessesandinstitutionsaspartoftheirprojectwork.

ied firenze

SemesterProgramsIEDFirenze

IED Firenzevia Bufalini 6/R

"è necessario instaurare reti lunghe, in modo tale che il vero sapere transiti dal fare al pensare senza interruzioni".

"it is crucial to construct long-term connections to allow the free flow of true knowledge from thought to action".

Aldo Bonomi

Student at work | IED Firenze


View of the school | IED Firenze

IEDFirenzePartnersied firenze

IEDFirenzepartnersinclude:Confidustria,CameradiCommercio,Confartiginato,ConfcommecioeConfesercentiIstituzionieagenziedisviluppotracui:RegioneToscana,ProvinciadiFirenze,Comunedifirenze,Artex,Toscanapromozione,ConsorziodelmarmodiCarrara,AssociazioneTerrecottedell’Impruneta,ConsorziodelCristallodiColleValD’Elsa,ConsorzioChiantiClassico,ConsorzioOlioI.G.P.toscano,AssociazionePratoFuturaeMuseodeltessutodiPrato,ConsorzioCasentino,DistrettodellapellediSantaCrocesull’Arno,AssociazioneaziendedelmobilediQuarrata,LuisaViaRoma,FondazionePiaggio,EmilioPucci,Braccialini,Warnaco(CalvinKleinunderwear),PauricSweeney,Fendi,Publiacqua,Controradio,TeatrodellaPergola,Firenzedeiteatri,NotteBianca,EstateFiorentina,GalleriadegliUffizi,VillaRomana,Diarpel,CTS,LCDeditions,StudioRovai,AssociazionePartnersdiPalazzoStrozzi,LeatherSchoolofFlorence,FondazioneStudioMarangoni,Modartech,GoldWorld,SwitchProject,GumDesign,StudioKm-0,D’avenza,RifinizioneSantoStefano,LegambienteToscana,AssociazioneChimicaverde,MuseoPecci,PratoFutura,ConsorzioChiantiClassico,Tenax,KidStudio,StudioKmzero,RollingStone,WiredItalia,GuessEuropa,Targetti,TheFlorentine,StudioLCD,PicameMagazine,Ottagono,ExibArt,Saatchi&Saatchi,Dada,Toscana-in,GiulioTanini,ToscanaPromozione,Ex-t,NozzediFigaro,ATAF,ChocolateFactory,AGDS,D’Apostrophe,TJFGroup,FlorenceCityCouncil,MaggioMusicaleFiorentino,BTOEducational,ConsorzioOlioToscanoIGP,AnticaMacelleriaFalorni,ARTEX,AliceTV,Florencetown,RelaisSantaCroce,ATavola,FIPE,Laika,Archifax,Devon&Devon,ManifatturaPietre,AmorimCork,22a22,Pecchioli,CantierinavaliRossi,TraccediSport,UnaHotels,Nomination,NunaLie,MeissenItalia,Harmontblaine,Unomaglia.


IED Firenze

FlorenceisthefocalpointoftheItalianrenaissanceandhometoanincrediblecultural,artisticandarchitecturalpatrimony.Theseproudtraditionsarestillpartoftheeconomicandcreativefabricandareafundamentalcomponentofthecurriculum.Florenceoffersstudentsaninspirationalpatrimonyofartisticandculturalheritagethatservesasthebackdroptothedidacticofferandprograms.

In2012,IEDFirenzemovedtotheex-officesoftheCassadiRisparmiodiFirenzeFoundation,inviaBufalini,juststepsawayfromtheDuomodiFirenze.

ThenewfacilityispartofalargercollaborationwiththeEnteCassadiRisparmiodiFirenze.

TheEnteisthefoundationoftheSavingsBankofFlorencewhichpromotesandfinancesprojectsofhistoricconservationandpreservationinFlorence.

CollaborationbetweenIEDFirenzeandtheEnteCassadiRisparmioinclude:• TheRinascimentoDigitale:developmentofnewtechnologyandmedia;• OMA:promotionanddevelopmentofartisantraditionsandproducts.Thenewspaceispartofanarchitecturalrequalificationprojectofthe20thcenturybuildingwithinthecontextofthemedievalcity.

The1957structure,designedbyGiovanniMichelucci(notedarchitectoftheSantaMariaNovellarailwaystationin1934andtheChiesadell’AutostradadelSole,bothinFlorence)willbetransformedintoaneducationalandculturalmeetingspacewheretheIEDFirenzeissituated.

TodayIEDFirenzeiscomposedby14classrooms,4computerlabs,auditorium,fashionarchive,administrativeofficesandpublicexhibitionspace.

IEDFirenzeoffersthepossibilitytoorganizepubliceventsincollaborationwithlocalandinternationalpartners.Currentinitiativesunderdevelopmentinclude:• Publicexhibitionspaceforartistsanddesigners. • DevelopingconferenceswithAldoColonetti,IEDFirenzeScientificDirectorandDirectorofOttagono(Italiandesignandarchitecturemagazine).• Collaborativeprojectswiththemajorculturalinstitutions,Florencemunicipalgovernmentandartisan-relatedorganizations. • Workshopsandseminarsopentothepublic. • Hostinternationaleducationprograms.

ied firenze

WorkSpacesandFacilities

| 92 |IED Semester and Academic Year Programs 2016 | 92 |



FashionCommunicationSemester


level and prerequisitesTheFashionCommunicationSemesterProgramsatIEDFirenzeareaunique,focusedandpracticalintroductiontothefashionindustryandthecentralroleofcommunication.Thisthemeisdevelopedthroughthecoursesoffered,thecompanieschosenforcollaborationsandtheprojectthatconcludesthesemester.InadditiontotheprerequisitesindicatedintheAdmissionandEnrollmentprocedurewhichthatcanbedownloadedfromourwebsiteathttp://www.ied.edu/study-in-italy/international-students/continuing-educationSemesterandAcademicYearProgramstudentsmustalsobeingoodacademicstandingandgoodstudentconductatthetimeofapplicationandatthestartoftheselectedprogram.

learning outcomesLearningoutcomesinclude:• Identificationandcorrectuseoffundamentalprinciplesindiscussionandprojectwork.• Developmentandapplicationofanalyticalandcriticalthinking.• Workindependentlyandaspartofateam.• Recognizethemulti-facetednatureofthefashionindustryanduseofeffectivecommunication.• Capacitytogiveandreceiveconstructivefeedback.

FashionCommunication(Spring Semester)

fashion communication fashion communication

the programTheFashionCommunicationsemesterformsthebasisoftheprogrambydrawingtogetherthevariousdisciplinesthatmakeupthecorevisionoftheprogram.ProjectworkandcollaborationwithcompaniesandindustryprofessionalsarethefoundationoftheIEDphilosophy.TheFashionCommunicationSemesterProgramfocusesonkeyelementsofcommunicationandeventsappliedtothefashionindustry.Pleaseviewthefollowingchartfordetailsoncourses:


course descriptions

fashion communicationStudentslearnthecorrectmethodsandcriteriatoconsiderincreatingafashioncommunicationstrategy.Thefashionsectorasanewtypeofcommunicationsthatrangesfromtheadvertisingmessagetothemajorevent.

fashion historyTheevolutionofstylesandtastesinWesternfashionsfromitsoriginstothemid-nineteenthcentury.Inadditiontoprovidingabasichistoricalandculturalgrounding,thecoursesetsouttostimulatethedevelopmentofthecriticalandanalyticalskillsnecessaryforstudentstointerpretcontemporarytrends.

semiotics for fashionThestudyofsignsandtheiridentification,meaningandclassification.Thesemioticconceptsappliedtofashionasaparticularlyrelevantfieldfortheuseofsymbolsinadvertisement,runways,eventsandeverytypeofcommunication.

digital communication iDigitalProjectManagement: theopportunitiesofferedbynewinformationtechnologiesandcommunicationhavebroughttoaconvergenceofmediaoftelecommunicationsandofinformationregardingfashionprojects.

fashion materialsThecourseoffersananalysisofthefactorsthatcontributetothestructureofafashioncollection:fromtheproductionoffabricstothecompositionofafashionproductandthedifferentelementsthatcreateit.

fashion communication 4 CF 3 US creditfashion history 4 CF 3 US creditsemiotics for fashion 4 CF 3 US creditdigital communication i 4 CF 3 US creditfashion materials 4 CF 3 US creditintroduction to fashion events 4 CF 3 US creditvisual language 4 CF 3 US credit

fashion communication

introduction to fashion eventsCoversthebasicsofFashionEventplanningandcommunicatingstartingwiththestudyofcasehistoriesofevents.Dealswiththeinterconnectivityofphysicalanddigitalplanningandhowtoeffectivelymanageaproject,clientoreventwithdigitaltoolstoincreaseintegratedcommunicationstrategies.

visual languageIntroductiontoaesthetics;anhistoricalandcriticalanalysisofthemostimportantmodernandcontemporaryartisticandfashionmovements,inrelationtothedevelopmentofsocietyandofculture.

fashion communication




FashionMarketingSemester


level and prerequisitesTheFashionMarketingfocusisdevelopedthroughthecoursesoffered,thecompanieschosenforcollaborationsandtheprojectthatconcludesthesemester.Importantcoursesandtopicssuchasbrandingandfashionmarketing,whicharethebasesforthecreationofeffectiveandstrategicmarketingplans,coherentbrandphilosophyandimageconstructionandultimatelygoodsaleswillbethoroughlycoveredintheclassroomaswellasutilizedinstudentprojectworkandpresentations.InadditiontotheprerequisitesindicatedintheAdmissionandEnrollmentprocedurewhichthatcanbedownloadedfromourwebsiteathttp://www.ied.edu/study-in-italy/international-students/continuing-educationSemesterandAcademicYearProgramstudentsmustalsobeingoodacademicstandingandgoodstudentconductatthetimeofapplicationandatthestartoftheselectedprogram.

learning outcomesLearningoutcomesinclude:• Identificationandcorrectuseoffundamentalprinciplesindiscussionandprojectwork.• Developmentandapplicationofanalyticalandcriticalthinking.• Recognizethemulti-facetednatureofthefashionindustryanduseofeffectivecommunication.• Capacitytogiveandreceiveconstructivefeedback.

FashionMarketing(Fall Semester)

fashion marketing fashion marketing

the programThe2011classprojectfortheFashionMarketingcourseswasananalysisoftheKenScottbrand.Studentspreparedandpresentedare-launchofthebrand.Aspartoftheproject,studentsmetwithadesignerfromKenScott,hadaccesstothecompanyarchivesandgavetheirfinalpresentationsforamemberoftheKenScottinternationalmarketingteam.TheFashionMarketingSemesterProgramfocusesonkeyelementsofcommunicationandeventsappliedtothefashionfield.Pleaseviewthefollowingchartfordetailsoncourses:


course descriptions

brandingTheIdentificationofacompany’sidentity,imageandvaluesasafoundationforitseffectivecommunication,successandgrowth.

communication and public relationsPrerequisites: Fashion Communication or equivalent.Howtousethepressoffice;howtorelateandcommunicatetootherrolesinthefashionworldfromdesignerstomarketers,fromphotographersandothercommunicatorstoclients.

digital communication iiPrerequisites: Digital Communication I or equivalent.Theopportunitiesofferedbynewinformationtechnologiesandcommunicationhavebroughttoaconvergenceofmediaoftelecommunicationsandofinformationregardingfashionprojects.Thecoursestudiesthisphenomenon,illustratedinitsrecentdevelopmentsandinrelationtothemainfashiontrends.Itexploresthepossibleapplicationswithreferencestotheirevolution,technicalcomponentsandproduction.

fashion marketing

branding 4 CF 3 US creditcommunications and public relations 4 CF 3 US creditdigital communication ii 4 CF 3 US credithistory of fashion photography and styling

4 CF 3 US credit

fashion event communication 4 CF 3 US creditfashion marketing i 4 CF 3 US credittrend forecasting 4 CF 3 US credit

history of fashion photography and stylingThroughthestudy,aestheticresearchandcamerasettings,photographersreflectartistic,culturalandsocialchanges.Thecoursepaysparticularattentiontofashionphotographyandconcentratesonthecontributionsoftechniquesandaestheticlanguagesthatrepresentfashionphotographyanditsmaintestimonials.

fashion event communicationThenotionsregardthefieldofbrandandproductcommunicationinallitsphasesfromconcepttocreation,diffusionandcommunication.Includestheanalysisoftherelationshipbetweencommunicationandfashionevents,theirstrategicimportanceandpossiblefuturescenarios.

fashion marketing iThecourseoffersthebasicsofmarketinginboththeoreticalandtechnicalterms.Fromtheoriesandstrategiestoaidcomprehensionofcommercialcontextstotheroleofadvertisingbusinessesintheestablishmentofafashionbrand.

trend forecastingDefinition,researchandanalysisofthelatesttrendsandoftheprofessionalprofileofthecoolhunter.Corporatecommunicationsanditsdifferenttechniquesandstrategies.

fashion marketing




FashionNewMediaSemester


level and prerequisitesTheNewMediaCommunicationsemesteratIEDFirenzeoffersthemostadvancedcourseswithastrongemphasisonthelatesttechnologyanduseofnewmediaapplicationsforthefashionindustry.TheNewMediafocusisdevelopedthroughthecoursesofferedandthecompanieschosenforcollaborationsandtheprojectthatconcludesthesemester.InadditiontotheprerequisitesindicatedintheAdmissionandEnrollmentproceduredownloadablefromourwebsiteathttp://www.ied.edu/study-in-italy/international-students/continuing-education SemesterandAcademicYearProgramstudentsmustalsobeingoodacademicstandingandgoodstudentconductatthetimeofapplicationandatthestartoftheselectedprogram.

learning outcomesLearningoutcomesinclude:• IdentificationofNewMediatoolsandtheircorrectandefficacioususe.• Developmentandapplicationof

analyticalandcriticalthinkingtopracticalprojects.• Obtainanin-depthknowledgeofNewMediaandInteractiveMediaandhowtouseiteffectivelyandcritically.• Recognitionofthemulti-facetednatureofthefashionindustryanduseofeffectivecommunicationwithotherprofessionals.• Positiveparticipationinaneffectivevideocreationand/orvisualmerchandisingproject.• Capacitytogiveandreceiveconstructivefeedback.

the programThe2011project(BloggersfromFlorence4ever)illustratedhowabusinesscanenhancetheircommunicationeffectivenessusingnewmedia.InparallelwithLuisaViaRoma’sFlorence4evereventstudentstalkedwithprofessionalbloggersandusedacombinationofself-designedblogs,websitesandappsinordertoillustratethenewcommunicationplatformfortheirchosentarget.

FashionNewMedia(Fall Semester)

new media new media

course descriptions

new media communicationPrerequisites: Fashion Communication, Public Relations or equivalent.Methodsandstrategiesforcommunicatingaprojectusingnewandtraditionalmedia:recognizingthecreativeprocess(fromconceptiontocompletion),choosingandorganizingtheinformation,interactingwiththedialoguepartner,studyingthemosteffectivecommunicationmodeltoadopt.

new media managementPrerequisites: Digital Communication I and II or equivalent. Dealswiththeapplicationoftechnologicaltoolsandmethodologiestotheartisticproductionofaestheticsforfashion,includingfieldssuchaseventplanning,installations,videosandallcommunicativeexpressionsthatdealwithtransversalformsofcommunications.

fashion graphicsFashionGraphicsandtheforefrontingoftherelationbetweenimageandwordinaspecificfieldorprojecttodefineandcommunicatetheproductmoreefficientlyinallfieldspertainingtofashion,includingmovies,fashionshows,editorials,etc.

fashion marketing iiPrerequisites: Fashion Marketing I or equivalent. Basic marketing knowledge is required.Strategicmarketing;fromcurrentdiversecommercialcontextstotheroleofguerrillatechniquesandnewmediaintheestablishmentofafashionbrand.

the italian fashion systemPrerequisites: Fashion History or equivalent.AnoverviewofItalianFashionthroughtheanalysisoftheuniqueeconomic,socialandstylefactorsthatcreateMadeinItalyproducts.CompanystructuresandItaliandesignersarestudiedandlocalcompaniesvisited.

video languageExaminesvideotechniques:supports,duplications,systemsandmorebyanalyzingequipmentandstoryboardcreationtoarriveatafinishedproduct.

visual merchandisingPrerequisites: Branding or equivalent.Analysesthetechniquesandapplicationsofproductandbranddisplayinginallretail,showroom,fairanddigitalcontexts.

new media communication 4 CF 3 US creditnew media management 4 CF 3 US creditfashion graphics 4 CF 3 US creditfashion marketing ii 4 CF 3 US credititalian fashion system 4 CF 3 US creditvideo language 4 CF 3 US creditvisual merchandising 4 CF 3 US credit




FashionStylistSemester

top, zara - skirt, vintage


level and prerequisitesTheFashionEventssemesterfocusesonacompanycollaborationtodevelopaconsistentandeffectivefashionstylingstrategybasedonthecompany’scurrentneedsandbrandidentity.Theprojectincludesabrandvaluessetting,acommunicationstrategy,setdesignandaphotoshootproject.Thecompanyprojectobjectivesmayincludeanewproductlaunch,re-launch,brandre-positioningorothermainobjective.TheIEDapproachoffersstudentstheuniqueopportunitytoworkdirectlywithindustryprofessionalsaspartoftheiracademicexperienceandprofessionaldevelopmentthankstolong-standingrelationshipswithItalianfashionanddesignindustryleaders.InadditiontotheprerequisitesindicatedintheAdmissionandEnrollmentprocedurewhichthatcanbedownloadedfromourwebsiteathttp://www.ied.edu/ study-in-italy/international-students/continuing-education SemesterandAcademicYearprogramstudentsmustbeingoodacademic

standingattheirhomeinstitutionorhaveequivalentprofessionalexperienceatthetimeofapplicationinordertobegintheselectedprogram.

learning outcomesLearningoutcomesinclude:•IdentificationofkeyelementsandvaluesintheFashionCommunicationfieldandtheircorrectandefficacioususe.•Developmentandapplicationofanalyticalandcriticalthinkingtopracticalprojects.•Recognitionofthemulti-facetednatureofthefashionindustryanduseofeffectivecommunicationindifferentmedia.•Capacitytogiveandreceiveconstructivefeedback.• Succesfulorganizationandcompletionofaphotoshoot.

FashionStylist(Spring Semester)

fashion stylist fashion stylist

the programTheCourseofFashionStylingisauniqueeducationalexperiencetowellunderstandandinterprettheintrinsicvaluesofthefashionmanufacturingsupplychain.TheprogramaimstodevelopstrategiesofFashionStylingandFashionCommunicationabletotransfertheintangiblevaluesoftheartifacttocontemporaryglobalmarket.FashionStylistareexpertsinproductanalysisandinthechoiceandorganizationofthecorrectmediainprintanddigitalpromotionalcampaigns.


course descriptions

history of fashion iiThecourseexploresthehistoricaldevelopmentofcontemporaryfashioninordertoidentifytrendsinthefashionindustryandthecommunicationprocess.Changingtrendsandstylesarecoveredfromthehistorical,cultural,socialandeconomicstandpointtoprovidestudentswiththenecessarytoolstounderstandcontemporaryfashionaswellashighlightthesystemsandmajortrendsanddevelopments.

video language + digital events Inadditiontolearninghowtousevideodesignprogramsandthemostimportanttechniquesofvideoshootingandediting,thiscourseanalysestheaestheticcodes,themanydifferentlanguagesofthevideomediumandtheinfluenceexertedonperceptionanduseofthefashionsystem.Studentsacquiretheabilitytoexercisecritiqueaboutthephenomenarelatedtovideoproduction,translatingthecodesoftheircontentsandunderstandingthe

techniquesusedtomakethem.

fashion stylist and digital communication Visualdesignmethodologiesandtechniquesarefundamentalforstudentstobeabletoplan,completeandpresentprofessionalprojects.Byprovidingstudentswithtechnicalandmethodologicalskill,thecoursepreparesthemhowtousegraphicdesignsoftwaretocreatecustompublications,portfoliographicsandmultimediaprojects.

fashion writing Startingoutfromananalysisofthetradepressandbyrespondingtospecificquestions,studentsarenowexpectedtocreateanarrative,bothwrittenandvisual,thattakesstylesandbrandidentitiesintodueaccount.)Casestudieshighlighttheimportanceofchoosingthecorrectexpressivelanguage,semioticcodes,principlesofmarketingandmechanismsforusingcommunications–fromhardcopytothewebandnewdigitaltools.

fashion stylist fashion stylist

fashion styling and visual merchandising communicationStudentslearnandapplythedesignprocessstartingwithbasicresearchtechniquestothefinalproduct.Creativeexperimentationwithcross-disciplinaryprojectsarepartofthedevelopingthestudent’screativityandcapacitytoworkindependently.ThisisessentialinproducingaprofessionalFashionStylingandVisualMerchandisingproject.

history of fashion ii 4 CF 3 US creditvideo language + digital events 4 CF 3 US creditfashion stylist and digital communication

4 CF 3 US credit

fashion writing 4 CF 3 US creditfashion styling and visual merchan-dising communication

4 CF 3 US credit




FashionCommunicationandMarketingAcademicYearProgram


level and prerequisitesAcademicYearparticipantsmustbeatleast18yearsofageandhaveavalidhighschooldegree.AcademicYearsrequirethatparticipantsfollowandattendallcourseswithinthelimitsoftheattendancepolicy.FurtherinformationcanbefoundontheIED'swebsiteat:http://www.ied.edu/study-in-italy/international-students/continuing-educationInaddition,shouldtheywishtotransfercredits,theymustputforththerequesttotheirhomeuniversity.Allandanycredittransferswillbeissuedbytheirhomeinstitution.

learning outcomesLearningoutcomesinclude:• Identificationandcorrectuseoffundamentalprinciplesindiscussionandprojectwork.• In-depthknowledgeofkeyaspectsoftheCommunicationandMarketingfields.• Produceworktobeincorporatedintoaprofessionalportfolio• Developmentandapplicationof

analyticalandcriticalthinking.• Autonomousandgroupworkexperienceincludingtimemanagmentandleadershipskills.• Recognizethemulti-facetednatureofthefashionindustryanduseofeffectivecommunication.• Capacitytogiveandreceiveconstructivefeedback.

the programAcademicYearsareintensiveyear-longprogramscomposedoftwosemesters.Unlikesemesterprogramsacademicyearsrequirethatstudentsfollowallofthecoursesofferedinbothsemesterscreatinganintensiveexperienceandadiversecurriculum(eachsemesterhasadifferentfocus)andthuspreparingparticipantstoeitherworkinthefashionworldorcontinuewiththeireducation.

FashionCommunicationandMarketingAcademicYearProgram

fashion communication and marketing fashion communication and marketing

branding 4 CF 3 US credit

communications and public relations 4 CF 3 US credit

digital communication i and ii 4 CF 3 US credit

fashion communication 4 CF 3 US credit

fashion event communication 4 CF 3 US credit

fashion history 4 CF 3 US credit

fashion marketing i 4 CF 3 US credit

fashion materials 4 CF 3 US credit

history of fashion photography and styling

4 CF 3 US credit

introduction to fashion events 4 CF 3 US credit

semiotics for fashion 4 CF 3 US credit

trend forecasting 4 CF 3 US credit

visual language 4 CF 3 US credit

Pleasenote:AcademicYearProgramsarestructuredwithboththeSpringandFalltermcalendar.




FashionMarketingandCommunicationAcademicYearProgram


FashionMarketingandCommunicationAcademicYearProgram

fashion marketing and events

level and prerequisitesAcademicYearparticipantsmustbeatleast18yearsofageandhaveavalidhighschooldegree.AcademicYearsrequirethatparticipantsfollowandattendallcourseswithinthelimitsoftheattendancepolicy.FurtherinformationcanbefoundontheIED'swebsiteat:http://www.ied.edu/study-in-italy/international-students/continuing-educationInaddition,shouldtheywishtotransfercredits,theymustputforththerequesttotheirhomeuniversity.Allandanycredittransferswillbeissuedbytheirhomeinstitution.

learning outcomesLearningoutcomesinclude:• Identificationandcorrectuseoffundamentalprinciplesindiscussionandprojectwork.• In-depthknowledgeofkeyaspectsoftheCommunicationandMarketingfields.• Produceworktobeincorporatedintoaprofessionalportfolio• Developmentandapplicationof

analyticalandcriticalthinking.• Autonomousandgroupworkexperienceincludingtimemanagmentandleadershipskills.• Recognizethemulti-facetednatureofthefashionindustryanduseofeffectivecommunication.• Capacitytogiveandreceiveconstructivefeedback.


fashion marketing and events

branding 4 CF 3 US credit

communications and public relations 4 CF 3 US credit

digital communication i and ii 4 CF 3 US credit


fashion event communication 4 CF 3 US credit


fashion marketing i 4 CF 3 US credit


history of fashion photography and styling

4 CF 3 US credit



trend forecasting 4 CF 3 US credit






FashionNewMediaandCommunicationAcademicYearProgram


level and prerequisitesAcademicYearparticipantsmustbeatleast18yearsofageandhaveavalidhighschooldegree.AcademicYearsrequirethatparticipantsfollowandattendallcourseswithinthelimitsoftheattendancepolicy.FurtherinformationcanbefoundontheIED'swebsiteat:http://www.ied.edu/study-in-italy/international-students/continuing-education Inaddition,shouldtheywishtotransfercredits,theymustputforththerequesttotheirhomeuniversity.Allandanycredittransferswillbeissuedbytheirhomeinstitution.

learning outcomesLearningoutcomesinclude:• IdentificationofNewMediatoolsandtheircorrectandefficacioususe.• Developmentandapplicationofanalyticalandcriticalthinkingtopracticalprojects.• Obtainanin-depthknowledgeofNewMediaandInteractiveMediaandhowtouseiteffectivelyandcritically.• Identificationandcorrectuseof

fundamentalprinciplesindiscussionandprojectwork.• Developmentandapplicationofanalyticalandcriticalthinking.• Workindependentlyandaspartofateam.• Recognizethemulti-facetednatureofthefashionindustryanduseofeffectivecommunication.• Capacitytogiveandreceiveconstructivefeedback.


FashionNewMediaandCommunicationAcademicYearProgram

fashion events and new media fashion events and new media

new media communication 4 CF 3 US credit

new media management 4 CF 3 US credit

fashion graphics 4 CF 3 US credit

fashion marketing ii 4 CF 3 US credit

italian fashion system 4 CF 3 US credit

video language 4 CF 3 US credit

visual merchandising 4 CF 3 US credit




digital communication i 4 CF 3 US credit






Textile Lab | IED Firenze Student at work | IED Firenze


ied admission and enrolment processPleasecheckSemesterLevelandPrequisitesintheProgrampagesofthisdocumentandourwebsitefordetails.www.ied.edu/study-in-italy/internationalstudents/ continuing-education

age requirementApplicantsmustbe18yearsbytheendoftheyearinwhichthecoursestarts.

language requirementApplicantsmusthaveahighintermediatelevelofEnglishinordertoenrollintheprogram;theymustbeabletofollowalessonheldinEnglish.Level5.0IELTS(61TOEFLIBTorequivalent)oraboveisrequested.

limited enrollmentTocomplywiththeIEDentryrequirementsanditsstrictlevelofquality,andinordertoguaranteetheeffectiveinteractionamong

instructingstaffandstudents,IEDhasarestrictednumberofavailableplacestoitsSemesterandAcademicYearPrograms.Allprogramshavelimitedenrollmentandapplicantsareprocessedona"firstcomefirstserved"basis.StudentenrollmentisnotconfirmeduntiltheapplicationprocessiscompleteandEnrolmentFeepaidinfull.

general information

visaAllnon-EuropeanUnionstudentsresidinginItalyformorethan90daysarerequiredtohaveastudentvisa.StudentvisasareissuedbyItalianConsulatesinthestudent’scountryofresidence.ApplicationsareavailablefromtheItalianConsulatenearestthestudent'spermanentaddress.Therequirementstoapplyforthestudentvisamaydifferfromconsulatetoconsulate.Forthelatestofficialinformationvisithttp://www.italyemb.org or contact us at [email protected].

EnrolmentandPracticalInformation

enrolment

StudentsarestronglyencouragedtocheckwiththeirownEmbassy/Consulateaboutbesttimingtoapplyforvisa,accordingtojurisdictionintheircountryofresidence.IEDwillprovideallrequireddocumentation(CertificateofEnrolment)toobtainthevisauponpaymentoftheenrolmentfee.

(Pleasenote:Somenationalitiesmayberequiredtopaytheentireprogramcostasaconditionbeforeapplyingforthestudentvisa.)

course withdrawalInordertowithdrawfromaAcademicYearorSemesterprogram,theapplicantmustsendaletterofwithdrawaltotheAcademicSecretaryoftheschool.Withdrawalsmustbemadenolaterthan20calendardayspriortotheprogramstartdate;refundinformationcanbefoundintheIEDGeneralRegulations,thatcanbedownloadedfromthewebsite.

TheEnrollmentfeeisonlyrefundedinthecaseofanapplicantwhoisrefusedastudentvisabytheItalianConsulate.ForeignstudentswhohavebeendeniedanentryvisaforItalymayobtainrefundingofanysumsalreadypaid,bysubmitting-togetherwiththewithdrawalofstudyapplication-allthedocumentationcertifyingthevisarejectionbythediplomaticbodies.

course cancellationCoursesthatdonotreachtheminimumnumberofconfirmedparticipantsmaybecancelled.Ifacourseiscancelled,thestudentwillbenotifiedbytelephoneoremailandwillhavetheoptiontoselectanothercourseorrequestafullrefundofallfeespaid.

program costsProgramcostsareindicatedintheEnrolmentDocumentationthatcanbedownloadedfromourwebsite.EnrolmentanchTuitionFeesincludeusageofequipmentandlaboratories(includinglabmaterials)andvisits/fieldtripsanddonotincludeextramaterials,coursesuppliesandtextbooks,travelling,transportation,accommodation,airporttransfer,mealsandpersonalexpenses.

course textsStudentswillbeissuedacoursepackand/orPDFcopyofcoursereadingsfromtextsaswellasotherrelevantarticlesandreadingsaddedbytheprofessor.Coursesmayhaveaspecificbibliography,textswillhavetobepurchasedbythestudentsorborrowedfromtheIEDLibrary.

enrolment


course materials and suppliesRequiredmaterialsforlaboratorieswillbeprovided,whiledesignprojectworkshops’materialswillhavetobepurchasedbystudentsattheirownexpenses.Studentsareencouragedtobringtheirownlaptopanddigitalcamerainordertoworkindependently.

student services

arrivalTheIEDcanprovideforairportpickupforstudentswhorequestit. Theserviceisnotincludedinthetuitionfee.Theservicesisfreeforgroupsofmorethan13people.

housing TheIEDoffershelpinbookingaresidenceforsemesterandAcademicYearstudents.StudentsarealsofreetomaketheirownhousingarrangementsandIEDMilano/IEDFirenzecanfacilitatethatbyprovidingalistoflocalagencies.

living assistance TheInternationalStudentDesk(ISD)helpsinternationalstudentsofferingaseriesofservicesandactivitiestogetthemfamiliarwiththecityofMilan,especiallyduringthefirstadjustmentperiod.InparticularISDsupportstheforeignstudentsthroughtheproceduresconcerningtheResidencePermit.FurthermoretheISD

dealswiththefollowingtopics:• health,sportsandwellbeing(supportinidentifyingthestudent’sneeduponarrivalandinchoosingthemostrelevantsolution);• publictransportation(helpinchoosingthebesttypeoftickets/passesaccordingtotheperiodofstayingandsupportinpreparingthedocumentationrequiredtobuythem);• cultureandcitylife(organizationofvisitsandtoursaccordingtoparticularstudentsrequests,reportingofactivitiestakingplaceinMilanandshopsproposingspecialprizesforIEDStudents);• bankaccount(suggestionsandindicationonhowtoopenanItalianaccountinsomeofthebankslinkedtoIED).

residence permit(PermessodiSoggiorno):UponarrivalstudentswillbeassistedbytheInternationalStudentDesk(ISD)incompletingtherequiredpaperworkandprocedurestoobtainthe“ResidencePermit”,toberequestedwithin8workingdaysfromthearrivalintoItalianterritory.

health insuranceExtraEUstudentsmusthaveaprivatehealthinsurancetocovertheirentirestayinItalyinordertoaskfortheVISAandapplyfortheResidencePermit.OnceinItalystudentscanchoosetoregisterintotheItalianPublicHealth

enrolment

System.FurthermoreISDcanprovidealistofprivatemedicalcenterswithEnglishspeakingdoctors.Forfurtherinformation,theIEDInternationalStudentGuideisavailableonthewebsite.

academic support and assistanceThefirstdayoftheprogramstudentswillattendanInductionOpeningProgramorganizedbytheSchooloftheirchosenfieldofstudy(IEDModa,IEDDesign).StudentswillmeetIEDstaff,programcoordinatorandfacultyleaders.TheSchoolwillprovideallacademicandprograminformationandwillassiststudentsthroughouttheirschoolactivities.

enrolment


ied credits (crediti formativi)CFmeasurethestudentworkloadforthecompletionofacourse,includingworkshopactivitiesandindividualstudyrequiredofthestudenttogainknowledgeandabilityintheeducationalactivitiesprovidedforbythestudyandexaminationregulationsforthecourseinadditiontothetimeintheclassroom.Eachcredit(CF)correspondstotwentyfivehoursofwork,includingtheorylessons,workshops,projectsandindividualstudy.AIEDclasshourisequalto60minutesofinstruction.IEDfollowstheEuropeanCreditTransferSysteminevaluatingandgrantingcreditforcourses.

ied credits transfer systemIEDSemesterProgramsaredevelopedtoguaranteetheimplementationofstudentcompetenceandskillsinthechosenfieldofstudy,inrespectofthecourseslevelandlearningoutcomes.However,creditsarenotselfvalidated,finalcreditawardandtransferis

madeonlybyIEDfinaldestinationorbythestudent’shomeuniversity.

transfer ied credits to other ied coursesStudentsfromtheSemesterandAcademicYearprogramswhowishtocontinuetheirstudieswithintheIEDNetworkmaysubmittotheIEDlocationofchoiceaTransferStudentRequestForm.InordertobeeligiblefortheProgramtheywishtoenrollto,studentsmustcomplywiththespecificVISAentryandacademicadmissionrequirementsofthegivencourseandDiploma.OnceIEDhasreceivedallthisdocumentation,theAcademicCouncilwillappraisetheapplication’ssuitabilityafterevaluationoftheacademiccreditsand/ordebitssituation.IfadmittedtheapplicantwillhavetoundergoaninterviewwithamemberoftheAcademicTeamofthechosenschooltoundersigntheCourseStructure.StudentsshouldalwaysrememberthatevenwithinIEDItalyprogramsandlocations,VISArequirementsmay

keep on studying

KeeponStudying

varydependingontheprogramofinterest.StudentsshouldcontacttheirInternationalAdmissionAdvisor,fordetails.Internationalstudents,particularlyfromNON-EUcountries,arestronglyadvisedtocheckwithIEDrecommendedtimingandstarttheTransferStudentadmissionprocessassoonaspossible.

visiting studentsand university transfer creditStudentswhoareenrollinginIEDasavisitingsemester/AcademicYear(studyabroad)shouldcontacttheirhomeinstitutionandverifyprogramapprovalandtiming,aswellasthetransfercreditprocedure.IEDprovidesallrelevantcourseandinstitutionrelateddocumentationinordertofacilitatecredittransferandrecognition.

convert ied credits to us systemIEDbasesequivalencycalculationsonthe“standard”credittransferformulausedbythemajorityofUSuniversitiesbasedononecreditbeingequalto15contacthours(academichours)andthatan“academichour”isdefinedas50minutesinlength.50minutesinlength.

IED reserves the inalienable right to make any changes necessary to the present document, if they are deemed an improvement to the service provided to students, with regard to both academic goals and the optimum organization of related activities.

keep on studying

IEDistheDesignnetworkwhoserootsgodeepintotheauthenticItaliancultureofcreativity.

academic year program the international higher ......have commenced in rio de janeiro, the second...

Documents