aca media kit 2014

American Camp Association Business Development

[email protected] www.ACAcamps.org

www.ACAcamps.org

MEDIA KITBusiness Affiliate

ACHIEVING YOUR GOALS

“We’ve had great success with our ad campaigns in Camping Magazine. Advertising in the magazine also gives us another opportunity to support ACA and the camp community.”

Ian Garner National Director of Camp Relations Markel Insurance Company

BUILD NEW RELATIONSHIPS

“Beyond the great exposure for our company, we feel good supporting the work done by the ACA.”

Rob Carmichael Co-owner, Director of Sales CampBrain

MAKE AN IMPACT“The entire camping industry needs ACA to uphold the standards and tradition of camping, its values and its life long endearing benefits to children.”

George Hughes Executive Vice President, Signature Services Corporation

WHY ADVERTISE WITH US?

Tell your story at #camp

THE ACA COMMITMENT

www.ACAcamps.org

100 YEARS OF SERVICE• Sole organization accrediting U.S. camps• Network of 2,700 accredited camps

in 50 states• Leading nonprofit providing research,

training, and educational resources to camp and youth development professionals for 100 years

• 5 million kids and 10,000 camp professional members annually

• Nationwide delivery system

THE ACA PROMISE A commitment to helping our members and all camps provide:

• Camp communities that are safe, nurturing environments

• Caring, competent adult role models • Healthy, developmentally

appropriate experiences • Service to the community and the

natural world • Opportunities for leadership and

personal growth • Discovery, experiential education, and

learning opportunities

20/20 VISION OUR PREFERRED FUTURE A Commitment to Serve 20 Million Children by the Year 2020.

10Million 1.3Million 20MillionYear 2000 Year 2014 Year 2020

ACA WORLD AT A GLANCE

Advance the Quality, Value, and Reach of The Camp Experience.

ACA MISSION The mission of the American Camp Association is to enrich the lives of children, youth and adults through the camp experience.

ACA VISIONEnriching Lives, Changing the World.

13 camps from 8 countries around the world hold membership with the American Camp Association

i143 individuals from 26 countries around the world are represented in membership and as learners.

www.ACAcamps.org

12% + Membership Yearly

9,000+ Current Membership

2400+ ACA-Accredited Camps

5Million Campers and their families

“Because of camp I have learned to build new relationships with people I might not ordinarily get the chance to talk to.” Anonymous, Homewood Parks and Rec Day Camp Program

OTHER 4%

ACA CAMP AUDIENCESACA CAMP AFFILIATION

NON PROFIT 20%

AGENCY 36%

FOR PROFIT 20%

RELIGIOUS 20%

www.ACAcamps.org

AGE GROUPS SERVED

7% AGE 25+

40% AGE 18 TO 24

33% AGE 9 & YOUNGER

24%AGE 13 TO 17

33% AGE 10 TO 12

ACA CAMP LOCATIONS

Western 14%New England 21%New Atlantic 19%Mid-America 29%Southern 16%

BY ACA REGION

29%

14%

16%

19%

21%

• Parents, Families

• Media

• General Public

Public Audience

PROPERTY (LEASE)

MARKETING

TRANSPORTATION

UTILITIES

INSURANCE

MAINT., CONST., EQUIP.

FOOD AND BEVERAGE

PROGRAMS AND SUPPLIES

LABOR-YEAR ROUND

SEASONAL LABOR

4%

3%

3%

4%

6%

7%

8%

8%

21%

24%

CAMP EXPENSES BY CATEGORY (ON AVERAGE)

ACA CAMP EXPENSES

Mean $979 MMedian $600,000

CONTACT US

TODAY

NUMBER OF YEARS IN OPERATIONMean 56 Years

TOTAL CAMP EXPENSES

www.ACAcamps.org

[email protected]

“I learned to work towards and achieve goals within a short time period.” Zanny Perrino Twilight Park Day Camp

THE ACA NATIONAL REACH

5 MillionCampers and their families

300,000Camp professional employed

11,000Members/camp professionals

2,400+Camps (1,587 Resident/Overnight - 1,097 Day)

7,000 Print circulation109,415 Digital unique pg. views annually17,500 Readership

1.8 Million Unique pg. views annually 110,000 ACA website for parents/families

825,000 Million unique pg. views annually

Camping Magazine

ACA website

Find-a-Camp Tool

ACA Emails

Facebook

Twitter

6,730 Fans American Camp Association6,785 Fans Because of Camp698 Fans ACA Camp Counselor

9,669 Followers @ACAcamps 1,714 Followers @ACACampParents101- 838 Followers @campmktg101

14,500 Professionals ACA Now2,200 Families Camp e-News3,400 Counselors/staff Counselor Now

www.ACAcamps.org

JOINING THE AMERICAN CAMP ASSOCIATION


BENEFITS AVAILABLE TO BUSINESS AFFILIATES

BUSINESSES WHAT CAN ACA DO FOR YOU?

Reach thousands of ACA camp and youth professionals with information about your programs, products, and supplies every year. Affiliation is the easiest introduction to the unique camp community.

QUESTIONS? CONTACT Kim Bruno 765-349-3309 Alexandra Hammock 765-349-3319

1. Use of ACA’s Business Affiliate logo.

2. Access to FedEx shipping discounts.

3. Discount on exhibiting at ACA

national events.

4. Listing in ACA’s Online Buyer’s Guide.

5. Place/announce new products on the

Product Spotlight page.

6. Access to ACA’s direct mail list one

time per year (USPS mail only).

7. Access ACA camp e-mail

communications (up to 4 per year).

8. Discounts on print/online advertising.

9. Opportunity to publish online articles in

the “Featured Business Topics” section

of the Business Homepage.

www.ACAcamps.org

BUSINESS AFFILIATE

BENEFITS

REACH THE $2.8 BILLION DOLLAR CAMP INDUSTRY!ACCESS THE MOST EXCLUSIVE BENEFITS ANYWHERE WITH YOUR AFFILIATION! See our comprehensive list of benefits below.

WHY PARTNER WITH ACA

$50,000 SPONSORS AND HIGHER

MISSION PARTNER Helps ACA ensure a greater public understanding of and support for the value of the camp experience.

PRESIDENTIAL PARTNERHelps ACA ensure that an increasing number of children, youth, and adults of all social, cultural, and economic groups will have a camp experience through significant philanthropic investments and marketing affiliations.

CAMP AMBASSADORA company that supports camp and ACA’s educational programs through a charitable gift.

CAMP LEADERA company that supports the value of camp, believes that every child should have a camp experience, and supports the educational programs and services of ACA through a philanthropic gift.

SPONSORS LESS THAN $50,000

CAMP CHAMPIONA company that supports ACA initiatives, ensuring that the camp experience will be of high quality through a philanthropic contribution.

CAMP BELIEVERA company that supports sending more children to camp through a cause marketing campaign with fundraising support to ACA.

CAMP SUPPORTERA company that wants to give back to the community through educational support or a guaranteed amount of philanthropic investments.

CONFERENCE SPONSORCompanies that support the ACA National Conference programs and educational sessions by sponsoring a special event, item, or a specific session through a substantial sponsor investment.

www.ACAcamps.org/partnerships/become-a-partner

OTHER PARTNERS

EDUCATIONAL ALLIANCESA collaboration with an entity that participates in a reciprocal exchange of programs/services with ACA, or that works with ACA towards a common educational goal. Most educational alliances are defined through a memorandum of understanding or other such agreement.

MEDIA PARTNERA print or broadcast resource entity who collaborates with ACA to promote the value of the camp experience to parents and the public.

HOW WILL YOU MAKE A DIFFERENCE?

ARE YOU READY TO CHANGE A CHILD’S LIFE? Whether your company is looking to build relationships with our member camps, camp professionals, engaged camp parents, or to tap into the American appreciation for the camp experience through our trusted brand, the American Camp Association offers multiple opportunities to develop mutually beneficial relationships:

• ACA partnership and sponsorship opportunities• ACA educational alliance opportunities• Current corporate partners and sponsors

Through camp scholarships, ACA has sent approximately 800 children to camp, children who otherwise would not be able to afford the life-changing experience. However, to achieve ACA’s 20/20 Vision of 20 million youth attending camp by 2020, we need corporate and foundation support to help us move our mission forward to make camp available to children from lower-income households.

Based on 220,875 campers daily. ACA Sites, Facilities, and Programs Report: 2014 KIDS MAKE NEW FRIENDS AT CAMP.

CONTACT Kim Bruno 765-349-3309Alexandra Hammock 765-349-3319

SPONSORSHIP OPPORTUNITIES

All children deserve the camp experience. But far too many miss out on this experience because their families cannot afford it. With your support, the American Camp Association will be able to send even more deserving children to camp. Your support will help us provide scholarship funding to ACA-Accredited® camps across the country, funding for outreach and staff training. proper preparation is vital for camp staff to create outstanding camp experiences for youth from all backgrounds.

ACA, our donors, and supporters care about children and youth and the importance of the camp experience as a viable, developmental opportunity. Please join the American Camp Association in creating more opportunities for all children to attend camp.

Tell your story at #summercamp


TOGETHER WE CAN ENRICH LIVES

SPONSORSHIP

OPPORTUNITIES

NATIONAL REACH5M campers and their families1.2M camp professionals300 camp businesses

ACA WEBINARS Multidimensional virtual seminars that combine audio and visual elements allowing you to expand your learning.

ACA WEB PAGES Certain ACA web pages are available for exclusive sponsorship. Limited space is available.

ACA NEWSLETTERSPlace your brand infront of thousands of camp/youth professionals in weekly and monthly newsletters.

ASSOCIATION SPONSOR Corporate and foundation partners are integral to helping ACA achieve the 20/20 Vision: to serve 20 million children through the camp experience by 2020 — join this elite group in moving our mission forward.

ANNUAL REPORTHelp tell the story of camp by sponsoring this important association-marketing venue, which gives you the opportunity to link your brand with ACA. Explore 30 is a FREE program for camps and other youth development organizations interested in starting either a formal or informal reading program.

NATIONAL CONFERENCE SPONSOR Support thousands of leaders across the U.S. by sponsoring one or more aspects of this event.

IN-KIND RESOURCES Budget-relieving products and services are needed for programs, events, trainings, etc.

CASH CONTRIBUTIONS

MEET OUR PARTNERS

Changing the lives of children, youth, and families requires cooperative effort. Your support is critical, as ACA could not effectively serve 5 million campers without the involvement of our partners, sponsors, and educational alliances. By supporting ACA, you are helping us achieve our 20/20 Vision, a goal to serve 20 million children through the camp experience by 2020.

Camp is important for healthy development, and involvement in the camp experience contributes to five major outcomes in children:

Health and Wellness: Promoting physical activity, reducing childhood obesity, and encouraging healthy lifestyles.

Environmental Stewardship: Equipping young people with the attitudes, knowledge, and skills they need to be stewards of the environment today and green leaders of tomorrow.

Team Building and Leadership: Helping children learn to overcome obstacles and to believe in their own prospects for success.

Workforce Development: Helping young people set goals, learn responsibility, develop interpersonal skills, and develop an entrepreneurial spirit.

Academic Enrichment: Reducing summer learning loss by engaging them experientially, and encouraging them to think critically.

Research shows that camp enables significant growth in confidence and self-esteem, relationship and friendship skills, and independence and responsibility — and this is no more deeply experienced than among at-risk children. During the summer when school is out and many children are left unsupervised and disengaged, camp provides an environment with appropriate boundaries, structure and expectations, and hands-on learning opportunities — the building blocks for a successful life.

MEET OUR PARTNERS, SPONSORS, AND EDUCATIONAL ALLIANCES

• Why Partner with the American Camp Association?• Sponsorship Opportunities• Partner and Sponsor Levels• Educational Alliances• Become a Partner or Educational Ally• Become a Sponsor


CAUSES OF CAMP MEET OUR PARTNERS, SPONSORS, AND EDUCATIONAL ALLIANCES

CONTACT Kim Bruno 765-349-3309

Alexandra Hammock 765-349-3319

Indicated their campers engage in strenuous physical activity for more than the recommended 60 minutes.

(ACA Sites, Facilities, and Programs, 2014)

ADVERTISING OPPORTUNITIES


ADVERTISE IN OUR PUBLICATIONS!

CHECK OUT CAMPING MAGAZINE

ONLINE TODAY!

ADVERTISE INCamping MagazineTO REACH THE $2.8 BILLION DOLLARCAMP INDUSTRY!

GUARANTEED PLACEMENT Is an additional...$60 charge for showcase pages $300 charge for pages 11–40$500 charge for pages 1–10

BLACK AND WHITE Rates Reduce published color rate by 10 percent.

AD RATES 1 PAGE $2,0002/3 PAGE ............... $1,6751/2 PAGE ............... $1,25001/3 PAGE ............... $1,1001/4 PAGE ............... $7001/6 PAGE ............... $560SHOWCASE .......... $400

SPECIAL MARKETING OPTIONS: Belly bands, inserts, postcards, and 2 page spread. Prices are subject to change. Call for a quote.

COVERS GUARANTEEDNon-cancelable, must reserve all six issues

Second Cover Inside Front $2,500

Third Cover Inside Back $2,500

Fourth Cover Back Cover $2,700

Note: Prices are subject to change.

*Ad rates are per issue, multiple year discounts available.

www.ACAcamps.org/advertise

CAMPING MAGAZINE PUBLICATION SPECS


Inside Covers(Bleed)

Back Cover(Bleed)

1 Page (Bleed)

Page (Bleed) Page Page H (Bleed)

Page H

Page H Showcase

1 Page

Page H

Page V (Bleed) Page V Page V

Page V ⁄

SPACE WIDTH HEIGHT

Inside Covers 8 3/4 X 11 1/4

Back Covers 8 5/8 X 9 1/8

Belly Band 18 X 5

1 Page 7 1/4 X 9 5/8

Bleed 8 3/8 X 111/4

2/3 Page V 4 3/4 X 9 5/8

Bleed 5 5/8 X 11 1/4

1/2 Page H 7 1/4 X 4 5/8

Bleed 8 3/4 X 5 3/4

V 4 3/4 X 7 1/8

1/3 Page H 4 3/4 X 4 5/8

1/3 Page V 2 1/4 X 9 5/8

Bleed 3 X 111/4

1/4 Page H 4 3/4 X 3 3/8

1/6 Page H 2 1/4 X 4 5/8

Showcase H 3 1/2 X 2 7/8

*ad rates are per issue, multiple year discounts available.

COVERS GUARANTEEDNon-cancelable, must reserve for all six issues

• Second Cover—Inside Front — $2,500• Third Cover— Inside Back — $2,500• Fourth Cover— Back Cover — $2,700

Prices are subject to change.

BLACK AND WHITE Rates Reduce published color rate by 10 percent.

SPECIAL MARKETING OPTIONS• Belly bands, inserts, postcards, and 2 page spread.• Prices are subject to change.• Call for a quote.

GUARANTEED PLACEMENT Additional $60 charge for showcase pages. Additional $300 charge for pages 11–40. Additional $500 charge for pages 1–10.

SPACE COST1 Page $2,000

2/3 Page $1,675

1/2 Page $1,2501/3 Page $1,1001/4 Page $7001/6 Page $560Showcase $400

CONTACT Kim Bruno 765-349-3309 [email protected]

Alex Hammock 765-349-3319 [email protected]

BUYER’S GUIDE PRINT AND DIGITALONLINE ACA BUYER’S GUIDEList products and services for your camp, youth, and after school programs. Search to find resources for your youth programs, camps or after school activities. This is an excellent resource for the confidence you need for sound purchasing decisions. Over two hundred businesses, that know and understand the industry, are listed alphabetically and by the product(s) and service(s) they sell or manufacture for camps.

ENHANCED BUYERS GUIDE LIST YOUR COMPANYPut your name in front of the camp industry. ACA’s online Buyer’s Guide is the most trusted among camp professionals. Below is a menu of different options for your business to add value and bring your listing to the top of camp product searches.

ADD YOUR COMPANY INFORMATIONBusiness Affiliate FREE Non-affiliate $150

ADD YOUR COMPANY LOGO Business Affiliate $100 Non-affiliate $150

ADD A YOUTUBE VIDEO Business Affiliate $100 Non-affiliate $200

ADD KEYWORDS (EX. BASKETBALLS, ETC.) Business Affiliate $50 Non-Affiliate $75

ADD ADDITIONAL CATEGORIES Business Affiliate $25 Non-affiliate $50

ADD ADDITIONAL MARKETING STATEMENTBusiness Affiliate $50 Non-affiliate $75

FEATURED COMPANY LISTINGYour company will be showcased in the top ten listing on the landing page.

Business Affiliate $500 annually/ $150 per quarter; Non-affiliate $600 annually/ $200 per quarter

UPGRADE YOUR LISTING TODAY Kim Bruno 765-349-3309 Alex Hammock 765-349-3319


PLACE A PRINT AD in the Annual ACA Buyer’s Guide!

Reach an audience of

300Kmonthly readers.

Digital platformpotential reach is 70M readers!

Digital readership has over unique page views per issue

Instantlythe entire issue socially

Print circulation, per issue reaches

PRINT ACA ANNUAL BUYER’S GUIDE Advertise Your Business in the Purchasing Resource for Camp Owners and Directors. Thousands of camp owners, directors, and staff use the ACA Buyer’s Guide to find resources for youth programs, camps or after school activities. The ACA Buyer’s Guide is an excellent resource that gives buyers the confidence they need for sound purchasing decisions with over two hundred businesses, that know and understand the industry.

The ACA Buyer’s Guide is published as a pull-out publication with the January/February issue of Camping Magazine. Current Business Affiliates are listed free of charge in three categories. A fee of $300 is charged to non-affiliates with a listing of one category. Additional categories can be purchased for $25 each.

SIZE BUSINESSAFFILIATE***

NON-AFFILIATE

Full Page** 5¼˝ x 9¼˝ $1000 $2000Half-page (horizontal)

5¼˝ x 4½˝ $500 $1000

Quarter-page (vertical)

2½˝ x 4½˝ $250 $500

Corporate Logo (horizontal)

300 DPI $100 $200

One-third page (vertical)

13/4˝ x 91/4˝ $400 $800

AD RATES* (all ads are 4-color)*Limited advertising space available.**Inside front and inside back covers available. Back cover SOLD!***Business Affiliate Discount 7%

FULL PAGE 1/2 PAGEH

1/4 PAGEV

1/3 PAGEV

CORPORATE LOGO H ONLY

NATIONAL CONFERENCE BOOK SPECSADS (all ads are black & white unless otherwise noted.)

Page Size Exhibitor Cost

Non-Exhibitor Cost

Back cover (4-color) 8½ ̋x 11˝ $1000 $2000

Full page,inside front cover 8½ ̋x 11˝ $1000 $2000

Full page,inside back cover 8½ ̋x 11˝ $1000 $2000

Full page 7¼ ̋x 95/8˝ $450 $900

One-half horizontal 7 ̋x 4½ ̋ $325 $650

One-third vertical 2¼ ̋x 9¼ ̋ $300 $600

One-sixth horizontal 45/8 ̋x 21/8 ̋ $225 $450

Coupon 2¼ ̋x 9¼ ̋ $250 $500

One--fourth horizontal 45/8 ̋x 9½ ̋ $250 $500

One-half vertical 45/8 ̋x 71/8 $325 $650

BUYER’S GUIDE PUBLICATION SPECS

www.ACAcamps.org

FULL /BACK PAGE 1/2 PAGEH

1/4 PAGEV

1/3 PAGEV

1/4 PAGEH

1/6 PAGEH

ACA NEWSLETTER SPONSORSHIPSACA NOWNews vehicle providing, timely and relevant issues affecting ACA, the camp community, and the child and youth development professional. ACA Now links you to education resources and tools available for use immediately. ACA Now reflects ACA’s commitment to convey current news expeditiously and effectively to all members and constituents.

CAMPLINEThe CampLine is ACA’s print and digital newsletter that provides camp-specific knowledge on legal, legislative, and risk management issues. The CampLine is published three times a year covering topics such as: legal perspectives, regulatory matters, risk management, personnel management, and current legislative issues.

COUNSELOR NOWWelcome to Counselor Now, ACA’s newsletter designed specifically for you, the frontline camp staff. This newsletter offers job-specific resources for everything you’ll need this summer — from Camping Magazine articles and training advice to job opportunities, Counselor Now will help you be at your best.

CAMP E-NEWS• Children and Nature Belong Together• Camp Inspirations: Look Who Went to Camp!• Watch Our Videos!• There is a Camp for Every Child and Every Budget• I Believe in Camp...Read what people in the news are saying about camp

CAMP E-NEWSCAMP E-NEWS

14,500 Members/subscribers

ACA NOWElectronic newsletter emailed every Tuesday. $150 per issue. Banner size is 150x150.

COUNSELOR NOWElectronic newsletter emailed Wednesday of each month. Summer newsletter is emailed weekly$100 per issue. Banner size 150x150.

Sent the 15th of January, March, May, and November with tips on helping families have the best camp experience.$200 per issue. Logo only 150x50. Horizontal Ad 500x60 (bottom of newsletter).

Front line staff5,500+

Parents and families2,000+

YEAR ROUND JOBS @CAMP

Job seekers43,000

CAMPLINEACA’s print & digital newsletter, published 3x a year.

ACA’s open job notification email sent twice a month.

Legal, legislative, & risk management

CONTACT us today to reserve your sponsorship!

Kim Bruno 765-349-3309Alexandra Hammock 765-349-3319


$300 per issue or $500 for the month.Banner size is 200x200.

$1,500 per issue or all three for $3,000. Banner size is 250 x 100

9K impressions

ADVERTISING CAMPAIGNS


ACA DIRECT MAIL LISTPROMOTE YOUR BUSINESS TO ACA CAMPSDirect-mail advertising is used by every type of business to communicate with current and potential customers.

Use direct mail to announce a new product or service, or to provide discounts to a select group. Direct marketing campaigns target a specific audience; multiple marketing factors determine the rate of return, which varies for different campaigns.

ACA DIRECT MAIL AGREEMENT The direct mail list is only available to current ACA Business Affiliates.

JOIN TODAY!

2,400 CAMPS ACROSS THE U.S.

Use the ACA Direct Mail List to reach approximately


AN EXAMPLE HOW TO USE YOUR ROI CALCULATOR Assume you spent $1,000 to send out 100 postcards advertising a product for $50; 10 people came in, but only five people bought the product. In this example, the calculation is 50 x 100 x 10 x 5; subtract 1,000 from that product and then divide the difference by 1,000 – resulting in 249, or about 25 percent.

TIPS FOR A SUCCESSFUL CAMPAIGN• Create objectives with a strong call to action- ex. coupon.• Target a specific group-10% savings on select merchandise.• Carefully select the type of mailing piece you send.

Postcards are most often viewed.• Be sure you can track results. This is the only way you

will be able to determine your ROI.• STAY COMMITTED. Do not give up if you don’t succeed.

People need at least 5 touch points before they will react.

Access our Direct Mail list for FREE. Free one time only if you are a Business Affiliate.

CALCULATING YOUR ROI by multiplying the four key elements, sale price, number of mailings, response rate, and conversion rate.

RESPONSE RATE: Number of people who respond to ads.CONVERSION RATE: Number who make a purchase. Subtract the campaign cost and divide the total by the campaign cost; this gives the rate of return.

ACA EMAIL CAMPAIGNSACCESS ACA CAMPS THROUGH AN EMAIL CAMPAIGNEmail marketing remains one of the strongest ways for companies to stay in touch with their customers, keep their customers informed, and ensure that they stay in the forefront of their customers’ mind when it comes time to make a purchase.

WHAT IS THE COST? $.50 per email address.

WHAT IS THE PROCESS? You will not receive a list of ACA camp email addresses. You will send ACA your HTML content and we will send the email out to camps on your behalf.

ACA EMAIL AGREEMENT Access to ACA camp email addresses are available only to current ACA Business Affiliates.

What are you waiting for?JOIN TODAY.

www.ACAcamps.org/aca-business-email-campaigns

• Create a powerul subject line and stay away from

SPAM trigger keywords such as “Free”.

• Keep your email to one page.

• Have a call-to-action, i.e. coupon or a giveaway.

• Make sure your graphics standout.

• Send your email on a Tuesday or Wednesday

• mid-morning or mid-afternoon.

TIPS FOR SUCCESSFULEMAIL CAMPAIGNS

EMAIL REFERENCES &MARKETING POSTS

• Images and text in email marketing campaigns

• Tracking opens in email marketing campaigns

• Best day of the week to send mass email eblasts

• Email campaign frequency

• Email benchmark study (open/click through)

• The ultimate list of email trigger words

CAMP EMAILS

1,800

CLICK-THROUGH

2%

OPEN RATE

23%

All stats below are based on averages.

EXHIBITING OPPORTUNITIES


YOUR GREATEST SELLING ADVANTAGE In-person access to ACA National Conference Attendees!

++

ACA NATIONAL NATIONAL CONFERENCENATIONAL CONFERENCE The largest national camp conference hosted in the US. This educational event draws 1000+ professionals and focuses on professional development, networking and commerce. The ACA national conference provides opportunities to access youth leaders in the U.S. and around the world.

WE’D LOVE TO HAVE YOU!• Target a diverse clientele• Increase your visibility• Build strategic alliances• Discover the power of networking• Sell and demonstrate your products• Strengthen Brand Affinity Nationwide

YOUR BOOTH INCLUDES• 8 x 10 booth, 3” side drape and 8’ back drape and carpet• Placement on ACA’s conference page with a link to your

company on the ACA Online Buyer’s Guide• Listing in the January issue of Camping Magazine• Listing in the Program Book• Listing on mobile App. carpet• One-line identification sign• One time use pre and post show mailing lists• Four employee name badges per booth• Entrance to educational sessions• Opportunity to submit commerce session proposals• Twitter announcement of your participation - if applicable

BOOTH FEEBUSINESS AFFILIATE In line ...........$1,705 Corner .........$1,780

NON-AFFILIATE In line ...........$2,405 Corner .........$2,485


ATTENDEE BUYING POWER

EDUCATIONAL SESSIONS

CONNECT TODAY WWW.ACACAMPS.ORG

98%150+

YEAR ROUND CAMP PROFESSIONALS

OWNERS

DIRECTORS

ASSISTANT DIRECTORS

PROGRAM STAFF

ACA NATIONAL CONFERENCE MOBILE APP

SPLASH SCREEN FEATURES• Covers the entire screen• Displays when the app is opened• Sized to fit iPhone, iPad, and Android

MAIN BANNER FEATURES• Posted at the top of screen• Cycles through multiple banners• Displays each banner for 5 seconds

HIGHLIGHTED EXHIBITOR• Your company is highlighted• Attach photos, brochures, and other

marketing materials

Gain exposure and make an impression. Place your brand front and center.

In four days, our first-year sponsor received 120 THOUSAND IMPRESSIONS

OVER 85% OF ATTENDEESdownloaded our national conference app!

www.ACAcamps.org/conference/app

ACA NATIONAL CONFERENCE MOBILE APP

$10K

Premier sponsorship statusFree corner booth Full page ad in program bookSplash Screen and Main Banner adSchedule screen banner *most viewed Featured exhibitor listingEnhanced listing and area map listingLogo on marketing collateralSignage at conference with premiersSignage to encourage downloads

Half-page ad in program bookBanner adFeatured exhibitor listing Enhanced listingArea map listingLogo on marketing collateralSignage at conference with premiersSignage to encourage downloads

$5K A LA CARTEOUR MOST POPULAR!

MOST POPULAR

NEWPACKAGE!

MAKE ITYOUR OWN!

New Package!

Personalize your Deal!Attract, Impress, and Lead!Connect, Drive, and Generate

Splash Screen $5,000Main Banner $3,000Feature Exhibitor $1,000Enhanced Listing $300

SPLASH SCREEN SPECSFiles must be saved as PNGs and RGB color mode. iPhone ........................... 640 x 920iPhone 5 ........................ 640 x 1096iPad .............................. 1494 x 2008Android ......................... 640 x 1067Android Landscape .......... 1067 x 640 MAIN BANNER SPECSAll ................................. 640 x 150Android ......................... 552 x 150

A LA CARTE MENU ITEMSUpon request, items can also be purchased a la carte. Prices are listed above in the Basic Package Menu Items.

If you need to generate exposure, and you’re looking for a great deal, we invite you to explore our two-package deals listed above.

SHOPPING FOR TOP-NOTCH DESIGN WORK FOR YOUR MOBILE AD? Give us a chance to earn your business. We guarantee exceptional service, and outstanding layouts that WILL get your brand noticed. Call Kim today!

POW WOW PACKAGE GO-GETTER PACKAGE BASIC PACKAGE

CONTACT KIM BRUNO TODAY! • 765.349.3309 • [email protected]

ACA ANNUAL CONFERENCESREGIONAL CONFERENCES Educational and training opportunities at ACA conferences.

Welcome to the ACA Calendar of Events! • ACA National and Local Events• Programs that have received educational

endorsement from ACA (events, online courses, and webinars)

• Courses the result in a certificate (such as First Aid, etc.)

• Non-endorsed educational events (listed as “other”)

• Learn more about the ACA Educational Endorsement Program

• Calendar View of Upcoming Events• Endorsed Events and Webinars• Endorsed Online Courses• List View of Upcoming Events• Calendar View of Upcoming Events• Endorsed Events and Webinars• Endorsed Online Courses• View All Events and Courses (past/current)


www.ACAcamps.org/aca-conferences

ADVERTISING GUIDELINES


GUIDELINESDATAAll content provided to ACA must be original content and proofed for any misspellings. Best practices to review all content and contacts before printing and or publishing content.

ADVERTORIALSAll clients should consider the following best practices when creating marketing material.

• Consider clear call-to-actions with links• Consider adding downloads for your readers• Avoid acronyms of any kind• Avoid content crash or too much text• Active URL must be provided with all creative materials• Brand guidelines must be provided (if applicable)

POLICIESAdvertisements that attacks, criticizes or demeans any individual, race, ethnicity, religion, sex, institution, firm, business, profession, organization or sexual orientation will not be accepted.

Any Advertisement that promotes illegal activities or actions, political statements, are not permitted.

In the opinion of ACA, any advertisement that isindecent, vulgar, suggestive or otherwise offensive to good taste is unacceptable.


1. What is your budget?

2. What are your goals?

3. How do you accomplish your goals?

4. Did you proofread your document?

5. Did you get internal approvals?

6. Is your call-to-action clear and visible?

7. Can you recycle this ad for print or web?

All materials submitted to ACA must be in accordance with existing advertising criteria and specifications, and are subject to approval. ACA reserves the right to remove or reject any advertisement that does not meet our standards of acceptance, or that is disaggrement with our policies and guidelines.

ACA may decline to accept advertising that is misleading, inaccurate, fraudulent, makes unfair competitive claims, or does not comply with our standards of decency and dignity.

YOUR QUICKCHECK LIST “Because of camp I feel like I can have an

impact on the way the next generation handles issues with each other.” Dominic Rayas Parker Fieldhouse

94%

45%

60%67%

37%

INTEREST RATE on blogs with

images

INTEREST WITH photos an video in press release

CUSTOMERS responing to

images

IMAGE QUALITY

is important to customers

FACEBOOK ENGAGEMENT rate with image

BLOG GUIDELINESWhen writing a blog post start by writing down your ideas to get started. Create a working draft so that you have captured what you want to express. Ensure easy to read bullets or shorter text for online friendly viewing.

HEADLINENeeds to be powerful and concisely express what the article summary entails. It needs to convey to readers what they will read and enforce a click. A one-word headline will not grab the attention it deserves.

BODY COPYBulleted text. Short, simple and digestible or body copy no more than 200-250 words.

INFOGRAPHICS AND OR IMAGESEliminate some of your metrics and copy and or add a graphic to stimulate your point. You can also add images. Please submit them as high res images and also source the photographer, if applicable, appropriatley.

SOCIAL MEDIAEntice readers to engage in conversation on our social media outlets. Allowing them to express their views and engage with others.

QUALITY CONTROL AND EDITINGWhen complete, always review and edit your posting before it goes live.

PRESS RELEASE GUIDELINESWhen writing a press release we consider short and exciting information that can attract and captivate your audience.ACA will collaborate on a press release adding our brand and URL to the article. We request permission to review each press release upon completion before submitting to the public.

The graphic below is a great reference showcasing the importance of images, and video presence when writing and constructing blogs and press releases.

LET’S COLLABORATE!

BLOG AND PRESS RELEASE GUIDELINES

www.ACAcamps.org/partnerships/become-a-partnerReference: www.jeffbullas.com/2012/05/28/6-powerful-reasons-why-you-should-include-images-in-your-marketing-infographic/

ACA SOCIAL FOOTPRINT FACEBOOK6,730 Followers

TWITTER9,669 Followers

GOOGLE+357 Followers87,125 Views

LINKEDIN2,797 Followers



FIND A CAMP find.acacamps.org

Parents/Public Audiences:

1. Find a Camp helps you find the ideal ACA-accredited camp.

2. Day, overnight, family or adult camp? Discover options at Find a Camp.

3. Search camps by name, location, type or activities offered with ACA’s Find a Camp.

Camp Audiences:1. Add your programs to Find a Camp today!2. Search by zip code to find a camp near you

with Find a Camp3. It’s never too early to sign-up for camp.

Get started at Find a Camp.

SOCIAL MESSAGE FOR USE


Below is a series of social media posts, with links, for use. Simply cut and paste a section of text below and it is ready to use!

RESEARCH www.acacamps.org/research1. ACA resources addressing quality improvement, staff training, &

health practices. www.acacamps.org/research/program-quality-enhancement

2. Download ACA research and evaluation tools for camps! www.acacamps.org/research/measurement-resources

3. Download ACA data-gathering tools and resources for outcomes. www.acacamps.org/research/research-reports-summaries-and-data

FREE MEMBERSHIP www.acacamps.org/membership/free1. Become a leader of tomorrow. This is about your career.2. Free One-Year Membership — Your Journey Starts Here.3. Free ACA membership for youth development professionals. 4. Download a free ACA one-year membership coupon at

www.acacamps.org/membership/free

NATIONAL CONFERENCE www.acacamps.org/conference1. Save the date for ACA’s 20XX National Conference, DATEXX2. Connect with 1,000+ camp professionals at ACA National Conference.3. Sponsorship Opportunities Available for ACA National Conference.

DONATE www.acacamps.org/support

1. Support the Camp Experience! 2. Camp is an experience every child deserves. Donate today! 3. Change a Life: Send a Child to Camp.

http://mx.acacamps.org/acacustom/fundraising/sendachildtocamp.aspx

4. Invest in Camp, Invest in Children! http://mx.acacamps.org/acacustom/fundraising/annualfund.aspx

PROFESSIONAL DEVELOPMENT COURSES www.acacamps.org/professional-development-center1. ACA’s virtual learning community has powerful resources

to propel your career! 2. Earn CECs with ACA professional development classes.3. Continue your education with ACA’s Professional

Development Center.

WEBINARS www.acacamps.org/einstitute/webinars

Earn CECs! Register for ACA’s upcoming webinars.

BOOKSTORE www.acabookstore.org

4. ACA’s Bookstore is a one-stop shop for activity resources 5. ACA members receive discounts on books, educational events,

and current research.

JOBS http://www.acacamps.org/jobs1. Jobs at Camp - Summer - Year-round.2. Find qualified staff for your camp. Post a job!

ACCREDITATION http://www.acacamps.org/accreditation

1. The best evidence of a camp’s commitment! Get accredited today!

2. Educates camp owners and directors in key aspects of camp operation!

3. Learn More. Implement the best practices for your camp!

ACA PUBLICATIONS http://www.acacamps.org/publications-research1. Place your ad in the premier youth and camp professional

publication, Camping Magazine. 2. Camping Magazine and CampLine: ACA’s publications with

expert perspectives. View digitally.

ADVERTISE WITH ACA www.ACAcamps.org/advertise

1. Place yourself in camps purchasing resource, ACA official Buyer’s Guide.

2. Advertising Opportunities Available in Camping Magazine.

3. Camping Magazine has trends in camp/outdoor, youth development, management and innovative programming ideas.

4. Read CampLine; articles on legal, risk management, legislative, regulatory & personnel management issues.

5. Read Counselor Now, a blog for frontline camp staff.

BRAND USAGEACA BUSINESS AFFILIATE LOGO

• A Business Affiliate can display this logo as long as they are a current member.• Do not abbreviate “American Camp Association” in your promotional materials.

There are other organizations with the acronym ACA, such as the American Canoe Association and the American Correctional Association.

• Please follow the branding guidelines when you display this logo on your materials.• Any improper use of this logo is subject to prosecution to the full extent of the law. All actions

regarding the logos shall be brought and maintained in the courts located in Marion County, Indiana, and you hereby waive all objections to jurisdiction and venue therein.

CAMP GIVES KIDS A WORLD OF GOOD® LOGO By being a member in good standing with the American Camp Association, you are entitled to use this logo in and on your promotional materials*, letterhead, stationery, etc. within these terms listed below.

• You must have a signed, noncommercial, license agreement on file with the ACA, Inc. office stating your agreement to all the terms and conditions of the use of this logo.

• There is no charge for use of this logo or for signing a license agreement.• You must display your name and/or your camp’s name and logo on all

products displaying this logo.• The license agreement includes a list of products on which you may display

this logo, along with your name and/or camp logo, which includes T-shirts, binder covers, posters, and calendars.

• Once again, the logo cannot be altered in any way and must include the registered trademark and copyright symbols.

• Read the Logo Use Requirements.• Download Camp Gives Kids a World of Good® Logo.

* Must pay royalty fee when adding the logo to promotional materials.

Noncommercial License Agreement (Adobe Acrobat Reader is needed to view these files).

Click here and return completed form to Business Development by fax: 765-342-2065 or mail to

American Camp Association 5000 State Road 67 NorthMartinsville, IN 46151

Have questions? Call the national office at 800.428.2267

SHOW YOUR COMMITMENT WITH OUR LOGO!

www.ACAcamps.org

Achieving your goals“I learned to work towards and achieve goals within a short time period.” Zanny Perrino

Twilight Park Day Camp


Be Extraordinary.

www.ACAcamps.org

aca media kit 2014

Documents

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camp community

familiesbecause of camp

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