ac rice curl complex pf - active concepts

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AC Rice Curl Complex PF

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Page 1: AC Rice Curl Complex PF - Active Concepts

AC Rice Curl Complex PF

Page 2: AC Rice Curl Complex PF - Active Concepts

20650PF AC Rice Curl Complex PFCurl Retention + Hydration + Nourishing

Product Code: 20650PF

INCI Name: Water & Lactobacillus/Tomato Fruit Ferment Extract & Oryza Sativa (Rice)Extract & Keratin Amino Acids & Acyl Coenzyme A Desaturase

INCI Status: Conforms

Suggested Use Levels: 1.0 – 10.0%

Suggested Applications: Enhance the Appearance of Curly Hair, Conditioning, Curl Retention

Solubility: Water Soluble

Page 3: AC Rice Curl Complex PF - Active Concepts

• The hair shaft consists of 3 layers.

• Cuticle – protects the innerstructure of the hair and it is coated with sebum, which provides shine.

• Cortex – keratin filaments wrapped in helical structures intertwined into bundles.

• Medulla – center of the hair shaft, contains loosely connected cells and airspace, not always continuous.

20650PF AC Rice Curl Complex PFHair Anatomy

Page 4: AC Rice Curl Complex PF - Active Concepts

• The cortex is held together by 3 types of bonds.

• Hydrogen bonds• Weak physical bonds broken by water or heat.• Bonds reform when hair dries.

• Salt bonds• Weak physical bonds broken by alkaline or acidic

solutions that alter pH of hair.• Bonds reform when pH is normalized.

20650PF AC Rice Curl Complex PFHair Anatomy

Page 5: AC Rice Curl Complex PF - Active Concepts

• Disulfide bonds• Stronger than hydrogen and salt bonds

• Cysteine is the key amino acid in keratin

• Each cysteine amino acid contains sulfhydryl groups that link with adjacent sulfhydryl groups to form disulfide bonds and create cysteine.

• Chemical treatments are required to permanently straighten or curl hair.

• Oxidation of sulfhydryl groups in cysteine damages hair and weakens individual fibers.• Protecting disulfide bonds is important for strengthening hair.

20650PF AC Rice Curl Complex PFHair Anatomy

Page 6: AC Rice Curl Complex PF - Active Concepts

• Curly hair contains a significantly higher degree of disulfide bridges than wavy or straight hair.

• AC Rice Curl Complex PF is a unique complex that enhances curl retention, conditions, hydrates, and protects curly hair.

• AC Rice Curl Complex PF is beneficial for both naturally curly hair and hair curled with an iron or permed.

• AC Rice Curl Complex PF contains:• Rice amino acids• Steroyl CoA-desaturase (SCD-1)• Tomato Bioferment• Keratin Amino Acids

20650PF AC Rice Curl Complex PFCosmetic Application

Page 7: AC Rice Curl Complex PF - Active Concepts

• Rice Amino Acids• Hydrates hair• Helps stabilize hydrogen and salt bonds

• Strengthens hair• Enhances curl retention (natural or styled)

• Steroly CoA-desaturase (SCD-1)• This enzyme converts saturated fatty acids, on hair, to unsaturated fatty acids.• This conversion changes the melting point of fatty acids, allowing for additional fluidity

• Improves flexibility• Improves texture• Improves curl retention

20650PF AC Rice Curl Complex PFCosmetic Application

Page 8: AC Rice Curl Complex PF - Active Concepts

• Tomato Bioferment• Contains a unique bi-enzyme complex that converts serine in the

tomato to cysteine in situ.• This can help repair oxidized sulfhydryl groups.• Restoring the disulfide bonds in damaged curly hair strengthens and

improves the structure to ultimately improve curl.• Tomatoes contain lycopene, a potent antioxidant that protects

against oxidative stress.

• Keratin Amino Acids• Lightweight humectant.• Keeps hair polished and smooth.• Provides conditioning benefits.

20650PF AC Rice Curl Complex PFCosmetic Application

Page 9: AC Rice Curl Complex PF - Active Concepts

20650PF AC Rice Curl Complex PFCurl Retention Assay

Protocol

• Clean, virgin brown tresses were treated with 5.0% AC Rice Curl Complex PF in an aqueous solution.

• Control hair swatches were treated with water.

• All swatches were dried after treatment.

• Swatches were then combed 10 times and then curled with a curling iron.

• The length of each hair swatch was then measured over a period of 18 hours.

• Results indicate AC Rice Curl Complex PF offers improvement in curl retention compared to the control.

Figure 1. Comparative retention of curls over time.

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30 Minutes 3 Hours 18 Hours

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5% AC Rice Curl Complex PF Control Percent Improvement

Page 10: AC Rice Curl Complex PF - Active Concepts

20650PF AC Rice Curl Complex PFCurl Retention + Hydration + Nourishing

Product Code: 20650PF

INCI Name: Water & Lactobacillus/Tomato Fruit Ferment Extract & Oryza Sativa (Rice)Extract & Keratin Amino Acids & Acyl Coenzyme A Desaturase

INCI Status: Conforms

Suggested Use Levels: 1.0 – 10.0%

Suggested Applications: Enhance the Appearance of Curly Hair, Conditioning, Curl Retention

Solubility: Water Soluble

Page 11: AC Rice Curl Complex PF - Active Concepts

Active Concepts, LLCLincolnton, NC. USAwww. activeconceptsllc.com Office: +1 704 276 [email protected]

AC Rice Curl Complex PF