ac daily 1 online

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1 H H H www.american-coatings-show.com H Charlotte becomes a coatings mecca this week as experts from around the globe arrive for the American Coatings Conference (ACC) and American Coat- ings Show (ACS). The United States’ leading industry event, the ACS and ACC provide attendees with an unpar- alleled opportunity to check out the latest innovations and exchange ideas. Nearly 100 high-level technical papers were selected for the ACC, which attract- ed 876 registered attendees, compared to 736 in 2008. “We are excited that atten- dance has grown,” says Cheryl Matthews of the American Coatings Association. “It’s terrific to have such strong support from the major industry players.” The ACS is similarly off to a promis- ing start. More than 3,000 people pre- registered for the show with many more expected to arrive in the coming days. There are 328 exhibitors compared to 331 in 2008. “Despite the tough econom- ic climate, exhibitor numbers are hold- ing steady,” says Friederike Plasswich of Vincentz Network. “The strong pre- registration figures suggest that overall attendance will surpass 2008 numbers.” The event’s leading reputation is re- flected by its growing globalism. In 2008 the ACS attracted attendees from 48 countries; people from 61 nations pre- registered this year, with visitors hailing from places as far as New Zealand and Brazil. “The last two years have been dif- ficult,” says Dirk Ebener of Nuremberg Messe North America. “But the global attendance and the positive mood on the exhibition floor suggest that the industry is focusing on growth.” Charlotte: A Coatings Mecca Attendees and exhibitors flock to the second american coatings show The American Coatings Show and Conference – a great place to meet with international industry experts and exchange ideas WELCOME An Unforgettable Experience ......................... 3 FOCUS Greening Trends Will Open up Markets ....... 6 Most Dominant Trend is Simplification .............. 14 AC SHOW Product Presentations Today ................................. 22 AC CONFERENCE It is Crucial to Locate Development Patners ...... 15 SERVICE Useful: Visitor Info Centers ........ 19 formulate. manufacture. market. paint. live. Paint formulators throughout North America are telling us that EcoVAE emulsions are the foundation for a new generation of consumer pleasing, eco-friendly paints. After just over a year in the market, they have found that EcoVAE strikes the balance that everyone has been looking for in making high quality, high performing, people-friendly products. Is it time you discovered the next generation low VOC emulsion that everyone in the industry is talking about? Find the balance you’re looking for. Contact us. www.EcoVAE.com [email protected] 1-972-443-4543 Your future is our focus…worldwide. breathe easy. High Quality. High Performing. People-friendly. In Balance. SHOW AND CONFERENCE Daily 1 | April 13, 2010 www.american-coatings-show.com Daily 1 FUNCTIONAL FILLERS FOR COATINGS. PLEASE VISIT US AT BOOTH 2701 Show 2010 | Daily 1 New iPhone App for ACS A new iPhone App is available free of charge. It allows your to interact with lead- ing suppliers of raw materials, equipment and services. The app also helps to find the com- panies’ loca- tions at the show and to plan your days on the AC Show floor. iPhone-App for American Coatings Show now available: Source: Frank Boxler & Heiko Stahl/NürnbergMesse

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Page 1: AC Daily 1 Online

1 HHH

www.american-coatings-show.com

H Charlotte becomes a coatings mecca this week as experts from around the globe arrive for the American Coatings Conference (ACC) and American Coat-ings Show (ACS). The United States’ leading industry event, the ACS and ACC provide attendees with an unpar-alleled opportunity to check out the latest innovations and exchange ideas.

Nearly 100 high-level technical papers were selected for the ACC, which attract-ed 876 registered attendees, compared to

736 in 2008. “We are excited that atten-dance has grown,” says Cheryl Matthews of the American Coatings Association. “It’s terrific to have such strong support from the major industry players.”

The ACS is similarly off to a promis-ing start. More than 3,000 people pre-registered for the show with many more expected to arrive in the coming days. There are 328 exhibitors compared to 331 in 2008. “Despite the tough econom-ic climate, exhibitor numbers are hold-ing steady,” says Friederike Plasswich of Vincentz Network. “The strong pre-

registration figures suggest that overall attendance will surpass 2008 numbers.”

The event’s leading reputation is re-flected by its growing globalism. In 2008 the ACS attracted attendees from 48 countries; people from 61 nations pre-registered this year, with visitors hailing from places as far as New Zealand and Brazil. “The last two years have been dif-ficult,” says Dirk Ebener of Nuremberg Messe North America. “But the global attendance and the positive mood on the exhibition floor suggest that the industry is focusing on growth.”

Charlotte: A Coatings MeccaAttendees and exhibitors flock to the second american coatings show

The American Coatings Show and Conference – a great place to meet with international industry experts and exchange ideas

WELCOMEAn Unforgettable Experience ......................... 3

FOCUSGreening Trends Will Open up Markets ....... 6

Most Dominant Trend is Simplification ..............14

AC SHOWProduct Presentations Today ................................. 22

AC CONFERENCEIt is Crucial to Locate Development Patners ...... 15

SERVICEUseful: Visitor Info Centers ........19

f o r m u l a t e . m a n u f a c t u r e . m a r k e t . p a i n t . l i v e .

Paint formulators throughout North America are telling us that EcoVAE emulsions are the foundation for a new generation of consumer pleasing, eco-friendly paints. After just over a year in the market, they have found that EcoVAE strikes the balance that everyone has been looking for in making high quality, high performing, people-friendly products.

Is it time you discovered the next generation low VOC emulsion that everyone in the industry is talking about?

Find the balance you’re looking for.Contact us.

[email protected]

Your future is our focus…worldwide.

breathe easy .

High Quality. High Performing. People-friendly. In Balance.

SHOW AND CONFERENCE Daily 1 | April 13, 2010 www.american-coatings-show.com

Daily 1

FUNCTIONAL FILLERS

FOR COATINGS.

PLEASE VISIT US AT BOOTH 2701

hm_841_AZ Mini ACS_UK_60x60_LS 1 17.03.2010 11:16:16 Uhr

CoAtex ad 3-5-10.qxp 3/5/2010 12:59 PM Page 1

Show 2010 | Daily 1

New iPhone App for ACSA new iPhone App is available free of

charge. It allows your to interact with lead-ing suppliers of raw materials, equipment and services. The app also helps to find the com-panies’ loca-tions at the show and to plan your days on the AC Show floor.

iPhone-App for American Coatings Show

now available:

Source: Frank Boxler & Heiko Stahl/NürnbergMesse

Page 2: AC Daily 1 Online

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www.american-coatings-show.com

year’s event, bringing to life concepts that have been the focus of our industry’s re-search and develop-ment efforts.

At the beginning of 2010, NPCA/FSCT took on a new name and new identity – the American Coatings Association (ACA).

Our new mission not only encompasses advocacy on regulatory, legislative, and judicial matters, but also emphasizes sci-ence and technology education and profes-sional development. We are confident that the changes we are making today will allow us to serve the industry even better now and into the future.

Welcome

Ladies and gentlemen, I am honored to welcome you to the second American Coatings Show at the Charlotte Conven-tion Center. Just as the 2008 ACS offered the industry an international forum in which participants could conduct busi-ness, network, and learn about new prod-ucts, we are poised to offer you an unfor-gettable experience this year.

The learning began yesterday with the American Coatings Conference, and the show is an extension of that expe-rience. Some of the latest products and new technologies are showcased at this

“An Unforgettable Experience”

J. Andrew Doyle, President American Coatings Association

WACK954_10.75x15_0237.indd 1

Christopher M. Connor, Chairman and CEO The Sherwin-Williams Company

“The Sherwin-Williams Company is proud to support the American Coatings Show 2010. ACS will gather the major players of the coatings industry under one roof. We are looking forward to excellent networking opportunities and the latest technical knowledge. I’m sure the show will set future trends within the American coatings industry.”

Chuck Bunch, Chairman and CEO PPG Industries

“At PPG, our attendees at the American Coatings Show are looking forward to learning more about the dynamic trends that are shaping our industry. We expect that the show will enable us to renew our relationships with our supply chain partners. In addition, the exhibits will provide us with the opportunity to stay on top of new products, market initiatives and technical developments that will help PPG grow as the leading coatings and specialty products company.“

Terry Caloghiris, Group Vice President Coatings & Color Technologies DuPont Performance Coatings

“The world is emerging out of a deep recession, and this is the time to capture the growth that will fol-low with innovative products and solutions. For our coating business, the American Coatings Show 2010 will be the perfect one-stop event to visit and get updated on all the innovative offerings in the industry.”

Erik Bouts, CEO AkzoNobel Paints LLC

“AkzoNobel is proud to be affiliated with the American Coatings Show. As the preeminent forum for shar-ing industry knowledge, science and technology, the show offers manu-facturers and suppliers an invaluable opportunity to work collaboratively in advancing the ever-changing coatings industry. It's a must-attend event.“

Great ExpectationsH Members of the industry highly appreciate the second edition of the American Coatings Show. Below, representatives of ACA share their endorsements for the most important coatings event in North America and state their expectations in terms of the benefits of the show.

I invite you to come see us at booth # 731, where you’ll find informative litera-ture, online demonstrations, and a few fun things as well.

Thank you for joining ACA, Vincentz Network, and NürnbergMesse for this ex-citing industry event!

More Than an ExhibitionACS offers additional features for the coatings industry

H The American Coatings Show – the leading North American trade fair for the coatings industry – will take place from April 13-15, 2010, at the Charlotte Conven-tion Center in Charlotte, NC. More than 300 exhibitors will showcase their latest innovations for the coatings industry. But ACS is more than an exhibition and has many other features to offer as well.

ACS offers a complete portfolio for the production of high-grade, competitive coatings, paints, sealants, construction chemicals and adhesives; coating raw materials (binders, solvents, pigments, fillers, additives); laboratory, production equipment and packaging equipment; testing and measuring equipment; en-

vironmental protection and safety at work; and services. The show floor has additional space reserved for exhibitors’ product presentations. Speakers share and explain performance and technol-ogy details, as they present their new products to attendees.

New: the “university Village”

New at ACS is the “University Village.” It has been created to highlight univer-sity and student involvement and sup-port. Eight universities and societies have accepted the offer of a complimen-tary booth at the show and will present posters as well: the Cleveland Coatings Society, the University of Mississippi,

The AC Show Floor Hours:

Tuesday, April 13 from 09:00 am to 05:00 pm

Wednesday, April 14 from 09:00 am to 05:00 pm

Thursday, April 15 from 09:00 am to 03:00 pm

the Piedmont Society for Coatings Tech-nology, the Pacific Northwest Society for Coatings Technology, Eastern Michi-gan University, the Southern Society for Coatings Technology, Missouri Univer-sity of Science & Technology, as well as RadTech – The Association for UV & EB Technology.

The AC Market Navigator

With its new online tool AC Market Nav-igator, exhibitors, as well as the latest products and technologies can be found at a glance. The navigator also allows at-tendees to create an interactive plan for lo-cating exhibitors, making appointments, and sharing information with colleagues.

ACS is held biannually. In 2008, 5,600 industry attendees from 48 countries at-tended the ACS premiere.

A complete list of all exhibitors with booth numbers is available online:

www.american-coatings-show.com

Page 3: AC Daily 1 Online

INNOVATIVE SOLUTIONS. GLOBAL KNOWLEDGE.WACKER’s dispersions, binders, resins, additives and elastomeric materials for most every conceivable (and inconceivable) coating application are being showcased at the American Coatings Show. Speak with our technical experts about how WACKER can help build sustainable solutions into your products’ performance and appearance.

See us at the American Coatings Show, booth #2408, and put our innovative solutions and global knowledge to work for you.

Creating tomorrow’s solutions

wacker Chemical Corporation, 3301 Sutton Road, Adrian, MI 49221, USA TEL: +1 888 922 5374, FAX: +1 517 264 4068, [email protected]

wacker Chemie ag, Hanns-Seidel-Platz 4, 81737 München, Germany TEL: +49 89 6279 0, FAX: +49 89 6279 1770, www.wacker.com

WACK954_10.75x15_0237.indd 1 3/8/10 4:23:08 PM

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P&G and CCP joined forces to further innovation

AC Conference

www.american-coatings-show.com4HHH

H The Charlotte Convention Center ballroom was a buzz yesterday as coat-ings experts assembled for the official launch of the 2010 American Coatings Conference (ACC). This year’s event exceeded expectations: 876 people registered for the conference, up from 736 in 2008; the 96 presentation slots attracted 226 abstracts. In addition, 46 research teams were invited to submit posters for informal discussion.

Following brief introductions, hosts Steve Sides of the American Coatings Association (ACA), and Sonja Schulte of Vincentz Network, invited guest speak-ers Dennis Ryer of Cook Composites & Polymers (CCP), Bob Enouen of Procter & Gamble (P&G), and Ken Perry of BASF, to deliver keynote presentations.

In the first talk, Enouen and Ryer dis-cussed a groundbreaking collaboration between PG&E and CCP to produce new sucrose ester alkyd resins for low VOC

coatings applications. They explained how their companies overcame techni-cal challenges to make products that are not only green but also outperform tradi-tional solventbased alkyds. “Together, we were able to create more value than we could have done alone,” said Enouen. “Our skill sets were complementary and we shared a common goal and vision.”

Perry’s presentation focused on sustain-ing innovation in difficult times. He spoke about the impact of the recession on the automotive coatings sector and urged or-ganizations to keep innovation and sus-tainability at the heart of their strategies by developing strong leadership, stream-lining processes and adopting a strategic market focus. “When times are tough, companies tend to cut projects with long-term returns in order to save money in the short-term,” said Perrry. “But the best time to innovate is when everyone else is cutting back.”

Sustaining the Future of CoatingsConference keynote speeches highlight sustainability, partnerships and innovation

“This is my first visit to the American Coatings Conference. I hope to

get new insights into the latest technologies and applications from

being here – especially with regards to colors and nanoparticles. We are

focused on educating ourselves as we are looking to develop new

products. Listening to the specialists introducing their technical solu-

tions is a big opportunity for me.”

Keith Saunders, Newell Rubbermaid

“My expertise is in coalescence architectural and light industrial

coatings, so I am looking for new in-sights into products, developments and technologies, all of which I can

get here at this cutting-edge confer-ence. My company is a member of

the American Coatings Association, and I am keen to hear more about

low VOC and green products.”

Juan Jarufe, Xim Products Inc.

“I am a masters student and conduct research in polyurethane technol-ogy. I am proud to be here with my professor and get the chance to listen to different technical insights. My research specialty is automotive finishing, so I am looking forward to gleaning more information about the influence of nanoparticles on poly-urethane coatings performance.”

Megan Alexandra Hart,

California Polytechnic

State University

AC Conference Voices

Test Charts for thePaint and Coatings Industry

Optical Brightener Free•

VOC Free•

Problem Free•

The Substrate You Can Trust.

Leneta Co. Phone: 800-663-6324 www.leneta.comMahwah, NJ USA Fax: 201-848-8833 [email protected]

“New technologies, especially waterborne innovations, are my favorite topic here at the conference. I like finding out about environ-mentally friendly concepts and how the coatings industry is facing the changing business climate. The in-dustry is certainly making progress. The AC Show will further enhance my introduction to the field.”

Dou Zeling, Nipsea

Technologies Pte Ltd, Singapore

Source: Heiko Stahl

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Figure 2: Conference delegates' expectations for fossil based raw materials to be replaced by renewable resources in the near future

AC Conference

Delegates’ ExpectationsACC survey reveals expert opinions on the american coatings market

H A poll among delegates of the American Coatings Conference reveals which technologies experts in the American coatings industry consider most important for the future, and what they expect from renewable resources as substitutes for fossil raw materials.

The delegates were asked which tech-nologies they would judge as the most important future technologies for their industry sector. An overwhelming ma-jority of 63 percent sees waterborne technology as the main driver, followed by functional/smart materials, high sol-

Figure 1: ACC participants' ranking of the most important future technologies for their industry sector

Ino

rgan

ic Pigm

en

ts

HEUCODUR® Blue and Green pigments satisfy the highest demands

for heat stability and chemical inertness as well as weather and light

fastness.

The color shades of Cobalt blue pigments range from a red shade blue

(Blue 550 and 552) to a green shade blue (Blue 559 and 4G) and from

blue (Green 654) to yellow shade green (Green 5G).

HEUCODUR® Blue and Green pigments are suitable for a wide range of

high demanding applications, such as industrial coatings, coil coatings,

powder coatings and construction.

Ever last ing Blue & Green

Heucotech Ltd.Phone +1 - 800 - HEUBACHFax +1 - 215 - 736 - 2249E-Mail: [email protected]: www.heubachcolor.com

Visit us at the

Hall C, Booth 2601

ACS Daily I.indd 1 26.02.2010 9:58:13 Uhr

Awarding Innovations

H In 2008, Vincentz Network and the American Coatings Association created a prestigious award to honor the most outstanding conference presentation at the American Coatings Conference (ACC). One of the highlights of the ACC, the presentation of the 2010 AC Award took place during the opening plenary session yesterday afternoon following the keynote presentations.

A BASF research team won this year’s prize for its groundbreaking work on improving waterborne anticorrosion coatings via new binder concepts. Sonja Schulte of Vincentz Network, and Steve Sides of the American Coatings Associa-tion, invited BASF team members Oihana Elizalde and Collin Moore to the stage to accept a handsome statue and $2,500 in prize money. A third team member, Stephan Amthor, was not in attendance.

BASF’s paper highlights recent innova-tions in the area of polymer colloids and hybrids that offer opportunities to develop novel coatings for metal protection. The re-search demonstrated the possibilities for designing acrylic binders with enhanced barrier properties, low water uptake and improved anticorrosion properties.

“We are thrilled to receive this award,” said Moore before the conference or-

Oihana Elizalde and Collin Moore received the American Coatings Award for the most outstanding presentation at the American Coatings Conference

What’s New?The American Coatings Show

comes with a number of novelties: the “New Product Showcase” offers information on the show’s product news at a glance. The “International Buyers Lounge” provides an op-portunity for international buyers to meet with colleagues or smaller exhibitors that do not have an own meeting room at their booth.

The “University Village” has been created to highlight university/stu-dent involvement and support. In the “Career Center” exhibitors can post job offers. For questions please ask the show management.

Oihana Elizalde and Collin Moore received the American Coatings outstanding presentation at the American Coatings

ids, UV/EB curing and nanomaterials (see figure 1). A secondary question, namely to what extent fossil-based raw materials will be replaced by renewable resources in the next five years, yielded interesting response. Nearly 50 percent of the respondents expected the extent to amount to 10 percent (see figure 2).

When asked for which raw material classes they expect a significant increase

in renewable raw materials, 63 percent of respondents indicated binders and resins, followed by additives, fillers and pigments. Obviously, market demands are the main driver for “green” R&D ac-tivities: 64 percent of respondents view them as the most important factor, with legislation, care and responsibility for society, energy prices and raw material prices following.

ganizers screened a video about his team’s project.

“It was challenging to choose one paper out of so many excellent submissions,” said Schulte. “Ultimately, we selected the BASF paper because it has the great-est potential to make an impact on the American coatings industry.”

Source: Heiko Stahl

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Focus

”We Use Natural Plant Oils to Produce our Alkyd Latex Resins”

H What is the recent technological outcome of the green development in coatings? The American Coatings Show and Conference presents new develop-ments and the latest trends and chal-lenges facing the industry. ACS Daily spoke with Leigh Ann Gibbons who developed an alkyd latex resin based on renewables. To learn more about this product, meet Leigh at Reichhold’s booth #1045 or attend her colleague Jeffrey Dannemann's presentation “Alkyd Latex for Metal Protection,” tomorrow at 09:40 am at the product presentation booth #1715.

 ACS Daily: How do you characterize the properties of this new alkyd latex compared to recent alkyd products for decorative coatings?

Leigh Ann Gibbons: “Beckosol AQ” is a new technology platform that brings the benefits of alkyd chemistry into the future. This product line is both low VOC and made from 40-60 percent renewable resources. It brings all the features you expect from an alkyd: the ease of applica-tion, high gloss and good flow and level-ing without the use of solvents. Our first generation products were aimed to tackle architectural applications such as stains and enamels. We have now expanded the line to include products designed for use in

Leigh Ann Gibbons, Reichhold, Inc. Booth #1045

metal primers and general purpose prim-ers for both stain and tannin blocking. Our technology group continues to work dili-gently on growing the product line to pro-vide products for other traditionally high VOC applications. In today’s changing market, we offer an answer to the growing need to meet more stringent regulations and performance requirements. Our goal is to provide alkyd latex resins mixed with environmental responsibility.

 What kind of renewables are the basis for this product and how do you guarantee the same performance compared to 100 percent fossil raw materials?

Leigh Ann Gibbons: The renewable resource aspect of our product line is something we are proud of and we hope to spread the message that low VOC does not always mean a product is the best choice or sustainable. We use natural plant oils to produce our alkyd latex re-sins, unlike acrylics which are based on petroleum feed stock. Since this product line uses conventional alkyd chemistry emulsified in water, our customers are getting all the performance they expect when choosing an alkyd without the VOC. We have performed rigorous applications testing to prove that our alkyd latex re sins perform just as good, if not better, than their solventborne alkyd predecessors. The performance beats acrylics in gloss, open time, flow and leveling and adhe-sion. It also has alkyd– like durabi lity, so our customers can feel good about their end product’s life cycle.

 Why do you need less additives in paints with your new resin?

Leigh Ann Gibbons: Our product devel-opment requires an altogether approach to the art of formulating a suitable coat-ing. Since AQ is classified as an “alkyd

BASF_ACS_tab_120109.indd 1

latex,” take a few tricks from alkyd for-mulation and mix them with a few from latex formulation and the result is a low – VOC, renewable resource based power-house of a coating system. The product still requires the use of additives, as do other paint formulations, but does not re-quire the use of solvents (VOC) to ensure coating performance properties.

Today’s Show and Conference Highlights at a GlanceAmerican Coatings Show

Product PresentationsBooth #171509:20 am – 04:40 pm

American Coatings Conference East Meeting Rooms (Second Floor)

Morning Sessions09:00 am – 12:30 pm

Protective Coatings I(by SSPC)Architectural CoatingsFunctional Coatings & MaterialsWaterborne Coatings I

Afternoon Sessions 02:00 pm – 05:30 pm

Waterborne Coatings IISmart Coatings Protective Coatings IINovel Materials

Full Poster Session05:30 pm – 07:00 pm

What, When, Where?

“Greening Trends Will Open up Markets”The Canadian coatings market intensifies the shift towards economic low VOC systems

 ACS Daily: How is the Canadian coat-ings market structured? What is the relation of imports to exports? To what extent will this ratio change?

Jim Quick: We are structured very simi-lar to the US market with architectural, industrial and automotive refinish sector markets. In 2008, paint exports in Cana-da represented 43 percent of the market. The ratios of Canadian paint exports over domestic paint shipments have been go-ing up steadily over the past 10 years. However, this trend reversed in 2009, as a result of the world-wide economic reces-sion. This was not unique to the coatings sector, since the chemical industry gene-rally had a tough year in 2009. For paint exports specifically, dollar sales figures

went down by 36 percent compared to the previous year. The degree of decline in the whole paint industry should be mod-erate towards the end of the year.

What segments and industries show the strongest demand for coatings? For what types of coatings do you ex-pect growing demand in Canada/North America?

Jim Quick: 2009 was a tough year to judge demand. Paint volumes trended negatively in all segments of the Cana-dian industry. Architectural coatings de-creased less significantly than any other sectors, as they were heavily supported by government stimulus efforts. Longer term greening trends will intensify the demand for low-zero VOC products, open-

H The last year was tough for the coat-ings industry in North America. The impact of the financial downturn has hit paint manufacturers strongly. Even if demand cannot be clearly judged, the president of the Canadian Paint and Coatings Association, Jim Quick, expects the decline in exports of paints and coatings to soften.

Jim Quick, Canadian Paint and Coatings Association

ing up markets for industrial, powder and UV/radiation products.

 To what extent has REACH affected Canadian paint producers?

Jim Quick: The impact of REACH has not affected Canadian paint produc-ers strongly. In 2008 and 2009, almost 90 percent of paint exports in Canada were shipped to the USA. Only three Eu-ropean countries were among the top ten countries buying paint from Canada – i.e. Germany, Poland and the UK – and their shares did not exceed 2 percent of the to-tal exports.

The situation is similar with Canadian imports: paint imported from European countries did not exceed 6 percent.

Source: Franz Pfluegl/Fotolia

Page 7: AC Daily 1 Online

loves

Visit BASF at the American Coatings Show, April 13-15, Charlotte, NC.

www.basf.us/coatingsindustry

performance loves low VOCPaints made with our Acronal® acrylic latexes, Joncryl® emulsions, Pluracoat® and Efka® additives, Mattex® kaolin extenders and attapulgite can be zero to low VOC without sacrificing functionality. And with PureOptions™ colorants and Xfast® stir-in pigments, they can be practically any color.

The performance you need and the sustainability you want: at BASF, we create chemistry.

BASF_ACS_tab_120109.indd 1 12/3/09 10:20 AM

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AC Conference

H Prior to the start of the main confer-ence, seven pre-conference tutorials up-dated attendees on important coatings technologies and applications. Offered for the second time, the workshops were once again a great success, with all seven sessions entirely sold out.

The tutorials on radiation curing, corro-sion protection, antimicrobial surfaces, polyurethanes, easy-to-clean coatings, waterborne clearcoats and smart coat-ings were hosted by renowned industrial and academic experts.

Michael J. Dvorchak of Bayer Materi-alScience, who presented a tutorial on radiation curing, was especially enthu-siastic about the high level of interest in his workshop. “UV is growing with a lot of application areas,” he said. “The at-tendees have diverse backgrounds, from paper to metal and wood.”

The tutorial on corrosion protection was designed in collaboration with the Soci-ety for Surface Protective Coatings (SSPC) and was led by Greg Girard of Sherwin-

Brief Update on Latest TechnologiesSeven pre-conference tutorials launched the american coatings conference and show yesterday

Tutorial Talkback

Yesterday's pre-conference tutorials provided the attendees with concise overviews on latest coat-ings technologies

Williams. “The tutorial was very helpful for me,” said Leah Leavitt of NIC Indus-tries, Inc. “There were many people from different sectors, which led to collabora-tive discussions.”

Melinda Wales of Reactive Surfaces Ltd. presented a review of the different technologies in the field of antimicro-bial surfaces, providing an outline of current state-of-the-art applications. “I gained new insights and learned about enyzmes and how they work,” said par-ticipant Rienzie Machado of DGL Inter-national.

Polyurethane and easy-to-clean coatings

Myron Shaffer of Bayer MaterialScience led a tutorial on PU coatings and their typical components. His presentation included a discussion of the various PU coatings technologies in use and their advantages and limitations.

W. Marshall Ming, University of New Hampshire, presented assorted easy-to-ACS10_Daily-VorschECS.fh11 11.03.2010 12:35 Uhr Seite 1

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clean coatings concepts and reviewed these systems in practice.

In the tutorial on waterborne clearcoats, lecturers Ivan Tyre of Alberdingk Boley and Tim December of BASF discussed the application possibilites for waterborne clearcoats for different substrates.

Finally, in the seventh tutorial focusing on smart coatings, Jamil Baghdachi, Eastern Michigan University, gave a detailed over-view of the latest technologies involved in the development of smart coatings.Below you can read how tutorial attendees evaluated the workshops.

Pre-Tutorial: Polyurethanes“First of all, I have to mention how well organized the whole event is. The presentation and handouts were great. I learned a lot about new coatings and raw materials in the polyurethane technology field. I am especially interested in the new isocyanates.”

Irfan Raza, AldoaIrfan Raza, Aldoa

Pre-Tutorial: Radiation Curing“The tutorial with Michael Dvorchak gave me a lot of good material. I feel more informed about how to cure pigmented coatings. He talked about the UV-source, right pigmentation and the two lampsystem with differing wavelenghts. As a result of his talk, we may buy a small lab system.”

Bruce G. Stokes, Neenah Paper Inc.Bruce G. Stokes, Neenah Paper Inc.

Pre-Tutorial: Antimicrobial Surfaces

“I am quite new to this field, so I found this tutorial to be a good introduction to the subject of antimicrobial surfaces. I enjoyed hearing about all the environ-mental regulations in particular. Melinda Wales gave a good mix of information which appealed to professionals across the board.”

Melanie Micha-Schama, Bunge Biphor L.L.C.

Melanie Micha-Schama,Bunge Biphor L.L.C.

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Products

Smart Formulating. Together!Hall A, Booth 1244

www.smartformulating.com

Additives Coloring Crosslinkers Matting Resin Components Resins

Colors Imported and Incorporated

Fortune International specializes in sourcing color pigments, pearlescent and other effect pigments and raw mate-rials throughout the globe to benefit its US customers.

They represent Hockmeyer Equipment, well-known for its leading-edge milling equipment that delivers efficient particle size reduction.

Call on us for ISO certified colorants for coatings, and the technology to incorpo-rate them effectively in your products.

Fortune International TechnologyHoffman Estates, ILT 847 429-9791www.fortuneintltech.comBooth #1014

Faster Dispersion Cuts Energy Costs

Quick Blades’ dispersion blades are “Green.” Coatings manufacturers have reported a decrease of up to 50 percent in batch processing times, along with better shear characteristics as compared to us-ing OEM manufactured blades.

The standard saw– tooth blade, turbo blade, or revolutionary turbo/pump blade will all make short work of your dis-persion needs.

Quick Blades Inc.Huntington, INT 260 359-2072, (toll-free: 877 618-8304)www.quickblades.netBooth #1932

New Materials for Epoxies and Polyurethanes

Huntsman will introduce a new epoxy hardener for rapid-cure coatings and a new glycerin carbonate system for use with waterborne dispersible, one-com-ponent urethane coatings.

Also featured at the show will be the ver-satile “Tioxide” titanium dioxide pigments and advanced curatives for corrosion-re-sistant waterborne epoxy coatings.

Huntsman Advanced MaterialsThe Woodlands, TXT 281 719-4490www.huntsman.comBooth #2031

From Basic Extenders to Specialty Additives

20 Microns is one of India’s leading quality manufacturers of extender pig-ments, fillers and specialty chemicals. The company will highlight some of its specialty products:

“Lithomer R,” a partial TiO• 2 repla-

cement for powder coatings and

solventbased paints;

“Basofix” synthetic precipitated •

barium sulphates for coatings;

"Hydrogel” inorganic attapulgite- •

based thickener.

20 Microns LtdBaroda, IndiaT +91 265 2330-714www.20microns.comBooth #1430

Photo courtesy of Visit Charlotte

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Products

Versatile Solvent Gains VOC Exemption

Kowa will feature on its stand dimethyl carbonate (DMC), the latest solvent to gain VOC- exempt status in the USA. DMC was exempted from regulation as a VOC by the EPA in January 2009.

DMC is a polar solvent, with a similar solubility parameter to esters and glycol ethers; thus it can dissolve most common paint resins and is a possible replacement for solvents such as MEK, glycol ethers, toluene and ethyl acetate. DMC also has a medium evaporation rate of 3.22 (rated against butyl acetate = 1.0), low toxicity and mild odor.

Kowa American Corp.New York, NYT 212 303-7800, (toll-free: 800 221-2076)www.chemical.kowa.comBooth #1820

Versatile ERP Package for Better Efficiency

Deacom specializes in producing a sim-ple ERP software solution specifically for mid-to-large sized coatings manufactur-ers with difficult requirements.

This software seamlessly manages all your business processes – from formula-tion and lot tracking, to order entry and accounting – giving you a comprehensive view of your entire operation from one system. This approach helps streamline manufacturing business processes to maximize productivity and profitability.

Deacom IncWayne, PAT 610 971-2278www.deacom.netBooth #1845

Faster Laboratory Mixing – No Cleaning

At the Start for Green Waterborne Polymers

The Paints & Coatings Division of GEO Specialty Chemicals answers the mar-ket’s need for green and environmentally friendly formulations by specializing in manufacturing hydroxyl functional mono-mers and polymers that can be used to produce water-dispersible polymers without the need for solvents.

GEO Specialty Chemicals Inc.Ambler, PAT 267-960-7910www.geosc.comBooth #1915

Lasting UV Protection with High Transparency

IBU-tec has developed nano-suspen-sions based on ZnO to provide protection against aggressive UV radiation. The in-put material is “Zincox,” a nanoscale zinc oxide that combines reliable long-term protection against UV radiation with a very high degree of transparency.

The ZnO suspensions are adapted to the customer’s specific application to ensure that the dispersion remains stable. Ver-sions can be supplied for solventbased or waterborne systems.

IBU-tec advanced materials AGWeimar, GermanyT +49 3643 8649-0www.ibu-tec.deBooth #1118

Flexible Insertable Compact Filling Line

Langguth is proud to present its recently introduced “sysLAN” 5 gallon compact filling line. This unit carries out all opera-tions seamlessly from de-stacking of pails through leak checking (via overpressure) to gravimetric filling, lid placing and closing.

The unit can readily handle many dif-ferent styles of container and requires no transfer or buffer zone between de-stacking and filling operations.

Langguth America Ltd.Waterloo, ONT 519 888-0099www.langguth-america.com;www.langguth.comBooth #1834

Rub- and Water-Resistant Woodfinishes

Decking finishes – formulated for durability

Michelman is a global developer of spe-cialty waterbased coatings and water-based surface modifiers, additives and polymers.

“Michem Guard 7140” is a new water-based large-particle emulsion that im-proves rub and abrasion resistance. It is effective at very low addition rates of 2-5 percent. At 5-10 percent addition, it will matt down coatings to a smooth satin finish. Application areas include coatings for exterior wood and wood composites, interior furniture and flooring, as well as inks and OPVs.

“Michem Wood Coating 50” is a new an-ionic blend that provides good water resis-tance for exterior wood coatings. It helps to prevent swelling as well as providing good water bead. Applications range from deck stains and sealants to interior coat-ings requiring water resistance.

Michelman IncCincinnati, OHT 513 793-7766 (toll-free: 800 333-1723)www.michelman.comBooth #1114

Flacktek will demonstrate the laborato-ry size “SpeedMixer,” which has the ca-pacity to mix samples from 3-700 grams, offering quick and uniform mixing with absolutely no clean up, thanks to the use of disposable cups and the absence of any invasive mixing blade.

These centrifugal mixing devices are able to disperse, as well as mix, pow-ders, putties, pastes or low viscosity ma-terials, without air entrapment, and often within a matter of seconds.

FlackTek IncLandrum, SCT 864 895-7441www.speedmixer.comBooth #1736

Polyurethanes for Coatings and Adhesives

Polyurethanes are all around us

Morchem is a leading Spanish producer of polyurethanes. The company’s NMP-free PU dispersions can be used for wa-terbased coatings and adhesives.

For coatings applications, the main benefits are their easy film forming, high transparency, excellent adhesion on many different substrates, and wide range of hardnesses to meet customer needs.

To meet adhesive applications, they of-fer everything from high-tack versions to heat-reactive grades.

Morchem S.A.Barcelona, SpainT +34 93 840-5707www.morchem.comBooth #2148

A Green Checklist for Emulsion Polymers

Celanese Emulsion Polymers is present-ing its expanded line of eco-friendly emul-sions. To conform with the requirements for this range, vinyl acetate/ethylene emul-sions must meet five criteria: to be environ-mentally-friendly, designed for low– VOC paints, have very low odor, a low residual monomer level and APEO-free.

The newest product in this range is “EcoVAE 408”, developed for low– odor, low– VOC interior decorative paints that require freeze-thaw stability.

Celanese Emulsion PolymersDallas, TXT 972-443-4000www.celanese.com www.celanese-emulsions.comwww.ecovae.comBooth #2418

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Products

Waterborne Acrylic Gives Fast Curing

Gellner is a specialist producer of wa-terbased acrylic polymers. On its ACS stand the company will feature “Ottopol KX-99.” This hydroxyl functional cationic acrylic solution polymer will crosslink at room temperature with isocyanates and/or epoxy silanes.

The fastest curing and most resistant coatings can be formulated with the com-bination of isocyanate and epoxy silane, developing effective solvent resistance after only two hours. Detergents and cleaners will not remove this film, and its overall resistance to water is excellent.

Gellner Industrial LLCHometown, PAT 570-668-8800www.gellnerindustrial.comBooth #1421

Multipurpose Silicone Additives

At the ACS, Dow Corning will introduce two multipurpose waterborne additives intended for use in high-performance ap-plications.

“Dow Corning 55N” additive provides excellent slip, leveling and abrasion re-sistance without the negative side ef-fects typically associated with other sili-cone polyethers, because it is effective at much lower use levels.

“Dow Corning 67” additive imparts leveling and wetting to waterborne and radiation-curable formulations on difficult substrates, such as polyethylene, poly-propylene, polyester and polyvinyl chlo-ride. It can also improve the wetting and surface appearance of waterborne flexo-graphic inks. The company will also show-case its silane-based anti-stain coatings and water repellents for the protection of porous construction substrates.

Dow CorningMidland, MIT 989 496-6000www.dowcorning.com/coatingsBooth #949

Iron Oxide Yellows with Reduced Viscosity

Royale Pigments and Deqing Huayuan Pigment Co are pleased to announce that their “EZ Series” of micronized iron ox-ides has been expanded to include low viscosity yellows. These help to meet the needs of those coating manufacturers that need to maximize pigment loading in their dispersions.

Deqing Huayuan is the world’s second-largest iron oxide manufacturer and is a valued supplier to many of the largest coating and dispersion manufacturers in the world. Products are held in stock in the United States for North American customers.

Royale PigmentsParamus, NJT 201 845-4666www.royalepigments-chem.comBooth #1018

Great Individually. Exceptional Together.

archbiocides.com/proxelbzplusDownload product information for Proxel® BZ Plus preservative at:

As with milk and cookies, when two excellent products with long track records come together, such as Proxel® preservatives and Omadine® antimicrobials, you get an exceptional result: Proxel® BZ Plus Preservative.

This unique combination offers a dual mode of action for inhibiting microbial growth in latex emulsions, water-based paints, adhesives and pigment dispersions - preventing discoloration and providing the extra protection you need against mold, mildew and bacteria.

Features include:

• Color-stable formulations• Dual-action protection• Zero VOCs• CMIT / MIT and formaldehyde free• Long-term preservation• Broad-spectrum activity

Arch [email protected]

*This product is not meant for food applications*This product provides preservative properties to protect the product or coating*Arch Biocides is a business unit of Arch Chemicals, Inc.*Some Arch® biocides may not be registered or registered for only certain uses in your country

Use biocides safely. Always read the label and product information before use.

Visit us at ACS booth #2833and learn more about how we

can become a part of your solution.

From Product Concept to Pilot Production

CAS-MI Laboratories is an independent testing laboratory specializing in paints and coatings. The company’s new In-novation Center, with its own dedicated website, helps entrepreneurs and estab-lished companies create new specialty chemical products from concept to com-mercialization.

Services offered include idea genera-tion, product feasibility studies, product characterization, formulation and perfor-mance testing, pilot batch scale-up and manufacturing support.

CAS-MI LaboratoriesYpsilanti, MIT 734 483-3401, (toll-free: 888 772-9000)www.cas-mi.com www.innovationcas-mi.comBooth #1640

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Products

Tired Tires Put a Spring in Coatings

Lehigh Technologies produces “Poly-Dyne” and “MicroDyne” high-quality engi-neered fine rubber powders (80-300 mesh or 177-50 μm) from end-of-life tires.

Cryogenic grinding yields these finely controlled products that allow coating manufacturers to formulate the perfor-mance characteristics of rubber into their product lines, delivering enhanced per-formance, environmental benefits, and cost savings.

Lehigh Technologies Inc.Tucker, GAT 678 495-2200www.lehightechnologies.comBooth #1518

Zero VOC Amine“Vantex-T” is a very low odor amine

additive for pH adjustment. It is rated zero-VOC in the USA by EPA Method 24 and zero-VOC in the EU according to ISO 11890-2 (BP > 250 °C). With a boil-ing point above 280 °C, the product is safe for the next iteration of stricter VOC regulations.

The additive enhances colloid stabil-ity, providing for excellent pigment dis-persion and excellent syneresis control. Starting point formulas are available for zero-VOC paints based on either acrylic resins or VAE that pass 3 freeze/thaw cycles; zero-VOC paints with good block resistance, and, more generally, paints with excellent overall performance.

TamincoAllentown, PAT 610 366 6730, (toll-free: 800 223-3258)www.taminco.comBooth #831

Cans Put the Seal on Environmental Efficiency

KW’s “ALL-Plastic” container is made from 100 percent recycled materials that are themselves 100 percent recyclable. The patented snap-lock closure system provides good product protection and containment, and is easy for the end-user to open and close.

As the closure system retains a solid leak-free seal through multiple open-ings and closings, it eliminates product returns due to leakage, rust or other con-tamination. Sizes available are gallon, quart, pint, liter and half-liter capacities.

KW ContainerTroy, ALT 334 566-1563www.kwcontainer.comBooth #1649

Sludge Dewatering Cuts Disposal Costs

A common need in paint and coatings manufacturing is sludge dewatering and meeting sewer discharge limits. Alar cus-tom-builds filtration equipment capable of removing metals and suspended sol-ids from latex, iron oxide pigment, elas-tomeric and other waterbased sludges.

The “Auto-Vac” filter generates clean dischargeable water, along with dewa-tered landfill-ready solids.

Alar Wastewater FiltrationMokena, ILT 708 479-6100www.alarcorp.comBooth #1549

Clean water and minimal waste for disposal with this filter

Moisture Determinations almost in a Flash

CEM is a leading global provider of microwave-based compositional testing systems for fast, accurate solids analy-sis, ash determination and paint draw downs.

The new “SMART Turbo” solids analyzer is 40 percent faster than its predecessor and features precise temperature con-trol. The instrument accurately deter-mines moisture levels in solids, liquids, powders and slurries.

CEM CorporationMatthews, NCT 704 821-7015, (toll-free: 800 726-3331)www.cem.comBooth #1628

Rapid testing of moisture levels made even faster with the analyzer

BRILLIANCE IS ALL AROUND US

YOUR PARTNER FOR A

brighter future

See the world at its brightest with titanium dioxide products from Cristal Global.

With Cristal TiO2, you can expect the highest levels of performance, whiteness,

brightness and opacity from your paint and coatings. Stay on top of industry

advancements with Cristal’s leadership in TiO2 product research, development

and production technology. To learn more, visit CristalGlobal.com.

VISIT US AT BOOTH 1720

Cristal_2010_AmCoatingsShowDaily.qxp:Layout 1 3/8/10 11:48 AM Page 1

Cool Sparkling Colors and Swift Dispersion

The Shepherd Color Company, one of the world’s leading producers of high-performance complex inorganic color pigments (CICPs) has a wide range of colors available and used in the coatings industry. Several hi-tech products will be highlighted.

“Arctic” IR-reflective pigments help to keep surfaces cool, reducing degradation and saving energy in construction and HVAC applications. “Dynamix” inorganic stir-in pigments offer the special benefit of compatibility with a wide range of coat-ings, including UV– curables, as well as waterborne and solventborne systems. “StarLight” offers brilliance and sparkle due to the use of a glass substrate, which is coated on the edges, as well as the faces of the flakes.

The Shepherd Color CompanyCincinnati, OHT 513 874-0714www.shepherdcolor.comBooth #2141

Pails for All PurposesPhoenix Container manufactures metal

pails with the latest technology available in North America. Open– head pails are offered in various sizes from two gallon to seven gallon, as well as a complete line of tight-head, straight-sided pails and X-rated UN pails. An array of industri-al standard fittings and interior coatings is offered for all containers and the in-house UV lithography service can meet your decorative requirements.

Phoenix Container Inc.North Brunswick, NJT 732 247-6700www.phoenix-container.comBooth #1739

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Products

Epoxy Monomer for UV and Insulation Coatings

Jiangsu Tetrachem is a Chinese fine and custom chemicals producer. A key product is 3, 4-epoxycyclohexylmethyl 3, 4-epoxy-cyclohexane carboxylate (JR-HS-21).

This can be used in UV-curing coating materials, and in epoxy formulations for many applications including electrical insulation varnishes, insulating sealants for semiconductors, and transparent in-sulating sealants for optoelectronics, as well as acting as a stabilizing acid scav-enger for resins containing halogen.

Jiangsu Tetrachem Co. Ltd.Jiangsu, ChinaT +86 21-5426-5599www.tetrachem.com.cnBooth #928

New Thickener Range Launched

ISP will present its newly developed range of polymeric thickeners for water-based systems. The three products in the presented series offer effective ‘one shot’ thickening of waterbased adhesive systems and high– viscosity building ma-terials at very low addition levels.

“Jaypol AL” is a 60 percent solids sodi-um salt acrylic polymer, with the benefit of superior electrolyte tolerance. A pow-der form of this product, “Jaypol AL Pow-der” will disperse efficiently and wet out fully in aqueous systems. “Jaypol ALA” is a 60 percent solids ammonium salt poly-mer. All perform well at high tempera-tures and remain stable with changes in pH.

The company will also feature its re-cently expanded ranges of antimicrobial products, performance additives and wood care coatings ingredients.

ISPWayne, NJT 973 628-4000www.ispcoatings.comwww.ispcorp.comBooth #2222

Don’t miss a trick! Learn how Novec fluorosurfactants

can win more applause for your product’s performance! Visit us during ACS at Booth #1425.Vanishing

Act?Has your f uorosurfactant done a

www.3M.com/paintsandcoatings

3M™ Novec™ Fluorosurfactants are a family of advanced wetting and leveling agents – combining outstanding performance in water-borne, solvent-borne and high solids coating systems with improved environmental properties.

Novec fluorosurfactants are not based on C8 chemistry, and are not scheduled for phaseout! Best of all, these proven products are available today, both in full-scale production quantities and for sampling.

and a Drop of Magic.

When visiting the 3M booth, be sure to check out our Stain Resistant Coatings and Additives, Easy-Clean Coatings, Glass & Ceramic Microspheres and our new abrasion-resistant Surface Protector for metals!

3

Powerful Science –

Acquisition Creates Global “One-Stop Shop”

BASF has recently acquired another key supplier to the coatings industry. The ad-dition of Ciba enhances BASF’s breadth and depth of expertise and technology and builds on the strength given by the past integrations of Johnson Polymer and Engelhard.

The company can now provide vir-tually every ingredient that coatings manufacturers need: resins, binders, latex, pigments and colorants, effect pigments, specialty additives and spe-cialty minerals.

BASF focuses on sustainable solu-tions – creating chemistry that is eco-friendly without sacrificing performance, helping to solve key application needs such as the formulation of low– to zero-VOC coatings, APEO-free coatings and high-weatherability and heat– manage-ment coatings.

BASF CorporationCharlotte, NJT 704- 81-8238www.basf.us/coatingsindustryBooth #2827

New High-Performance Black Pigment

A faster, deeper black for automotive finishes with the new black pigment

Cabot has added a new product to its range of high-performance black pig-ments.

“Emperor 1800” black provides auto-motive base-coats with high black color performance, rapid and economical dis-persion and long-term performance sta-bility.

Cabot CorporationBillerica, MAT 978 663-3455www.cabot-corp.com/coatingsBooth #1332

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Focus

“Most Dominant Trend is Simplification”smart coatings can provide functions above and beyond latest properties expected from paints and coatings

Smart coatings can provide additional benefits by giving an appropriate response to outside conditions

H Smart coatings are often referred to as structured coatings which provide additional benefits by giving an ap-propriate response to outside condi-tions. Self-healing, anti-fingerprint and anti-ice coatings, to name only a few, are topics on everyone’s lips. ACS Daily spoke with James W. Rawlins, As-sistant Professor of Polymer Science at the University of Southern Mississippi, who will be one of the speakers of the ACC session on smart coatings.

 ACS Daily: How do you define “smart coatings”?

James W. Rawlins: I define smart coat-ings as protective and decorative films that provide functions above and be-yond the latent properties expected from paints and coatings. These functions may be recognizing or sensing environmental conditions such as exceeding a tempera-

ture threshold. Many examples exist for any of the important environmental or potential conditions, i.e., chemical war-fare agents, package tipping beyond an allowable angle, gaseous material de-tection, food spoilage, and excessive UV exposure have all been shown to be pos-sible and most practical as a technology.

 What are the latest trends in smart coatings?

James W. Rawlins: Trends? I think the dichotomy between research and com-mercialization is still large enough that many have had an automatic negative re-sponse to the term “smart coatings”. The buzz may wear off before the reduction to practice proves the real value addition and economic feasibility along with ro-bustness for each application. With that said, I think the most dominant trend is simplification. If a material can be easily adapted for robust use then reduction to practice will be more rapid and well re-ceived. Everyone thinks about self-clean-ing or self-healing, and both have been proven possible: the remaining question is how much cleaning and for how long?

 Please comment on your particular topic – natural materials in synthetic coatings:

James W. Rawlins: Throughout history, natural materials have been adapting so they can sense, detect, and trigger re-

sponses to almost any mode of positive or negative environmental stimuli very ef-fectively and efficiently, so it makes sense that we should capitalize upon biological materials. Using biomimicry to initiate our work provides a tremendous database to draw upon for early material understand-ing. When properly used, the database is so large that we could never singularly

replicate the understanding that is already available if we look in the right places. The biggest surprise for most is that the natural materials, enzymes, and peptides often have longer useful lives in polymers and similar, or they have improved activity in comparison with the same materials in their natural environment.

James W. Rawlins, University of Southern Mississippi

“Cooperative Efforts Between Academics and Industry Need to Improve Globally” ACS Daily: Meanwhile most water-borne systems show equal skills to solventborne coatings. Where do you see the largest technological backlogs?

Yasmin Sayed-Sweet: The main tech-nological backlogs are in availability of innovative building blocks at a price that market can bare, stabilization of com-ponents in aqueous media and meeting the challenges of VOC and environmental regulations to balance performance.

On the other hand, communication and cooperative efforts between academics

H Waterborne coatings are not just gaining ground – they have become the gold standard in many applications. Yasmin Sayed-Sweet, Vice President at Alberdingk Boley Inc., calls for greater cooperation between universities and manufacturers of raw materials, as well as more joint efforts within the industry, e.g. between raw material producers and coatings manufacturers. The goal here is both to set new trends and to offset current shortcomings in comparison to solventbornes .

Yasmin Sayed-Sweet, Alberdingk Boley Inc. Booth #2841

and industry needs to improve globally for adaptation and incorporation of basic sciences and fundamental principles into the coatings industry.

 What technological trends do you expect for future waterborne systems?

Yasmin Sayed-Sweet: The trends are innumerable, as waterborne systems become much more viable technologi-cal alternatives, example as global con-sumer palate gets more sophisticated and conscious of the “green” environ-ment we will see more usage of ultra– low and low– VOC coatings, greater use of solvent– less polymers for industrial and architectural markets. Consumers willing to pay a small premium in their use of en-vironmentally safer alternatives.

Global additives suppliers working co-operatively with polymer manufactur-ers and paint companies to add special effects and added performances, paint companies and suppliers paying more attention to ancillary industries for inno-vative ideas, emerging economies in the forefront of the latest trends with their developed counterparts.

14HHH

Source: University of Southern Mississippi

Source: University of Southern Mississippi

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AC Conference

H Biobased raw materials are the foun-dation of sustainability. To this end, partners need to join forces in their development work in such a way that, in the future, both parties benefit. Life cycle analyses which include energy consumption and CO2 emissions will have a major impact in days ahead, as Neal Rogers from Cook Composites & Polymers discusses.

“It is Crucial to Locate Development Partners”Sustainability influences our work today – and will continue even more in the future

Neal Rogers, Cook Composites & Polymers Booth #2551

 ACS Daily: How do you realize sustainabil-ity for your products?

Neal Rogers: We realize sustainability in product development efforts by striving to use a greater portion of raw materials derived from crop-based renewable resources. For example, my company is actively developing and expanding a product platform of coatings resins modified with sucrose polyesters which are derived di-rectly from sugar and vegetable oils. The sucrose polyesters displace petroleum-based components to create resins with a very high renewable content.

To accelerate development of sustain-able product solutions, it is crucial to locate development partners willing to collaborate to tailor the sustainable chemistry to create viable end products.

D e a c o m , I n c .p h o n e 6 1 0 - 9 7 1 - 2 2 7 8 e x t . 1 5 | e - m a i l i n f o @ d e a c o m . n e t | w e b w w w . d e a c o m . n e t

How Many Software Systems Does It Take To Sell a Gallon of Goop?

PURCHASING

PRODUCTION

ORDERENTRY

STORES/POS

LABORATORY

INVENTORY

REGULATORY REPORTING

ACCOUNTING

Whether the goop you make is paint, ink, or adhesives - or actually just goop - with DEACOM, you only need one software system to simply manage your entire business.

The DEACOM Integrated Accounting and Enterprise Resource Planning (ERP) Software System seamlessly handles all areas of your business - from formulation and QC testing, to inventory control and accounting - giving you a comprehensive view of your operation from one system.

The total DEACOM solution includes configurable software, full imple-mentation, professional training, and ongoing technical support. Visit booth #1845 at the American Coatings Show for a live demon-stration, and learn how DEACOM can simplify your complex business processes today.

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ACS-0410.eps 3/5/2010 9:42:03 AM

Identifying the right develop-ment partners enables a win-win scenario for both parties and is a key to realizing a sus-tainable product platform. How does sustainability influence your work and how much impact will it have in the future?

Neal Rogers: Sustainabil-ity influences my company’s work today and I believe it will have an even greater in-

fluence in the future. Today, we strive to develop product solutions that meet our customers desires by eliminating VOC’s and increasing renewable resource us-age without sacrificing performance or higher cost.

Life Cycle Analysis methodologies that demonstrate the environmental impacts of a product from the manufacture of its feedstocks to its end– use and disposal are sure to become more standardized

Wednesday, April 14, 09:30 am - 10:00 am

13.2 Novel Green Sucrose Polyester Alkyds for High-Performing Low VOC Coatings

Neal Rogers, Cook Composites & Polymers

Biobased Coatings Session 13 at the American Coatings Conference:

over time. If future regulations on the coatings industry limit life cycle envi-ronmental impacts such as energy con-sumption or carbon emissions, this will fuel additional development work to ex-plore and identify sustainable product solutions.

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AC Literature

A World of Quality InformationAn extensive series of technological coatings textbooks is available at the ACS

 ACS Daily: How much progress have high solids made during the last decade?

Tony Rende, OPC Polymers: We have seen significant gains in the use of High Solids technology as the AIM regula-tions have come into force. Ten years ago high– solids technology probably repre-sented less than 1 percent of the total res-in sales, now they can account for much as 10 percent of total alkyd resin sales.

In that time, the high solids offerings have increased from just a few special-ized products to a more robust and com-plete product line with multiple offerings across the full spectrum of alkyd resins technologies. Today there is a high– sol-ids offset available for nearly every con-ventional resin type.

 Where do you see the largest poten-tials for this technology?

Tony Rende: When first introduced, high– solids resins offered the quick-est approach to meeting the regulatory targets at that time. However with the introduction of exempt solvents such as Oxsol and TBA and the more recent em-phasis on alkyd emulsions and disper-sions, there are more options available to the formulator.

We expect continued growth of high– so-lids, but possibly at a slower pace as a re-sult of the introduction of complaint sol-vents and waterborne alkyd alternatives.

Just as high– solids versions have been introduced to duplicate the conventional resin product line, we now have the same range available in exempt solvent techno-logies and we expect that, in the next few years, we will see the same with the alkyd emulsion and dispersion technology.

 ACS Daily: Which analytical methods do you recommend as the most impor-tant for developing a coating?

Stephen C. Hall: To understand the per-formance and aesthetic properties of a coating, you must first understand the performance targets and technical barri-ers. The analytical techniques can range from Thermogravimetric Analysis (TGA), to modulated Differential Scanning Calo-rimetry (mDSC), particle size distribu-tion (PSD), molecular weight obtained through Gel Permeation Chromatogra-phy (GPC), Dynamic Contact Angle (DCA), Dynamic Mechanical Angle (DMA), etc. The most important analytical technique to develop a unique coating is to truly un-derstand the chemistry. Simply putting raw materials together without knowing the interaction or chemical structure is

not sufficient. Coatings development re-quires consideration of not only how the coating is produced, but how it is applied and the mode of cure.

 How do you deal with failure analy-sis during production control?

Stephen C. Hall: Failure analysis can be defined as the process of collecting and analyzing data to determine the cause of a failure. Inspection alone (in manufac-turing) can only detect that there is a fail-ure in production and does not lend itself to the mode of failure. Process control, in my opinion, is the single most valuable tool for production. Proven process con-trol parameters can expedite the failure mode analysis. The systematic analysis for failure can only be effective if the root cause of the failure is defined before any corrective action is implemented. If a cor-rective action is implemented prior to this important step, then the process is still out of control. For example, if the vis-cosity of a coating is out of specification, a review of the actual process compared to the control is required. A set of steps to define how to correct the issue is well defined within the control parameters. Of course, a knowledgeable and proficient production staff is needed to ensure con-formance to all production parameters.

Stephen C. Hall, CAS-MI Laboratories

Roger Dietrich imparts in his book “Paint Analysis,” comprehensive know-ledge in the field of instrumental paint analysis. This book will assist you with your daily work. It is an excellent combina-tion of therory and practice. The detailed theoretical section reviews the va-rious methods employed in paint analysis, while the applications section presents numerous examples which illustrate the scope for empolying them in practice.

The book “High Solid Binders” by Mir-cea Manea delivers comprehensive knowl-edge in the field of high– solid systems. More especially, it provides an overview of the various classes of binders and ways of transforming them into high solid– bind-ers. It lists a broad range of options and approaches for tackling technological and environmental problems.

H In conjunction with Elsevier, your contact in North America, Vincentz Network presents to you the world of coatings technology information – from renowned experts for professionals. With brand new titles of technical coa t ings textbooks, we provide a selection that is targeted at both newcomers to the field of coatings, as well as at specialists. Below we present a selection of two titles and latest market information from experts regarding these topics.

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Focus

“Broad Exposure to New Technology”ACS provides good Opportunities for Students and Universities

H ACS not only provides a first-class forum for coatings companies: universi-ties and research institutions also have a great opportunity to present their work, share their knowledge and meet with other industry experts. ACS Daily asked Michael Van De Mark, Director of Missouri S&T Coatings Institute, about his expectations for the show.

 ACS Daily: Why does your institute exhibit at the American Coatings Show 2010?

Michael Van De Mark: The American Coatings Show has been an integral component of our program for many years. The American Coatings Show gives Missouri S&T Coatings Institute an opportunity to show the coatings indus-try our students, research and programs. We also utilize this as an opportunity to meet with many alumni, short-course participants and companies with whom we have worked over the years. The show

also gives us the best broad-based expo-sure to new technology.

 What technological trends do you expect to see in Charlotte?

Michael Van De Mark: The main tech-nologies I expect to see are the applica-tion of nanotechnology, new methods to lower VOC and approaches to environ-mental challenges. The issue of the total

environmental impact should be gaining exposure. This approach includes the new BEES model being pushed by the Department of Agriculture and NIST for coatings application.

 What R&D projects is your institute currently working on?

Michael Van De Mark: We are working on new resin technology. The three major ar-

Michael Van De Mark with the UV system used for the dual cure approach, Missouri University of Science & Technology, Booth #914

26613 LBZ coatings ad_wood_ACS_OL.indd 1 3/3/10 3:52:04 PM

eas include a more rapid coalescing water-borne resin, better freeze thaw resistance, and natural product derived resins. We are also working on dual cure resin technology. The dual cure will use both photochemicals and a second curing system to gain rapid dry to handle and yet fully cure for ultimate performance. Low cost and solventless coatings are the target.

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Focus

Doug Hartman, Cytec Industries Inc. Booth #2625

2. Shift towards field products: Improve-ments in field equipment design and reli-ability coupled with novel 100 percent UV and waterborne UV formulations are moving technology out of the factory into new are as such as floor coatings and re-finish.

3. Change in substrates: With advances in molecular design, there has been a recent trend away from (semi) porous substrates, such as wood and paper, and towards applications involving metal and plastic substrates. Advanced coil coating trials led by major industry players, as well as the increased adoption of special-ty UV coatings in the consumer electronic industry, are good examples.

4. Adoption of waterborne UV: UV wa-terbased technology has continued to grow across several market segments due to its successful combination of low viscosity, high performance and compli-ance with various environmental regula-tions (VOC, HAPS, green labeling).

5. Sustainability: UV technology already has an excellent eco-friendly profile (low VOC, low energy, etc.) but there has been a clear trend in the market towards low carbon footprint and adoption of renew-able raw materials in formulations.

 In which markets do you expect the strongest growth of UV technology?

Doug Hartman: Advances in both chem-istry and application technologies are ac-celerating the adoption of UV technology. Four markets that we believe will show strong growth as a result are:

1. UV– waterbased wood finishes: Al-ready well established in the parquet

segment, UV curing is ideally positioned to grow in the broader furniture market, thanks to recent advances in waterborne resins that overcome both environmental and technical challenges. Novel solvent-free UV curable polyurethane dispersions have already been shown to outperform other coating technologies in terms of wood wetting, abrasion, scratch resis-tance and stain resistance.

2. Field– applied floor coatings: Further engineering of movable UV curing units, together with development of suitable UV resins, will permit a rapid growth of UV technology in field applied concrete, plastic and wood coatings.

3. Consumer electronics: We expect strong growth in various plastic hard coating markets, where the use of new UV curable polyurethane dispersions allow for spray application without sol-

vents and top-of-the-range coating performance.

4. Packaging: As a pioneer in

the development of low– extract-able and low–odor (LEO) re sins for en-ergy curable inks and coatings, we strongly believe in the continuous growth of this tech-nology in the food packaging value chain.

 What needs have not yet been met but will be resolved within the next few years?

Doug Hartman: Advances in devel-opment of UV– curable materials with enhanced barrier properties, in combi-nation with flexibility and outdoor resis-tance, will enable the penetration of UV technology into emerging electronic ap-plications such as LED displays and pho-tovoltaic applications.

As the use of plastics increases in the packaging and label industry, innovative solutions which permit adhesion on dif-ficult substrates (e.g. BOPP), will allow further penetration of Radcure technol-ogy in the printing industry.

“Clear Trend towards Low Carbon Footprint”UV-Technology is expected to show strong Growth

H Advances in both chemistry and application technologies are accelerat-ing the adoption of UV-technology in various markets. In an interview with ACS Daily, Doug Hartman, Global Mar-keting Director at Cytec UV/EB curable resins & additives, emphasizes the eco-friendly profile of this technology.

 ACS Daily: What have been the big-gest steps for UV– technology over the last five years?

Doug Hartman: We continue to moni-tor and play a key role in driving broader adoption of UV-technology across multi-ple coating and graphic segments. Some of the major shifts that we have observed over the last five years include:

1. Low– energy cure alternatives: De-velopment of low– energy curing lamps (such as UV LED and UV-A) and of tailor-made resins broadened the Radcure technology application window in areas such as graphics, wood coatings, and au-tomotive refinish.

UV technology is also used for electronic applications such as LED displays

The American Coatings Show and Conference 2010 express their thanks to all sponsors. AC Show Sponsors: AC Conference Sponsors:

Sponsors as of March 19th, 2010

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Service

Useful: Visitor Info CentersResources to make the most of your Stay

H Behind most great experiences in Charlotte, there’s a useful resource to help you find it. With three acces-sible Visitor Info Center locations, two in Center City and one at Charlotte Douglas International Airport, visitors are sure to find a friendly face that will help make the most of their stay in the Queen City. And while knowledgeable staff operates all three sites, there is also a call center (T 800 231-4636) to assist you.

At the main Center City location be-tween Tryon Street and Martin Luther King, Jr. Boulevard., visitors can find Charlotte– themed gifts such as regional stoneground grits, cookbooks, locally made jewelry, the region’s exclusive

crown-stamped pottery, and much more. A building-sized “Walk Charlotte” map on the facility’s exterior will also help visitors get the lay of the land with key landmarks and fun things to see and do mapped out. Guided Center City walking tours are avail-able at this location as well.

THREE LOCATIONS:

Center CityWhere?330 South Tryon StreetCharlotte, NC 28202T 800 231-4636

Opening Times?Monday – Friday,08:30 am – 05:00 pm

Levine Museum of the New SouthWhere?200 East 7th StreetCharlotte, NC 28202T 704 333-1887

Opening Times?Monday – Saturday,10:00 am – 05:00 pm

www.ccponline.com 800-821-3590 Smart Start. Great Finish.www.ccponline.com 800-821-3590 Smart Start. Great Finish.

Chempol® MPS, Synaqua®, Reafree® and Coroc® are registered trademarks of Cook Composites & Polymers. Consult the CCP website at www.ccponline.com for complete product information.

CCP Invites You to Visit Us at the American Coatings Show

Charlotte, N.C. n April 13-15, 2010 n Booth 2551

CCP provides solutions to help “sustain the future.” Chempol® MPS Sucrose Ester Alkyds are the next-generation polymers for architectural and industrial applications. Sustainability and performance in one package. Winner of the EPA 2009 Presidential Green Chemistry Challenge Award.

Synaqua® Alkyd Dispersions are designed for color retention, durability and penetration into porous substrates. Ideal for sustainable porch, deck and stain applications.

Reafree® Polyester Powder Coating Resins provide high performance without VOCs in hybrid, TGIC, polyurethane and “superdurable” metal finishing applications.

Coroc® Acrylic Additives promote flow, leveling and air release and eliminate “fish eyes” in your toughest coil coating applications.

Join CCP’s technical staff at Booth 2551 to discuss how these new technologies can provide you with sustainable choices for your

most demanding applications.

Charlotte Douglas International AirportWhere?5501 Josh BirminghamParkway, Charlotte, NC 28208T 704 359-4027

Opening Times?Monday – Sunday,07:45 am –11:00 pm

Photo courtesy of Visit Charlotte

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Service

Charlotte DiningSavor a Lot

H With numerous restaurants to choose from, this city literally is a feast for the senses. Charlotte restaurants range from don’t miss hole-in-the-wall joints with fried pickles you’ll never for-get, to French-inspired fine dining with panoramic views of the city below, or “farm-to-fork” fare that’s fresher than you can imagine. Charlotte’s culinary treasures await.

The Melting Pot – MidtownAt The Melting Pot, fondue becomes a

memorable four-course dining experi-ence where guests can truly dip into something different. Following a creamy cheese fondue and lively salad, guests choose from four flavorful fondue cook-ing styles and a variety of entrées includ-ing filet mignon, lobster, chickenbreast, duck, shrimp, salmon and more. Dessert features sinful chocolate fondue served with dipping items including fresh straw-berries, cheesecake, marshmallows, pound cake and brownies. The Melting Pot offers a perfect night out with its re-laxed atmosphere, private tables, fine wines, attentive service and signature fondue dinners. Reservations are always recommended for the Midtown location and our University location featuring new patio seating, located at 230 E. WT Harris Boulevard (T 704-548-2432).

901 S Kings Drive Suite 140-BCharlotte, NC 28204 T 704 334 4400www.meltingpot.com

Enso Asian Bistro and Sushi BarFrom the exotic flavors offered on the

menu to its contemporary, elegant design and décor, Enso is a feast for the senses. With a fresh and elegant ambiance that owners Pete Lloyd and Erez Surkarchi have dubbed “vibe dining”, Enso offers both Charlotteans and EpiCentre visi-tors alike, something unique - a dynamic, upscale scene in which guests can enjoy creative twists on Asian classics, as well as exceptional and distinctive sushi that can be ordered until 2:00 a.m. Enso’S sumptuous décor and stylish lounge re-flect a sophistication found in renowned sushi restaurants like Tao in Las Vegas and Nobu in New York, and the edible art-istry created by chef Hiam Aizenberg will have guests returning for more.

210 East Trade StreetSuite A-108Charlotte , NC 28208T 704 716 3676www.ensocharlotte.com

Zebra Restaurant & Fine CateringZebra offers contemporary French Cui-

sine and an acclaimed wine list in a com-fortable setting. It is fine dining, exquisite catering, and gracious service, the way you imagine it without the attitude.

We offer both a la carte choices and nightly tasting menus to take you through an unparalleled culinary experience.

Beyond our distinctive menu offerings, we would be delighted to help you host an event as special as you would like it to be. From an intimate gathering of friends in our Fireplace Room, to a large, catered corporate event for hundreds at a loca-tion of your choice, we’ll bring the same commitment to excellence to your event.

Zebra is one of three restaurants in Char-lotte to earn AAA’s Four Diamond Award, and the only one to earn Wine Spectator’s

Best of Award of Excellence. This past fall we were designated a Distinguished Res-taurant of North America.

To learn more about Zebra, please visit our website and take a video tour of the restaurant conducted by our Chef/Owner Jim Alexander.

4521 Sharon RoadCharlotte, NC 28211 T 704 442 9525www.zebrarestaurant.net

Lava Bistro Lava Bistro and Bar matches an eclec-

tic atmosphere with inventive American cuisine, an award winning wine list, a full service bar and impeccable service. Lava offers casual upscale dining perfect for in-timate dinners and parties of any size, or bring the fun home with offsite catering.

8708 J.W. Clay Blvd.Charlotte , NC 28262 T 704 549 0050

http://lavabistro.esiteasp.com

MezIn the heart of Uptown's EpiCentre, Mez

offers stunning atmosphere, soaring ceil-ings, dramatic downtown views and an intimate lounge. Featuring innovative, eclectic cuisine from award winning, ac-claimed Miami Chef Klime Kovaceski

210 East Trade StreetCharlotte , NC 28202 T 704 971 2400www.mezcharlotte.com

More Restaurants in the Center City:

Aquavina Steaks & Seafood435 South Tryon StreetCharlotte, NC 28202T 704 377-9911www.aquavina.com

BlackFinn Restaurant and Saloon

210 East Trade Street, Suite B-120Charlotte, NC 28202T 704 971-4440www.blackfinncharlotte.com

Blue Restaurant & BarBlue Restaurant & Bar offers flavorsfrom around the Mediterranean region.Executive Chef Gene Briggs has created a multi-cultural menu.

214 North Tryon Street, Suite 100Charlotte, NC 28202T 704 927-2583www.bluecharlotte.com

Photo: courtesy of Visit Charlotte

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Visit us at theAmerican Coatings Show

Booth 2545

www.bayermaterialsciencenafta.com

For more information 412-777-3983

Discover what’s newin polyurethane

coatings technology

Dispersions -Bayhydrol® resins

• Soft touch coating technologies that withstand suntanand insect repellents

• Low-VOC, graffiti-resistant coatings

• One-component glass coatings

UV technology - Bayhydrol® UV and Desmolux® resins

• Low viscosity, high functionality for Direct-to-Metalcoatings

• Ease of use - sunshine-cure for wood decks

• Compatible with highly filled and pigmented systems

Polyisocyanates - Desmodur® resins

• Aliphatic, moisture-cure prepolymers providinghigh film build options for hot, humid conditions

• Low viscosity products for low VOC options

• High functionality products for ultra high performance

Bonterra Dining & Wine Room1829 Cleveland AvenueCharlotte, NC 28203T 704 333-9463www.bonterradining.com

Brixx Wood-Fired Pizza – Uptown

225 East Sixth StreetCharlotte, NC 28202T 704 347-2749www.brixxpizza.com

Caffe Siena230 North College StreetCharlotte, NC 28202T 704 602-2750 www.caffesienacharlotte.com

The Capital Grille201 North Tryon StreetCharlotte, NC 28202T 704 348-1400www.thecapitalgrille.com

Chima Brazilian Steakhouse139 South Tryon StreetCharlotte, NC 28202T 704 601-4141www.chimasteakhouse.com

Coastal Kitchen and Bar222 East Third StreetCharlotte, NC 28202T 704 377-1500www.charlottecentercity.hilton.com

Jason’s Deli – The EpiCentre210 East Trade Street,Suite C240Charlotte, NC 28202T 704 688-1004www.jasonsdeli.com

McCormick & Schmick’s Seafood

200 South Tryon StreetCharlotte, NC 28202T 704 377-0201www.mccormickandschmicks.com

Pie Town710 West Trade StreetCharlotte, NC 28202T 704 379-7555www.dineatpietown.com

Ri’ Ra’ Irish Pub and Restaurant

208 North Tryon StreetCharlotte, NC 28202T 704 333-5554www.rira.com

Sonoma Modern American100 North Tryon StreetCharlotte, NC 28202T 704 377-1333www.sonomarestaurants.net

Wild Wing CaféThe EpiCentre210 East Trade Street,Suite D-262Charlotte, NC 28202T 704 716-9464www.wildwingcafe.com

Zink American KitchenZink offers guests traditional Americancomfort food with a unique New American twist. With its bustling, late night bar and patio, Zink is ‘American Cool.’201 North Tryon StreetCharlotte, NC 28202T 704 444-9001www.zinkamericankitchen.com

Photo: courtesy of Visit Charlotte

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AC Show

. . . serving the needs of technical professionals and companies in the paint and coatings industry.

In doing so, we continue to bring the goods and services you are accustomed to and much more!

Visit us at booth 731 and online at www.paint.org.

WHAT’S THE FORECAST?

Anticipate your business planning and navigate this tricky economic landscape with NPCA/FSCT’sU.S. Paint & Coatings Industry Market Analysis: 2008-2013, prepared by CHEMARK. With the option to add the most advanced software plug-in tool that allows for“what if” analysis based on the leading economic indicators that drive coatings demand, the Market Analysis is the premier data and forecasting source covering DEMAND, GROWTH, and TRENDS.

BE PREPARED. Slake your thirst for insight today at www.paint.org/market.

CoatingsteCh

H At booth #1715 exhibitors will explain and highlight relevant details about their top new products in 20-minute presentations.

09:20 am - 09:40 amMPS Emulsion – Chempol® MPS 2410: A New Long Oil Alkyd Emulsion for VOC < 50 g/L. Formulation Guidelines Delano Eslinger Cook Composites & Polymers Booth #2551

09:40 am - 10:00 amChallenges for Methacrylate Monomers for Low VOC Coatings Gerold Schmitt Evonik Degussa Corp. Booth #1244

10:00 am - 10:20 am Setting a New Standard for Sustainability in Paint and Coatings Additives Lichang Zhou Rhodia Inc. Booth #1943

10:20 am - 10:40 amProtecting Your Product with Plastic Containers Brian McDaniels KW Container Booth #1649

10:40 am - 11:00 amAdvances in High Performance Waxes For Low VOC Warren Pushaw Micro Powders Booth #2049

11:00 am - 11:20 amPail Filling Line Concept Langguth Dieter Vogelsang Langguth America Ltd. Booth #1834

11:20 am - 11:40 amDemonstration of Theory and Methods for Cost-Effective Nanoindentation Drew Griffin CSM Instruments Booth #1637

11:40 am - 12:00 pmJetfine 1A, a New Ultrafine Talc to Confer Superior Hiding Power to Paint without Diminishing Gloss Frederic Jouffret and Forrest Hentz Rio Tinto Minerals Booth #1331

12:00 pm - 12:20 pmDimethyl Carbonate, the Newest VOC Exempt Solvent Mark Smith Kowa American Corp. Booth #1820

12:20 pm - 12:40 pmNanogel Aerogel Additives for Next Generation Insulative Coating Daval Doshi, PhD Cabot Corporation Booth #1332

12:40 pm - 01:00 pmWaterborne Epoxy: Advances in 2K Waterborne Epoxy Systems for Metal Protection Marcelo Rufo Air Products and Chemicals, Inc. Booth #1725

01:00 pm - 01:20 pmNew Approaches to In-Can Preservation of Coatings Scott Brown Arch Chemicals, Inc. Booth #2833

01:20 pm - 01:40 pmNew No VOC Dispersing Agent with Increased Compatibility Shelley Parkerson OM Group Booth #2450

01:40 pm - 02:00 pmPeptides as Broad Spectrum Biocides in Coatings: The Green Solution Melinda Wales Reactive Surfaces Booth #2014

Product Presentations Today02:00 pm - 02:20 pmNew Flatting Additive Provides Improved Efficiency and Lower VOC for Solventborne Wood Coatings William Reynolds Elementis Specialties Booth #1225

02:20 pm - 02:40 pmTolonate® x FD 90B, New Fast Drying Aliphatic Polyisocyanate Mathias Dubecq Perstorp Booth #2733

02:40 pm - 03:00 pmCalcium Carbonate vs. Feldspathic Minerals in Architectural Coatings David Skelhorn Imerys Performance Minerals Booth #1431

03:00 pm - 03:20 pmNew and Novel Green, Halogen-Free, Zero– VOC, Fire Retardants for Coatings, and the Protection of Wood, Paper, Cloth, Plastic and Multi-Composite Substrates Walt Conti Buckman Booth #1417

03:20 pm - 03:40 pmSilicones: Enhancing Adhesion and Coatings Appearance in Challeng-ing Coating Applications Steven Christiano Emerald Performance Materials Booth #1615

03:40 pm - 04:00 pmNo-VOC Colortrend 808 Colorants: A Modular Approach Daniel Goldberg Evonik Degussa Corporation Booth #1244

04:00 pm - 04:20 pmIntroducing TINT-AYD® SI, High Solid and Zero– VOC Tinting System for Compliant Solventborne Industrial Coatings Hersjel Wehrens Elementis Specialties Booth #1225

04:20 pm - 04:40 pmA New Approach to Enable Higher Solids and Optimized Performance in Solventborne Coatings Deep Bhattacharya Eastman Chemical Company Booth #1111

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AC Conference

ZephrymTM –Solutions forNon VOC Coatings

The Zephrym polymeric dispersants are a line of non VOC highperformance dispersants for a variety of industrial and liquid colorapplications. Zephrym products are effective for dispersion of a wide rangeof organic and inorganic particles in solvent and water-based formulations.

Major Benefits� Improved color development� Improved dispersion and emulsion stability � Higher pigment or filler loadings� Control of emulsion rheology

More information at www.croda.com

ACS Booth #2133

Croda Coatings & Polymers _ your natural choice

Attendees listen attentively to the top-notch presentations of the conference

Future-focused Technologies and HonorsAmerican Coatings Conference highlights today: Mattiello Lecture and waterborne sessions

H The second day of the American Coatings Conference once again offers multiple highlights you won't want to miss. Willie Lau of the Dow Chemical Company is receiving the Mattiello Award and will hold his presentation in the morning. The Waterborne I & II sessions will cover the latest devel-opments and trends in the world of waterbased coating systems.

As the first day of the American Coat-ings Conference, yesterday was full of must-see events. The winners of the Roon Awards and the American Coatings Award – the prize for the best paper of the conference – were announced at the plenary session. The technical program started in the afternoon with exciting sessions such as “Science Today – Coat-ings Tomorrow” and “Radiation Curing.”

Mattiello Lecture by Willie Lau

The second day of the conference is full of even more special events. At 09:00 am, Willie Lau, a scientist at The Dow Chemical Company, will hold the Mattiello Lecture, “Frontiers in Emulsion Polymerization for Coatings.” He will talk about the recent development of polymer systems deriv-

ing from the polymerization technology based on cyclodextrin as a phase trans-port catalyst.

Future technology trend: waterborne

The first session on waterborne systems looks at new binderbased developments like functional resins, customized alkyd emulsions, novel 1K and 2K binders for dif-

ferent applications and organic-inorganic hybrid technology. The presentations will include Umesh Harkal from North Dakota State University talking about

“Novel Waterborne Glycidil Carbamate (GC) Coatings.” Yong Hee-Lee of the Ko-rea Institute of Construction Materials in South Korea will discuss “Synthesis and Evaluation Properties of Waterborne Ep-oxy-Ester Resins,” providing interesting insights into research. Other speakers in this session include representatives of Reichhold, KCC, Dow Chemical Company and Cytec Industries.

The six papers of the second session in the afternoon focus on novel materials and their mode of action for waterborne coatings. Tara Everett, Ashland Aqualon Function Ingredients, will discuss the “Evaluation of the Impact of Paint Addi-tives on Coatings.” Raymond Fernando, California Polytechnic State University will address the topic of “Shear Thickening in Aqueous Surfactant-Associative Thickener Mixtures” in his talk. Other contributions in this session come from Cognis, DuPont Titanium Mexico, Cyctec Industries and Merck, Germany.

Masthead

American Coatings Show Daily

Vincentz Network (VN)P.O. Box 624730062 Hanover (Germany)www.american-coatings.com

Editorial Contacts:Dr. Sonja Schulte (VN) +49 511 9910-216, [email protected] Román (ACA) +1 202 462-6272, [email protected]

Layout and Production:Birgit Seesing (Responsible), +49 511 9910-266Claire May, + 49 511 9910-265

Sales: Anette Pennartz (Director), +49 511 9910-240

Printer: Metrographics, 1119 Clement Ave, Charlotte NC 28205, T 704-375-2474

Copyright: No portion of this pub li ca tion may be reproduced or uti lized in any form or by any means, electronic or mechanical including photocopying, recording, or by any infor-mation storage or retrieval system without permission in writing from the publisher.

Place of Jurisdiction: Hanover and Hamburg (Germany)

© Vincentz Network, Hanover 2010

American Coatings Association (ACA)1500 Rhode Island Ave., NW Washington DC 20005-5597www.paint.org

Page 24: AC Daily 1 Online

KW revolutionized containers for the paint and coatings industry in 1999 with hybrid container technology that replaced the traditional metal

body with plastic, and proved that plastic out-performs metal.

Ten years later, KW is still leading the way in container technology. Whileother manufacturers are scrambling to produce their “versions” of the

plastic/metal hybrid container launched by KW ten years ago, KW has launched its totally-recyclable ALL Plastic Container with a new plug design that makes its patented Snap-Lock Closure system

the most secure and user-friendly closure in the industry.

Global Leader in sustainable packaging.

Made from 100% Recycled Material • 100% Recyclable • End-User Friendly1 1 0 H e n d e r s o n H w y • T r o y , A L 3 6 0 7 9 • ( 8 0 0 ) 6 3 3 - 8 7 4 4 • w w w . k w c o n t a i n e r . c o m

View the latest performancetests on our website at

www.kwcontainer.com.

NewandImproved

Leading the Way InContainer Innovation!

Contact KW Container for atest drive of our new and

improved ALL Plastic gallonand quart containers withyour latest formulation.

ALL Plastic

Visit with us At ACS Booth

#1649