ABU DHABI MEDIA KIT 2015

TARGET AUDIENCE

fact magazine .1

movember 2013. voL 7 ISSUe 3 . Qr10 | Sr10

Dare to be different

NOVEMBER 2013. VOL 3 ISSUE 7 . QR10 | SR10

Sands of Time

Dare to be different

The local and expat community with a thirst for knowledge and information about cultural happenings in the city. Our readers are well-educated, quirky,

active and tech-savvy. They are culturally-curious with creative jobs and hobbies, and like dining out at recommended restaurants, bars and cafes.

Their disposable income is spent on keeping up with the latest fashion trends and gadgets, and their free time is spent with friends, in the city.

OUR MISSION FACT Abu Dhabi carries a bold,

energetic and intelligent, yet neutral, voice. We value our reader loyalty and interaction, which is enhanced on our social media platforms. We are smart,

daring, and inspirational; we like to take risks and please our readers, as well as promoting fun for the people

of Abu Dhabi.

OUR VISIONFACT Abu Dhabi provides in-depth

coverage of the city’s local talent, arts and cultural activities. We put great emphasis on covering the hospitality and dining scene, hidden hotspots, and events happening in Abu Dhabi. We will highlight and support local

exhibitions and community initiatives too, that will benefit our readers.

REGIONAL HERITAGE

FACT has already established itself as the monthly magazine of choice in Bahrain, with sister titles in Qatar and Kuwait too. FACT is one of the most widely distributed and popular titles in the Kingdom. Now we’re bringing the same international standards and

edgy editorial voice to Abu Dhabi.

M V H

READERSHIP PROFILE

FACT Magazine is designed and edited to specifically target the urban, well-educated local and expatriate community in Abu Dhabi that makes a large

part of the mass consumer market. Our research shows that our readers are:

READERS’ INTERESTS

23%Fashion

27%Hospitality& Dining

25%Art & Culture

25%Motoring

& Technology

GENDER DISTRIBUTION

55%Female

AGE DISTRIBUTION

10%Under 20 yrs

45%20 – 30 yrs

35%30 – 40 yrs

10%40+ yrs

45%Male

CIRCULATION

15,000 (copies per month)

READERSHIP

140,000 TARGET AUDIENCE

42%LOCAL

58%EXPATRIATE

EDITORIALFACT Abu Dhabi Edition is the country’s first metropolitan culture magazine

that boasts international standards of design, as well as unparalleled editorial integrity. A fiercely local publication with a sophisticated edge,

the magazine has in-depth coverage of Abu Dhabi’s arts, fashion, culture, motoring, and dining, alongside all the best events, delivering probing

features and up-to-date news from the city. Combined with a discerning review system by our team of experts, readers will never need to look

elsewhere for all their lifestyle, retail and entertainment needs.

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“I’ve got an obsession with death, but I think it’s like a celebration of life rather than something morbid.” Damien Hirst

Authority is our belief that art can open new channels of communications between diverse nations, peoples and histories.” 

This exhibition follows in the footsteps of Hirst’s major retrospective at Tate Modern in 2012, which became the most visited solo exhibition in the gallery’s history. And it didn’t matter that the last big showcase received mixed, if not more critical, reviews, because, for Hirst, it’s all about encouraging opinions.

He once told Reuters, “It’s always healthy to have both views - people love it, people hate it. I once said as long as they spell my name right I don’t mind.”

We’re sure that his instantly recognisable works, which, no doubt, most people are looking forward to seeing, will attract much attention, intrigue and wonder. We can’t wait to fly over to Doha and check out what is, undoubtedly, one of the biggest and most significant art happenings of the year. EXHIBITION: internationally renowned writer, critic and curator, Francesco Bonami. It forms part of Qatar UK 2013 Year of Culture which celebrates and showcases the deep-rooted bilateral relations between Qatar and the UK.GO: Fly to Doha with Gulf Air and catch the Relics at Al Riwaq Doha exhibition space from October 10, 2013 to January 22, 2014.

DAMIEN HIRST

The GCC art scene is being treated with an upcoming ex-hibition. Doha has been buzz-ing with gallerists and artists, their collectors and curators for the past year but no show has been more highly anticipated than Relics, Damien Hirst’s first ever solo exhibition in the Middle East. The capital is finally ready to see the larg-est collection of Hirst’s work ever assembled, spanning over twenty-five years. Here’s why you should hop on a plane and go and check it out for yourself...

Art lovers and culture vultures get ready for a truly special exhibition as world-renowned British artist, Damien Hirst is heading to Doha with the largest showcase of his work ever to be assembled, ready to go on display.

He has been described as “one of the most influential artists of his generation” (Tate Modern) and it’s no secret that Damien Hirst has divided art lovers and critics alike with his interesting and intriguing work. Now, he’s ready to bring that debate to the GCC.

As part of the cultural projects initiated by the Qatar Museums Authority (QMA) to promote and support local and international art, the Al Riwaq Doha exhibition space will house many of Hirst’s pieces, some well-known and others unseen, in this retrospective showcase titled ‘Relics’.

The British creative genius, who is also an avid collector of art himself, is famous for his artwork series of preserved dead animals as well as for selling his work at wallet-busting prices. 

Hirst first came to public attention in London, in the late 80s, with his exhibition Freeze, displayed in an abandoned warehouse and showing his own work and that of his friends and fellow students at Goldsmiths College. He has since, in the quarter century since that momentous show, become one of most prominent artists in the world.

His countless series of now iconic work is commonly attributed with ushering in a new era for contemporary art. As part of the “Young British Artists”, he was a member of the most prominent group that dominated the contemporary scene back in the 90s.

So, it’s safe to say that this special exhibition is somewhat overdue. It will be the artist’s first solo show in the Middle East and all the art appreciators in the region will be happy to know that the display, which starts on October 10, will continue until January 2014.

The pieces selected for this showcase are taken from a cross-section of Hirst’s most important series. They include parts from the Spot Paintings and the Natural History series of animals preserved in formaldehyde, as well as what is by far the most exciting piece, for us, his famous diamond encrusted skull: ‘For the Love of God’ (2007).

‘Relics’ explains, “art’s about life and it can’t really be about anything else … there isn’t anything else.” Hirst’s work investigates and challenges contemporary belief systems, and dissects the tensions and uncertainties at the heart of human experience.

Hirst claims that his work is a testament to his fascination with love, life, and death; he channels the different stages showing interaction of life with death and the decay of the human body. The introduction of such a series by the QMA is part of their cultural plan to foster appreciation of artistic practices and hence open the door for cultural dialogue. 

It also aims to bring local and regional audiences to take part in debates and discussions about the arts and to challenge and recreate new perspectives and understanding.

Her Excellency Sheikha Al Mayassa Bint Hamad Bin Khalifa Al Thani explains, “Underpinning the work of Qatar Museums

HOW TO GET THERE?

Head over to Qatar for a day trip with direct flights out of Bahrain to Doha on Gulf Air. To book your ticket now

visit www. gulfair.com.

EXPO

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24 HOURS IN VIETNAM

FACT was invited onboard Etihad Airways’ inaugural flight from Abu Dhabi to Ho Chi Minh City, a new route launched ahead of the airline turning a decade old. Here, Shabana Adam runs down the best of this unforgettable short trip and why you should consider a visit to one of Vietnam’s most fascinating cities...

7:00Kick start the day with a traditional Vietnamese breakfast in Market 39, at the InterContinental Saigon. Try Pho, the famous (and delicious) rice noodle soup with pieces of your chosen meat and lots of greens.

8:00Wander the bustling streets in the early a.m. to get a first-hand experience of the fresh- food culture here. Vendors sell fruit, veg, meat and fish!

10:00Haggle for a bargain in District 1’s Ben Thanh Market, with everything from traditional ornaments, souvenirs and Vietnamese silk on offer, spilling over a labyrinth of 3000 stalls.

12:00Settle for lunch at BO 33 MON, located on a lively street in Phu Nhuan. Run by two brothers the menu here serves up superb Vietnamese food inspired by their family roots – the fresh seafood spring rolls are super-tasty!

14:00Discover Vietnam’s rich and diverse past at the interesting and informative History Museum as well as the War Remnants Museum.

15:00Take a pit stop to people watch while enjoying a fresh fruit drink from a road-side vendor (the sugar cane juice is particularly yummy!).

16:00A fusion of exquisite architecture, go and be in awe of the Gothic-style Central Post Office and neo-Romanesque Notre Dame Cathedral, both worth a pic!

18:00Watch the sunset and city lights down by the River Saigon. Packed with street food outlets serving delicious BBQ goat’s meat and veggies.

20:00End your day with a four-hands massage in the holistic spa at the InterContinental Saigon. Hugely popular in Vietnam and Asia, two therapists work in harmony to provide the ultimate relaxation.

Getting Around TaxiTaxis run on the metre and are relatively cheap. Your hotel can call you a licensed cabbie and you can even agree on a set rate to have the same driver for the day.

On FootA true culture fix means setting off on foot around HCMC. All you need is some basic Vietnamese phrases and a sense of adventure to get you going.

VespaWant to whizz by city life? The roads of HCMC are packed with motorbikes, and one of the best (and exciting!) ways to explore the city is on a vespa tour, best booked before arrival.

TRAVEL

Taxi

Vespa

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PORSCHE HAVE GONE TO GREAT LENGTHS TO PRESENT THE MACAN AS ‘A GROWN UP 911’ RATHER THAN A ‘BABY CAYENNE’. SO, HOW SUCCESSFUL HAVE THEY BEEN IN THE DELIVERY? FACT HEADS OFF TO SCENIC RAS AL KHAIMAH IN THE UAE TO FIND OUT…

FROM THE OUTSIDE, there’s no mistaking where the Macan gets its DNA from, however Porsche try to present it. From a distance, many would mistake it for the Cayenne, and even up close they’re very similar. While the Macan is visibly smaller when the two are parked next to each other, the main tell is the one-piece ‘clam shell’ bonnet the Macan features. Interestingly, this is the biggest single piece of aluminium ever used in a car’s bodywork, according to Porsche.

The interior of the Macan is superb. Comfortable and cosy, it almost feels tailor made to the driver, with a figure-hugging sports seat holding you in place for fast cornering, and controls that are all literally

at your fingertips. It features the same large, raised centre console as the Cayenne and Panamera that makes you feel like you’re sitting in the cockpit of a jet, with all the Sport, Sport Plus and suspension settings conveniently featured.

The Macan is currently being offered in just two specifications, the Macan S, with a 340hp 3.0l V6 biturbo engine, and the Macan Turbo, with a 400hp 3.6l V6 biturbo. Both feature a permanent all-wheel-drive system, and Porsche’s superb and lightning-quick PDK double-clutch transmission comes standard on all models, which is something the Cayenne has never featured thus far.

To demonstrate the Macan’s abilities,

CITY RIDES

LISTEN UPFACT FINDS, SOCIAL MEDIA, LOCAL NEWS, SCOOP, EVENTS CALENDAR, DIARY DATES

ARTS EXHIBITIONS, REVIEWS, INTERVIEWS, Q&A

fact magazine .71

PLUGGED-IN

PRICE: BD400-500BUY: Various electronic storesBATTERY: Talk time Up to 10 hours IMAGE QUALITY: 8 MPDISPLAY: 4-inch Multi-Touch Retina display Weight: 3.95 ounces (112 grams)PROS: Fingerprint reader & better cameraCONS: Few interface enhancements

The iphone 5s was finally unveiled. FACT sees if the handset

lives up to the hype!

IPHONE 5S Apple’s ‘Make or Break’ Model is Finally Here...

The iPhone 5s is the long awaited progression from the much-loved iPhone

5, as well as being one half of Apple’s latest big reveal. For a long time, no other

brand could match Apple when it came to mobile devices (they really did start the smartphone revolution) but in recent years the competitors have started to play catch-up and have come pretty close to snatching

the title of best smartphone.So the big question was, could Apple

regain the smartphone throne with the iPhone 5s? There are some pretty cool new features, first being the colours. Apple have

banished the classic black and white models and replaced them with slate, silver and gold

that we’re sure will be very popular! Behind the appearance of the phone,

there are some great techie features with the most hyped being the fingerprint scanner.

The obvious advantage of this is safety, especially when using internet banking and

when buying apps, but it’s also insanely cool (if possibly a little unnecessary).

One of the biggest improvements has to be the A7 chip, which means the iPhone 5s will be twice as fast as its predecessor. You’ll see this technology at work mostly in apps and games, meaning your average internet trawling won’t benefit as much from the improvement.

Another exciting feature is the picture quality, which is set to be sharper and clearer due to the 8-megapixel camera combined with 1.5 micro pixels. Talk time has been raised from around 9 hours in the iPhone 5 to 10 in the iPhone 5s, a short increase only, possibly due to the small battery and handset size.

Big changes were expected from this new model in order for it to overtake Samsung’s Galaxy S4 and other Nokia and Sony handsets. And though there are a few exciting improvements we’re not sure that Apple did quite enough with the iPhone 5s, in fact the handset seems a little rushed and, in our opinion, is still lagging behind its rivals.

TECHNOLOGYPLUGGED-IN, APPS, GADGET REVIEWS

CULTURETHEMED ISSUES, LOCAL TALENT, TRAVEL, GLOBETROTTER, INVESTIGATIVE FEATURES

MOTORINGCITY RIDES, CAR AND MOTORBIKE TEST DRIVES

fact magazine .49

EDUCATIONUdemy (Android, iOS)

Udemy is a platform that offers thousands of courses in a variety of subjects, with

simple and intuitive methods of learning. Using this app you can browse, purchase and view content in a variety of courses

that range from learning a second language to software development,

cooking to graphic design, and pretty much everything in-between. If you are keen to learn with just a click of the button and

virtual methods, this is just the app for you!

HEALTH AND FITNESSJohnson & Johnson 7 Minute

(Android, iOS)Make every minute count! Johnson & Johnson fitness professionals highlight the benefits of

seven minute workout. Exercises in the app are deliberated to build both aerobic and muscular

fitness and can be performed anywhere with few minutes to spare. The app contains body resistance exercises, a dozen different

workouts with different variations. All you need is a chair, a wall, and your own body weight.

Stay in shape in no time!

PHOTOGRAPHYPicsArt (Android, iOS)

PicsArt is one of the fastest growing photo-editing apps with incredible amount of features to edit and add effects to your images. You can

add filters, magic modes, burst modes, time laps and effects, while capturing a photograph.

The app provides tons of trendy effects, masks, corrections and colour adjustments to create a ‘picture perfect’ image. Create your drawings with virtual pencils or add shapes and colours from the drawing menu. It’s a

whole new world of editing!

APP-LICIOUSToday’s tech-savvy generation of smartphones and tablets means the world is at your fingertips, literally! FACT has three great apps to download for your device, keeping you plugged-in to all

the best techie help for every area of your life...

PLEASE NOTE: THE FACT APP IS AVAILABLE FOR IPHONE, IPAD AND ANDROID. IT WILL SOON BE AVAILABLE ON OTHER PLATFORMS TOO.

Download our app for FREE!Stay connected and get FACT magazine on your phone or tablet. Get the latest issue at your

fingertips, and enter the world of FACT whenever and wherever you are!

Step 1Download FACT

to your device and flick through at

leisure.

Step 2Want to share what you like? Click the scissors in the top

right corner.

Step 3A number of social networks will drop

down. Choose yours and hit post!

PLUGGED-IN

FACT Abu Dhabi aims to be the ultimate source of information, advice and happenings in the city. Hospitality clients will have the opportunity for editorial support through foodie features and hotel reviews. Fashion clients will also be able to get maximum product promotion in their chosen feature page. FACT Abu Dhabi will create a great balance between editorial and client support.

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MY MOUTH IS FULL www.mymouthisfull.com

What tips do you have for bloggers?

Be true to yourself. You can get inspired by other

blogs, but ultimately develop your own style and

your readers will keep coming back for more.

Don’t let statistics and number of posts be your

motivation to blog. Enjoy what you do instead.

What are some of the local hidden gems in the city?

A nice little gourmet shawarma shop called Shish

Shawarma, where the bread is baked fresh right

in front of you. This shop is tucked away on an

inside street in Khalidiyah the queues here would

rival an Apple store on an iPhone launch day.

Where do you see your blog in 5 years?

I don’t have a long-term plan. I hope to develop my

photography and styling skills more and be able to

attend more events. As of now, I’d like to take it

one post at a time.

How did you build such a loyal

following?

I had never expected to have readers or

this many followers. Nor do I keep that

as a target. I have been lucky that my

readers enjoy what I write and that my

followers keep increasing with time.

Describe the local dining scene…

You’re spoiled for choice as far as

Middle Eastern food is concerned.

Breakfast and brunch options are plenty.

And since the capital city is a small

island, you will always find something

interesting around the corner.

Your favourite places to eat in

the city…

Lips Café in Marina Mall has a classic menu

with soup, sandwiches and salads. Their shish

taouk is consistently good.

I would skip lunch any day for a slice of

Magnolia Bakery’s Chocolate Cake, newly

opened in Galleria Mall.

The royal ambience and the extensive Indian

menu has us returning to the Pepper Mill in

Wahda Mall on special occasions. Don’t leave

without trying the lamb Barrah Kababs.

“I had never expected to have readersor this many followers. Nor do I keepthat as a target. I have been luckythat my readers enjoy what I write...”

FACT FOCUS

SAYANA RAHIMAN

Hi Sayana! Tell us a little bit about My Mouth is

Full – what made you start the blog?

This food blog is a project to chronicle all the

great eats I’ve tried and tasted in the UAE and

wherever we travel. It’s a personal record of

recipes I’ve read and learnt from family and the

fantastic community of food bloggers. When I’m too

old to chew or remember and have lost my sense of

taste, through this blog I’ll be able to relive my

life with family and friends alongside our food. I

have a sweet-tooth that is insatiable. This should

explain why most of my posts will fall under the

sickly sweet category.

What are the pros and cons about being a blogger

in Abu Dhabi?

Pros: The food scene in the capital is really

developing. As a foodie, this gives me a lot of

choices to look forward to.

Getting first access to exclusive dining

opportunities.

Cons: Most of the food events are in Dubai

currently, and are held on weekdays, so I end up

missing a lot of inaugurations, restaurant reviews

and meet-the-chef do’s.

Most restaurants in the capital are either fine

dining or cheap-eats. Dining options

to explore are currently limited, but

restaurants are slowly sprouting all

over town.

Where do you find your foodie inspiration?

I have always loved food and all my

senses are eager to trying something

new. My inspiration can come from

anything – from something I taste, read

or see. For me, it’s all about being

open and exploring new things.

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ARABIAN OASIS

For all those who want to escape the buzz of the city and indulge in some ‘me time’, we spent the weekend at the

Shangri-La Qaryat Al Beri to see exactly what’s on offer for a few days of pure relaxation…

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Every time we walk past Pottery Barn, something new catches our eyes. It’s one of those shops that you could spend hours in, simply just browsing and picking

out furniture for your dream home. Now it’s the turn of the new product ranges for Autumn and Winter, which we were immediately taken by.

There is something for every part of your home, meaning you can make comfort a theme rather than a requirement, all the while remaining stylish. The use of dark colours not only reflects the season we’re approaching, but also gives a homely feel with these new and varied pieces.

GO: Visit Pottery Barn at Bahrain City Centre or shop the latest collections online at www.potterybarn.comTel: 8000 1020

POTTERY BARN HAS MADE A NAME FOR ITSELF BY CREATING BEAUTIFUL PIECES WHILST KEEPING THE HIGH QUALITY THAT WE ALL WANT IN HOME FURNITURE. THEIR NEW COLLECTIONS STICK TO TRADITION AND BRING THE LATEST FASHIONS, AS WELL AS COMFORT, INTO YOUR HOME.

Brown leather sofas, sturdy wooden bed frames, and earthy kitchen utensils all begin to make your house feel like a home and give it a cosyness and warmth that is essential for this time of year. Socialising is a big part of life in the home, but something we can often neglect in our furniture and decor choices.

Pottery Barn have brought socialising back to the forefront with long tables that allow you to have extra dinner guests and alfresco-inspired dining utensils that make it seem only natural to host a full house! As well as being beautiful, all the furniture is refreshing. It’s taken inspiration from traditional pieces from around the world – meaning you won’t see any chrome on black which can make homes look cold.

Instead you’re filling your nest with warmth, not only due to the brown and tan colour choices, but also with the woodwork that is so prominent

throughout the new lines of furniture - something that we’re glad to see.

The level of craftsmanship is clearly high too, something that Pottery Barn pride themselves on, with thick wooden bed frames and Spanish themed tables. It’s a world apart from clean-cut Ikea furniture that graces most modern homes, and that’s why we adore the collections - they’re homely, cosy and built to last.

If you’re a fan of entertaining, traditional furniture with a stylish twist, and comfort to the fullest, then Pottery Barn ticks all the right boxes to prepare your home for the perfect super snug autumn evenings.

Autumn vibes Cosy Home Comforts

INTERIORS

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Staying true to his Vietnamese roots, Chef Bruce knows more than a thing, or two, about authentic and delicious Vietnamese food after being inspired to cook from watching his father in the kitchen. “My father really loved cooking for the family when I was growing up. I used to watch him cook and think ‘that’s what I want to do’,” he says.

Chef Bruce grew up in a tight-knit Vietnamese community where food brought people together. He broke into the professional world of cooking 12 years ago and has since worked in numerous restaurants in Hanoi and Macau (basically, he is the best of the best at Vietnamese cuisine that we have here!).

He begins with preparing fresh spring rolls. The ingredients; thin strips of grilled beef tenderloin, pineapple, chilli, cucumber and ginger, a sprinkle of fried onions and chopped nuts, and a few mint leaves, all tucked in lettuce and wrapped in rice paper.

When it comes to taste, the spring rolls dipped in fish sauce are deliciously

South East Asian cuisine, specifi-cally Vietnamese, is set to make a mark in Bahrain with the culinary skills of Chef Minh Duong (known as Chef Bruce), at the Wok res-taurant in Sofitel Bahrain Zallaq Thalassa Sea & Spa…

CHEF MINH DUONG

refreshing and crunchy. It really makes a difference that all this healthy goodness is packed in rice paper, making it a perfect light starter.

For mains it’s grilled scallops with asparagus and sushi-style egg rolls. The scallop is cooked to perfection with the onion sauce being the true hero of this dish. The egg rolls are beautifully thin with a delicious filling of stir-fried rice, prawns and mixed veggies.

The vegetarian offering consists of a mix of crunchy and soft rice noodles, and a delectable range of vegetables such as mushroom, pepper, carrot, spinach and onions. The different textures made for a healthy and super-tasty dish!

Cooked with heart and feeling; the ingredients here are fresh, the flavour wholesome, the presentation pleasing and the taste incredible. It’s no secret that Chef Bruce has genuine passion, respect and love for food, especially Vietnamese cuisine, something that is becoming more rare to find in the bustling world of fast food takeaways and casual dining restaurants.

If anyone’s going to make a mark for Vietnamese food in Bahrain, it’s going to be the Wok restaurant, headed by the culinary whizz that is Chef Bruce. Don’t believe us? Go and see for yourself and let the menu surprise, delight and spoil you!

Chef Bruce is passionate about the ingredients he uses and the way food is presented to guests on a plate, making for a truly delightful dining experience...

CHEF’S TABLE

LOCAL TALENT FACT FOCUS, Q&A, INTERVIEWS, YOUNG ENTREPRENEURS, LOCAL PROJECTS

HOSPITALITY & HEALTHHOTEL HOTSPOT, SPA REVIEW, WEEKEND

STAYCATION, ROOM REVIEWS, HEALTH ADVICE

FASHION @ HOME INTERIORS, FURNITURE, GET THE LOOK

DININGVENUE REVIEW, CHEF’S TABLE, CITY BITES,

RESTAURANT OPENINGS, DINING PROMOTIONS

EDITORIAL

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BSK follows its big sister playing with an indigo palette in a collection based on comfortable garments, floral prints and light fabrics. Florals are combined with different hues of blue and contrasting prints.

BSK also introduces the capsule collection ‘BE-REVERSIBLE’ with garments that combine various prints yet create the perfect harmony that exalts the mix and match trend. Each piece takes inspiration from the 90s and skateboard culture, transporting you directly to the outspoken indie Californian style.

For the younger buying public looking for the latest styles, Bershka’s SS’14 collection is flexible, inspiring and totally on-trend – California’s beaches seem to be closer than ever thanks to this diverse collection!

GO: Shop Bershka at Abu Dhabi Mall.

SCARFAccessorise up with a printed scarf to make

your outfit pop.

SUNGLASSESProtect your eyes in style with these cool sunnies.

JACKETAdd spark to any casual look with this bold, floral print khaki jacket.

INDIGO PRINTSHIRT

Lounge around or take a stroll in this loose-fit, floral shirt - perfect

with skinny jeans.

TOPA printed basic

tee is the perfect choice for pairing

with jeans.

HIM

HER

COLLECTION FOCUS

fact magazine68.

Indigo takes the lead role this season with a helpful hand from floral prints in Bershka’s SS’14 collection. Both the main line and its younger brand BSK opt for indigo as the key colour in their refreshing designs, combined with reds, beiges, and pastel hues.

Ladies, you can get flirty with floral print skirts, dresses, trousers and tops, as well as footwear and accessories, perfecting your Arizona garden style. The sportluxe look gains strength through feminine patterns mixed-up with sweatshirts, crop cuts and slip-on shoes. Blue is the colour seen in fabrics such as chambray, denim or different embossed materials, making for fantastic fashion picks this season.

Gents, mix up your everyday attire with natural hues and tropical prints, from trendy jackets to cool khaki trousers; Bershka has all your fashion needs covered too. Denim and leather garms are spruced up with forest-inspired designs that are visible in an array of accessories such as belts and scarves too.

Bershka’s SS’14 Collectionis flexible, inspiring andtotally on trend. California’s beaches seem to be closerthan ever, thanks to thisdiverse collection.

RUCKSACKTravel in style and

pack all your things in this cute floral print backpack.

FLORALTOPThis cute cropoed tee is great for hot summer days.

PRINTED TOP

Add some floral attitude to your

everyday look with this comfy pick.

FLORAL PRINT CAPStay cool and quirky in this tropical print cap.

FASHION AND BEAUTYCOLLECTION FOCUS, STYLE ROUND UP, LOCAL

DESIGNERS, BEAUTY BUZZ, GROOMING

SOCIAL MEDIA & APP

FACT prides itself on being one step ahead of its competitors when it comes to social media and reader interaction. FACT Bahrain edition has already established itself in the digital world with an active presence on

Facebook, Twitter, and Instagram. Here, the team talk with readers, support clients, and run the magazine’s now famous giveaways.

FACT Abu Dhabi edition can be downloaded via the FACT Magazine app on iOS and Android devices. The latest issue can be straight at your

fingertips, where you can flick through it at leisure and even share features with friends through the ‘clipping’ function. This means more eyes on the

magazine, and an alternative platform for readers to view FACT, especially those who prefer to have a digital copy on-the-go.

Twitter @FACTAbuDhabi is on its way

to building a reputable following, through fun and interesting tweets

on a daily basis.

Facebook FACT Abu Dhabi's Facebook

page is used to promote events and dining offers, as well as to

interact with readers and clients.

Instagram We post pictures of unusual finds, foodie hotspots, and the content

from our latest issue, tagging clients and using appropriate hashtags.

IssuuThis online platform provides a

sneak peek into the latest issue with the magazine getting up to 20,000 unique visitors and reads, monthly.

The fact app is available for IPHONE, iPad and ANDROID. It will soon be available

on various other platforms too.

Step 1Download FACT to your device

and flick through at leisure.

Step 2Share what you like by clicking the scissors on the top right.

Step 3Choose a social network from the

drop down and hit post!

You can flick through each issue of FACT at leisure and also

access back issues of the magazine via our

innovative app.

AED 19,000 USD 5,170

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FACT Abu Dhabi is a multimedia brand with an online publication, website and active social media presence. Find below our advertising rates, which include social media support and various complimentary benefits for your product/brand/company too. Email shabana@factlive.com for more information.

DISTRIBUTION15,000 copies of FACT Abu Dhabi will be distributed, complimentary, in the city’s hotels, restaurants, shopping malls and

residential areas such as Al Reem Island and Al Reef Downtown, as well as Abu Dhabi Airport. 30% of the copies are being distributed in Dubai. The magazine will also be sold in supermarkets and local coldstores.

RATE CARD

388mm

273m

m

273m

m

194 mm

273m

m

97 mm

PRIME POSITIONS

DPS

IFC

IFC DPS

IBC

OBC

GATEFOLD

STANDARD POSITIONS

FULL PAGE

HALF PAGE

AED 14,000 USD 3,810

AED 7,000 USD 1,910

DISCOUNTS

AGENCY DISCOUNT 3 INSERTIONS6 INSERTIONS12 INSERTIONS

25%

(SERIES DISCOUNTS NOT APPLICABLE FOR AGENCIES). SPECIAL OPERATIONS AVAILABLE ON REQUEST

10%20%25%

CHELSEA COPENHAVERSENIOR ACCOUNT MANAGERE: CHELSEA@NANSGROUP.COMM. +971 50 9338166