abu 1003xx (public event)
DESCRIPTION
This was a presentation at the ABU - Asia Broadcast Union - event in KL Malaysia 2010. This was a public event while i worked at MSTV.TRANSCRIPT
Using Internet for Multimedia Products
Paul [email protected] Solutions, AsiaMedia Platforms Group
10 March 2010
Microsoft & media
• MSNBC, msnbc.com
• Bing Video (MSN)
• Xbox Live
• Zune
• Encoders, adaptive rate
• Windows Media Player
• Silverlight
• WMDRM, Play Ready, PIFF
• IIS7 Media Services
• Windows Media Center
• Mediaroom
• Authoring, creative (Expression)
• Workflow (IMM)
• Forensic
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PIFF (Protected Interoperable File Format )
• DRM interoperability & extensibility
• Buy once, play anywhere for digital entertainment content
• Multiple simultaneous DRM systems in the same file
• Supports most consumption scenarios
• Standards-based
• Announced Sep 2009
• License is open to all and royalty-free
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• IIS Smooth Streaming (Windows Server 2008 - Media Services )
• Video is multi-rate encoded• Dynamically detects and seamlessly
switches, in (near) real time• Standards-based• Announced August 2009• License is open to all and royalty-free
Adaptive rate streaming
Mediaroom
• 4m+ Households
• Announced 3+ screens
• STB, Xbox 360, Win7 Media Center, Browser, compatible smartphones
• Client breadth across OTT (unmanaged IP)
• New STB, SOC, encoders
• U-verse wins J.D. Powers’ award 2nd year
• Interactivity taking off
• Branded 3rd party VOD stores
• Interactive ad-decision & delivery services
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Sky Player on Xbox Live, Party Mode
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© 2009 Microsoft Corporation. All rights reserved. Microsoft, Mediaroom, Segoe font and the Microsoft Mediaroom logo are trademarks of the Microsoft group of companies in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to
changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.