abstracts - job stress
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7/30/2019 ABSTRACTS - JOB STRESS
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MBA PROJECT BOYZ
JOB STRESS
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ABSTRACTS
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7/30/2019 ABSTRACTS - JOB STRESS
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MBA PROJECT BOYZ
enriched to stop the customer on going to other banks. Bank should be modernized with latest
equipment, facilities and computerized to increase the preference level of the customers.
Proper locker room facility should be provided to attract the high income people.
Our research attempts to find the preference level of the customers of City Co-
operative bank. This research has extended our understanding of customer preferences and
customers behaviour by examining the effects of service quality and approach in City Co-
operative bank, Coimbatore. General information was based on an investigation of customers
preference level towards service provided by the City Co-operative bank.
From the result of analyzing data, it show that the approach, responsiveness,
assurance, modernisation and quality of service is important to increase the customer
preference level in City Co-operative bank.