ABSTRACT

The purpose of this research is to present the impact of the digital marketing on the traditional market. The marketing of products or services using digital channels to reach consumers. Digital marketing extends to include Mobile Phones (both SMS and MMS), Social Media Marketing (Facebook, Youtube, Hike, Whatsapp, Online Games...etc.) Display Advertising, Search Engine Marketing, and any other form of digital media. Any type of promotion, advertising or campaign that has been in use by companies for years, and has a proven success rate most traditional marketing strategies fall under one of four categories: Print (Pamphlets, Catalogues, Paper advertisements…etc), Broadcast, Direct mail, and Telephone. Smart marketers understand that traditional marketing is becoming less and less effective by the minute, and that there has to be a better way. Marketers are faced with new challenges and opportunities within this digital age. Digital marketing is the utilization of electronic media by the marketers to promote the products or services into the market. The main objective of digital marketing is attracting customers and allowing them to interact with the brand through digital media. We examine the effect of digital marketing on the firms’ sales. Additionally the differences between traditional marketing and digital marketing in this paper are presented. This study has described various forms of digital marketing, effectiveness of it and the impact it has on firm’s sales compare to traditional marketing and it is also deals with key factors which influencing the public over the digital marketing.