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ABSTRACT BOOK

Volume 1

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Academic Journal of Business, Economics and Accountancy

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AJBEA is a quarterly peer-reviewed research journal published by SKAP,

Slovakia. For this journal we accept manuscripts in the following areas: Accounting

and Finance, Micro and Macro Economics, Development Studies, Micro-Finance, E-

Business, E-Commerce, Entrepreneurship, Financial Management, Marketing, Business

Economics, Research & Development, International Development, Economic Issues of

Developing and Developed Countries, Policy Studies, Poverty Alleviation, NGOs and

Poverty Alleviation, Banking and Finance, Innovations in Business, Investment, Public

and Private Sector Investment, Online Business, Business and Marketing, Economics,

Financial Development, Accounting, Banking, Management, Human Resources and

other areas related to Economics, Accounting and Business.

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Editorial board

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Editorial board accepts only original articles not previously published

and articles that are not being considered or have not been submitted for publication

elsewhere. If parts of the results have been published as conference abstract or

elsewhere, it should be stated in references.

1. Dr. A. Achilli, Proffesor of; Biology and life sciences, Evolutionary biology,

University of Perugia, Italy

2. Dr. A. Amechi Nicholas, Professor, Department of English and Literary Studies,

University of Nigeria, Nigeria

3. Dr. A. Čaplánová, University of Economics in Bratislava

4. Dr. A. Franzé mudanó, Professor, Department of Social anthropologyuniversidad

Complutense de Madrid, Spain.

5. Dr. A. Hermawan, Professor, Department of Economy, Trisakti University,

Indonesia

6. Dr. A. Ijaz, Lecturer and academic coordinator, English department, Prince

Sultan University, Riyadh, KSA.

7. Dr. A. N. Zorin, National Research Saratov State University named after N.G.

Chernyshevsky, Russian Federation

8. Dr. B. D. Gregory, Professor, Program Chair for the Operations and Supply

Chain Management Program, Franklin University, United States of America.

9. Dr. C. Gossett, Director and Faculty, Early Childhood Development BA and MA

Degrees, School of Education, Fresno Pacific University, United States of America.

10. Dr. C. Martin, Assistant Professor, Department of Economy, Université Pierre

Mendès France Grenoble II, France

11. Dr. Ch. A. Hartwell, Professor, CASE-Center for Social and Economc

Research, Warsaw

12. Dr. Ch. George, Professor, Faculty of Law, Akhaltsikhe State University,

Tbilisi University, Georgia

13. Dr. Ch. Lynn Addison, Proffesor of: Computing systems, Condensed matter,

Condensed matter physics; Ottawa Research Institute, Canada

14. Dr. D. Ruiz, Profesor Principal, DTO. Didáctica y Organización Escolar,

Universidad Complutense de Madrid, España.

15. Dr. E. Kočenda, Assistant Professor, IES, Faculty of Social Sciences, Charles

University Prague

16. Dr. E. Luque, Emeritus Professor, Department of Social Anthropology,

Universidad Autónoma de Madrid, Spain

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17. Dr. E. Vázquez-Cano, Assistant Professor, Department of Didactics, School

Organization and Specific Didactics, Spanish National University of Distance Education

(UNED)., Spain

18. Dr. F. Ahmad, Proffesor of: Research Scientist; North-West University, South

Africa

19. Dr. F. Heloisa Santos, Professor, Department of Psychology, University of

Minho, Portugal.

20. Dr. F. Turnovec, Professor, Department of Economy, Charles University in

Prague, Czech Republic

21. Dr. G. Adesso, Proffesor of: Linear algebra, Mathematics, Quantum

teleportation; University of Nottingham, United Kingdom

22. Dr. J. Husár, Professor, Department of Economy, University of Economics in

Bratislava, Slovak Republic

23. Dr. J. Miles Adams, Proffesor of: Community ecology, Ecology, Ecology and

environmental sciences, Ecosystems, Forest ecology; Seoul National University,

Republic Of Korea

24. Dr. J. Stern, Assistant Professor, Department of Economy, University of

Economics in Bratislava, Slovak Republic

25. Dr. K. Willett, Professor, Department of Economy, Oklahoma State University,

USA

26. Dr. L. Peacefull, Senior Lecturer, Department of Geosciences, College of Arts

and Sciences, The University of Akron, United States of America.

27. Dr. L. Pupala, University of Economics in Bratislava

28. Dr. L. Trautmann, Assistant Professor, Department of Economy, Corvinus

University of Budapest, Faculty of Economics Sciences, Hungary

29. Dr. M. A Adams, Proffesor of: Behavioral and social aspects, Psychology,

Public and occupational health, Social sciences; Arizona State University, United States

30. Dr. M. Cecilia Páez, Researcher, National Council for Scientific and Technical

Research, Archaeology Division, Faculty of Natural Sciences and Museum, National

University of La Plata, Argentina.

31. Dr. M. J. Binetti, Researcher, National Council for Scientific and Technological

Research of Argentina, Argentina.

32. Dr. M. Jose, Professor of Legal Philosophy, Department of Legal Philosophy,

Morals and Politics, Complutense University of Madrid, Spain.

33. Dr. M. Kaya, Head of Material Engineering Department, Department of

Material Engineering, Adıyaman University, Turkey.

34. Dr. M. M. Adams, Proffesor of: Learning ;Physics, Bilkent University, Turkey

35. Dr. O. Schneider, Professor, IES, Charles University Prague, Institute of

International Finance, Washington DC, CESifo Research Network, Munich

36. Dr. P. A Adlard, Proffesor of; Medicine and health sciences, Mesothelioma

Biomarker epidemiology, Biomarkers; The Florey Institute of Neuroscience and Mental

Health, AUSTRALIA

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37. Dr. P. Malyadri, Principal, Government Degree College Osmania University,

Patancheru Hyderabad - Telangana State, India

38. Dr. P. Mihók, Professor, Department of Economy, Slovak Chamber of

Commerce and Industry, Bratislava, Slovak Republic

39. Dr. R. Adam, Proffesor of: Meningitis, RNA ; Aga Khan University Nairobi,

Kenya

40. Dr. R. Becerro de Bengoa Professor, Department of Health Sciences,

Complutense de Madrid, Madrid, Spain.

41. Dr. R. Borowiecki, Assistant Professor, Department of Economy, Cracow

University of Economics, Poland

42. Dr. R. Brian Smith, International Development Assistance Consultant,

Department of AEC Consultants Pty Ltd, AEC Consultants Pty Ltd, Macquarie Centre,

North Ryde, New South Wales, Australia

43. Dr. R. Das, Group Leader, Department of Mechanical Engineering, University

of Auckland, New Zealand.

44. Dr. R. Hindls, Assistant Professor, Department of Economy, Higher School of

Economics in Prague, Czech Republic

45. Dr. R. Mohamed, Professeur associé, Département des langues et de

linguistique, Université Al-Hussein Bin Talal, P. O. Box : 12, Ma'an – Jordan.

46. Dr. R. R.J.G. Branner, M.P.A., Ph.D., Program Chair, Department of Public

Administration, Franklin University, United States of America.

47. Dr. R. Sivák, rector of the University of Economics in Bratislava

48. Dr. R. Stojanović, Professor, Department of Law, University of Montenegro,

Montenegro

49. Dr. S. Adinolfi, Proffesor of; Lyases, Proteins, Biocatalysis; King's College

London, UNITED KINGDOM

50. Dr. S. Bulut, Head of Counseling Psychology and Guidance Program,

Department of Educational Sciences, Abant Izzet Baysal University, Turkey

51. Dr. S. Kadiravan, Professor - Department of Psychology, Periyar University,

India

52. Dr. T. Adamovic, Proffesor of: Medicine and health sciences, Model

organisms; The Adamovic Cancer Research foundation; Adamovic Research AB,

Sweden

53. Dr. T. Gülüzar, Department of Aquaculture, Fırat University, Turkey.

54. Dr. T. Havránek, Professor, Faculty of Social Sciences, Charles University,

Prague

55. Dr. V. V. Shcheblanova, Saratov State Technical University, Russian

Federation

56. Dr. V. V. Tuchin, National Research Saratov State University named after N.G.

Chernyshevsky, Russia; University of Oulu, Finland

57. Dr. Vijayaletchumy d/o Subramaniam, Department of Malay Language,

University Putra Malaysia, Malaysia.

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58. Dr. W. Huili, Professor, Director of the Institute for Language and Cognition,

School of Foreign Languages, Dalian University of Technology, China.

59. Dr. W. Li, Assistant Professor, Department of Sociology, Guild Center 021,

Frostburg State University, 101 Braddock Rd., Frostburg, MD 2153, United States of

America.

60. Dr. W. Rozszczynialski, Professor, Department of Economy, The School of

Banking and Management in Cracow, Poland

61. Dr. W. Sertl, Johannes Kepler Universität Linz, Austria

62. Dr. W. Xu, Assistant Professor, Department of Computer Science and

Information Technology, Frostburg State University, United States of America.

63. Dr. Z. N Adelman, Proffesor of: Algebra, Computer and information sciences;

Virginia Tech, United States

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Abstract book

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MARKET RESEARCH AS AN IMPORTANT FACTOR FOR THE

DEVELOPMENT OF AGRICULTURE

Agim Zuzaku

Affiliation/European

University of Tirana

Albania

[email protected]

ABSTRACT Market research as a segment or main part of marketing, is very

important for business development, and the possibility of creating a new way for

developing agriculture, in particular small farms in Republic of Kosovo. The purpose of

this theme is to explore the willingness of farmers to invest in marketing research, in

order to develop their farms, according to the policy of the Ministry of Agriculture,

Forestry and Rural Development of Kosovo. The objective of the survey is to assess the

preference structure and the willingness of farmers to pay for marketing research

services. We will analyze determinants of the willingness to pay (WTP) showed a

significant positive relationship between WTP, household income, and other household

characteristics such as education.

Market research often spreads consultancy, generating ideas or solving problems.

Good research often includes all these elements. This is also a time of change for the

market research industry and for this reason it is difficult to determine its limits clearly

(Keegan, 2009).

To convert successfully any business idea into higher capital gains, it is important for

farmers to understand and to determine the fair value of their investment. For this

reason, it is important thesis that we will discuss how investing in market research

proves the usefulness or profit for farms, agriculture in generally and rural

development.

General condition and performance of agricultural production sectors affected by the

structure of very small farms and high level of land fragmentation, limited use of

modern production techniques, irrigation and storage capacity (storage) (Ministry of

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Agriculture, Forestry and Rural Development, 2010). Other sectors with great potential

for growth and job creation in rural areas (beekeeping, medicinal plants), have a long

tradition in Kosovo, but lack the financial means to invest in equipment, food security

and trade (marketing) (Ministry of Agriculture, Forestry and Rural Development,

2013).

Keywords: Agriculture, Farm, Marketing research, Rural Development, Willingness-

to-pay.

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EMPRISCHE FORSCHUNG DER MITARBEITERMOTIVATION IN

KMU IN FERIZAJ

Aziz Rexhepi,

PhD Candidate, UET

Abstrakt; Um in einem solchen Wettbewerb zu überleben, der eine Komplexität von

Umweltfaktoren (Infrastruktur, Gesetzgebung ....), benötigt eine gut gerüstet

Humanressourcen Struktur, die in der Lage ist diesen Herausforderungen gerecht zu

werden. Der Personalmanagement sollte in der Versicherungsplanung konsequent

ausgerichtet sein, um die HR-Aktivitäten, die das Unternehmen braucht. Aber in diesem

Zusammenhang ist es auch wichtig, der Zusammenhang der HR Motivation und

Motivations Methoden, die von diesen Unternehmen umgesetzt werden.

So ist in diesen Umständen die Rolle des menschlichen Faktors, als die Hauptquelle für

den Erfolg der Organisation, unersetzlich. Wenn die HR das Gefühl der Unterstützung

von Management haben, wenn ihnen Pflichten und Verantwortlichkeiten übertragenen

werden, natürlich ist der Motivations Prozess auf die Verwirklichung der Ziele des

Unternehmens sehr groß. Man sollte nicht die Motivatoren als treibende

psychologischen Faktoren zur Seite legen, die die HR inspirieren den Beitrag zu leisten

zur Erreichung der Ziele. Das Konzept der Motivation und Anreizpolitik der lokalen

Regierungen und Unternehmen sollten bei der Erfüllung der Bedürfnisse der Wirtschaft

der Gemeinde Ferizaj ausgerichtet sein. Motivation ist der Anstifter aller

Unternehmensaktivitäten und Strukturen. Dies ist ein psychologischer Prozess, der auf

die Bedürfnisse der Unternehmen und Mitarbeiter als Individuen und kollektiv basiert,

und sie ermutigen, ihre Verpflichtungen gegenüber der Gesellschaft zu erfüllen.

Schlüsselwörter: Motivation, Arbeiter, Zufriedenheit in der Arbeit, Manager...

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ORGANIZATION AND TRASNFORMATION OF PUBLIC

ENTERPRISES IN KOSOVO

Bahri Hyseni

PE Iber-Lepenc/European University of Tirana

Republic of Kosovo

[email protected]

ABSTRACT; Based on the law for public enterprises in Kosovo, in 2008, it begun the

new form of organization of public enterprises. However, with this decision it didn’t end

the process of finding the best suitable form of organization as with the new form of

organization was expected to increase the quality of services of public enterprises.

Up to now only two public enterprises have managed to change the form of

organization.

The organization of the first public enterprise has been done in the form of concession

whereas; the other one went through the process of privatization. It has been a short

period since the time of reorganization of these public enterprises in Kosovo, and for

that reason we have just a few studies in this regard.

Furthermore, we still don’t have a detailed research in regards to the results derived

from the functionality of the new forms of organization. Thus, the goal of this research

paper is to study the factors that influence the process of the reorganization of public

enterprises in Kosovo. Some of the factor that have a direct influence are very visible

and will be easy to get the sources, whereas for the rest there will be some difficulties as

it might not have enough reliable sources.

This research paper will focus on proving the hypothesis that the reorganization of

public enterprises will bring positive results for the public enterprises which will have

an effect on increasing the quality of services provided by public enterprises. This

research paper is based on the data published by the Public Enterprises, Unit of

Policies and Monitoring of Public Enterprises, regulatory authorities etc.

Moreover, through this research paper we will elaborate some of the actual challenges

that are affecting the process of the development of public enterprises. In the end, we

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will provide some recommendations for all the parties involved in the management of

public enterprises like, the Government of Kosovo as the main shareholder, the

Management of public enterprises, the employees, and citizens.

Keywords: public enterprises, reorganization, privatization, public services, and

challenges.

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ADVANTAGES OF KOSOVO IN FOREIGN

DIRECT INVESTMENTS

Phd. Demir Lima

Europian University of Tirana; Albania

E-mail: [email protected]

Abstract; The key issue for the countries of Eastern Europe is the lack of

strategy for attracting foreign direct investments. They will not go beyond the first stage

if it does not consider the economic viability of the investment, the real motives for the

arrival of foreign investors and the origin of their capital. Continuing high levels of

unemployment and chronic unemployment prevailed among vulnerable groups, such as

youth, women, and people with low skills.The challenges are still present and require

action on financial and fiscal sectors. Mitigation of bad loans high and growing, the

resumption of credit growth for businesses borrowing, consolidation effort

determination to maintain fiscal balance and public debt reduction would lead to

acceleration of economic activity. To support growth in the region, countries should

further strengthen the foundations of macro-economic internal help increase production

and resistance to external disturbances. Economic recovery recently is an opportunity

to launch structural long needed reforms. The advantages for growth and creation of

new work places include macro-economic and fiscal stabilization improving

competitiveness and connectivity, increase skills and labor productivity, and strengthen

governance and fighting corruption.

Key words: strategy,loans,fiscal,reforms,economy.

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PUBLIC ORGANIZATIONS AND HUMAN

RESOURCES MANAGEMENT

(CASE OF PUBLIC ORGANIZATIONS IN

ALBANIA)

Phd. Gentiana KRAJA

e- mail: [email protected]

Aleksander Moisiu University, Durres, Albania

Abstract; One of the main resources of an organization is the individual so human

resources and their and their contribute, energy and commitment is very important to

management . The aim of this paper is to present a theoretical framework of the

practices that are used in human resource management of public organizations in

Albania. We will present the main ideas of how we can manage the employees in order

to achieve high levels of their performance at work. Human Resource Management

combines individual performance and institutional capacities in public administration

environment. The aim of HRM is to create an open and flexible management style in

order to be motivated staff and support the mission of the department. Effective

management of the employment relationship requires a response to the needs of

different forces working, development of organizational structures, improve work

performance, relationship of syndicates and reducing conflict within the workplace.

Keywords: Human Resources, Management, Public Organization

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MACROECONOMIC DETERMINANTS OF

ECONOMIC GROWTH IN ALBANIA.

EVIDENCE FROM TIME SERIES 1994-2013

Ismet Voka, PhDc

PhD candidate / European

University of Tirana;

ALBANIA e-mail: is-

[email protected]

Luljeta Mingjozi

Prof.Dr/ European University

of Tirana; ALBANIA

European University of

Tirana;

[email protected]

Bardhyl Dauti, PhD. State

University of Tetovo;

MACEDONIA

[email protected]

ABSTRACT; This paper, using quarterly data for the period 1994-2013, analyzes

the long run relationship among export, gross capital formation, foreign direct

investments and economic growth relying on Error Correction mechanism (ECM)

model for Albania. To capture the causality effect between the macroeconomic factors

of exports, gross fixed capital formation and inward FDI stock, the paper also employs

Granger-Causality analysis. The results of the co integration test suggest that there is

long run relationship between inward FDI stock, gross fixed capital formation and

GDP level in Albania, implying a positive relationship between FDI stock, capital input

and GDP level, while Granger causality tests showed that there is a causal relationship

between exports, gross fixed capital formation and GDP, on both directions.

Keywords: Granger causality, Error Correction Mechanism, economic growth.

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FISCAL POLICY IMPACT ON ECONOMIC

DEVELOPMENT

Mr.Sci. Valbona ZEQIRAJ PhDc1

[email protected]

Kolegji Biznesi - Gjakovë

Abstract; To achieve prosperity and political stability, national governments

aimed at achieving economic equilibrium. The government uses various instruments to

stimulate economic growth, reduce unemployment and to achieve macroeconomic

objectives. In the context of slow economic growth in recent years and fiscal pressures,

Kosovo faces the complex challenge of economic development. Unemployment remains

at a high level. Demand for labor is still very low and create an environment that will

favor the formation of stable work places is a challenging task that requires a

multidimensional reforms in the economy. This paper addresses the impact of fiscal

policy on reducing unemployment, increasing investment and consumption to generate

sustainable economic growth.

Keywords: fiscal policy, unemployment, investment, consumption, economic

growth.

1 Autor isPhD in Europia University of Tirana, shes lecture in” Kolegji Biznesi” and senior officials in the Ministry of

Finance in Kosovo

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THE ROLE OF COMMUNICATION IN ORGANIZATIONAL

CHANGE PROCESS: KOSOVO CUSTOMS, INTEGRATED

BORDER MANAGEMENT CASE

Flamur Bunjaku2

Abstract

This paper is an attempt to analyze the role of communication in the process of

organizational change. Change is inevitable part of any organizations. Since usually

employees view the process of organizational change in a negative way, any

organizational change is accompanied with controversy and resistance. Adequate

communication is one of the best tools to manage resistance and to implement the

process of organizational change in a successful manner.

The indispensible role of communication during the organizational change is also

supported by the literature review. In addition, literature review provides ideas,

proposals and answers for many issues related to organizational change process. The

literature review of this paper was accompanied by a survey related to Integrated

Border Management project which is currently the major project of change undertaken

by Kosovo Customs, involving also other border agencies, such as Border Police and

Sanitary – Veterinary agency. With regard to implementation of Integrated Border

Management project it was found that there is a gap in communication especially at the

first line management level.

Furthermore, the communication between the border agencies is not at a satisfying

level.

Taking into account the literature review, survey, and the current situation in

operational activities of Kosovo Customs, it was concluded that Kosovo Customs should

2 [email protected]

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take into consideration benefits of adequate communication and promote awareness to

the employees for the successful implementation of organizational change projects.

Key words: Change, communication, IBM, Customs

Abbreviations: IBM – Integrated Border Management

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Priority for members of reformed pension

PhD Vjollca Sulejmani

ABSTRACT

Pension Reform provides high security for the insured-members, because the

assets are distributed in two or more pension pillar, by this way of pension reform or

the functioning of the three pillars create diversification of risks in which each system

should carry with it, which means increase the rate of pension security. In individual

terms such reforms are very useful and positive because of pension funding on two

pillars where the first pillar pension is calculated from the salary of the insured and the

second part of the contributions is paid by the individual account of the second pillar

pension, and a very important part of the assets is saving assets voluntary in the third

pillar pension where are saved assets in order to be given the opportunity at the time of

retirement age, to receive combined pension from the three pillars pension which is

provided in an old age.

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Credit risk and the impact on the businesses

making issues

Denada Topuzu, PhDc, UET- Albania

Abstract:

Nonperforming loans have been one of the most serious obstacles which faced the

banks in the countries in transition. However, over time, this problem seems to have

decreased, loans continue to be present in many transition countries. If in the first period

of transition causes of problem loans were mainly in the inefficiency of state-owned

enterprises and banks, now the focus is more on the factors of micro and macro

environment in which banks operate. In this paper we attempt to analyze precisely the

relationship between macroeconomic and non-performing loans to countries in

transition and in Albania. From this analysis it appears that the effect of the

macroeconomic situation plays an important role in the level of non-performing loans in

transition economies and in Albania. Material will focus on two main axes. In a first

step, we will try to give our considerations about the performance of non-performing

loans and some moments that have caused the change of tendency of the latter's

performance. After this historical overview, we will analyze possible connections

between some macroeconomic indicators and the quality of the banking system. The

latter is synthesized in the indicators that are now used more for this purpose; namely, it

is the ratio of total non-performing loans to total outstanding loans or even to total

assets.

Keywords: loans, problem, risk, business making issues

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PERFORMANCE ASSESSMENT APPROACH

Mimoza Luta 3

Abstract

Performance management begins with a clear exposition of the values and beliefs

of the organization to support the definition of organizational vision and to enable a

construct necessary for collaborative culture to achieve business objectives. The vision

of the organization is an important component of the communication strategy of

sustainable cooperative and clear for employees and customers, business values and

beliefs govern. Publication of a vision itself is not the end. Effective communication and

enactment of the vision and values attached are critical for the acceptance of the

employees is fundamental for the development of involvement and commitment. Often

supported and declared success through people, but can only be achieved if people trust

and collaborate to achieve it. A vision, which consists only beautiful words, will fail.

The performance is characterized by many dimensions, so you build methods for

its assessment should take into consideration various aspects of the work. Methods of

assessing performance can be classified into broad way as measuring the

characteristics, behaviors and outcomes. Methods characteristics are still the most

popular despite their subjectivity. Behavioral methods create more information-oriented

action by employees and can therefore be better for development. Results-oriented

approach is being implemented very recently because it focuses on the measurable

contributions that give enterprise employees.

Keywords: management, methods, assessment,

3 University Hash Zeta, Peja, Kosovo, [email protected]

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SK Academic Publishing is registered in Slovakia in 2014. We were indexed during

2014 with impact factor 0.43. We endeavor to publish high quality peer-reviewed

and open access research journals in academic disciplines.

Official address:

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Bratislava - Slovakia

Email: [email protected]