absolute new york indonesia brand introduction … · urban edge beauty. from the nyc , city that...
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ABSOLUTE NEW YORK – INDONESIA
BRAND INTRODUCTION RELEASE
INSPIRATION : NEW YORK CITY, the fashion and beauty capital of USA
Meet New York Through Absolute New York
INSPIRED BY NYC…
AND THE BEAUTY OF NEW YORKER….
Makeup United
New York City is full of people with many diverse cultures and we focus on combining them
together through the power of beauty and makeup.
Beauty Philosophy ..
URBAN EDGE BEAUTY.
From the NYC , city that never sleep. Combination art of modern and historical. Artistic soul of the city where
creative & art industries like fashion, beauty, interior design, creative design get together in the stylish way.
ABSOLUTE NEW YORK takes a youthful approach to modern beauty, while staying true to its backbone ideal –
beauty is essential & should be accessible to women everywhere.
ABSOLUTE NEW YORK are passionate about trends and innovation. They merge all the elements of
quintessential NYC flair to develop and curate lines that boast the brand’s distinct edge –sourcing inspiration
everywhere from urban street style, to the it-looks on the high fashion runways.
Provide an extensive array of contemporary, professional product lines that offer both trendy and classic
necessities with wide range of colors and variety of makeup.
BRAND STORY..
WIDE RANGE OF VARIETY, EASY MAKEUP BUT PRO-LOOK.
ABSOLUTE NEW YORK appeal to a wide range of consumers – from the most seasoned
makeup users & professional makeup artists, to beauty notices. Each of our products is
designed for effortless use and integration into any regime.
COLOR EXPERTS
ABSOLUTE NEW YORK places an unprecedented amount of emphasis on pigment, and each
of our color cosmetics boasts an incredible selection of shades. The wide range includes
something for everyone, ensuring a fit for any occasion, any age, and any skin tone.
WHAT WE OFFER..
AUSTRALIA
AUSTRIA
BAHAMAS
BARBADOS
BELGIUM
BULGARIA
CANADA
CHILE
CROATIA
CURACAO
CYPRUS
CZECH REP.
DENMARK
DOMINICAN REP.
DUBAI
ESTONIA
FINLAND
FRANCE
GERMANY
GREECE
HUNGARY
INDONESIA
IRELAND
ITALY
JAMAICA
JAPAN
LATVIA
LITHUANIA
LUXEMBOURG
MALAYSIA
MALTA
MEXICO
NETHERLAND
S
NORWAY
PANAMA
PHILIPPINES
POLAND
PORTUGAL
PUERTO RICO
ROMANIA
SINGAPORE
SPAIN
ST. LUCIA
ST. MARTEEN
SWEDEN
THAILAND
TRINIDAD & TOBAGO
UNITED KINGDOM
UNITED STATES
AVAILABLE IN 75 COUNTRIES AROUND THE WORLD
ABSOLUTE NEW YORK PRODUCTS :
Merges the best of stateside beauty with innovation from abroad to bring exciting, unique
color cosmetics typically unavailable in the market.
Our unprecedented shade selection is carefully curated by our team of color experts who
ensure our roster stays interesting for our trend-conscious customers.
A BRIEF GLANCE for SKU Range in 2017 :
350 + shades within range
500 + SKUs of within range
DISTRIBUTION CHANNELS 2017
WEB-COMMERCE
www.AbsoluteNewYork.co.id
POP-UP STORE
ID- STORE
BRAND IDENTITY : Makeup with New York fashion approach
ANY VELVET LIPPIE ANY EYELINER COLLECTION ANY ICON PALLETE
ABSOLUTE NEW YORK – INDONESIA OPENING STAR PRODUCTS :
LIP MOUSSE ICON PALLETE
STROBING & SHADING KIT
OTHER ABSOLUTE NEW YORK STAR PRODUCTS :
LIPS :
24 Colors of ANY Velvet Lippie
EYES : FACE :
ANY Perfect color Liner
18 Colors of ANY Lip Polish
ANY EYELINERS
ANY All purpose Pencil
&ANY Blush Balm
CUSHION Foundation
HD FLAWLESS FACE
MAKEUP BASE COLLECTION
Foundation, Primer, Powder,
Press Powder, Finishing
Powder, Cover stick, Radiant
Cover concealer
ANY Lip & Eye Liner
ANY LASH Series Mascara
ANY EYEBROW KIT
ANY PURE VEIL EYESHADOWS
SALES STRATEGY ABSOLUTE NEW YORK INDONESIA
Not only FREE Makeover but Perfect LIPS – MAKEOVER
Absolute New York Offered Makeover with Bold LIps result.
PRODUCT CHARACTER :
• Sleek Packaging presentation
• Wide range of products from Pro to daily user.
• Wide Color variety
USER TARGETED :
• Feminine
• Fashion update
• Confidence
• Friendly
MARKETING STRATEGY FOR INDONESIA
ACTIVE DIGITAL MARKETING, HEAVY SOCIAL MEDIA & WORK WITH
POPULAR INFLUENCERS FORGE PARTNERSHIPS WITH TODAY’S TOP
BLOGGERS & BEAUTY GURUS TO:
• Gain exposure within external subscriber base
• Give subscribers and readers the opportunity to see our products in
action
• Legitimize the quality of our products to potential new customers
Facebook Instagram Youtube channel
DIGITAL MARKETING STRATEGY FOR INDONESIA
Unboxing Absolute New York Special Media Kit box (Global marketing campaign)
Special for youtubers, with review content and tutorial.
Youtube key word search : Absolute New York Unboxing/ Absolute New York Box
For more info, please check Absolute New York Indonesia Website :
www.absolutenewyork.co.id
Follow Instagram :
@AbsoluteNewYork_ID
https://www.instagram.com/absolutenewyork_id/
Like Facebook :
Absolute New York Cosmetic Indonesia
https://www.facebook.com/absolutenewyorkid/
ABSOLUTE NEW YORK INDONESIA WILL BE OPENED AT :
JAKARTA :
1. First Studio, Grand Indonesia East mall 3rd Floor , May 2017
2. Counters at Debenhams Senayan City, 1st May 2017
3. Central Park Mall Jakarta, Lower Ground, May 2017
BANDUNG :
1. POP UP Studio Trans Studio Mall Bandung, June 2017
SURABAYA :
1. Ciputra World mall Surabaya, Ground Floor (coming soon August 2017)
2. Centro dept. store, Galaxy mall Surabaya (coming soon August 2017)
Untuk informasi lebih lanjut silakan menghubungi: Hanny Zheng Brand Manager ABSOLUTE NEW YORK INDONESIA PT. Teguh Pesona Mobile: 0812-8512-3558 Email: [email protected] Amelinda Vindrayani Media Relation Executive PT. Teguh Pesona Mobile: 0812-9089-8000 Email: [email protected]
THANK YOU