abraham maslow theory
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Maslow's the hierarchy of needsTRANSCRIPT
WelcomeWelcome
Abraham MaslowAbraham MaslowThe Hierarchy of NeedsThe Hierarchy of Needs
Submitted By
Cicia Paul
S1 MCA
Roll no:22
ABRAHAM MASLOWABRAHAM MASLOWwas a leading
humanistic psychologist (Third Force)
developed the Hierarchy of Needs
promoted the concept of self-actualization
was born in 1908, Brooklyn, New York
Hierarchy of Needs
Hierarchy of Needs
Physiological Needs
Physiological NeedsPhysiological Needs
foodwaterairsleep
Maslow's was of an opinion that until these needs were satisfied to a degree to maintain life, no other motivating factors can work.
Until a man’s physiological needs get fulfilled, he can not move to the next level in hierarchy.
Physiological Needs
Hierarchy of Needs
Safety Needs
Once physiological needs are met, one's attention turns to safety and security in order to be free from the threat of physical and emotion.
Living in safe areaMedical insuranceJob securityFinancial reserves
Safety Needs
Safety: A Most Powerful Safety: A Most Powerful NeedNeedBasically these needs
are related to freedom from fear or pain.
Security needs serve as motivators and affects one’s attitude towards the choice of job.
Such needs can be satisfied by the management by providing pension plans, insurance plans etc.
Physiological Needs
Social Needs
Safety Needs
Hierarchy of Needs
Love and BelongingLove and Belonging(social/emotional)(social/emotional)
Man is a social being, his needs to be accepted by the group is termed as social need.
Social needs actually the belongingness needs.
An individual being social being, needs to belong.
For this he tries to develop and maintain social contact.
It may include:Need for friendsNeed for belongingNeed to give and receive love
Love and Belonging: Love and Belonging: A Most Powerful NeedA Most Powerful Need
Esteem Needs
Love & Belonging Needs
Physiological Needs
Safety Needs
Hierarchy of Needs
Once a person feels a sense of “Belonging", the need to be feel important arises. Esteem needs may be classified as internal or external.
Esteem Needsemotional (ego)
Internal esteem are those related to self esteem such as self respect and achievement. External esteem needs are those such as social status recognition, some esteem needs are:
Self-respectAchievementRecognitionReputationAccording to Maslow, once people begin
to satisfy their need to belong, they want to be held in esteem both by themselves and by others.
Esteem from Self and Others: Esteem from Self and Others: A Most Powerful NeedA Most Powerful Need
Congratulations
Love & Belonging Needs
Physiological Needs
Safety Needs
Esteem Needs
Self-ActualizationNeeds
Hierarchy of Needs
D- NeedsDeficitSurvival
B- Needs(being)Higher needs
Some Self-Actualizing People Some Self-Actualizing People from Historyfrom HistoryAbraham LincolnThomas JeffersonMahatma GandhiAlbert EinsteinEleanor Roosevelt William JamesBenedict Spinoza
Self-Actualization NeedsSelf-Actualization NeedsMaslow regards as the highest need in
his hierarchy. one’s It is the drive to become what one
is capable of becoming ,it includes growth, achieving one’s potential and self-fulfillment.
Self actualization is the desire to become more and more what one is and to become every thing that one is capable of becoming.
Self-actualized people tend to have needs such as:
Truth JusticeWisdomMeaning• According to Maslow, only a small
percentage of the population reaches the level of self -actualization
ConclusionConclusionAmong the five levels of needs hierarchy
people have greater satisfaction at the physiological and safety levels.
At other level, by and large people are not satisfied and if satisfied they are partially satisfied.
As each of these needs are substantially satisfied, the next need become dominant.
From the standpoint of motivation, the theory would say that although no need is ever fully gratified, a substantially satisfied need no longer motivates.
So if you want to motivate someone, you need to understand what level of the hierarchy that person is and focus on satisfying those needs or needs above that level.
Maslow’s need theory has received wide recognization , particularly among practicing managers.
This can be attributed to the theory's intuitive logic ease of understanding.
However, research does not validate these theory.
Maslow provide no empirical evidence and other several studies that sought to validate the theory found no support for it.
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