ABQWEB™,A division of L&S Marketingwww.ABQweb.com

Web Site Hosting, Design and MaintenanceProfessional Sites that Look Good, Load Fast and Work WellSM

Presentation to SHSMD/NMOctober 2003

WEB BASED MARKETINGON A BUDGET

Any company or organization that:•Sells•Supports•Educates •Wants to grow

Essentially, every company or organization can benefit from a professional web site.

ABQWEB™

Who Needs a Web Site?

•Improve Your Image•Create a 24/7 Presence•Expand Your Market(s)•Attract Investors, Partners, and Employees

•Distribute Information Quickly and Cost Effectively

•Utilize Email Effectively

ABQWEB™

A web site lets ANYONE, ANYWHERE, find you ANYTIME.

Why Do You Need One?

•What information should it have?

•How should it be organized?•How should it look?•Who should create it?•Who will maintain it?•Hosting options•How much will it cost?

ABQWEB™

Your Goal: A Professional Web Site that LOOKS

GOOD, LOADS FAST, and WORKS WELLSM

Creating a Web Site

•Printed Material•Company History•Product/Service Literature•Business Philosophy/Goals•News and Events•Job Openings•Contact Information

ABQWEB™

Your Web Site Must Provide a Method for Visitors to Initiate Personal Contact

with You

What Information Should It Have?

•Your Home Page•Defining Major Areas of the Site

•Internal Pages for Each Area•Navigating the Site•Site Maps and Searchs

ABQWEB™

Your Visitors Need to Find the Information They Are Seeking Quickly

and Easily

How Should it be Organized?

•Look at Your Business Card and Letterhead

•Colors and Fonts•Text and Pictures•Sound, Animation and Video•Consistency of Design

ABQWEB™

If Your Web Site and Printed Materials Have a Similar Look, Your Visitors Will Remember

You More Easily

How Should It Look?

•In-House vs. Third Party•How Is Printed Material Created?•Does it Fit Anyone’s Current Job? •Can You Spare the Resources?•Creation Tools•Planning for the Long-Term•The Newsletter Analogy

ABQWEB™

Many Companies Try to Create Their Own Sites and Then Hire Someone Later to Finish

the Job

Who Should Create It?

•Same Issues as Site Creation

•Look Carefully at Your Resources

•Over the Counter Software

ABQWEB™

If Created Well, Internally Designed Sites Can be Maintained by Third Parties and Vice

Versa

Who Will Maintain It?

•Domain Names•Free Hosting & Domain Forwarding

•Third Party Hosting•Internal Hosting•Email Considerations•Forms, Databases and Programs

ABQWEB™

The Internet is a Global Network. Your Site Can Physically Be Anywhere

Hosting Options

•Domain Name Cost•Hosting Cost•Design Cost•Maintenance Cost•Software Cost

ABQWEB™

A Small Business Site Can Cost Under $2,500A Large, Fancy Site Can Cost $50,000 or More

How Much Will It Cost?

•Contact Forms•Site Maps•Email Lists•Newsletters•Ecommerce•Keywords and Meta Tags

ABQWEB™

Most Successful Sites Give Visitors a Reason to Come Back and Visit Again

Features to Include

•Large Images•Background Music•Video •Non-Standard Plug-Ins•Entry Pages•Cookies

ABQWEB™

If Your Site Isn’t Visitor-FriendlyPeople Won’t Stay and They Won’t Come

Back

Features to Avoid

•Ecommerce•Newsletters•Coupons and Specials •Updates, Upgrades and Online Support

•Creating an Email List•Search Engines and Link Trades

ABQWEB™

A Web Site Helps You Stay Availablefor Your Customers and Prospects

Marketing on the Web

•News•Events•Special Offers •Reinforce Your Relationship•Drive People to Your Site•The Costs of Email Marketing

ABQWEB™

Be a Resource Without Being a PainYou’ll be Remembered and Appreciated

Marketing with Email

ABQWEB™,A division of L&S Marketing 5816 Lost Dutchman Avenue NEAlbuquerque, NM 87111-5901Phone: (505) 332-1281Fax: (505) 332-1286Email:Info@ABQweb.com 

www.ABQweb.com

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