about your offer, then you’re stuck and going no where. · 2020-02-05 · you need to understand...
TRANSCRIPT
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Pitch Anything Blueprint 2
TEAMAND
TRACK-RECORD
THE DIFFICULT PROBLEM WE SOLVE
SOCIAL PROOF SOCIAL PROOF
CONTACT INFORMATION TELEPHONE EMAIL
SOCIAL PROOF
KEY FEATURES
OUR SOLUTION( HIGH LEVEL )
WHY IT’S HARD TO SOLVE THEPROBLEM
PROJECT COMPANY
PITCH ANYTHING
1-PAGE PITCH BLUEPRINT
DEALSIDEASSALESRAISE MONEY
ROI, KEY ECONOMICS AND MOST IMPORTANT NUMBERS
Why we think this forecast will hold true and what current trendlines are in the market
NEXT STEPSSummary of next steps, time constraint and other control elements.
MAJOR VALUE THE COMPANY DELIVERS
5 BASIC FACTS THE BUYER SHOULD KNOW
WHAT IS CHANGING IN THE MARKET
AND ONE GOOD REASON TO BELIEVE IT NOW AND HOW YOU NEED US TO SUCCEEDDELIVERED IN LESS THAN 60 SECONDS
FORECAST BY YEAR AND RATE
detailed income projections are provided on page 4
YEAR 1 YEAR 2
10% 20% 30%
YEAR 3
STARTING POINT
One-Page Pitch Blueprint Template
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Pitch Anything Blueprint 3
b Why does the method matter?
Sometimes it doesn’t. When you are presenting a deal to people you know and have worked with before, then almost any pitch will do. They’ll talk to you long enough — hours if necessary — to understand your product and the value you deliver. A discussion is going to happen because you are known and trusted.
But when you are trying to reach buyers you don’t know well, a different psychology is in effect. It’s harsh but true — the quality of a pitch and how fast you can deliver it will determine how many people will look at your offer, consider it, and invest.
This is why I developed the 6-Minute Pitch.
Hope you invest a few minutes to learn this method - the potential pay off is huge.
Oren Klaff
b FINDING A GREAT IDEA is easy. Selling it to customers and investors is a lot harder.
If you don’t have a method to differentiate, break through the market clutter, capture imagination and attention and get buyers motivated about your offer, then you’re stuck and going no where.
THE BIG IDEAin 47 WORDS
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Pitch Anything Blueprint 4
THE PROBLEM WE ALL HAVE
THE FIX
CONFUSING IDEAS AND LONG PRESENTATIONSThere is a fundamental disconnect between the way a typical sales presentation is prepared and the way it is received by a buyer. As a result, at the crucial moment, when it is most important to be convincing, nine out of ten times we are not. Our most important information has a surprisingly low chance of getting through. You need to understand why this disconnect occurs in order to fix it, overcome it, and successfully sell your products and ideas.
YOU MAY HAVE A STRONG OFFERING, BUT BECAUSE THE MARKET HAS OVERWHELMED buyers with too many of every kind of deal, it’s hard to get attention. The bottom line: a weak pitch affects your ability to close a sale and generate revenue.
BORING AND COMPLEX DEALS DON’T DO WELL IN TODAY’S MARKET
There is a new standard: compelling content that is ruthlessly
distilled and delivered with visual and narrative power.
CREATIVE MEDIA BUY SETUP/TRAIN MEASURE ROILICENSE
$5,660,000 REDUCTION IN UPFRONT COSTS
$2MActual COST in
ROI MARKETING TARGET
MARKETING & AD PLACEMENT NET PROGRAMCOST TO DEVELOPMEDIA AND LAUNCH
CONSULTING AGREEMENT: SUMMARY OF CONTRACT
REDUCTION OF COSTS CURRENT PERFORMANCE TARGET SPEND & ROIsummarized
DOCUMENT PREPARATIONDIGITAL MARKETINGANNUAL MINIMUMCONTRACT PERIOD
WEEK 1
WEEK 1
WEEK 2
WEEK 3
WEEK 3
WEEK 4
WEEK 4
WEEK 5
TARGET CPI
TOTAL SPEND Q1TARGET ROI
VOLUME REDUCTION
$470K
$250K
28%
2018 FULL YR.
$1.25
$1,700,000
3.15X
$2,100,000 $6,440,000
-18%
OUR VALUE & METHOD
$199,600,000
$12,100,000 $10,900,000
$139,150,000
COST REDUCTION
WE SOLVE THIS PROBLEM13
CORE SOLUTION ELEMENTS2THE KEY CHALLENGE KEY FEATURES4
b
Bryan Smith is an Internet entrepreneur with almost 20 years of experience pioneering digital compa-nies, and a track record for growing businesses in disruptive markets, including the meteoric rise of 400Q as a top digital agency.
Once your website is properly aligned with technical and optimization standards, the ongoing e�orts focus on growing the voice and authority of your business.
Sarah Jones is CEO of 400Q a top advertising agency in the U.S. that has helped its clients capitalize on industry changes. During her 12-year tenure Sarah has lead the agen-cy’s adaptability, building best in class practices across creative and media.
We are a digital marketing agency o�ering customer acquisition services for companies looking to generate leads and sell products online. Everything we do is in support of the �nal conversion delivering the right message at the right time.
Organic Search is like a snowball, or �ywheel, the more you push and turn, the greater the results. While search engines evolve, the principles are still the same today - answer questions & deliver the best possible user experience.
Organic search is excellent for driving tra�c, but very di�cult to compete for.
We deal with the di�culty of getting page 1 placement.
Our technology creates fast access to page 1 organic search results.
1. Fast implementation 2. Low cost 3. Measureable results 4. Reporting +1 800-555-1212
CURRENT CLIENTS INCLUDE
JOIN A TEAM
IN THE DEVELOPED MARKETS
HERE’S THEBASIC MATH
STEAM GROUPS don’t give you enough informationon the team you’re signing up to play with.
FORUM THREADS don’t give you enough detail on a prospective teamate.
REDDIT POSTS take too much time and are di�cult forReddit novice to navigate
FIND A PLAYER sites are too thinly populated and arelargely amatuer e�orts by non-gamers.
THERE ARE 250 MILLION VIDEO GAME PLAYERS
1234
5 WEEKS$15 AVG. COST
4 KEY REASONS: WHY TECHNOLOGY IS HARD TO DELIVER
HOW ARE 49M+ PLAYERS FAILING TO JOIN COMPETITIVE TEAM PLAY?
MANY/MOST/ALOT WANT TO JOIN A COMPETITIVE TEAM, SO THERE SHOULD BE 50 MILLION TEAMS. BUT THERE ARE ONLY 1M. WHY?
70% FAILUREAFTER 90 DAYS
The jump from player to team is much harder than you would think ... because being on a team is a little like being in a band: lots of strong personalities need to work together smoothly. It looks fun but the work of “winning” is intense and requires hard work and strong sense of team; not something gamers are known for.
Mike Smith is the account executive for DreamTeam and leads business [email protected]
ASSET CLASS2019 2020 2021
DEVELOPMENT SCHEDULE
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
RESIDENTIALRESIDENTIALRESIDENTIALRESIDENTIALRESIDENTIALRESIDENTIALRESIDENTIAL
LOCATION ASSET BUDGET
TBDORANGE CO.LOS ANGELES
TBDORANGE CO.LOS ANGELES
LOS ANGELES$2.1M$2.1M
$8.2M$8.0M$3.2M
$5.4M
$5.4M
Based on five years experience in the syndication of assets with stabilized cash-flow to retail investors, primarily in residentiall assets, Intersection has identified a green field opportunity in this market that
yield for investors, and significantly improved profitability for our investors.
INTERSECTION CAPITAL TARGETS RESIDENTIAL UNITS FOR SHORT HOLD
AN OPPORTUNITY TO INVEST IN THE IC REAL ESTATE FUND We are focused on California areas in the southern
population centers and growth regions.
TARGETINTERSECTION CAPITAL RESI
$75M
While investor demand remains high, sellers are turning their product too slowly, eroding their margins. Both the velocity and volume of equity absorption in the market has slowed over the last 14 months. Driving this slowdown is the change in the rate of income that is being offered to investors: cap rates have been steadily decreasing and there has been a corresponding drop in yields. In the market for Exchange retail investors, income is a priority.
Managing DirectorINTERSECTION CAPITAL +1.310.359-0779Carlsbad CA 92008
in 2006. He is responsible for wholesaling the company’s real estate acquisitions and management of the selling group. He also serves as the company’s Chief Acquisition Officer and is responsible for the company’s extensive collateral portfolio and the document preparation and financial review. Mr. Klaff has syndicated $100MM of real estate iand oversees the marketing of a $300M real estate portfolio.
Oren Klaff, Director
DEALSUMMARY
KEY INVESTMENT MERITS DETAIL
SSECTION I: SUMMARY
INTERSECTION CAPITALREAL ESTATE FUND
MAJOR METROS - CALIFORNIA
RESIDENTIAL REHAB
Mr. Klaff has worked with Intersection since 1999, and joined full time
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Pitch Anything Blueprint 5
TIME TO CAPITAL MARKETS EVENT
IPO
IPO RATIONALE
ACME
EXIT ANALYSIS
In Healthcare, there are dozens of companies interested in the value proposition of ANTI-INFECTION TREATMENT. We have
identified— and explore give segments where there is a clear M&A rationale to acquisition. Over 50 companies are represented.
IPOM&A
HOSPITALS AND URGENT CARE FACILITIES RELY on two methods to handle infection. If either of these treatments don’t work, your chances of getting very sick go up substantially. Zinc enables intercellular adhesion of the bacteria. Remove the zinc, and the bacteria cannot build its protective biofilm because the cellular building blocks won’t bind together. Without a protective mechanism, bacteria is much more susceptible to antibiotics.
THE PROBLEM WE ARE WORKING TO SOLVE
Dr. Smith is currently the UCLA Eminent Scholar of Medicine where he is a Professor in the Department of Molecular Biochemistry and Microbiology. Dr. Smith focuses his research in mechanistic studies of cellular adhesion and receptor-mediated signaling to include the study of bio receptor disease. He has over 40 Peer Reviewed publications and 2 patents to his name.and a PhD in Molecular Biophysics from Yale University and was a Postdoctoral Fellow at the California Institute of Technology.
KEY FEATURES
usa management team
CONSUMER PRODUCTS
LAB/DIAGNOSTICS
HEALTHCARE IT
LARGE PAYORS
1. Remove It.
In technical medical terms this is called debridement. It is the removal—that is surgically cutting out—of a patient’s dead, damaged, or infected tissue.
2. Kill It.
and includes antibiotics applied topically (creams or foams) or given intravenously.
3. Cover it.
Dressings are used in an attempt to seal out bacteria and control moisture content. Many come with additives to absorb excess moisture or assist in healing.
DEALSUMMARY
KEY INVESTMENT MERITS DETAIL
INTERSECTION CAPITALHEALTHCARE
EXIT ANALYSIS
SECTOR
FOCUS
GEOGRAPHIC FOCUS
INVESTMENT FOCUS
EXIT DATE
TARGET SIZE
MARKET SHARE TARGET
TARGET PROJECT COMMITMENT
LOS ANGELES
SHORT HOLD HIGH YIELD
2020
$30M
$80M
$5M
HEALTHCAREEXIT ANLYSIS
High-margin, high EBITDA productsLarge new-customer pipeline >$1B
Limited options to investors in the HPA segment
Products are two generations ahead of competitive offerings
Mike Smith is the account executive for ACME and leads business development. [email protected]
HIPA RELATED PRODUCTSMARKET SIZE AND GROWTH $120B
1. Your ability to organize your thoughts
2. Your understanding of the sales process (don’t overwhelm me and respect my time)
3. Your professionalism
So when the request comes in: SEND ME SOMETHING, whether you send a little or a lot, you absolutelyneed a one page proposal.
Provide a summary that captures all the key ideas and important value of your productBUT STILL LEAVES ROOM for conversation e.g. another meeting.
THE SOLUTIONWHAT YOU SEND A BUYER SHOWS 3 THINGS ABOUT YOU:
WHAT’S CHANGING?These are conscious and subconscious reasons to pay attention.
IT’S A DIFFICULT PROBLEM TO SOLVE
KEY FEATURES
TEAM
Immediately overcome rejection triggers by confirming why this deal is worth spending time on.
Explains uniqueness and advantage in plain English.
Snapshot of who is in charge and why they are the right person to lead.
VALIDATORS
1
EN
TRY HOOKS
2NARRATIVE
3NARRATIVE
4
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Pitch Anything Blueprint 6
WHAT YOU CAN EXPECT FROM THE BLUEPRINTTHE SIX MINUTE PITCH BLUEPRINT CAN HELP YOU IMMEDIATELY CONVEY TRUST and credibility to your new buyers. They will give you high-priority status and attention to your ideas, and all this happens within minutes.
* Your pitch will pass through their initial screens successfully and be marked as important materials that require evaluation.
* Your cost to acquire new buyers will dramatically fall, as the call-back rate from your one page pitch is much higher than with conventional methods.
* Your close rate will be much higher, as buyers will come into your meetings with desire rather than skepticism. At this stage, it’s yours to lose.
* You will close sales faster and more efficiently than ever before.
* You will find yourself in the desirable position of being able to select the best buyers instead of taking what you can get.
CREATIVE MEDIA BUY SETUP/TRAIN MEASURE ROILICENSE
$5,660,000 REDUCTION IN UPFRONT COSTS
$2MActual COST in
ROI MARKETING TARGET
MARKETING & AD PLACEMENT NET PROGRAMCOST TO DEVELOPMEDIA AND LAUNCH
CONSULTING AGREEMENT: SUMMARY OF CONTRACT
REDUCTION OF COSTS CURRENT PERFORMANCE TARGET SPEND & ROIsummarized
DOCUMENT PREPARATIONDIGITAL MARKETINGANNUAL MINIMUMCONTRACT PERIOD
WEEK 1
WEEK 1
WEEK 2
WEEK 3
WEEK 3
WEEK 4
WEEK 4
WEEK 5
TARGET CPI
TOTAL SPEND Q1TARGET ROI
VOLUME REDUCTION
$470K
$250K
28%
2018 FULL YR.
$1.25
$1,700,000
3.15X
$2,100,000 $6,440,000
-18%
OUR VALUE & METHOD
$199,600,000
$12,100,000 $10,900,000
$139,150,000
COST REDUCTION
WE SOLVE THIS PROBLEM13
CORE SOLUTION ELEMENTS2THE KEY CHALLENGE KEY FEATURES4
b
Bryan Smith is an Internet entrepreneur with almost 20 years of experience pioneering digital compa-nies, and a track record for growing businesses in disruptive markets, including the meteoric rise of 400Q as a top digital agency.
Once your website is properly aligned with technical and optimization standards, the ongoing e�orts focus on growing the voice and authority of your business.
Sarah Jones is CEO of 400Q a top advertising agency in the U.S. that has helped its clients capitalize on industry changes. During her 12-year tenure Sarah has lead the agen-cy’s adaptability, building best in class practices across creative and media.
We are a digital marketing agency o�ering customer acquisition services for companies looking to generate leads and sell products online. Everything we do is in support of the �nal conversion delivering the right message at the right time.
Organic Search is like a snowball, or �ywheel, the more you push and turn, the greater the results. While search engines evolve, the principles are still the same today - answer questions & deliver the best possible user experience.
Organic search is excellent for driving tra�c, but very di�cult to compete for.
We deal with the di�culty of getting page 1 placement.
Our technology creates fast access to page 1 organic search results.
1. Fast implementation 2. Low cost 3. Measureable results 4. Reporting +1 800-555-1212
CURRENT CLIENTS INCLUDE
![Page 7: about your offer, then you’re stuck and going no where. · 2020-02-05 · You need to understand why this disconnect occurs in order to fix it, overcome it, ... Carlsbad CA 92008](https://reader036.vdocuments.us/reader036/viewer/2022080718/5f787b26176baf0479194b88/html5/thumbnails/7.jpg)
Pitch Anything Blueprint 7
HERE’S WHAT’S INCLUDED
PITCHANYTHING
TEAMAND
TRACK-RECORD
THE DIFFICULT PROBLEM WE SOLVE
SOCIAL PROOF SOCIAL PROOF
CONTACT INFORMATION TELEPHONE EMAIL
SOCIAL PROOF
KEY FEATURES
OUR SOLUTION( HIGH LEVEL )
WHY IT’S HARD TO SOLVE THEPROBLEM
PROJECT COMPANY
PITCH ANYTHING
1-PAGE PITCH BLUEPRINT
DEALSIDEASSALESRAISE MONEY
ROI, KEY ECONOMICS AND MOST IMPORTANT NUMBERS
Why we think this forecast will hold true and what current trendlines are in the market
NEXT STEPSSummary of next steps, time constraint and other control elements.
MAJOR VALUE THE COMPANY DELIVERS
5 BASIC FACTS THE BUYER SHOULD KNOW
WHAT IS CHANGING IN THE MARKET
AND ONE GOOD REASON TO BELIEVE IT NOW AND HOW YOU NEED US TO SUCCEEDDELIVERED IN LESS THAN 60 SECONDS
FORECAST BY YEAR AND RATE
detailed income projections are provided on page 4
YEAR 1 YEAR 2
10% 20% 30%
YEAR 3
STARTING POINT
The complete 1-Page Pitch Blueprintthat can be printed, shared and copied and used to pitch anything.
ALSO INCLUDED are four real world examples of 1-pagers that have sold deals, raised money and created large deals. These show how it was done in Consulting, Medical Technology, Start-Up, Real Estate Deals.
ASSET CLASS2019 2020 2021
DEVELOPMENT SCHEDULE
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
RESIDENTIALRESIDENTIALRESIDENTIALRESIDENTIALRESIDENTIALRESIDENTIALRESIDENTIAL
LOCATION ASSET BUDGET
TBDORANGE CO.LOS ANGELES
TBDORANGE CO.LOS ANGELES
LOS ANGELES$2.1M$2.1M
$8.2M$8.0M$3.2M
$5.4M
$5.4M
Based on five years experience in the syndication of assets with stabilized cash-flow to retail investors, primarily in residentiall assets, Intersection has identified a green field opportunity in this market that
yield for investors, and significantly improved profitability for our investors.
INTERSECTION CAPITAL TARGETS RESIDENTIAL UNITS FOR SHORT HOLD
AN OPPORTUNITY TO INVEST IN THE IC REAL ESTATE FUND We are focused on California areas in the southern
population centers and growth regions.
TARGETINTERSECTION CAPITAL RESI
$75M
While investor demand remains high, sellers are turning their product too slowly, eroding their margins. Both the velocity and volume of equity absorption in the market has slowed over the last 14 months. Driving this slowdown is the change in the rate of income that is being offered to investors: cap rates have been steadily decreasing and there has been a corresponding drop in yields. In the market for Exchange retail investors, income is a priority.
Managing DirectorINTERSECTION CAPITAL +1.310.359-0779Carlsbad CA 92008
in 2006. He is responsible for wholesaling the company’s real estate acquisitions and management of the selling group. He also serves as the company’s Chief Acquisition Officer and is responsible for the company’s extensive collateral portfolio and the document preparation and financial review. Mr. Klaff has syndicated $100MM of real estate iand oversees the marketing of a $300M real estate portfolio.
Oren Klaff, Director
DEALSUMMARY
KEY INVESTMENT MERITS DETAIL
SSECTION I: SUMMARY
INTERSECTION CAPITALREAL ESTATE FUND
MAJOR METROS - CALIFORNIA
RESIDENTIAL REHAB
Mr. Klaff has worked with Intersection since 1999, and joined full time
TIME TO CAPITAL MARKETS EVENT
IPO
IPO RATIONALE
ACME
EXIT ANALYSIS
In Healthcare, there are dozens of companies interested in the value proposition of ANTI-INFECTION TREATMENT. We have
identified— and explore give segments where there is a clear M&A rationale to acquisition. Over 50 companies are represented.
IPOM&A
HOSPITALS AND URGENT CARE FACILITIES RELY on two methods to handle infection. If either of these treatments don’t work, your chances of getting very sick go up substantially. Zinc enables intercellular adhesion of the bacteria. Remove the zinc, and the bacteria cannot build its protective biofilm because the cellular building blocks won’t bind together. Without a protective mechanism, bacteria is much more susceptible to antibiotics.
THE PROBLEM WE ARE WORKING TO SOLVE
Dr. Smith is currently the UCLA Eminent Scholar of Medicine where he is a Professor in the Department of Molecular Biochemistry and Microbiology. Dr. Smith focuses his research in mechanistic studies of cellular adhesion and receptor-mediated signaling to include the study of bio receptor disease. He has over 40 Peer Reviewed publications and 2 patents to his name.and a PhD in Molecular Biophysics from Yale University and was a Postdoctoral Fellow at the California Institute of Technology.
KEY FEATURES
usa management team
CONSUMER PRODUCTS
LAB/DIAGNOSTICS
HEALTHCARE IT
LARGE PAYORS
1. Remove It.
In technical medical terms this is called debridement. It is the removal—that is surgically cutting out—of a patient’s dead, damaged, or infected tissue.
2. Kill It.
and includes antibiotics applied topically (creams or foams) or given intravenously.
3. Cover it.
Dressings are used in an attempt to seal out bacteria and control moisture content. Many come with additives to absorb excess moisture or assist in healing.
DEALSUMMARY
KEY INVESTMENT MERITS DETAIL
INTERSECTION CAPITALHEALTHCARE
EXIT ANALYSIS
SECTOR
FOCUS
GEOGRAPHIC FOCUS
INVESTMENT FOCUS
EXIT DATE
TARGET SIZE
MARKET SHARE TARGET
TARGET PROJECT COMMITMENT
LOS ANGELES
SHORT HOLD HIGH YIELD
2020
$30M
$80M
$5M
HEALTHCAREEXIT ANLYSIS
High-margin, high EBITDA productsLarge new-customer pipeline >$1B
Limited options to investors in the HPA segment
Products are two generations ahead of competitive offerings
Mike Smith is the account executive for ACME and leads business development. [email protected]
HIPA RELATED PRODUCTSMARKET SIZE AND GROWTH $120B
JOIN A TEAM
IN THE DEVELOPED MARKETS
HERE’S THEBASIC MATH
STEAM GROUPS don’t give you enough informationon the team you’re signing up to play with.
FORUM THREADS don’t give you enough detail on a prospective teamate.
REDDIT POSTS take too much time and are di�cult forReddit novice to navigate
FIND A PLAYER sites are too thinly populated and arelargely amatuer e�orts by non-gamers.
THERE ARE 250 MILLION VIDEO GAME PLAYERS
1234
5 WEEKS$15 AVG. COST
4 KEY REASONS: WHY TECHNOLOGY IS HARD TO DELIVER
HOW ARE 49M+ PLAYERS FAILING TO JOIN COMPETITIVE TEAM PLAY?
MANY/MOST/ALOT WANT TO JOIN A COMPETITIVE TEAM, SO THERE SHOULD BE 50 MILLION TEAMS. BUT THERE ARE ONLY 1M. WHY?
70% FAILUREAFTER 90 DAYS
The jump from player to team is much harder than you would think ... because being on a team is a little like being in a band: lots of strong personalities need to work together smoothly. It looks fun but the work of “winning” is intense and requires hard work and strong sense of team; not something gamers are known for.
Mike Smith is the account executive for DreamTeam and leads business [email protected]
CREATIVE MEDIA BUY SETUP/TRAIN MEASURE ROILICENSE
$5,660,000 REDUCTION IN UPFRONT COSTS
$2MActual COST in
ROI MARKETING TARGET
MARKETING & AD PLACEMENT NET PROGRAMCOST TO DEVELOPMEDIA AND LAUNCH
CONSULTING AGREEMENT: SUMMARY OF CONTRACT
REDUCTION OF COSTS CURRENT PERFORMANCE TARGET SPEND & ROIsummarized
DOCUMENT PREPARATIONDIGITAL MARKETINGANNUAL MINIMUMCONTRACT PERIOD
WEEK 1
WEEK 1
WEEK 2
WEEK 3
WEEK 3
WEEK 4
WEEK 4
WEEK 5
TARGET CPI
TOTAL SPEND Q1TARGET ROI
VOLUME REDUCTION
$470K
$250K
28%
2018 FULL YR.
$1.25
$1,700,000
3.15X
$2,100,000 $6,440,000
-18%
OUR VALUE & METHOD
$199,600,000
$12,100,000 $10,900,000
$139,150,000
COST REDUCTION
WE SOLVE THIS PROBLEM13
CORE SOLUTION ELEMENTS2THE KEY CHALLENGE KEY FEATURES4
b
Bryan Smith is an Internet entrepreneur with almost 20 years of experience pioneering digital compa-nies, and a track record for growing businesses in disruptive markets, including the meteoric rise of 400Q as a top digital agency.
Once your website is properly aligned with technical and optimization standards, the ongoing e�orts focus on growing the voice and authority of your business.
Sarah Jones is CEO of 400Q a top advertising agency in the U.S. that has helped its clients capitalize on industry changes. During her 12-year tenure Sarah has lead the agen-cy’s adaptability, building best in class practices across creative and media.
We are a digital marketing agency o�ering customer acquisition services for companies looking to generate leads and sell products online. Everything we do is in support of the �nal conversion delivering the right message at the right time.
Organic Search is like a snowball, or �ywheel, the more you push and turn, the greater the results. While search engines evolve, the principles are still the same today - answer questions & deliver the best possible user experience.
Organic search is excellent for driving tra�c, but very di�cult to compete for.
We deal with the di�culty of getting page 1 placement.
Our technology creates fast access to page 1 organic search results.
1. Fast implementation 2. Low cost 3. Measureable results 4. Reporting +1 800-555-1212
CURRENT CLIENTS INCLUDE
![Page 8: about your offer, then you’re stuck and going no where. · 2020-02-05 · You need to understand why this disconnect occurs in order to fix it, overcome it, ... Carlsbad CA 92008](https://reader036.vdocuments.us/reader036/viewer/2022080718/5f787b26176baf0479194b88/html5/thumbnails/8.jpg)
Pitch Anything Blueprint 8
ASSET CLASS2019 2020 2021
DEVELOPMENT SCHEDULE
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
RESIDENTIALRESIDENTIALRESIDENTIALRESIDENTIALRESIDENTIALRESIDENTIALRESIDENTIAL
LOCATION ASSET BUDGET
TBDORANGE CO.LOS ANGELES
TBDORANGE CO.LOS ANGELES
LOS ANGELES$2.1M$2.1M
$8.2M$8.0M$3.2M
$5.4M
$5.4M
Based on five years experience in the syndication of assets with stabilized cash-flow to retail investors, primarily in residentiall assets, Intersection has identified a green field opportunity in this market that
yield for investors, and significantly improved profitability for our investors.
INTERSECTION CAPITAL TARGETS RESIDENTIAL UNITS FOR SHORT HOLD
AN OPPORTUNITY TO INVEST IN THE IC REAL ESTATE FUND We are focused on California areas in the southern
population centers and growth regions.
TARGETINTERSECTION CAPITAL RESI
$75M
While investor demand remains high, sellers are turning their product too slowly, eroding their margins. Both the velocity and volume of equity absorption in the market has slowed over the last 14 months. Driving this slowdown is the change in the rate of income that is being offered to investors: cap rates have been steadily decreasing and there has been a corresponding drop in yields. In the market for Exchange retail investors, income is a priority.
Managing DirectorINTERSECTION CAPITAL +1.310.359-0779Carlsbad CA 92008
in 2006. He is responsible for wholesaling the company’s real estate acquisitions and management of the selling group. He also serves as the company’s Chief Acquisition Officer and is responsible for the company’s extensive collateral portfolio and the document preparation and financial review. Mr. Klaff has syndicated $100MM of real estate iand oversees the marketing of a $300M real estate portfolio.
Oren Klaff, Director
DEALSUMMARY
KEY INVESTMENT MERITS DETAIL
SSECTION I: SUMMARY
INTERSECTION CAPITALREAL ESTATE FUND
MAJOR METROS - CALIFORNIA
RESIDENTIAL REHAB
Mr. Klaff has worked with Intersection since 1999, and joined full time
INTRODUCING A REAL ESTATE DEAL (insert your own picture over the logo!)
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Pitch Anything Blueprint 9
CREA
TIVE
MEDIA
BUY
SETU
P/TRA
INME
ASUR
E ROI
LICEN
SE
$5,6
60,0
00 R
EDUC
TION
IN
UPF
RONT
COS
TS
$2M
Actu
al C
OST
in
ROI M
ARK
ETIN
G T
ARG
ET
MARK
ETIN
G & AD
PLAC
EMEN
TNE
T PRO
GRAM
COST
TO DE
VELO
PME
DIA AN
D LAU
NCH
CONS
ULTIN
G AGR
EEME
NT: S
UMMA
RY OF
CONT
RACT
REDU
CTIO
N OF
COST
SCU
RREN
T PER
FORM
ANCE
TARG
ET SP
END
& RO
Isu
mm
arize
d
DOCU
MEN
T PRE
PARA
TION
DIGI
TAL M
ARKE
TING
ANNU
AL M
INIM
UMCO
NTRA
CT PE
RIOD
WEE
K 1
WEE
K 1
WEE
K 2
WEE
K 3
WEE
K 3
WEE
K 4
WEE
K 4
WEE
K 5
TARG
ET CP
I
TOTA
L SPE
ND Q1
TARG
ET RO
I
VOLU
ME RE
DUCT
ION
$470
K
$250
K
28%
2018
FULL
YR.
$1.25
$1,70
0,00
0
3.15X
$2,10
0,00
0$6
,440
,000
-18%
OUR V
ALUE
& ME
THOD
$199
,600
,000
$12,1
00,0
00$1
0,90
0,00
0
$139
,150,
000
COST
REDU
CTION
WE S
OLVE
THIS
PROB
LEM
1 3
CORE
SOLU
TION
ELEM
ENTS
2TH
E KEY
CHAL
LENG
EKE
Y FEA
TURE
S
4
b
Brya
n Sm
ith is
an
Inte
rnet
en
trep
rene
ur w
ith a
lmos
t 20
yea
rs o
f exp
erie
nce
pion
eerin
g di
gita
l com
pa-
nies
, and
a tr
ack
reco
rd fo
r gr
owin
g bu
sines
ses i
n di
srup
tive
mar
kets
, in
clud
ing
the
met
eoric
rise
of
400
Q a
s a to
p di
gita
l ag
ency
.
Onc
e yo
ur w
ebsit
e is
prop
erly
alig
ned
with
tech
nica
l and
opt
imiz
atio
n st
anda
rds,
the
ongo
ing
e�or
ts fo
cus o
n gr
owin
g th
e vo
ice
and
auth
ority
of y
our b
usin
ess.
Sara
h Jo
nes i
s CEO
of
400Q
a to
p ad
vert
ising
ag
ency
in th
e U
.S. t
hat h
as
help
ed it
s clie
nts c
apita
lize
on in
dust
ry c
hang
es.
Dur
ing
her 1
2-ye
ar te
nure
Sa
rah
has l
ead
the
agen
-cy
’s ad
apta
bilit
y, b
uild
ing
best
in c
lass
pra
ctic
es
acro
ss c
reat
ive
and
med
ia.
We
are
a di
gita
l mar
ketin
g ag
ency
o�e
ring
cust
omer
acq
uisi
tion
serv
ices
for c
ompa
nies
lo
okin
g to
gen
erat
e le
ads a
nd se
ll pr
oduc
ts
onlin
e. E
very
thin
g w
e do
is in
supp
ort o
f the
�n
al c
onve
rsio
n de
liver
ing
the
right
m
essa
ge a
t the
righ
t tim
e.
Org
anic
Sea
rch
is li
ke a
snow
ball,
or
�yw
heel
, the
mor
e yo
u pu
sh a
nd tu
rn, t
he
grea
ter t
he re
sults
. Whi
le se
arch
eng
ines
ev
olve
, the
prin
cipl
es a
re st
ill th
e sa
me
toda
y - a
nsw
er q
uest
ions
& d
eliv
er th
e be
st
poss
ible
use
r exp
erie
nce.
Org
anic
sear
ch is
exc
elle
nt fo
r dr
ivin
g tr
a�c,
but
ver
y di
�cu
lt to
co
mpe
te fo
r.
We
deal
with
the
di�
culty
of
gett
ing
page
1 p
lace
men
t.
Our
tech
nolo
gy c
reat
es fa
st a
cces
s to
pag
e 1
orga
nic
sear
ch re
sults
.
1. F
ast i
mpl
emen
tatio
n 2.
Low
cos
t 3.
Mea
sure
able
resu
lts 4
. Rep
ortin
g+1
800
-555
-121
2or
en@
pitc
hany
thin
g.co
m
CURR
ENT C
LIENT
S INC
LUDE
A 1-PAGE HIGHLIGHT FOR CONSULTING AND SERVICES AGREEMENT
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Pitch Anything Blueprint 10
JOIN
A
TEAM
IN T
HE
DEV
ELO
PED
MA
RKET
S
HER
E’S
THE
BASI
C M
ATH
STEA
M G
ROU
PS d
on’t
give
you
eno
ugh
info
rmat
ion
on th
e te
am y
ou’re
sig
ning
up
to p
lay
with
.
FORU
M T
HRE
AD
S do
n’t g
ive
you
enou
gh d
etai
l on
a pr
ospe
ctiv
e te
amat
e.
RED
DIT
PO
STS
take
too
muc
h tim
e an
d ar
e di
�cu
lt fo
rRe
ddit
novi
ce to
nav
igat
e
FIN
D A
PLA
YER
site
s ar
e to
o th
inly
pop
ulat
ed a
nd a
rela
rgel
y am
atue
r e�o
rts
by n
on-g
amer
s.
THER
E ARE
250
MILL
ION
VIDE
O GA
ME P
LAYE
RS
1 2 3 4
5 WEE
KS$1
5 AVG
. COS
T
4 KE
Y RE
ASON
S: W
HY TE
CHNO
LOGY
IS H
ARD
TO D
ELIV
ER
HOW
ARE
49M+
PLA
YERS
FAILI
NG TO
JOIN
COMP
ETITI
VE TE
AM P
LAY?
MANY
/MOS
T/ALO
T WAN
T TO
JOIN
A CO
MPET
ITIVE
TEAM
, SO
THER
E SH
OULD
BE 5
0 MI
LLIO
N TE
AMS.
BUT T
HERE
ARE
ONL
Y 1M
. WHY
?
70%
FAILU
REAF
TER
90 D
AYS
The j
ump
from
play
er to
team
is m
uch
hard
er th
an yo
u wo
uld
thin
k ... b
ecau
se b
eing
on a
team
is a
little
like b
eing
in a
band
: lo
ts of
stro
ng p
erso
nalit
ies n
eed
to w
ork t
oget
her s
moo
thly.
It
look
s fun
but
the w
ork o
f “w
inni
ng” i
s int
ense
and
requ
ires h
ard
work
and
stron
g se
nse o
f tea
m; n
ot so
met
hing
gam
ers a
re
know
n fo
r.
Mike
Smith
is th
e acc
ount
exec
utive
for
Drea
mTe
am an
d lea
ds b
usin
ess d
evelo
pmen
t.m
ike@
drea
mte
am.ze
ro80
0-55
5-12
12
THE BIG IDEA FOR A START-UP COMPANY
![Page 11: about your offer, then you’re stuck and going no where. · 2020-02-05 · You need to understand why this disconnect occurs in order to fix it, overcome it, ... Carlsbad CA 92008](https://reader036.vdocuments.us/reader036/viewer/2022080718/5f787b26176baf0479194b88/html5/thumbnails/11.jpg)
Pitch Anything Blueprint 11
TIME T
O CA
PITA
L MAR
KETS
EVEN
T
IPO
IPO R
ATIO
NALE
ACME
EXIT
ANAL
YSIS
In H
ealth
care
, the
re ar
e doz
ens o
f com
pani
es in
tere
sted
in th
e va
lue p
ropo
sitio
n of
ANT
I-INF
ECTIO
N TR
EATM
ENT.
We h
ave
iden
tified
— an
d ex
plor
e give
segm
ents
whe
re th
ere i
s a cl
ear M
&A ra
tiona
le to
acqu
isitio
n. O
ver 5
0 co
mpa
nies
are r
epre
sent
ed.
IPO
M&A
HO
SPIT
ALS
AND
URG
ENT
CARE
FAC
ILIT
IES
RELY
on
two
met
hods
to h
andl
e in
fect
ion.
If e
ither
of t
hese
trea
tmen
ts d
on’t
wor
k, y
our c
hanc
es o
f get
ting
very
si
ck g
o up
sub
stan
tially
. Zin
c en
able
s in
terc
ellu
lar a
dhes
ion
of th
e ba
cter
ia.
Rem
ove
the
zinc
, and
the
bact
eria
can
not b
uild
its
prot
ectiv
e bi
ofilm
bec
ause
th
e ce
llula
r bui
ldin
g bl
ocks
won
’t b
ind
toge
ther
. With
out a
pro
tect
ive
mec
hani
sm, b
acte
ria is
muc
h m
ore
susc
eptib
le to
ant
ibio
tics.
THE P
ROBL
EM W
E ARE
WOR
KING
TO SO
LVE
Dr.
Sm
ith i
s cu
rren
tly th
e UC
LA E
min
ent
Scho
lar o
f Med
icin
e w
here
he
is a
Pro
fess
or in
th
e D
epar
tmen
t of M
olec
ular
Bio
chem
istr
y an
d M
icro
biol
ogy.
Dr.
Sm
ith fo
cuse
s hi
s re
sear
ch in
m
echa
nist
ic s
tudi
es o
f cel
lula
r adh
esio
n an
d re
cept
or-m
edia
ted
sign
alin
g to
incl
ude
the
stud
y of
bio
rece
ptor
dis
ease
. He
has
over
40
Pe
er R
evie
wed
pub
licat
ions
and
2 p
aten
ts to
hi
s na
me.
and
a Ph
D in
Mol
ecul
ar B
ioph
ysic
s fr
om Y
ale
Univ
ersi
ty a
nd w
as a
Pos
tdoc
tora
l Fe
llow
at t
he C
alifo
rnia
Inst
itute
of T
echn
olog
y.
KEY F
EATU
RES
usa m
anag
emen
t tea
m
CONS
UMER
PRO
DUCT
S
LAB/
DIAG
NOST
ICS
HEAL
THCA
RE IT
LARG
E PAY
ORS
1. R
emov
e It.
In te
chni
cal m
edic
al te
rms
this
is c
alle
d de
brid
emen
t. It
is
the
rem
oval
—th
at is
sur
gica
lly
cutt
ing
out—
of a
pat
ient
’s d
ead,
da
mag
ed, o
r in f
ecte
d tis
sue.
2. K
ill It
.
and
incl
udes
ant
ibio
tics
appl
ied
topi
cally
(cre
ams
or fo
ams)
or
give
n in
trav
enou
sly.
3. C
over
it.
Dre
ssin
gs a
re u
sed
in a
n at
tem
pt
to s
eal o
ut b
acte
ria a
nd c
ontr
ol
moi
stur
e co
nten
t. M
any
com
e w
ith a
dditi
ves
to a
bsor
b ex
cess
m
oist
ure
or a
ssis
t in
heal
ing.
DEAL
SUM
MAR
YKE
Y INV
ESTM
ENT M
ERITS
DETA
IL
INTE
RSEC
TION
CAPI
TAL
HEAL
THCA
REEX
IT A
NALY
SIS
SECT
OR
FOCU
S
GEOG
RAPH
IC FO
CUS
INVE
STM
ENT F
OCUS
EXIT
DATE
TARG
ET SI
ZE
MARK
ET SH
ARE T
ARGE
T
TARG
ET PR
OJEC
T COM
MITM
ENT
LOS A
NGEL
ES
SHOR
T HOL
D HI
GH YI
ELD
2020
$30M
$80M
$5M
HEAL
THCA
REEX
IT AN
LYSIS
Hig
h-m
argi
n, h
igh
EBIT
DA p
rodu
cts
Larg
e ne
w-c
usto
mer
pip
elin
e >$
1B
Lim
ited
optio
ns to
inve
stor
s in
the
HPA
se
gmen
t
Prod
ucts
are
two
gene
ratio
ns a
head
of
com
petit
ive
offer
ings
Mike
Smith
is th
e acc
ount
ex
ecut
ive fo
r ACM
E and
lead
s bu
sines
s dev
elopm
ent.
mike
@dr
eam
team
.zero
800-
555-
1212
HIPA R
ELATED
PROD
UCTS
MARK
ET SIZ
E AND
GROW
TH$1
20B
BIG IDEA & DEAL TERMS TO RAISE MONEY FOR A GROWING COMPANY