about us - lawrie cornish · 3 lawrie cornish is a marketing and overview communications group that...
TRANSCRIPT
C O M PA N Y P R O F I L E 2 0 1 8
2
Incredible property stories, extraordinary living spaces and beautiful marketing pieces that capture luxury and everyday life. Delivering the right PR and marketing content in the right way. Telling property stories that matter, seeding ideas and stirring emotion. Using branding to capture moments, meaning and magic. To rethink continuously the business of story telling and marketing in the luxury, property and hospitality sectors.
About Us
3
O V E R V I E WLawrie Cornish is a marketing and communications group that offers the complete spectrum of design, marketing, public relations and digital services for the luxury residential and commercial property, hotel and corporate sectors.
We work globally, with particular expertise in leading destinations such as London, Paris, French Riviera, Tuscany, Monaco, Greek Islands and the Middle East. Our projects range from individual dwellings to large multi-unit mixed use developments.
Supported by a highly professional and experienced team of staff, the founding directors of Lawrie Cornish each have an impressive 20 year record of highly creative marketing and public relations work for leading brand names and iconic projects.
4
CASE STUDIES
C O N T E N T S
OVERVIEW 3
CONTENTS 4
OUR APPROACH 5
WHO WE ARE 6
OUR CLIENT EXPERIENCE 7
BIOGRAPHIES 9
WHO WE WORK FOR 11
STRATEGIC CONSULTANCY 12
DESIGN & MARKETING 13
PUBLIC RELATIONS 14
DIGITAL COMMUNICATIONS 15
Al Raid Group 17Amazon Property 18Argent Design 19Aston Chase 20Beauchamp Estates 21Bézier 22Consero London 23Cornwall Terrace 24De Laszlo 25Dwyer Property 26EJ Harris 27Emaar 28Embassy Court 29Enstar Capital 30Frasers Property 31Galliard Homes 32Glebe 33Godfrey London 34Greenland Group 35Grosvenor Waterside 36Hallmark Property Group 37
Harrods Estates 38Islington Square 39JCC – 353 Finchley Road 40K10 Group 41Kay & Co 42Landview 43Leslie J. Garfield 44The Linton Group 45Lucas Design 46Marbella Club Hotel Group 47Meier-on-Rothschild Tower 48Misland Capital 49Nine Charles Street 50Oakmayne 51One Cornwall Terrace 52One Stratton Street 53Palos Developments 54Penna Properties 55Redrow London 56Rokstone 57140 de rue grenelle 58
Russell Simpson 59Samer Halimeh New York 60Savills 61TAI United 62Taylor Howes 63Thackeray Estates 64Tunstall Property 65Venice Sotheby’s International Realty 66Verge Mayfair 67Vingt Paris 68Weston Homes 69Wetherell 70
WHY LAWRIE CORNISH 71
CONTACT DETAILS 73
5
O U R A P P R O A C HWe established Lawrie Cornish
after identifying a growing demand from
clients for a different, more bespoke,
considered and personalised approach
to marketing and communications.
Lawrie Cornish work as a team, are
transparent, aim to open doors, and
establish long-term partnerships with
our clients. We know what it takes to
deliver outstanding client service and
we appreciate that the smallest details
and demonstration of ownership and
care make all the difference. We are
here to protect your interests and
deliver on every occasion.
Lawrie Cornish focuses on adding value
and delivering results for clients whether
through sophisticated integrated
marketing and PR campaigns; a specific
design project or creating a high
impact website and related digital
promotion work.
At the outset we always provide
a marketing/communications proposal
along with a menu of activities and costs.
This gives a client cost clarity from the
outset and peace of mind that everything
we do for you is aligned and costed
to meet your objectives.
6
Located on Marylebone High Street,
the company’s head office and studio is
at the forefront of the latest technology
and provides a fertile environment for
inspired ideas and communication work.
The business combines dedicated
client focus with the disciplines of good
management and client reporting. The
management structure ensures that
a director oversees every stage of a
client’s marketing, public relations or
digital projects, which are delivered
with dedication, focus, on time and
within budget.
This success is a reflection of the
company’s professional, creative and
commercial international team, who pride
themselves on being with Lawrie Cornish
for the long term, enjoying the benefits
that come with a winning and
expanding company.
The company’s directors have worked
on a global basis alongside leading
brands from the worlds of residential
and commercial property development,
retailing, hotels, travel operators and
blue-chip corporations from the banking,
IT, marine and automobile sectors. This
impressive track record enables the
company to bring unrivalled experience
and skills to each new project it undertakes.
Clients repeatedly choose to work with
Lawrie Cornish because the company
sees itself as an extension of the client’s
team, and because of the quality,
consistency and reliability of the
team and the results delivered.
W H O W E A R E
7
O U R C L I E N T E X P E R I E N C E
5 Dorset Street London W1U 6QJ Tel: 020 7580 2030 | Email: [email protected] www.rokstone.com
A rare development opportunity to invest and redevelop one of Londonʼs most breath-taking penthouses. Pan Peninsula is an exclusive luxury residential development in the heart of the financial district in the Docklands area of London, near South Quay DLR and Canary Wharf Underground stations.The development comprises of 762 luxury apartments in two towers (referred to as the West and East Tower, respectively) rising to an impressive 38 and 48 storeys. The towers were completed in early 2009 and are connected by a reception area containing a concierge foyer, multi-floor gym, private cinema, terraced restaurant and 24 hour concierge service. The West Tower which rises to 38 storeys has an amazing Six Senses Spa with swimming pool on the third floor. The 48th floor of the tallest tower houses the exclusive cocktail bar, the Attic at Pan Peninsula, open to residents and their guests. Residents living on premier floors (e.g. 31st and above in the East Tower) have exclusive access to the Sky Lounge, located on the 31st floor of the East Tower. The Sky Lounge provides a place where residents can relax, hold meetings and conferences, or host events. Residents also have access to a Business Centre with meeting room, conference room facilities and a library, all with free Wi-Fi access for residents. The development also has an opulent private cinema.This amazing penthouse is one of only several lateral penthouses in London measuring in excess of 5,300 square feet with 8 balconies and three secure underground parking spaces. Situated on the 45th floor of the building, the 360 degree views of London are breath-taking. Needing complete redevelopment this penthouse acts as the perfect canvas for any developer or investor or end user. Early viewing is strongly recommended.
Price £6,000,000
Penthouse, Pan Peninsula E14
8
O U R C L I E N T E X P E R I E N C E
Brecher
9
Richard CornishDirector
EXPERIENCE
Qatari Diar / Oakmayne /
Embassy Court / Cornwall Terrace /
Grosvenor Waterside /
Caro Point / Elephant & Castle /
Tudorvale / Bézier /
Linden Homes / The Hamble /
Londonewcastle / Nortel IBM /
Orange / Welsh Development
Agency / Iconic / de Laszlo House /
Kingerlee Developments /
Verge Mayfair / The Fold /
Regent's Courtyard /
353 Finchley Road /
Marbella Club Hotel Group /
Wetherell / Aston Chase /
Beauchamp Estates / Nine
Charles Street / Knight Frank /
Savills / Goldschmidt & Howland /
Two Fifty One / Landseer /
B I O G R A P H I E S
Alex LawrieDirector
EXPERIENCE
Frasers Property UK / Sager
Group / The Thackery Estate /
Brett Palos Investments /
Palazzo Versace / Weston Group
/ Berkeley Group / Harrods
Estates / Dubai Properties / DTZ /
Oakmayne / Aerium / Trevor
Square / Wycombe Square /
Grosvenor Waterside / Pan
Peninsula / Ballymore Properties /
Chelsea Bridge Wharf / Cornwall
Terrace / Crest Nicholson / Linden
Homes / Londonewcastle / Wates
/ CBRE / de Laszlo House / Verge
Mayfair / The Fold / Regent’s
Courtyard / 353 Finchley Road /
Galliard Homes / Wetherell /
Marbella Club Hotel Group /
Dominvs Living /
Beauchamp Estates / Savills /
Goldschmidt & Howland /
Redrow London / Glebe /
Fenton Whelan / Rokstone /
Consero London / E J Harris /
We share a passion and depth of knowledge for luxury design, marketing and communications. Our diverse range of experience enhances ideas and results
Penelope SainsburyHead of PR
EXPERIENCE
10 Trinity Square / The Charles
Manhattan / 432 Park Avenue
Manhattan / Quinta do Lago /
Castelfalfi Tuscany / Andermatt
Swiss Alps / Dolphin Capital
Partners / Pearl Island Panama /
Aman Villas Amanzoe / Amanera
Villas / The Surf Club Miami /
Tropicana / Al Barari Dubai /
Greenworks, Kamelia Bin Zaal
Gardens Dubai / Lustica Bay /
Dukley Gardens Montenegro / Sun
Gardens / Four Seasons / Swiss
Development Group / Du Parc
Kempinski Residences / Muriya
Oman / 51 Degrees Spa Residences
Steven Baldwin Associate Director - PR
EXPERIENCE
Beauchamp Estates / Harvey
Nichols / Pierre Cardin /
Arcadia Group / Ahlens /
Dina Tevas / Daniel Hechter /
Warner Brothers / Rue de
Grenelle / Redrow London /
Sotheyby’s / Harrods Estates /
Pastor Real Estates /
10
Christina Benneworth Account Manager - Marketing
EXPERIENCE
Regent Street / NFL / Magnum /
Regent Street Christmas Lights /
Regent Street Motor Show /
TfL / Gumball 3000 / Summer
Streets / Burberry / Longchamp /
Liberty / Hunter / Watches of
Switzerland / Karl Lagerfeld /
MASH / Superdry / Heddon
Street Kitchen / The Langham /
Café Royal / Nespresso / Calvin
Klein / Hackett / Penhaligon’s /
Hamleys / The Lanes of Mayfair /
Links of London / Aspinal of
London / L.K.Bennett / Monica
Vinader / The Crown Estate /
B I O G R A P H I E S
Amie Mulderrig Account Manager - PR
EXPERIENCE
Government Press Secretary /
No 10 Downing Street /
Department for Culture
Media & Sport / Department
for Education / Department
for Health / Department for
International Trade /
Journalist, Editor, Freelancer /
Harrow Times / Watford Observer /
St Albans Review/ Borehamwood
& Elstree Times / Waltham Forest
Guardian / Chingford Guardian /
Wanstead & Woodford Guardian /
East London and West Essex
Guardian / Bucks Free Press /
Enfield Independent / Epping,
North Weald and Ongar Guardian /
Locate / Asian Inspired / Start Your
Business / Start Your Business TV /
Look / OK!
Samantha Pogson Account Manager - PR
EXPERIENCE
Shell Cove / Centrale / Omnia /
Lachlans Line (entire scheme with
UGNSW) / New Beautiful Home
at Lachlan’s Line (Greenland) /
Tailor’s Walk / Barangaroo /
333 George Street / Yarra Bend /
Westpac Sydney building /
Fairwater / Hume Shire Report /
Ramsgate Avenue / Various
properties across Eastern Suburbs
of Sydney / Clemton Park Village /
Central Park / Putney Hill /
Kingswood Golf course
redevelopment / Business Park /
Frasers Property Australia /
Edmondson Park /
11
W H O W E W O R K F O R
DEVELOPERS / ESTATE AGENTS / CONSORTIUMS / CORPORATIONS / LANDOWNERS
HOTEL FIRMS / PRIVATE CLIENTS / RETAILERS / ARCHITECTS / INVESTORS
INTERIOR DESIGN FIRMS / INSTITUTIONAL CLIENTS / TRUSTEES
11
12
S T R AT E G I C C O N S U LTA N C Y
Whether it’s the launch of a new brand, marketing material, a pre-planning or crisis PR issue, the rebrand of a stalled project, or headline publicity, Lawrie Cornish has the expertise required to provide clients with innovative solutions and strategic advice to various marketing challenges and opportunities.
SERVICES
• Creating a brand and marketing strategy
• Selling your residential, commercial or hotel projects
• Project analysis
• Market research
• Competition analysis
• Advice on strategic brand alliances
• Public relations strategic advice
• Crisis PR
• Perception audit
• Target audience profiling
• Customer relationship programmes
• Employee engagement
• Introductions to the leading estate agents, architects and interior designers
• Advising on presentation standards
• Advice on lighting
• Advice on interior dressing
13
D E S I G N & M A R K E T I N G
Lawrie Cornish undertake all aspects of design for marketing through to implementation; literature, copywriting, photography, web sites, signage, DVDs, computer generated images and 3D environments.
For our design and marketing work, we apply our experience, innovation and artistry in every element. We constantly seek out new and interesting materials and update ways in which products and services can be displayed and marketed.
Our creative work is not formulaic, instead it is entirely bespoke for each project and derived from a detailed appraisal of the client objectives, challenges and opportunities for the given situation.
SERVICES
• Brand identity
• Brand names
• Brand guidelines
• Brand positioning
• Brochures
• Leaflets
• Report design
• Tender documents
• Floorplans
• Copywriting
• Translations
• Stationery
• Business cards
• Award entries
• Hoardings
• Marketing suites
• Signage
• Material for overseas exhibitions
• Direct marketing
14
P U B L I C R E L AT I O N S
Public relations uses the influential power of print, broadcast and on-line editorial to help organisations and individuals to position themselves with target audiences including the media, purchasers and investors.
Good design and marketing will get you noticed, but combined with an integrated public relations strategy, your products and services will not only be recognised, but also desirable. An effective public relation campaign will help to influence opinion and generate endorsement and goodwill towards a company and its offering with target audiences.
Public relations will ensure that your business vision is clearly defined and promoted, and that your brand’s exposure is maximised throughout any marketing programme.
The division has the ability to generate headline media coverage in the UK and internationally. PR material is of the highest written, researched and visual quality and can be provided in any language.
The public relations team can provide fully integrated communications using the group’s digital, visual and design services to create stunning press material of the highest quality for presentation to influential journalists and editors and other professionals working in the media.
SERVICES
• Corporate PR
• International PR
• Site specific PR
• Consumer PR
• Crisis PR
• Media relations
• Devising communications strategy and implementation
• Launch or repositioning of a brand or service PR
• Digital PR including info-graphic and link-building expertise
• PR-led events
• Writing material; organising imagery; research and info-graphics for briefing the media
• Organising editor and journalist briefings
• Media training
15
D I G I TA L C O M M U N I C AT I O N S
Lawrie Cornish undertake all aspects of design and production for web consultancy, requirements gathering, full specification to RFI (request for information) standard for briefing documents, content management for flash and HTML sites and all aspects of online marketing, email campaigns, SEO, PR and link building campaigns.
Work includes lifestyle, event and product photography, compelling computer generated images and sophisticated showreel videos for website, internet and email- distribution usage.
SERVICES
• Websites
• Podcasts
• E-commerce
• Digital communications – Blogs, Facebook, Twitter
• Photo brief and photoshoots
• Professional dressing for photoshoots
• Computer generated imagery
• Videos
16
C A S E S T U D I E S
AL RAID GROUP / AMAZON PROPERTY / ARGENT DESIGN / ASTON CHASE / BEAUCHAMP ESTATES /
BÉZIER / CONSERO LONDON / CORNWALL TERRACE / DE LASZLO HOUSE / DWYER PROPERTY /
EJ HARRIS / EMAAR / EMBASSY COURT / ENSTAR CAPITAL / FRASERS PROPERTY /
GALLIARD HOMES / GLEBE / GODFREY LONDON / GREENLAND GROUP / GROSVENOR WATERSIDE /
HALLMARK PROPERTY GROUP / HARRODS ESTATES / ISLINGTON SQUARE / JCC – 353 FINCHLEY ROAD /
K10 GROUP / KAY & CO / LANDVIEW / LESLIE J. GARFIELD / THE LINTON GROUP / LUCAS DESIGN /
MARBELLA CLUB HOTEL GROUP / MEIER-ON-ROTHSCHILD TOWER / MISLAND CAPITAL /
NINE CHARLES STREET / OAKMAYNE / ONE CORNWALL TERRACE / ONE STRATTON STREET /
PALOS DEVELOPMENTS / PENNA PROPERTIES /REDROW LONDON / ROKSTONE / 140 DE RUE GRENELLE /
RUSSELL SIMPSON / SAMER HALIMEH NEW YORK / SAVILLS / TAI UNITED / TAYLOR HOWES /
THACKERAY ESTATES / TUNSTALL PROPERTY / VENICE SOTHEBY’S INTERNATIONAL REALTY /
VERGE MAYFAIR / VINGT PARIS / WESTON HOMES / WETHERELL /
16
17
AL RAID GROUP
- International public relations for residential, retail and mixed use developments in Oman
- Press pack
- Public relations
- Digital communications
- Overseas marketing exhibitions
- Event management
- Launch event
- Invitations
- Award Entries
18
AMAZON PROPERTY
- Brand positioning
- Corporate and site specific public relations for the Group
- Advertising for all sites
- Projects include The Park Crescent, Pall Mall Collection, Maddox Street and The Armitage
- Invitations
- Launch/sales events
- Database management
- Event management
- Strategic brand alliances
- Photography consultancy
19
ARGENT DESIGN
- Sales brochures
- Marketing material
- Public relations for flagship projects
- Media briefings for CEO Nicola Fontanella
20
ASTON CHASE
- Corporate public relations
- Sales public relations
- Lettings public relations
- New homes public relations
- Event management for sales events
- Award entries
21
BEAUCHAMP ESTATES
- Brand positioning
- Corporate brochures
- Corporate advertising - Property brochures
- Corporate PR
- Sales, lettings & new homes PR for UK and overseas offices
- Websites
Hardworking and dynamic, Lawrie Cornish are responsible for the PR for our London and European offices and generate media coverage for us in high profile publications around the world. They also assist in promoting our research publications and new development launches. Beauchamp Estates is an extremely busy results driven business, so we expect Lawrie Cornish to rise to whatever challenges we give them, and deliver results quickly and efficiently and devise solutions to any obstacles along the way. They consistently deliver high quality media results for our business, which is why we use them and recommend them to our clients and contacts.
Gary Hersham Managing Director
22
BÉZIER
- Brand identity
- Brochure
- Website
- Photography
- Video
- Floorplans
- Advertising
- Press pack
- Public relations
- Corporate brochure
- Digital communications
- Sales leaflets
- Overseas marketing exhibitions
- Hoardings
- Event management
- Launch event
- Invitations
- Award Entries
- Show apartment Interior design
23
CONSERO LONDON
- Brand Positioning
- Corporate PR
- Site specific PR
- VIP land events
- Strategic brand alliances
- Digital communications
- Crisis PR
- Community relations consultancy
- Customer journey advice
- Award Entries
24
CORNWALL TERRACE
- Brand identity
- CGI’s
- Brochures
- Floorplans
- Website
- Photography
- Video
- Advertising
- Press pack
- Public relations
- Digital communications
- Event management
- Launch/sales events
- Invitations
- Art exhibition & marketing material
- Joint brand alliances
- Overseas marketing exhibitions
- Award Entries
25
DE LASZLO HOUSE
- Brand identity
- Brochure
- Floorplans
- Website
- Photography
- Advertising
- Press pack
- Public relations
- Digital communications
- Event management
- Launch/sales events
- Invitations
- Joint brand alliances
26
DWYER PROPERTY
- Brand positioning – Hamilton Drive, St John’s Wood
- Key messaging – Hamilton Drive
- Photo library – Hamilton Drive
- PR material and presentation
- Public relations for Hamilton Drive
- Strategic brand alliances for Hamilton Drive
27
E J HARRIS
- Brand positioning
- Pubic relations
- New business introductions
- Strategic brand alliances
- Digital communications strategy
28
EMAAR
- UK brand positioning
- UK and international public relations
- UK launch/sales events
- UK media launches
- VIP events
- Photography
- Strategic brand alliances
29
EMBASSY COURT
- Brand identity
- CGI’s
- Off plan sales documentation
- Brochure
- Website
- Photography
- Floorplans
- Advertising
- Hoardings
- Award Entries
30
ENSTAR CAPITAL
- All written press material
- PR photo library
- Public relations for office launches
- Public relations for commercial portfolio
- Public relations for retail & mixed use portfolio
- Personal public relations for CEO Simon Lyons
31
FRASERS PROPERTY
- Public relations for UK division
- Corporate public relations for UK division
- PR liaison with Singapore headquarters
- Site specific public relations for Riverside Quarter, Wandsworth
- Site specific public relations for Camberwell on the Green
- Site specific public relations for Sky Gardens, Vauxhall
- Managing art exhibitions held at the development
- Managing community consultation and pre-planning
work at Riverside Quarter
32
GALLIARD HOMES
- Corporate public relations
- Site specific public relations
- Event management
- Launch/sales events
- Corporate fundraising
- Market reports
- Strategic brand alliances
- Investor presentations
- Launch of Platinum Collection brand
- Launch of Rental portfolio business
- Database marketing
- Award Entries
Alex and Richard are a dynamic partnership. They have been instrumental in our growth and we can honestly say that we would not have attained anything like the brand exposure without them. There aren’t many agencies who care like this team which is why we work so closely with them. I cannot recommend them highly enough
Stephen Conway Chairman & Chief Executive Officer
33
GLEBE
- Brand positioning
- Public relations for The Mellier
- Event consultancy
- Joint brand alliance consultancy
34
GODFREY LONDON
- Brand positioning
- Key messaging
- Target audience & stakeholder identification
- All written material
- Corporate public relations
- Site specific public relations
- Event management
35
GREENLAND GROUP
- UK and International public relations for Spire London and Ram Quarter
- Brand positioning
- Event management
- Launch/sales events
- Strategic brand alliances
36
GROSVENOR WATERSIDE
- Brand identity
- Bramah & Caro Point
- Brochures
- Floorplans
- Websites
- Photography
- Advertising
- Direct mail
- Digital communications
- Sales leaflets
- Overseas marketing exhibitions
- Hoarding
37
HALLMARK PROPERTY GROUP
- Integrated marketing & PR for Chappell Lofts
- Strategic luxury brand alliances
- Brand identity for Chappell Lofts
- Sales brochure for Chappell Lofts
- Advertisement creative for Chappell Lofts
- Public Relations campaign for Chappell Lofts
- Event management for VIP launch event
- Design of VIP invitation
- Website design
- Digital marketing
38
HARRODS ESTATES
- Brand positioning
- UK and International public relations
- Digital communications
- VIP events
- Strategic brand alliances with luxury brands within the store
- Support for luxury real estate resorts and properties aligned with the Harrods brand
The editorial coverage Harrods Estates has received since appointing Lawrie Cornish has been outstanding, Alex and the team are totally focussed and results driven and have contributed greatly to raising the profile of Harrods Estates both Nationally and Internationally. Their professional approach combined with a wealth of Industry experience and their shared passion for the Harrods brand has been a winning combination.
Shirley Humphrey & Nicola ClarkDirector Marketing Manager
39
ISLINGTON SQUARE
- Brand positioning
- Public relations
- Public affairs consultancy
- Community consultation
- Photography
- Launch/sales events
- Event management
- Local community newsletter
- Joint brand alliances
- Overseas marketing exhibitions
40
353 FINCHLEY ROAD
- Brand identity
- Brochure
- Floorplans
- Website
- Photography
- Advertising
- Press pack
- Public relations
- Digital communications
- Event management
- Launch/sales events
- Invitations
- Joint brand alliances
41
K10 GROUP
- Advising on brand positioning for K10 Group
- Public relations for Culross House
- Public relations for Amberwood House
- Public relations for Doughty House
- Advising on site specific public relations
- Advising on corporate and development photo/ image library
- Advising on key messaging, presentation and written material
42
KAY & CO
- Brand positioning
- Corporate PR
- Sales, lettings & new homes PR
- Digital communications
- Award entries
43
LANDVIEW
- Brand Positioning
- Corporate PR
- Site specific PR
- VIP land events
- Strategic brand alliances
- Digital communications
- Crisis PR
- Community relations consultancy
- Customer journey advice
- Award Entries
Lawrie Cornish deliver first class PR campaigns of an excellent quality, the increased exposure in the press has helped us sell our developments and expanded our business.
Scott Franklin Managing Director
44
LESLIE J. GARFIELD
- Brand positioning
- US and international public relations
- Corporate PR
- Sales, lettings & new homes PR
- Digital communications
45
THE LINTON GROUP
- Brand Positioning
- Corporate PR
- Site specific PR
- VIP land events
- Strategic brand alliances
- Digital communications
- Crisis PR
- Community relations consultancy
- Customer journey advice
- Award Entries
46
LUCAS DESIGN
- Branding for Whitelands
- Sales brochure for Whitelands
- Public relations for Whitelands on The Wentworth Estate
- Organising press day at Whitelands for journalists
- Press material and VIP goodie bags
- PR photo library
- Organising open day for agents, property search executives and runners
47
MARBELLA CLUB HOTEL GROUP
- Brand identity
- Public relations
- Brochures
- Floorplans
- Photography
- Advertising
- Overseas press trips
- Digital communications
48
MEIER-ON-ROTHSCHILD TOWER, TEL AVIV
- UK and International public relations
- Overseas press briefings
- VIP events
- Strategic brand alliances with luxury interior designers working on the penthouses
- Support for brand positioning of the luxury residential resort
- Building brand awareness within the UK
49
MISLAND CAPITAL
- Public relations for residential developments
- Public relations for the launch of Oceanic House, former White Star Line London HQ
- Sales launch event
- Photography
- Digital communications
50
NINE CHARLES STREET
- Brand identity
- Brochure
- Floorplans
- Website
- Photography
- Advertising
51
OAKMAYNE
- Corporate public relations
- Site specific public relations
- Advertising
- Marketing
- Branding
- Digital communications
- Land events
- Overseas marketing
- Strategic brand alliances
- Websites
- Award Entries
Lawrie Cornish plays an important role in the public awareness of Oakmayne, having assisted the business for many years with its excellent press coverage and innovative marketing and advertising campaigns. Always stylish and creative we treasure having Alex and Richard involved with us.
David Humbles Managing Director
52
ONE CORNWALL TERRACE
- Brand identity
- Brochure
- Floorplans
- Photography
- Specification writing
53
ONE STRATTON STREET
- Brand identity
- Brochure
- Photography
- Video
- Floorplans
54
PALOS DEVELOPMENTS
- Brand positioning
- Key messaging
- Company website
- Branding
- Brochures
- Written material
- Local Miami PR (public relations)
55
PACIFIC INVESTMENTS
- Branding, marketing, PR and event management
- Brand identity for Fontana
- Sales brochure for Fontana
- CGI flythrough for Fontana
- Launch event for 400 guests in Marbella for Fontana
- Press day for Spanish and international press for Fontana, Marbella
56
REDROW LONDON
- Brand Positioning
- Public Relations for flagship developments Connaught Place and One Commercial Street
- Presentation advice
- Strategic alliance advice
- Event consultancy
57
ROKSTONE
- Brand positioning
- Public relations
- New business introductions
- Strategic brand alliances
- Advertising concepts & strategy
- Digital communications strategy
For any company PR is a fundamental part of its growth and longevity. I had been looking desperately for a company that understood my brand and the message I needed to send out. Lawrie Cornish were the perfect fit. They go above and beyond any brief and work tirelessly to ensure my brand is well represented. I recommend them as the only PR company to use as they have ensured my company is the only name people know.
Becky Fatemi Managing Director
58
140 DE RUE GRENELLE
- Brand Positioning
- Corporate PR
- Site specific PR
- VIP land events
- Strategic brand alliances
- Digital communications
- Crisis PR
- Community relations consultancy
- Customer journey advice
- Award Entries
59
Highly professional, incredibly efficient, remarkably successful and always friendly. I’d be very surprised to find a better PR firm out there
RUSSELL SIMPSON
- Brand positioning
- Public relations
- New business introductions
- Strategic brand alliances
- Advertising concepts & strategy
- Digital communications strategy
Alan Russell Managing Director
60
SAMER HALIMEH NEW YORK
- Brand positioning
- Key messaging
- Advise on presentation material
- Corporate public relations
- PR for new boutique launches
- PR for red-carpet events with A-list celebrity endorsements
- Showcasing of jewellery & diamond collection to
journalists and influencers
61
SAVILLS
- Sales brochures
- Advertising
62
TAI UNITED
- Brand positioning – Buckingham Gate
- Key messaging & target audiences – Buckingham Gate
- Presentation consultancy – Buckingham Gate
- Press material & PR photo library – Buckingham Gate
- Launch & public relations – Buckingham Gate
63
TAYLOR HOWES
- Brand positioning
- Key messaging
- Personal PR for CEO Karen Howes
- Project PR
- Services PR
- Brochures
- Corporate marketing material
- Strategic brand alliances
- Award entries
- VIP events – event support
64
THACKERAY ESTATES / BRETT PALOS INVESTMENTS
- Brand Positioning
- Corporate PR
- Site specific PR
- VIP land events
- Strategic brand alliances
- Digital communications
- Crisis PR
- Community relations consultancy
- Customer journey advice
I love these guys for property PR, they are great, present well, deliver good results, and understand luxury property and the London market. Lawrie Cornish understand my property businesses, get our requirements, and deliver results. When it comes to luxury property marketing and PR, I always like to bring these guys into the mix.
Brett PalosDirector
65
TUNSTALL PROPERTY
- Brand positioning
- Public relations
- New business introductions
- Strategic brand alliances
- Advertising concepts & strategy
- Digital communications strategy
Having started our ultra-prime lettings business a year ago with no marketing or PR of any sort, the time had come to increase our market presence but in a way that reached out to our target audience. In the space of just a couple of months, the team at Lawrie Cornish has proved enormously effective at raising our profile in the leading quality publications, which has already generated a number of valuable new leads and instructions.
Mark Tunstall Director
66
VENICE SOTHEBY’S INTERNATIONAL REALTY
- Brand positioning
- UK and international public relations
- Press tours to Venice
- Digital / Social Media Communications
- Strategic brand alliances
67
VERGE MAYFAIR
- Brand identity
- CGI’s
- Off plan sales documentation
- Brochure
- Website
- Photography
- Floorplans
- Advertising
- Press pack
- Public relations
- Award Entries
68
VINGT PARIS
- Brand positioning
- Public relations
- New business introductions
- Strategic brand alliances
- Advertising concepts & strategy
- Digital communications strategy
69
WESTON HOMES
- Brand Positioning
- Corporate PR
- Site specific PR
- VIP land events
- Strategic brand alliances
- Digital communications
- Crisis PR
- Community relations consultancy
- Customer journey advice
- Award Entries
Since January 2013 Lawrie Cornish have undertaken the PR for Weston Homes. In addition to delivering our “bread and butter” local and regional PR, they have helped to raise our corporate and project profile in the key national, consumer and overseas media which has helped to enhance the visibility of our brand in the political, investment and land buying arenas. Lawrie Cornish understand our Weston Homes “brand DNA” and are good at getting into the history of a site and finding out interesting facts and events that add colour to the story we are telling the media. They have a consistent track record of delivery which is why we use them.
Bob Weston Chairman and Managing Director
70
WETHERELL
- Public relations
- Brochures
- Website
- Digital communications
- Business development
- Market reports
There are two definitions for “PR”: PRESS RELEASES. PUBLIC RELATIONS. Neither term does justice to Lawrie Cornish. Their understanding of property and their instincts for the demands of the press take them (and consequently their clients) to the next level. Seeing a story “take off” and trend all around the world in print and web media is an exciting occurrence not only for the agent but for the owner too. People look at advertising but they read editorial - so having your name in the editorial is so important. They challenge their clients out of their comfort zone and successfully bring in the results in a consistent and professional way. At the end of the day - Lawrie Cornish love property, Wetherell like them enormously and the Journalists and Editors have a great respect because they deliver.
Peter Wetherell FRICS Chief Executive
71
• Joined up Creative-PR thinking and approach – creative marketing and PR, beautifully written and presented
• Work audited and advised by independent editorial advisory board of influential editors and senior journalists
• Directors have over 40 combined years property, luxury and lifestyle industry expertise
• Account managed by hands-on senior directors
• Account Directors supported by team of Account/Events executives and designers
• Consistent senior level of account management
• Attention to detail that comes with experience and industry knowledge
• Senior consultants with proven knowledge of the market and your business
• Editorial and marketing copy written to the highest standards
• The director partners have a vested personal interest in making your and their business and their work for you a success
• Competitive costs
• Flexibility – able to adapt quickly and effectively to your needs
• Personalised and customised client relationship
• PR has wider support of highly effective design team
• Quick and effective turnaround of work and results
W H Y L AW R I E C O R N I S H ?
72
73
Alex LawrieDirector
T +44 20 7563 9962M +44 7595 821 708 E [email protected]
Richard CornishDirector
T +44 20 7563 9961M +44 7870 651 445E [email protected]
DISCLAIMER: In accordance with our duties under the Misrepresentation Act 1967 and the Mis-description Act 1991, these details have been prepared in good faith but are not intended to constitute part of an offer of contract or create any contractual relationship. No description or information of any kind provided by Lawrie Cornish Limited may be relied upon as a legal statement of representation, warranty or fact. Any party must satisfy himself independently by inspection or otherwise of any information given. No party may copy, reproduce, distribute or display this document or any part or parts of it without the prior written consent of Lawrie Cornish Limited. ©All rights reserved to Lawrie Cornish Limited. 2016.
www.lawriecornish.com
Lawrie Cornish Limited72-75 Marylebone High Street, London W1U 5JWT +44 20 7935 4084
C O N T A C T
73