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Page 1: About this Integration - Amazon S3 · 1. If using Eloqua, Marketo, Hubspot, etc: 2. Grab the “short_code” from the referrer (using a hidden form field); and 3. Pass it into Salesforce
Page 2: About this Integration - Amazon S3 · 1. If using Eloqua, Marketo, Hubspot, etc: 2. Grab the “short_code” from the referrer (using a hidden form field); and 3. Pass it into Salesforce

About this Integration

• The Ambassador App for Salesforce does the following:

• Adds ambassadors as contacts OR custom objects

• Syncs ambassador, commission & group data

• Automatically creates commission workflows via SF leads & opportunities

Page 3: About this Integration - Amazon S3 · 1. If using Eloqua, Marketo, Hubspot, etc: 2. Grab the “short_code” from the referrer (using a hidden form field); and 3. Pass it into Salesforce

Installing the Application

Page 4: About this Integration - Amazon S3 · 1. If using Eloqua, Marketo, Hubspot, etc: 2. Grab the “short_code” from the referrer (using a hidden form field); and 3. Pass it into Salesforce

Installation 1. Find us in the AppExchange

https://appexchange.salesforce.com/listingDetail?listingId=a0N30000000q6PXEAY

2. Click continue & approve 3rd Party Access.

Page 5: About this Integration - Amazon S3 · 1. If using Eloqua, Marketo, Hubspot, etc: 2. Grab the “short_code” from the referrer (using a hidden form field); and 3. Pass it into Salesforce

Installation 3. Navigate to the

Ambassador App (top right nav)

4. You’ll land on the “Setup” tab. Login* to begin. *requires an Ambassador account

5. Click OK, to get redirected.

Page 6: About this Integration - Amazon S3 · 1. If using Eloqua, Marketo, Hubspot, etc: 2. Grab the “short_code” from the referrer (using a hidden form field); and 3. Pass it into Salesforce

Installation

6. Click “Allow” after reading the Ambassador permissons

7. Allow the app permissions& login to your Ambassador account to connect to Salesforce.

Page 7: About this Integration - Amazon S3 · 1. If using Eloqua, Marketo, Hubspot, etc: 2. Grab the “short_code” from the referrer (using a hidden form field); and 3. Pass it into Salesforce

Installation

8. Configure your custom Salesforce details.

Page 8: About this Integration - Amazon S3 · 1. If using Eloqua, Marketo, Hubspot, etc: 2. Grab the “short_code” from the referrer (using a hidden form field); and 3. Pass it into Salesforce

Setup: Ambassador Creation (Step 1)

Page 9: About this Integration - Amazon S3 · 1. If using Eloqua, Marketo, Hubspot, etc: 2. Grab the “short_code” from the referrer (using a hidden form field); and 3. Pass it into Salesforce

Import Ambassadors as…

1. Contacts;

2. “Ambassador” Custom Object

(Choose one)

Page 10: About this Integration - Amazon S3 · 1. If using Eloqua, Marketo, Hubspot, etc: 2. Grab the “short_code” from the referrer (using a hidden form field); and 3. Pass it into Salesforce

Ambassadors as ‘Contacts’1. If you wish to have your

“Ambassadors” exist as contact records in SF:

2. Edit Layout

3. Add Fields - Create as Ambassador - Ambassador Custom Label #1- Ambassador Custom Label #2- Ambassador Custom Label #3- Ambassador ID - Ambassador Referral Memorable - Referring short code - Referring contact

4. Add Buttons

Page 11: About this Integration - Amazon S3 · 1. If using Eloqua, Marketo, Hubspot, etc: 2. Grab the “short_code” from the referrer (using a hidden form field); and 3. Pass it into Salesforce

Ambassadors as ‘Contacts’ (cont.)

5. When creating a contact in SF, click “Create Ambassador” to create them.

6. *The email address is required.

7. Within a minute or two, they’ll be in the Ambassador list!

Page 12: About this Integration - Amazon S3 · 1. If using Eloqua, Marketo, Hubspot, etc: 2. Grab the “short_code” from the referrer (using a hidden form field); and 3. Pass it into Salesforce

Ambassadors as ‘Contacts’ (cont.)

8. If the contact exists, it will not duplicate the record.

9. It will match the email address, and update the record accordingly.

Page 13: About this Integration - Amazon S3 · 1. If using Eloqua, Marketo, Hubspot, etc: 2. Grab the “short_code” from the referrer (using a hidden form field); and 3. Pass it into Salesforce

As “Ambassador” Custom Object

• Ambassador IDMemorable URLCustom LabelsReferred By

Included Detail Fields

Included Info Boxes

• ReferralsCommissionsGroupsLeads

Page 14: About this Integration - Amazon S3 · 1. If using Eloqua, Marketo, Hubspot, etc: 2. Grab the “short_code” from the referrer (using a hidden form field); and 3. Pass it into Salesforce

As “Ambassador” Custom Object (cont.)

1. Content updated in Salesforce syncs in Ambassador.

2. Referrals, commissions and group changes update automatically.

Page 15: About this Integration - Amazon S3 · 1. If using Eloqua, Marketo, Hubspot, etc: 2. Grab the “short_code” from the referrer (using a hidden form field); and 3. Pass it into Salesforce

3. If Ambassador exists as a contact, it will link to that record.

4. Referrals, commissions and group changes update automatically.

As “Ambassador” Custom Obj. (cont.)

Page 16: About this Integration - Amazon S3 · 1. If using Eloqua, Marketo, Hubspot, etc: 2. Grab the “short_code” from the referrer (using a hidden form field); and 3. Pass it into Salesforce

Setup: Lead Field Mapping (Step 2)

Page 17: About this Integration - Amazon S3 · 1. If using Eloqua, Marketo, Hubspot, etc: 2. Grab the “short_code” from the referrer (using a hidden form field); and 3. Pass it into Salesforce

Leads Record Mapping1. If passing leads into

Salesforce, you can map fields from Ambassador (left) to SF.

2. “Event Data” is specific to the event (ex: time) while the “Custom Label” is specific to the lead (ex: industry)

Page 18: About this Integration - Amazon S3 · 1. If using Eloqua, Marketo, Hubspot, etc: 2. Grab the “short_code” from the referrer (using a hidden form field); and 3. Pass it into Salesforce

Setup: Automated Campaign Options (Step 3)

Page 19: About this Integration - Amazon S3 · 1. If using Eloqua, Marketo, Hubspot, etc: 2. Grab the “short_code” from the referrer (using a hidden form field); and 3. Pass it into Salesforce

Campaign Setup

1. Go to the setup configuration and click on “Click here”

2. Choose the campaign* (from Ambassador) to sync, click it. *campaign must be created in Ambassador first

Page 20: About this Integration - Amazon S3 · 1. If using Eloqua, Marketo, Hubspot, etc: 2. Grab the “short_code” from the referrer (using a hidden form field); and 3. Pass it into Salesforce

Campaign Setup3. You’ll see the Ambassador

campaign name and campaign ID

4. Choose to create commissions for: - lead creation - lead conversion- negative opportunity stage- positive opportunity stage

5. Connect Ambassador campaigns to SF campaigns

Page 21: About this Integration - Amazon S3 · 1. If using Eloqua, Marketo, Hubspot, etc: 2. Grab the “short_code” from the referrer (using a hidden form field); and 3. Pass it into Salesforce

Setup: Web-to-Lead Tracker (Step 4)

Page 22: About this Integration - Amazon S3 · 1. If using Eloqua, Marketo, Hubspot, etc: 2. Grab the “short_code” from the referrer (using a hidden form field); and 3. Pass it into Salesforce

Adding the Web-to-Lead Tracker1. Copy the Web-to-Lead

tracking code and paste it on the page with your existing web-to-lead form.

2. Use your own form ID*.

3. Our snippet will do the rest!*You must find the form ID and paste it in the tracker snippet (highlighted in red)

Page 23: About this Integration - Amazon S3 · 1. If using Eloqua, Marketo, Hubspot, etc: 2. Grab the “short_code” from the referrer (using a hidden form field); and 3. Pass it into Salesforce

For use with other Lead forms1. If using Eloqua, Marketo,

Hubspot, etc:

2. Grab the “short_code” from the referrer (using a hidden form field); and

3. Pass it into Salesforce “Lead.Ambassador__Short_Code__c” field via that systems connector.

Page 24: About this Integration - Amazon S3 · 1. If using Eloqua, Marketo, Hubspot, etc: 2. Grab the “short_code” from the referrer (using a hidden form field); and 3. Pass it into Salesforce

Setup: Ambassador Import (Step 5)

Page 25: About this Integration - Amazon S3 · 1. If using Eloqua, Marketo, Hubspot, etc: 2. Grab the “short_code” from the referrer (using a hidden form field); and 3. Pass it into Salesforce

Ambassador Import1. Once you click “Initial

Ambassador Import” your ambassadors will be added to Salesforce using rules set in (1).

2. This will keep Ambassadors in sync.

3. You only do this once.snippet (highlighted in red)

Page 26: About this Integration - Amazon S3 · 1. If using Eloqua, Marketo, Hubspot, etc: 2. Grab the “short_code” from the referrer (using a hidden form field); and 3. Pass it into Salesforce

Best Practices

• Be sure to test before launching!

• Walk through and test the program from your customer’s perspective. Understand how they view the form and provide relevant directions.

• Contact us to walk through your integration with you.

Page 27: About this Integration - Amazon S3 · 1. If using Eloqua, Marketo, Hubspot, etc: 2. Grab the “short_code” from the referrer (using a hidden form field); and 3. Pass it into Salesforce

Step 4: Gotchas!

Page 28: About this Integration - Amazon S3 · 1. If using Eloqua, Marketo, Hubspot, etc: 2. Grab the “short_code” from the referrer (using a hidden form field); and 3. Pass it into Salesforce

Gotchas!

• You must have the Salesforce Enterprise Edition to use this package.

• Be sure that the form ID is correctly placed in the Web-to-Lead tracker code.

• Email [email protected] with questions!