About the CompanyJourney in a nutshell

1983: Anita began her business with 2 sewing machines in her

balcony

1995: Founded And Designs India Ltd. with her sister Meena Sehra

and brother Mukesh Sawlani

2015: And Designs India Ltd. re-branded as House of Anita Dongre

Ltd. and new eco-friendly headquarters established at Rabale, Navi

Mumbai

2018: Company has its commercial footprint across 1200+ Stores

(Exclusive + Multi-brand outlets) across India and a Store in New York

USA, e-Commerce presence; Employee Strength: 2,500+

“We need to empower our women by providing them sustained,

gainful livelihood opportunities in their own villages, without

them having to migrate elsewhere. We provide employment

opportunities to skilled artisans under our brand Grassroot; and

we train unskilled labour through our foundation, by setting up

community centres in their villages and also provide them

employment opportunities. Both these initiatives are undertaken

in their own villages. This is the single-most powerful driving

force and guiding philosophy for me”

Anita’s Philosophy on Economic Empowerment

“As a nature and animal lover, and a vegan, I feel very strongly

about our impact on the environment. The fashion industry is the

second largest polluting industry in the world and therefore

sustainability is the need of the hour. At the House of Anita

Dongre, we are striving to be sustainable and are making firm

efforts to reduce our environmental footprint. ”

Anita’s Philosophy on Sustainability

SUSTAINABILITY

PLANET

Green Design Head

Quarters

Sustainable

Fabrics

Waste

Management

Animal Welfare,

Cruelty-free fashion

PEOPLE

Skilled Artisans

Taking employment

to their villages

Unskilled Labor

Training them in Community

Tailoring Units & bringing

employment to their villages

Sustainability OverviewHouse of Anita Dongre

* NOTE: Employment and/or self-employment aimed at providing sustained, gainful livelihoods

THE BRAND STORYBorn out of the need to provide steady opportunities to India’s skilled artisan communities, Anita Dongre Grassroot interprets heirloom traditions from the heart of Indian villages into contemporary, sustainable fashion for the globetrotting woman

REVIVE SUSTAIN EMPOWERAnita Dongre Grassroot revives and sustains the dying, forgotten crafts and weaving traditions by providing a consistent platform for artisans across India

We collaborate with a network of NGOs and also work directly with artisans to empower them with fair wages and pride, helping create better livelihoods

CRAFTS

CRAFTS

Rajasthan

Block Printing

Gota patti

Dabbu

Zardozi

West Bengal

Katha

Uttar Pradesh

Chikankari

Gujarat

Bandhani

Ajrakh printing

Aari Embroidery

WEAVES

WEAVES

Uttar Pradesh

Chanderi Silk

Brocade

Jacquard

North-East

West Bengal

Jaamdhani

Fulia

Madhya Pradesh

Maheshwari

Telangana

Ikat

Gujarat

Bhujodi

Collaborating in APONIR project with IMG Reliance & UNDP

Remote Interior locations with connectivity issues, logistics difficulties

Garment Turnaround time ~ couple of months

Need to train artisans in adapting to market requirements viz. contemporary designs, styles,

colours, trends etc.

Consumer awareness & willingness to pay a premium for fair wages to artisans

Need for training dyers on azo-free dyes, techniques

KEY CHALLENGESCluster Initiative

CSR Community Tailoring UnitsSkilling & Livelihoods: Women Empowerment

CSR Community Tailoring UnitsSkilling & Livelihoods: Women Empowerment

State: MaharashtraDistrict: Palghar

1. CHAROTI

2. JAWAHAR

3. DHANEVARI

# Women Trained orbeing Trained

# Women Working

Charoti 83 49

Jawahar 71 60

Dhanevari 30

0

10

20

30

40

50

60

70

80

90

# W

0m

en

10

20 20

0

5

10

15

20

25

# Tailoring Units

# of Community Tailoring Units (50 in 3 yrs)

2018 2019 2020

OUTREACH: NOS OF BENEFICIARIES SCALE-UP PLAN

CSR Community Tailoring UnitsSkilling & Livelihoods: Women Empowerment

Key Outcomes & Impacts: CharotiRecent Internal Survey Findings

CSR Community Tailoring Unit

96% report increased self-confidence

88% report increase in respect by families

63% report increase in respect by community or society

62% report enhanced decision-making power in family matters

42% report regular monthly savings

Earnings used for: House Repair, Building Toilet Blocks, Buying Mobile Phones, Clothes, Jewellery, Educating children, 2 Wheeler (on loan EMI), Sewing Machine, financially help relatives in times of need/distress

Scaling-up: Credible, professional skilling agencies to effectively deliver quality, customized

training on the ground in a cost-effective, timely manner

Post-Training Hand-holding, Capacity Building & Leadership Development of women

Channelizing Govt. Scheme funds for funding infrastructure (capex) & skilling women at

Community Tailoring units

KEY CHALLENGESCluster Initiative: CSR Community Tailoring Units

Further deepen engagement with clusters to revive, sustain our art, crafts & empower our

artisans

Capacity building of Clusters : Compliance - social, environmental matters, financial inclusion,

managerial capabilities etc.

Strengthen digital or e-commerce platforms to connect brands, clusters, customers

Educate the masses on ‘responsible buying’ to provide sustained livelihoods to our artisans

INPUTS FOR CLUSTER DEVELOPMENT & EMPOWERMENTFor consideration by Industry

Thank you