about soomaa tourism on euto meeting 2005
TRANSCRIPT
Soomaa.com – lessons learned
EUTO conferencePärnu 07.09.2005
Aivar Ruukel www.soomaa.com Estonia
Soomaa National Park- established in 1993
by Estonian Fund for Nature
- 400 sq.km
- RAMSAR area since 1997
Soomaa National Park
- Bogs, forests, meadows, rivers
- Home for eagles, black storks,flying squirrels, wolves, bears, lynx ...
Haabjas and tourism
Image building and promotion • lot of attention from media• in 2005 six film-teams visiting Karuskose
Partnerships and networks
Partnerships• Horizontally and
vertically
• Within the business sector and across sectors
Our policy
The philosophy of SOOMAA.COM is ecotourism, which means to us:
- supporting preservation of cultural and natural heritage
- educating tourists and public
- promoting local economic development
Local People The backbone of our activities is a
network of farms along the rivers and people living there.
• involvement in planning• guide services• other services
– food, transport, riding, B&B
Marketing and distribution
www.hostelworld.comwww.hostels.comwww.backpakertours.com
Conclusions
• take care of local values
• do not be afraid of compeditors• together you will be sucessful• be creative
Thank you for attention!
Contacts: Aivar Ruukelwww.soomaa.com +3725061896