about pinterest

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The ultimate guide to.… Michael Litman February 2012

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Page 1: About Pinterest

The ultimate guide to.…

Michael Litman

February 2012

Page 2: About Pinterest

Contents What I’m going to cover….

How the idea came about

What’s the big deal?

Stats, facts and demographics

Getting started

What are people pinning?

It’s not just imagery

Some of the more unusual uses

What else can I do?

Which brands are using it?

How are they?

Pinning on the move

Extending the experience off platform

Key take-outs

Contact

Page 3: About Pinterest

"I was always collecting images on the

web in folders on the desktop of my

computer, but it wasn’t a very good

system for remembering where things

came from or who made them.

We wanted to create a place where you

can go to upload or collect things on the

web and simply organize it the way you

want to.”

Evan Sharp, Pinterest Co-Founder and Designer

How the idea came about And why Pinterest now exists….

Page 4: About Pinterest

Sounds good. So what is it? And what can I do on Pinterest?

Pinterest is a content curation platform

which allows users to organize and share

beautiful and interesting content they find

on the web.

Think of it as a bookmarking site, a social

network, a gift finder and a platform for

collaboration all rolled in to one.

Content is organised in “Boards” that work

as categories. Each piece of content is

called a “Pin” (see right).

People can ‘like’ your pins or they can

“repin” them on to their boards, comment

on them and share on Facebook and

Twitter.

You can follow people and they can follow

you. Or you can just follow a particular

board of theirs rather than following all back.

Page 5: About Pinterest

But don’t just take my word for it.…

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Page 6: About Pinterest

It became the fastest website ever to hit 10m unique users And let’s not forget, it still remains invite only….

Page 7: About Pinterest

Ok, I get it. But what’s the big deal? And it’s only just starting to explode….

Page 8: About Pinterest

Ok, I get it. But what’s the big deal? Some of the headlines….

17-Feb-12

Page 9: About Pinterest

Pinterest is driving more referral traffic than…. YouTube, Google+, LinkedIn and Reddit combined!

Page 10: About Pinterest

And more time is already spent on it than many of the big players According to research from Comscore….

Source: RJ Metrics

Page 11: About Pinterest

Who are the industries driving the most traffic to Pinterest? Top 5: Social, search, entertainment, shopping and lifestyle….

Source: Hitwise

Page 12: About Pinterest

What about user demographics? Who use it, where are they from and what are they using it for?

Page 13: About Pinterest

Where are they from? Comparing US to UK….

USA 12,000,000

Unique Users

United Kingdom 200,000

Unique Users

Source: visual.ly

Page 14: About Pinterest

Who is using it? Comparing the US to UK Mostly female in the US but it’s a different story in the UK….

Source: visual.ly

Page 15: About Pinterest

How old are they? An older audience than you’d think. Largely 25-44 years old….

Source: visual.ly

Page 16: About Pinterest

What are they interested in? Comparing US to the UK….

Source: visual.ly

Page 17: About Pinterest

UK users are more business centric (and cash rich) Significantly more so when compared to USA user data….

Source: visual.ly

Page 18: About Pinterest

How are people pinning? Largely through repinning others content, followed by through the browser button….

Source: RJ Metrics

Pins by Method

Page 19: About Pinterest

I’ve seen enough stats, how do I get started?

Page 20: About Pinterest

Well, it’s still invite only So you need someone to hook you up….

Page 21: About Pinterest

What does a user profile look like? Your boards are of all the things that (P)interest you….

Page 22: About Pinterest

What are people pinning? Everything from….

Page 23: About Pinterest

What are people pinning? To Nathan and Mikinzie noting recipes they want to try.…

Page 24: About Pinterest

What are people pinning? To places Rose wants to visit around the world….

Page 25: About Pinterest

What are people pinning? To inspiration for the home by Anna.…

Page 26: About Pinterest

What are people pinning? To what magazine covers Andrea likes the best….

Page 27: About Pinterest

What are people pinning? To cool furniture that Rosie has found on the web….

Page 28: About Pinterest

What are people pinning? To what are Ben and his friends favourite iPhone apps….

Page 29: About Pinterest

What are people pinning? To the books that Justin likes the most….

Page 30: About Pinterest

But it’s not just imagery You can pin video too….

Page 31: About Pinterest

And there’s a video section on the homepage So you can check them all out there….

Page 32: About Pinterest

You could even use it for your CV Now there’s a novel approach to getting hired….

Page 33: About Pinterest

Or to adopt a dog But maybe cat’s are more your thing? Worry not….

Page 34: About Pinterest

Or even find out which animals are endangered Raising awareness and knowledge about wildlife….

Page 35: About Pinterest

And even ‘Zuck’ just signed up To have a harmless nose about….?

Source: visual.ly

Page 36: About Pinterest

Alright, alright. I get it. What else is there? (You’re hard to please aren’t you)….

Page 37: About Pinterest

Create a collaborative board Where you and others can ‘pin’ content too….

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Page 38: About Pinterest

Showcase your products (and importantly, their prices) Pinterest is establishing itself as a huge traffic driver for online retail….

17-Feb-12

Page 39: About Pinterest

And you can also browse for gifts too Along with being able to filter by price….

Page 40: About Pinterest

Find out who has pinned your website content Insert your website URL after /source. You might be surprised….

Page 41: About Pinterest

Of course, the question you’re all wondering is.…

Page 42: About Pinterest

What brands are using Pinterest?

Here’s just a few. Can you guess them all….?

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Page 43: About Pinterest

How are they using Pinterest? Here are a cross section from many different industries illustrating the platforms breadth

Page 44: About Pinterest

General Electric Pinning things that inspire them as a business through quotes, objects and #contests

Page 45: About Pinterest

Etsy One of the most followed brands, huge variety of boards conveying their personality

Page 46: About Pinterest

TIME Magazine Re-inventing the magazine itself through a series of boards….

Page 47: About Pinterest

Travel Channel Providing visual inspiration on where to book that all important next holiday….

Page 48: About Pinterest

GAP Showcasing popular products, gift guides, new collections, icons and inspirations….

Page 49: About Pinterest

Unicef Showcasing everything from posters and stamps, to how they help children….

Page 50: About Pinterest

Whole Foods Everything from kitchens and edible art to food gadgets, gifts and winter fave’s….

Page 51: About Pinterest

Wall St Journal Showcasing front pages, food, travel, design, sports, fashion and much more….

Page 52: About Pinterest

Wall Street Journal (contd.) Using Pinterest to show a behind the scenes look at New York Fashion Week

Page 53: About Pinterest

Anything else? I’m glad you asked. Here’s a few things you can do off site….

Page 54: About Pinterest

You can ‘pin’ wherever you are With the iPhone app….

Page 55: About Pinterest

Here’s a few ways to extend your enjoyment (and content reach) Bookmarklets and buttons for easy ‘pinning’, ‘follow’ links for easier discovery….

Page 56: About Pinterest

10 key take-outs In summary….

Pinterest is a visual content curation platform with a ton more to boot

It’s a huge traffic driver for brands, retail, travel, charities, news & more

Build your brand out of its specific sector by sharing interesting and

relevant content, creating engagement

Ensure that the visual content on your site is ‘pinnable’

Videos hosted on Vimeo currently can’t be pinned, but YouTube works

Use collaborative boards as ways of bringing people together internally

or for client projects

Add your products (with their prices) to drive awareness and social

currency

You don’t have to follow everyone, just their boards which interest you

the most

Add buttons and sharing functionality to your browser / shop / website /

blog

It can get madly addictive. Enjoy the ride

Page 57: About Pinterest

Thanks for reading! I hope you enjoyed….

You can find me on Pinterest at

http://www.pinterest.com/litmanlive

I’m Head of Engagement at 9010 Group, an open

business consultancy and Editor of

SocialMediaCouncil.EU

If you want to find out more about what we do, get

in touch at [email protected]

And of course, let me know what you think!

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