about my local loop: an indepth presentation
TRANSCRIPT
www. MyLocalLoop.com
What is My Local Loop ?
My Local Loop seamlessly connects local businesses with consumers. It is a loyalty/perks membership program applicable to most any service, retail, or hospitality industry.
Cardholders are enticed to do business with MLL Merchants through perks and incentives (generally a 20% discount or equivalent) offered up by the Merchant.
Cardholders are informed about these special promotions through three methods, a weekly MLL Newsletter, SMS (text messages), MLL merchant to member Messages, they have opted into, and MyLocalLoop.com's Merchant Profiles.
With these methods, MLL Merchants advertise, inform and connect with their customers. My Local Loop Cards are Distributed on location at merchants or online.
To further drive consumers to our merchants, MLL cards are free at MLL participating merchants and cost $9.99 online.
My Local Loop Participating
Merchant
1.) MLL Card Incentive Program
4.) Repeat Business Effect &
Database
Building
3.) MLL.COM’s Current Member
Traffic
2.) SMS, Email, & internal
Messaging Platforms
The Four Ways MLL drives traffic to Participating Merchants.
MLL MerchantsForm, Function, and Benefit
Activate and Distribute Cards to their local Clientele. Build a “LOOP” (an Opt-in Database) of MLL Card Members. Use MLL “LOOP Notification Platform” to develop Mobile,
Email, and Messaging Marketing Campaigns. Merchants gain traffic and brand themselves with the local
community!
The My Local Loop Membership Card The MLL membership card provides a seamless line of
communication between consumers and merchants. Card members’ loyalty is rewarded with merchant incentives, promotions, events, new client giveaways and more!
Communication is realized via SMS, Email, and My Local Loop Internal Messages to a database of locals who opt-in to your offer, therefore offer’s are extremely well received and much more effective than any other form of advertising.
Custom CardsMerchant Branded MLL Cards
Custom Branded Cards, like the Nourishe Medispa Card shown above, give Merchants yet another way to expose and brand themselves. Merchant branded MLL cards are still accepted at every participating merchant.
Regular Card Custom Card
Card Member Benefits
The My Local Loop membership is a privilege that entitles each cardholder to discounts, new client giveaways and many other special incentives to do business with participating merchants.
Members opt-in to a Merchant’s Loop at the time of
membership activation through each merchants individual On-site Card Activation Page.
Members control how and through which mediums merchants contact them on their individual member control panels.
www.MyLocalLoop.com My Local Loop’s Mission is to
connect merchant and consumer communities through our unique LOOP communication platform in such a manner that benefits both the merchant and the member.
Our company is entirely web-based and accessible to all of our merchants, members, and staff from any internet browser.
Merchant Control Panel & Profile: Features and Functions
Inform My Loop “Inform My Loop” brings the merchant to their Communication Platform, from here
they can send monthly mass SMS, E-mail, and MLL Member Message’s to their Loop Database.
Top Ten Merchants Consists of the Top Ten Premium Merchants, this is shown on each members
individual control panel based off of their residential Zip Code. Member’s can filter these listings by Geographic location, Industry, and Category.
Social Media Share Box The Social Media share box is located on each Merchants profile page. This allows
each member to share merchant incentives on leading social networks such as Facebook, Twitter, Google Blogs, StumbleUpon, etc., this will help merchants to be heard loud and clear to an enormous community of social media users.
Business Profile Banner This Banner is a graphical representation of a Merchant including the Merchant’s
logo that is shown on the Merchant’s Profile, Search results, and New Client Giveaways.
Business Info The business Info Tab on participating merchants’ profile pages gives each
merchant a chance to highlight unique aspects of their business, its history, and their services.
Merchant Control Panel & Profile: Features and Functions (Continued)
Business location tab This tab features a large Google Maps Display of a My Local Loop Merchant’s
location. New Client Give Away
The New Client Giveaway is a FREE gift raffled off by Merchants. Members who register to win must opt-in to the Merchant’s monthly Loop. This an awesome way for Merchants to brand themselves in the MLL community while rapidly building effective SMS, Email, and Member messaging databases.
On-Site Card Activation Page The On-Site Card Activation Page enables merchants to distribute MLL Cards to
their clients, opening a new line of communication with their pre-existing and growing clientele.
Merchant Loop A Merchant Loop is the group of MLL member's who have opted in to hear about
a merchants incentives, specials, promo’s, etcetera. Rate My Sales Executive
Gives the Merchant the opportunity to give a satisfactory rating on their individual Sales Executive back to MLL so we can guarantee merchant satisfaction.
Member Control Panel:Features and Functions
New Client Giveaway Merchants Raffle Off a Gift to a new client in exchange for a members’ SMS opt-in.
Merchant Search Page Filters to include Location, Industry, and or Category
Top Ten MLL Merchants The most active and Highest Rated Merchants in your area
MLL Staff Recommended Merchants A list of MLL’s staff’s favorite merchants in descending rank.
Member Control and Settings Panel This feature allows member to control who, when, and where they are contacted by
merchants. Merchant Testimonials
This Feature is located on the merchants profile it gives members the opportunity to give feedback on their experience at the merchant for the rest of the community to see including, a star rating system and a testimonial wall.
Loops Joined Feature The list of merchants that a member has used their card at and have opted into
receiving promotions from.
MLL Services Merchant to Merchant Listings Merchant to Member Listings Mobile Marketing (SMS or Texting) Platform Email Marketing Platform Social Media Incentive sharing Opt-in Database Building software Member Messaging Platform Top ten merchant Listing Profile building Software Business Website Association Link Business Banner building Custom MLL Cards MLL Member Messages Weekly Newsletter about Merchant Promotions
Software and Compatibility
My local loop software is designed completely in-house by our design team to benefit both the card member and merchant in the most effective and efficient way possible.
MLL uses the latest available technologies and a simple, user friendly interface to offer our merchants an unparalleled line of communication to their current and potential clientele.
Our Software is entirely web based and designed, tested and proven to be compatible with a wide array of mobile, and smart device web browsers such as the POS systems, Smart Phones, Mobile tablets, Droid, Omni, Safari, Google Chrome, Internet Explorer, Firefox and many more!
This combination of marketing campaigns and opt-in database and device mobility is incomparable to anything on the market today.
Mobile and Email MarketingQuick Facts
Mobile marketing messages have a 97% read rate.
Email marketing messages have 25% read rate.
My Local Loop sends a weekly Newsletter to our entire database promoting new businesses.
Opt-in Data bases are up to 10,000% more effective than spam or purchased databases.
Members emails are verified to be active upon card activation, no more fake emails.
Merchants utilize our all encompassing “Inform My Loop” feature to in form their database of Loop Members via SMS, Email, and MLL Messages.
Our communication platform offer’s a 100% targeted audience, the members have specifically shown interest in a merchants business or industry.
Publication Average Cost ROI Opt-in SMS Database
Opt-in Email Data
Local Magazines
$480 per Month
No Data No Data No Shared Data
Prestige Book $250 per Month/Area
No Data No Data No Shared Data
Val-Pak $350 per Month/Area
No Data No Data No Shared Data
Texting Platforms
$250 per Month
Trackable(No Data)
Yes(Limited Data)
No Shared Data
Groupon 75% of Retail Price
Discount Beyond Profit
Margin, No Data
No Shared Data
No Shared Data
Living Social 75% of Retail Price
Discount Beyond Profit
Margin, No Data
No Shared Data
No Shared Data
My Local Loop $125 per Month
TrackableAll platforms
Trackable Database
Trackable Database
Why My Local Loop?
MY Local Loop Service Plans
My Local Loop Service Plans
Merchant to Merchant
Regular Merchant Membership
Premium Merchant Membership
New Client Give Away Listing Yes Yes Yes
Merchant to Merchant Listing
Yes Yes Yes
Merchant Profile & Edit Page Yes Yes Yes
LOOP Notification(Email/SMS/MSG)
NO Yes Yes
Top Ten Merchants Listing NO NO Yes
On Site Card Activation Page NO Yes Yes
Monthly Free MLL Cards NO 200 Free UnlimitedMonthly Free SMS NO 350 Free Unlimited
Data Collection Software NO Unlimited Unlimited
Price per Month: $25 $124.99 $199.99