Working out can be lots of things, but it's never been known to be an 

exhilarating experience…UNTIL NOW! 

The Zumba®

program fuses hypnotic Latin rhythms and easy‐to‐follow 

moves to create a one‐of‐a‐kind fitness program that will blow you away. 

Our goal is simple: We want you to want to work out, to love working 

out, to get hooked. 

Zumba®

Fanatics achieve long‐term benefits while experiencing an 

absolute blast in one exciting hour of calorie‐burning, body‐energizing, 

awe‐inspiring movements meant to engage and captivate for life! 

• In the past years, the  Zumba®

program has 

become nothing short  of a revolution, 

spreading like wildfire,  and positioning itself 

as…

the single most  influential movement in 

the industry of fitness.

• As of May 2010, the 

Zumba®

program is being 

taught at over 60,000 

locations in 105 countries, 

has sold millions of DVDs, 

and has changed the lives of 

Zumba®

Fanatics worldwide 

with an astonishing 7.5 

million participants taking 

Zumba classes every week. 

Why? Because it's the best 

party around.

WHAT IS    MBA     ?

Zumba is a Latin‐inspired, dance‐fitness class that incorporates 

Latin and International music and dance movements, which create 

a dynamic, exciting, and effective fitness system!  This class format 

combines fast and slow rhythms that tone and sculpt the body in 

an aerobic/fitness fashion to achieve a unique blended balance of 

cardio and muscle‐toning benefits.  

You do not have to know how to dance to succeed at  Zumba.  Zumba creates a party‐like atmosphere that  provies a non‐intimidating opportunity for everyone:

– Non‐dancers– New exercisers– New group fitness participants– dancers – long‐time exercisers– Group fitness junkiesIt’s exercise in a healthy, fun, party‐like environment!

The Zumba program is the most effective, innovative, and exciting 

workout designed for everyone.  The primary elements that make Zumba 

so unique and successful are:

It’s fun!  •Exercise in Disguise

The Zumba program is the most effective, innovative, and exciting 

workout designed for everyone.  The primary elements that make Zumba 

so unique and successful are:

It’s fun!  •Exercise in Disguise

It’s different!•Unique fitness system

The Zumba program is the most effective, innovative, and exciting 

workout designed for everyone.  The primary elements that make Zumba 

so unique and successful are:

It’s fun!  •Exercise in Disguise

It’s different!•Unique fitness system

It’s easy!•For everyone‐any fitness level, any background, any age

The Zumba program is the most effective, innovative, and exciting 

workout designed for everyone.  The primary elements that make Zumba 

so unique and successful are:

It’s fun!  •Exercise in Disguise

It’s different!•Unique fitness system

It’s easy!•For everyone‐any fitness level, any background, any age

It’s effective!•Cardio plus resistance/sculpting training

THE HISTORY OF ZUMBA

Celebrity fitness trainer, Alberto "Beto" 

Perez, stumbled upon the concept of 

Latin‐inspired dance‐fitness in his native 

Cali, Colombia in the mid‐‘90s.

One day, he walked into his aerobics class 

and realized he had forgotten his 

aerobics music. Thinking quickly, he 

grabbed whatever tapes he had in his 

backpack. Beto's tapes were comprised 

of songs he loved, the traditional Latin 

salsa and merengue music he listened to 

all his life. But it was a challenge to 

improvise a whole class on the spot using 

non‐traditional aerobics music. Beto rose 

to the challenge and from this last‐

minute improvisation a revolutionary 

new concept in fitness was born – the 

Zumba Fitness‐Party™! The class soon 

became the most popular class at his 

fitness facility.

TIMELINE2000

After his success is Colombia, Beto brought the class to the United States.2001

Approached by entrepreneurs Alberto Perlman and Alberto Aghion to create a global company based on his fitness philosophy, Zumba Fitness, LLC.

2002

Perlman and Aghion secured a deal with a large infomercial company to launch the concept nationwide resulting in the sale of hundreds of thousands of videos in the U.S. market. The overwhelming response created a demand for more Zumba®

instructors, so Zumba Fitness®

created an instructor training program to satisfy the growing demand. The program was an instant success.

2003

Zumba Fitness®

teamed with the Kellogg Company to develop a fitness campaign for the Hispanic market. The Kellogg Company has since expanded the campaign to five

additional countries. The Zumba®

program has been featured on millions of boxes of Kellogg’s®

Special K®

cereal around the world. 2004

Zumba Fitness®

launched a successful infomercial campaign in Spanish for the U.S. Hispanic market and Latin America, increasing sales to millions of DVDs in over 30

countries. 2005

The explosive demand for Zumba®

instructors across the nation and abroad spurred the creation of the Zumba Academy™, the educational division of Zumba Fitness.

2007

The Zumba®

program launched internationally and currently spans six continents –

North America, South America, Europe, Africa, Asia and Australia. 2008

Zumba Fitness®

launched its third DVD collection with direct response industry

leader, Guthy Renker. This time around, Zumba Fitness®

has added exciting surprises like the Zumba®

Toning Sticks and the Zumba®

LIVE! Workout.

THE SCIENCE OF ZUMBAPhysiology of Exercise Classes

Aerobic•including cardio capacity and endurance•working between 60-85% of maximum heart rate

Muscular•strength, flexibility, and muscular endurance•anaerobic exercise•working above 85% of maximum heart rate

Interval training•generally a combination of the above two formats•interval segments of cardio-muscular or cardio-recovery•excellent option for beginners and advanced exercisers

Flexibility•increase flexibility of muscles•improves joint mobility and muscle suppleness

Mind/Body•involve meditation or energy flow•i.e. Tai Chi

Benefits of Different Training Techniques

Aerobic exercise:•Increases efficiency of cardio-respiratory and cardiovascular systems•Strenghtens heart muscle•Decreases (improves) resting heart rate•Improves circulation•Helps clear cholesterol buildup•Adapts body to burn fat as primary fuel source•Raises basal metabolic rate•Decreases blood pressure•Reduces LDL blood cholesterol level

Muscular Strength exercise:Improves postureIncreases muscle strengthIncreases muscle massRaises basal metabolic rateIncreases bone densityHelps with injury prevention during normal activities

Interval Training:Possibly burns more calories per workout session (with alternating intervals of high and lower intensity)Increases cardiovascular outputIncreases lactic acid threshold to permitting higher levels of intensityProvides for an efficient workout in a limited time frameProvides variety in the class, thereby increasing enjoyment and compliance to the programAllows people of all fitness levels to participate and self-adjust their level of intensity to fit their needsIncreases speed and overall aerobic endurance

All of the above also include:Tones musclesHelps control blood pressureReduces body fatImproves physical appearanceImproved balance and postureIncreases blood oxygen levelIncreases flexibility and range of motionImproves psychological disposition and reduces stress levels

Physiology of ZumbaZumba combines the laws of aerobics with the laws of interval training and has coined its own method of Intermittent Training.

Is intermittent training successful? YES!

Psychology of ZumbaZumba allows you to dance away your day.Zumba helps you adhere to a fitness program and achieve long-term health benefits.Zumba makes fitness FUN! It’s an exercise class you “want”

to do instead of “have”

to do. Fun factor of Zumba increases the intensity of a movement.Zumba is a “feel-happy”

workout.

Benefits of Zumba•Great dynamic core workout•High calorie expenditure•Easy, non-intimidating learning environment•Weight loss•Positive self image•A sculpted body•Exercise in Disguise!

Zumba®

Classes Currently, the Zumba program offers five 

different types of Zumba classes

So, are you ready to…