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About
Hong Kong
Ambassadors of
Design (HKAoD)
About HKAoD
In 2006, Hong Kong Ambassadors of Design was established as a non-profit and registered
charity by a group of individuals from Hong Kong‟s design community committed to capturing
the creative imagination of the public. The organization is funded in part by grants from the
Hong Kong government, private donations and fundraising activities. The organization works
with its sister organization, the Hong Kong Design Centre, towards the common goal of
promoting design and culture and generating enthusiasm for creative ventures.
Mission and Vision
Vision
HKAoD is a visionary leader in bringing together creative communities of emerging design in
HK and the rest of the world, and facilitates in the expansion of design creativity in Asia. With
active engagement, we advocate for the positive social impact of design to improve the nature
of our environment, culture, public spaces and quality of everyday living.
Mission
HKAoD is a dynamic platform for promoting creativity at the intersections of education,
creative industry, the public and business.
Positioning Statement
Hong Kong Ambassadors of Design seek to actively empower the public through participatory
projects that stimulate cultural interactions and creative dialogue in unconventional and
enjoyable ways.
Through experimental and innovative exchange, HKAoD increases the awareness of
excellence in design as well as the value of design in everyday life. By encouraging creativity
and participation across the whole spectrum of design, we aim to stimulate and encourage
exchange between the local and international design community and the Hong Kong public,
through a series of irreverent, imaginative and unconventional initiatives channeling creative
energies from both street and studio.
Core Values and Core Audiences
Core Values
Creative
Diverse
Experimental
Energetic
Inspirational
Unconventional
Core Audiences
Hong Kong Ambassadors of Design initiates and curates creative experiences for designers,
the youth and the public.
Impact Statement
Those involved with the Hong Kong Ambassadors of Design will be energized and inspired by
design and creative ventures in Hong Kong.
Tenets and Principles
1. Cultural and creative experiences enliven societies and foster growth.
2. We believe design can have a positive impact on communities and businesses.
3. Emerging young designers benefit from the exchange and sharing of creative
experiences both locally and internationally.
4. Youth need opportunities to express their individuality.
5. The public needs opportunities to participate in activities related to design, art and
culture.
Brand Pillars
Detour
We define ourselves by showing participants an alternative way of experiencing arts, design
and culture in our annual flagship event.
1. Create opportunities for emerging talent to prosper
2. Engage the public and encourage participation with imaginative projects
3. Collaborate annually with emerging designers from a partner design city/country
Youth Education
1. An outreach opportunity to provide creative and interactive design and arts activities for
the next generation
2. Partner with leading nonprofit organizations and schools to generate enthusiasm in new
concepts of design and arts education
Ambassadors’ Ball
1. An annual fundraiser event jointly organizing by HKAoD and Hong Kong Design Centre
where proceeds go towards education and design development projects
2. Highlighted by a distinguished Event Designer/ Creative Director
3. Raises awareness of Hong Kong emerging design talent, educational initiatives and
brings design community to support the mission of HKAoD
Our Programmes
By encouraging creativity and participation across the whole spectrum of design, we aim to
stimulate exchange between the local and international design community and the public,
through a series of imaginative and unconventional initiatives channeling creative energies
from both street and studio.
HKAoD‟s unique form of public engagement encompasses large scale events such as Detour,
the organization‟s flagship annual programme of events and exhibitions, to smaller public
platforms such as PechaKucha, a forum for emerging designers to meet, network and show
their work in public.
Creating future “Ambassadors of Design”, the organization also works with school children,
communicating the importance of design and encouraging exchange through popular
initiatives such as Brick by Brick and We Love My Chair.
Project Details: Detour
Detour aims to engage the general public and celebrate the creative aspects of Hong Kong.
Running parallel to Business of Design Week, it consists of a series of events and installations
that incorporate the most original, bold and stimulating ideas from both Hong Kong and
across the globe.
The programme runs for 17 days and is free to the public. Detour‟s purpose is to engage the
larger population. The installations, workshops and events give young, emerging design
talents a platform to share their work while providing opportunities for the public to learn and
be inspired. HKAoD believes that design, innovation and creativity are vital elements to any
culture, economy and society.
Main Events at Detour:
Designers Exchange
Design Mart
Feature Installation Each year HKAoD holds an open call for a proposal to create the most imaginative public space setting at the
Detour site.
WorkshopsPublic participation is an important aspect of Detour. Workshops lead by designers will be created for youth
and public participation. These workshops help develop the next generation by nurturing creativity and
independent thought.
Presentations and EventsSpecial presentations and events seek to actively empower the public through events that stimulate cultural
interactions and creative dialogue in unconventional and enjoyable ways.
View more at www.detour.hk
Setting up and Opening of Detour 2010
Designer Exchange (DeX)
This past year HKAoD launched a new cultural design exchange programme as part of Detour.
Curated by Teruo Kurosaki and Marisa Yiu, DeX is an exhibition of cross-disciplinary works
created by emerging artists and designers from Hong Kong and Japan. The Hong Kong
designers visited Japan to exchange ideas. DeX encourages cultural and ideas knowledge
transfer and provide a model for cross-cultural dialogue and creation.
Hong Kong DeX Designers:
Henry Chu, Philip Lau and Grace Kwok, Adrian Anthony Wong, Jaffa Lam, Prudence Mak, Kathy
Kuk and Tat Chan, Michael Leung, Margaret Xu
Japan DeX Designers:
NOSIGNER, Nick Rennie, Hironao Tsuboi, Jin Kuramoto, MILE, Hideyuki Nakayama, Masakatsu
Takagi, Kotaro Watanabe, Jiro Hirano, Yasuhiro Suzuki
Design Mart
Design Mart provides a platform for Hong Kong‟s emerging creative talents to promote their
original design works. An open fair as well as a showcase, Design Mart brings a mix of
established local designers and design graduates from the tertiary institutions.
Designer, artists and graduates from all creative disciplines are welcome to join – from fashion
and jewellery to home wares, lighting and graphic designs and beyond.
PechaKucha Night
PechaKucha Night is an event where people discuss the ins-and-outs of the design and arts
community. PechaKucha Night possesses one special characteristic – speakers must present
their ideas through a series of 20 slides, with 20 seconds allowed to expand on each slide –
the „twenty by twenty‟ format.
Since its founding in 2003 by Mark Dytham of Klein Dytham Architecture, PechaKucha Night
has been vastly successful worldwide, with more than 100 cities holding their own version of
the slide night. Not only does it provide the design community with a forum for discussion, it‟s
also a fun and entertaining event, bringing together the most creative and dynamic members
of the community.
By introducing PechaKucha Night to Hong Kong, HKAoD aim to increase the dialogue and
interaction between members of the local design and creative community. The event also
showcases talented work and individuals to the larger Hong Kong community.
The first PechaKucha night was March 2008. View more at www.pecha-kucha.org
Build Asia Brick by Brick
First started in 2007 by Art Asia Pacific magazine and the non-profit organisation People‟s
Architecture, “Building Asia Brick by Brick” is an initiative that is looking to the future, helping
develop the next generation by nurturing creativity and enhancing awareness about urban
development in today‟s youth.
In 2008, together with the Hong Kong Federation of Youth Groups, HKAoD started the
programme in Hong Kong utilising a tool that, when it comes to kids, is fail-safe: LEGO. Two-
hundred and forty students used more than 100,000 LEGO bricks to construct their ideal cities,
under the guidance of professors and students from the Architecture Department of Hong
Kong University, learning about design, structural concepts, creative problem solving and
teamwork. Led, taught and organized by Marisa Yiu and Eric Schuldenfrei and team of
teaching assistants for 2009; in 2008 Marisa Yiu, Eric Schuldenfrei, Dee Poon and Alan Lo with
various other members, architects and
HKAoD supporters.
Build Asia Brick by Brick
We Love My Chair Project
In 2010, HKAOD collaborated with MUJI on a project that would give children a fun-filled
opportunity to express themselves. A series of workshops were held in schools for students to
pay and create with MUJI‟s DIY My Chair. The school workshops were planned with our
partner, Hong Kong Federation of Youth Groups. Free workshops were also held at the
Detour site.
Along with the children‟s workshops, HKAOD recruited 31 Hong Kong designers and 20
Japanese designers to have a go at making their own DIY My chair. The chairs were on display
during Detour 2010.
Ambassadors‟ Ball
The Ambassadors‟ Ball is the charity fundraising gala event co-organised by Hong Kong
Ambassadors of Design and Hong Kong Design Centre. Funds raised at this annual event aid
in the joint mission of these organizations to support and promote the development of design
and innovation through community-based projects.
Past Partners and Sponsors
• Japan Institute of Design Promotion
• Hong Kong Design Centre
• Polytechnic University
• Hong Kong Design Institute
• Leading Thought Engineering Art and Design
• TimeOut Hong Kong
• Business of Design Week
• Hong Kong Design Centre
• Hong Kong Federation of Youth Groups
• MUJI
• SuperDeluxe
• Local Dutch
• German Design Council
• DMY International Design Festivals
• BUYME Design
• Japanese Society of Commercial Space Designers
• Korean Society of Interior Designers
• Design Republic
Board of Directors 2011-2012
Alan Lo Chairman & Fundraising Chair
Alvin Yip
Bonnie Chan Woo Finance Chair
Desiree Au Management Chair
Marisa Yiu Strategy Chair
Ben Cha
Calvin Tien
Carl Gouw
Jehan Chu Programme co-Chair
Leo Chan Programme co-Chair
Vicky Lam
