About theGrowthPath

Online Action Team

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Our approach is different• GrowthPath supports real-world businesses which

need an online-based boost to their existing business.

• Real-world businesses can’t simply launch a website and compete on price with low-cost pure online retailers.

• Fortunately, there’s much, much more to online commerce than just checkouts and websites.

• That’s why Myer, David Jones, JB-HiFi are investing millions of dollars yet aim to reach only 5% of their sales via online shopping baskets.

GrowthPath’s Online Action Team

• CFO experience in online hybrid business• Technological and Search expertise• Social Media experience for consumer

goods

• Our team-members are entrepreneurs and business owners who also teach small business management at Tertiary level.

Online Essentials for Small Business

• Small Businesses need to consider three aspects of online-based growthTools: online growth toolsDecisions: what is the best path?Risks and adaptations: what changes must be made to succeed

Online Essentials for small businesses

A set of 3 tools forquick growth

• Local Search: Google Places• Social Media & Group Buying• Much more cost-effective

advertising

Online Essentials for small businesses

Decisions to make

• Stay local and use online for customer engagement?• Or use the power of online to

expand into new regions and products?

Online Essentials for small businesses

Risks and adaptations

• Fraud and price error risk• Customers demand accurate

delivery time: are your systems accurate and integrated?• Can you efficiently provide

customer service?

GrowthPath Capabilities

Tim Richardson

• Tim Richardson, CPA, is a CIO and CFO and IT guru with experience in Australia, Asia and Europe

• Including CFO of $70m B2C online & B23B wholesale business

Online Action Team

Linda Vydra (Associate)

• Fashion entrepreneur (lydra.com.au)

• Lydra launched in 2010; fast growth, now employs designers, production staff, interns and office staff. 

• Social-media marketing and sales a key part of her success.

• Linda teaches the use of social media to business students at Holmesglen’s Business Enterprise Unit.

Online Action Team

Daniel Gundry (Associate)

• Dan is a white-hat search expert (SEO)

• Dan has helped Australian SMEs save thousands of dollars and get great sustained sales with white-hat SEO.

• Dan teaches SEO and online marketing at Holmesglen BEU

Contact GrowthPath

• To find out more:• Call GrowthPath on 03 8678 1850 and ask

for Tim Richardson

Opportunity-Based Growth

L1 368 Johnston St Abbotsford 3067

www.growthpath.com.au