about flyers or brochures and newsletters

7/30/2019 About Flyers or Brochures and Newsletters

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About Flyers or Brochuresand Newsletters

The Five Ws, Wow, and H

1


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reach us in many ways

planned to inform us, to entertain, or to

influence our thinking

Mass Communication


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Mass Media


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Eyes, ears, nose,touch, taste


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Eyes, ears, nose,touch, taste


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reach us in many ways

planned to inform us, to

entertain, or to influence

our thinking


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? Who? Why

? What

? When? Where

? How

= nalyze target readers= tate objectives

= elect medium

= se the medium= equire learnerparticipation

= valuate output (before& after printing)

8

A

S

S

U

R

E


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What is a brochure? a flyer?

gives brief info of ideas


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Why do you need a brochureor a flyer?

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announce, inform, or even getresponse from target readers


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Who are the target readers?

students? within your school?within the district?

household members of thecommunity?

co-teachers and schooladministrators?


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Howto send out the brochures

or flyers?

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post? house-to-house

delivery? stand in a corner?put them near the guard?


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Why a need for a brochureor a flyer?

to inform only? or to get their

active participation in yourproject?


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What will be the contents?size? photos?


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(click View>>Master>>Slide Master to edit) 15

What is a newsletter? news = coined from new

newsletter = coined from paper(bond paper) size to be used;

smaller than the broadsheets andtabloid

may be one bond sheet back toback or a two-page spread but

bond size when folded (total of 4pages)


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What is a newsletter?

info that is current or stories thathappened in the recent past or willhappen in the near future

(depends on the frequency of theissues)


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Some Kinds of Newspapers

Daily

Weekly

School

Special:usually published byorganized groups such as clubs, laborunions, and concerns a limited group

or a special situation


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(click View>>Master>>Slide Master to edit)

Parts of aNewsletter

masthead: title, ownership,volume and issue no., issuedate, logo, address/es

banner story: most importantstory in the front page

news articles and features

trivia, puzzles

announcements

editorial box

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Editorial box Editor Managing Editor Editorial Adviser/Consultant

News Writers/Contributors Copyreader Graphics and Layout Designer Circulation Staff

Address/es

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Contents of a Newsletter

Project activities news: assemblies, fair,

competitions, dances, and special events

Project government news: elections,

officers, law enforcement activities Faculty, student, or alumni news:

accomplishments, plans, or personal

events in the lives of people connected

with the project or news; alumni included


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Educational news: school administrativeannouncements and instructional programs

related to the project

Local news: events that have a direct

bearing on the project


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Gathering News

Assignments: instructions to a reporterabout a specific news story

Beat: place or source which a reporter

covers regularly in search of news Cover a story: secure all available facts

about an event; reporters should also readup on past reports of an event or research

on a persons activities and life before doingan interview


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What Makes News?

People + Action + Reader Interest = News

Nearness: proximity of an event

Timeliness: event that just happened or willsoon happen after the issue comes out

Importance: prominence of the person in

the news, no. of persons which will be

affected by the news or consequences


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Names: of persons

Conflict: elections, debates, contests

Variety: new, strange, original

HumanInterest: may be sad or happy

events

Humor: clever and constructive humor but

not demeaning and unkind ones


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Writing the News

Formats: Feature and Hard News

- Feature: at times referred to as the Onceupon a timeformatstyle of fairy tales,

fables, and jokes with the importantfacts or punch line at the end of thestory

- Hard News: facts are presented direct to

the point and are found in the firstparagraph


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Hard News Format

Lead

- first paragraph

- summarizes the story

- presents facts in simple, direct language

- consists of at least 20-30 words

- answers most of the 5 Ws and H


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Building the Lead

Who: name of the person who has donesomething; if there are several names thenumber may suffice and actual names may

be put in the second paragraph What: the event or happening

When: time or date is needed whether theevent is past or future


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Where: place of the event; generally

omitted if news is a past event unless theplace is important to the news; very

important to future events and placed at

the end of the lead with the When?.

Why and How: inclusion depends on the

news; usually a story with an important

Why? fact is not likely to have an important

How?, and vice versa.


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Sample Hard News Format 1st paragraph

The UP National Institute for Science and MathematicsEducation Development (UP NISMED) has ventured into using radioto deliver instruction for elementary and secondary school scienceteachers and the general public with the airing of Titsers Iskul onthe Air from August 4 to November 20. The program is a 15-minute

segment of DZMMs 3-5 p.m. regular Sunday program Bago YanAh!, a science discovery program simulcast over DYAB Cebu andDXAB Davao.


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2nd paragraph

Titsers Iskul is a distance education course

where(description of the course follows) 3rd paragraph

The project is being supported by DZMM(includesfunding and cooperating agencies)

4th paragraph

Last year, UP NISMED aired Radyo Eskwela(mentionsthe first radio project)


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Pyramid of Feature Format

prime factsstory ends

story starts

moreinteresting &

important

softfacts


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Pyramid of Hard News Format

prime facts

story ends

story starts

more

interesting &important

soft

facts


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Sentence Constructions for

Building the Lead: Begin with a noun or a name

Nouns may be modified with numbers or adjectives; maybe a name of a person or organization

a prepositional phrase

In the middle of the Intel Teach to the Future trainingprogram, 13 Intel-donated Dell computers experienced memoryproblems!

a present or past participle

Committed to complete her Unit Portfolio, Ms. Sol Abellar

plans to forgo watching the nightly telenobela starting October16..


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an infinitive

To encourage more enrollees in the course, 15scholarships will be offered through the assistance ofFoundation to Upgrade Science Education, Inc.

a quotation

a question

a striking statement

Playing games is learning!

Dr.Lourdes Carale, Chair of

UP NISMEDs Elementary Science Group, demonstrated thisin the Public Lecture held October 16.

a conditional clause, e.g., if or unless

a concession clause, e.g., although

a noun clause, e.g., that

a clause of cause, e.g., because


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Adding the WOW in the Lead

Find an item of unusual interest in the storyand turn this into your key thought.

The men have done it again!

Of the 12 Intel Teach to the Future trainees, four maletrainees whose outputs were evaluated as excellent UnitPortfolios will be awarded trips abroad. Rommel Morales fromthe University of Eastern Philippines, who topped the scores,will be awarded free pretravel and airfare ticket to Intel, U.S.A.The other three male trainees, namely: Johnson Modesto

Blanco of Mariano Marcos State University, Freddie Pareo,and Jerome Dalumpines of University of Negros Occidental-Recoletos will be awarded pretravel and airfare tickets toSingapore.


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Headlininga StoryHeadlines summarize and advertise astory; tells the story in two or three lines


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How to Write a Headline

Select key words in the lead.

Write a brief sentence in telegraphic form

using the key words.

Rearrange the key words, if necessary.

At least eight words in length

Divide the sentence into two or three lines.


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Group words that should be read

together, i.e., verb phrases, prepositionalphrases, proper names, or adjectives ofnouns they modify, e.g.,

- Intel Links with UP NISMED- Summer 2002 Training Programs

Welcome Participants

Use two kinds of verbs only.- present and future

- is and are usually dropped; e.g.,

In-House Seminars Held

(In-House SeminarsAreHeld)


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Use active voice; passive voice

sometimes used if the object has morenews value, e.g.,

- Student Body Elects President

(active voice)- PresidentIsChosen by Student Body

(passive voice)

- President Chosen by Student Body


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Abbreviations not to be used except for

well known initials or acronyms, e.g.,ROTC, TV, IT, WHO, PTA, UNESCO, etc.

Use numerals if important, e.g.,

Fire Kills 2 Children

Use single quotation marks

Senior Class to Present

Noli Me Tangere at Alumni Homecoming


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A comma may replace and, e.g.,

Trainers, Trainees Visit Intel, U.S.A.

Useshort words ofone or two

syllables; avoid very long words

No important words should be repeated,

e.g.,

XIntel Trainees toAssembleforAssembly


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Can use initial caps for words if all caps

will not fit text width or area except for

conjunctions, articles, and prepositions

having less than four words


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Elements of Design

Space: paper size, text

matter, text width or area, no.

of columns

Lines: can connect visual materials

together

thick and simple lines

include essential parts only

Shapes: familiar shapes

such as rectangles and

circles can hold text matter,

photos and graphics

together.


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Letters:

sans serif and serif

may use all caps for shortheadings; caps and lower

case (clc) for long ones for

legibility

avoid decorative styles e.g.,Intel;INTEL

Color:

emphasize a part of the visual

unify visual material use complementary colors

for background and main

visual material for legibility

warm vs cool colors

- Limit use of colors for focus

and professional appearance

advance recede


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Color Wheel


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Effective Color Combinations:Background and Images forDisplays and Computer Screens

BackgroundForeground Images

and TextHighlights

white dark blue red, orange

light gray blue, green, black red

blue light yellow yellow, red

light blue dark blue, dark green red orange

light yellow violet, brown red

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Texture:

- emphasizes a part of a visual

- unifies visuals; as background

- suggests roughness or smoothness of surface

- suggests 3-D effect of an object


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Simplicity: modify complex charts and diagrams Unity: place related parts closer together; use lines, frames or

backgrounds to connect elements of a visual

- rule of thirds

Balance: symmetrical or asymmetrical

Emphasis

Design Principles


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Layout or Make-up Design

Overall arrangement of textual materials

and photos or graphics

Follows basic patterns of letters, e.g. U, Z,L, S, O, C.

Provide white spaces; dont overcrowd

design


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ReferencesAdams, J., & Stratton, K. (1963). Press time: High school journalism.

Englewood Cliffs, NJ: Prentice-Hall.

Heinich, R., Mollenda, M., Russell, J. D., & Smaldino, S. E. (1999).

Instructional media and technologies for learning(6th ed.). UpperSaddle River, N.J: Prentice-Hall.

Amor, A. J., Icamina, P. M., & Laing, M. (1987). Science writing in Asia:The craft and the issues. Manila: Press Foundation of Asia.

Asian Forum of Environmental Journalists, & United Nations Economic

and Social Commission for Asia and the Pacific. (1988). Reportingon the environment: A handbook for journalists. Bangkok, Thailand:ESCAP.

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