about florida state university $1+ billion annual operating budget >> one of florida’s...
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About Florida State University
$1+ Billion Annual Operating Budget
>> One of Florida’s largest public universities>> More than 40,000 students>> Second largest employer in Leon County; more than 5,000 employees
About FSView & fsunews.com
>> Founded in 1915>> Published bi-weekly; Mondays & Thursdays; 20K distribution>> Sixth highest-circulated college newspaper in U.S.>> Third highest ratio of distribution-per-student in U.S.>> Diversity of media options including display, classified, stick-on, insert, rack card, specialty distribution and online advertising (including YAHOO! partnership)>> Student Welcome Pack direct mailed to incoming students>> Three annual Apartment & Living Guides published
FSU Students & the Tallahassee Economy
FSU has more than
40,000 studentswho annually contribute in excess of
$168,000,000to the local economy
Student Spending
Monthly Discretionary Spending Exceeds $14M
Each month, FSU studentsspend an estimated
$14,269,168
Gender Students Avg $ Total
Male 18,482 $ 362 $ 6,690,484
Female 22,356 $ 339 $ 7,578,684
Total 40,838 *Anderson Analytics, 2005 & FSU Office of the Registrar
Monthly Discretionary Spending
What are they buying?
Electronics and Clothing account forspending of more than
$8,287,776
*National Retail Federation & BIG Research, 2009
School Supplies 10% $1,457,331
Furnishings 16% $2,243,022
Collegiate Gear 6% $840,605
Clothing/Accessories 20% $2,800,609
Shoes 10% $1,440,434
Electronics/Computers 38% $ 5,487,167
Has the current economy impactedhow they’re shopping?
YOY spending was up 13% during 2010
More than a third of college students indicate they’ll be more comparative
when making a purchaseand will use coupons more
*National Retail Federation & BIG Research, 2009
Buying more store-brand / generic products 38.9% 15,886
More comparative online shopping 21.3% 8,698
More comparative shopping w/circulars & newspapers 31.9% 13,027
Using coupons more 34.5% 14,089 Spending less overall 52.4% 21,399
However, college students were being more cautious with their spending
FSU Faculty and Staff
FSU Salaries Exceed $468M >>Second largest employer in Leon County with more than 5,000 employees>> Highly-diverse workforce
Estimated Count Position Type
407 Exec Admin Manager
1,155 Faculty
2,088 Other Professionals
621 Clerical
24 Technical / Para-Professional
234 Skilled Craft
590 Service / Maintenance
FSU Faculty and Staff
Affluent, Highly-Educated Audience >> Diversity of age>> Faculty in excess of 1,000 tenured teaching professionals
Average Earnings
Annual Position
$ 107,250 Professor
$ 74,462 Associate Professor
$ 72,056 Assistant Professor
Instructional Faculty Salaries Exceed $65M
AGE %
26 - 45 38%
46 - 55 28%
56+ 34%