about ebola deeply - slides from foreign press center
TRANSCRIPT
WHY EBOLA DEEPLY
Addressing information failures (West and Africa). Diversity of voices.
Collaborative, solution-driven journalism. Moving audiences “up the interest curve.”
Future planning (after Ebola).
OUR TEAM
Lara Setrakian (News Deeply) Azeo Fables (News Deeply)
Isha Sesay (CNN) Bahiyah Robinson (Appfrica/D8A)
Jon Gosier (Appfrica/D8A)
James Andrews (True Story)
OUR GOAL
To unify Africa’s mobile messaging space with a single platform.
WHY MOBILE?
_Mobile phones reach 3/4 of the world’s population_Approximately 90% are feature phones
Mobile Phone Reach Feature Phones
1 Billion Africans
Approximately 700 Million Mobile Subscribers
THE PROBLEM
SMS VOICEMOBILE DATA
USSD/GSM
TARGET COMMUNITY
PUBLISHERS AND ORGANIZATIONS
Right now mobile messaging is fragmented.
SMS VOICEMOBILE DATA
USSD/GSM
TARGET COMMUNITY
PUBLISHERS AND ORGANIZATIONS
The same messages are sent multiple times, multiple ways.
PUBLISHERS AND ORGANIZATIONS
With MWS publishers produce content once. It reaches all.
SMS VOICEMOBILE DATA
USSD/GSM
TARGET COMMUNITY
MOBILE WIRE SERVICE
And it works both ways.
SMS VOICEMOBILE DATA
USSD/GSM
PUBLISHERS AND ORGANIZATIONS
SINGLE RECIPIENT SHARES
EVERYONE SHARES
MWS helps content go viral for mobile users, much like it can on the web.
HOW DOES IT WORK?
1. Publishers produce content they need to distribute.
2. The Mobile Wire Service campaign is launched.
3. MWS sends the content, segmenting voice, text, and data users.
4. This greatly improves the chance of reaching people.
CASE STUDIES
Warned 2,000 citizens in Ghana about ebola risks.
Used in Uganda during 2010 elections to raise awareness.
Used in North Africa during the 2012 upheavals for emergencies.
