about datalicious & our services

8/8/2019 About Datalicious & Our Services

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>AboutDatalicious

§ DataliciouswasfoundedinNovember2007

§ Strongwebanaly;csbackground&experience§ 360dataagencywithteamofdataspecialists

§ Combina;onofanalystsanddevelopers§ Bluechipclientsacrossallindustryver;cals§ Carefullyselectedbestofbreedtechnology§ Lobbying&definingdatabestprac;ceADMA

§ Execu;ngsmartdatadrivencampaigns

§ Turningdataintoac;onableinsights

May2013 ©DataliciousPtyLtd 2



>Usingdatatowidenthefunnel

MediaA7ribu9on&Modeling

Maximisereach,awareness&increaseROI

Tes9ng&Op9misa9on

Removebarriers,drivesales

Boos9ngROMI

Targe9ng&Merchandising

Improveengagement,boostloyalty

“Turningdataintoac.onableinsightstowidentheconversionfunnel”




>Widerangeofdataservices

DataPlaHorms

Datacollec9onandprocessing

Adobe,GoogleAnaly9cs,etc

Webandmobileanaly9cs

Tag-lessonlinedatacapture

Retailandcallcenteranaly9cs

Bigdata&datawarehousing

Singlecustomerview

InsightsAnaly9cs

Dataminingandmodelling

Tableau,Splunk,SPSS,R,etc

Customiseddashboards

Mediaa7ribu9onanalysis

Marke9ngmixmodelling

Socialmediamonitoring

Customersegmenta9on

Ac9onCampaigns

Datausageandapplica9on

SiteCore,ExactTarget,etc

Targe9ngandmerchandising

Marke9ngautoma9on

CRMstrategyandexecu9on

Datadrivenwebsites

Tes9ngprograms




>50+yearsofteamexperience


Chris;anBartensFounder&Director

§ BachelorofBusinessManagementwith

marke;ngfocus

§ Webanaly;csand

digitalmarke;ng

workexperience

§ Space2go,E-Lo,TourismAustralia

§ SuperTagfounder,ADMAAnaly;csChair,

I-COMEMRBoard

LinkedInprofile

EllyGillisGeneralManager

§ BachelorofCommunica;onswith

printanddigitalfocus

§ Digitalmarke;ngand

projectmanagement

workexperience

§ M&CSaatchi,Mark,

Holler,Tequila,IAG,

OneDigital,Telstra

§ Australiangoldmedal

insurfboatrowing

LinkedInprofile

MichaelSavioHeadofInsights

§ BachelorofArts&Sciencewithapplied

mathema;csfocus

§ CRMandmarke;ng

researchandanaly;cs

workexperience

§ ANZBank,AustralianBureauofSta;s;c,

DBMConsultants

§ ADMAlectureron

marke;ngtes;ng

LinkedInprofile

JuanDelardHeadofData

§ EngineeringDiploma&

BachelorofSciencein

ElectricalEngineering

§ ITarchitecure,ERP,webanaly;cs,bigdata,

telecommunica;ons

workexperience

§ Quo;fy,Binaria,Codelco

§ Mathema;csfanand

avidscubadiver

LinkedInprofile



>Uniquecombina9onofskills


Datavisualisa9on/repor9ng

Datamining/analysis

Datamodelling

Fastanaly9cs

Dataprocessing/enhancing

Bigdata

Datacollec9on

TheDataliciousteam

§ Datascien;sts

§ Businessanalysts

§ Dataengineers

§ Webengineers

§ Pla_ormadmins

§ Projectmanagers

§ Datastrategists D a t a s t r a t e g

y



>Bestofbreedtechnologies




>Dataliciousproductdevelopment

SCV2

Surveys

Displayads

Internalads

Engage

Socialmedia

Mobilepush

eDMs/DMs

MIS1

1Marke;nginforma;onsystemcontainingalldatanecessarytoanalyseandreportoncampaigns2Singlecustomerviewpla_ormcontainingalldataacrossall(customer)touchpoints

Massmedia

Socialmedia

Digitalmedia

Measure

Demographics

Transac;ons

Campaigns


Report

Analyse



>Clientsacrossallindustries




>Greatcustomerfeedback

“[…]Dataliciousquicklyearnedourrespectandconfidence […]understandourbusinessneeds,delivervalue , pushourthinking[…].Likeable,transparentandtrustworthy.IwouldbehappytorecommendDatalicioustoanyone.”MurrayHowe,Execu;veManager,SuncorpGroup

"[…]Dataliciousbroughtwiththembestprac.ceanaly.cstodemonstratethe

truevalueofourmarke.ngdollars[…]havebecomeacriBcalbusinesspartner[…] providedgreatinsightswhichhavedrivenkeybusinessdecisions.”TrangYoung,SeniorMarke;ngManager,E*TradeAustralia

“TheDataliciousguysaregreattoworkalongside[…]'nostoneunturned'approachtofindingsolu.ons tochallenges[…]knowledgeandpassionforwebanaly.csandbestofbreedwebopBmizaBonwassecondtonone” SteveBrown,

SeniorBusinessAnalyst,Vodafone

“[…]TheVodafoneimplementa.onofSiteCatalystisoneofthemostimpressiveIhaveseenandranksinthetop10[…].Itisanamazingfounda.onfortakingac.ononthedataandimprovingROI.” AdamGreco,Consul;ngLead,Omniture




>Greatcustomerfeedback

"[…]Dataliciousunderstandthevalueofinforma.onand howtoleverageitusingbestofbreedsoEware.Iwould recommendtheteamwithouthesita.on[...]."JamesFleet,Marke;ngDirector,AppliancesOnline

"[...]DatalicioushavebeeninBmatelyinvolvedinbuildingouranalyBcssoluBon.Mostimportantlytheirknowledgeofbestprac.cecombinedwithinnova.ve

solu.onshasallowedourbusinesstoremainnimbleandcurrent .Theyarealsoniceguys."TzviBalbin,GroupDigitalMarke;ngLead,CatchoftheDay

"[...]DataliciousarehelpingustomovefromalastclickcampaignmeasurementmodeltoamoreaccuratemediaaFribu.on approach.[...]potenBaltosignificantlychangeourmediaplanning [...].Highlyrecommended ."KeithMirgis,SeniorDigital&SocialMediaMarke;ngManager,Telstra

"WeengagedDatalicioustosupportastrategicchangeinourbusiness [...]understandourcustomers[andtheirtransac.ons]beFer toensureweretainedasmanyaspossible[...]"NatalieFarrell,DirectMarke;ngManager,Luxoca




>Data:PlaHorms

101011010010010010101111010010010101010100001011111001010101

010100101011001100010100101001101101001101001010100111001010

010010101001001010010100100101001111101010100101001001001010




>Webanaly9csaudit


CatchoftheDay

webanaly;csaudit

andreviewusinga

combina;onofthe

SuperTagtagimplementa;on

approachand

ObservePointtag

scanningserviceto

deliver&maintain

100%accurateweb

analy;csdataon

anongoingbasis.



>Webanaly9cs


Projectpla_orms

used:Adobe

SiteCatalyst,

Test&Targetand

SearchCenter

Readmoreonline

hp://goo.gl/Qp9IK

“[…]TheVodafoneimplementa;onofSiteCatalystisoneofthemostimpressiveIhaveseenandranksinthetop10[…].Itisanamazing

founda;onfortakingac;ononthedataandimprovingROI.”

AdamGreco,Consul;ngLead,Omniture



>CRMRFP&strategy

©DataliciousPtyLtd 15May2013

Development

ofNetworkTEN

cross-channeldata

strategyincluding

managementofresul;ngCRMand

SCVRFPprocess

designedtofuture

proofthebusiness

andboostusers

reten;onand

engagement

rates.



>Insights:Analy9cs

101011010010010010101111010010010101010100001011111001010101

010100101011001100010100101001101101001101001010100111001010

010010101001001010010100100101001111101010100101001001001010




>Datavisualisa9on


Analysisof60,000

Tweetsfromthe

controversialSBS

TVshow‘GoBack

ToWhereYouCameFrom’

visualisingthe

majortopicsand

howtheywere

relatedwhich

highlightedsome

interes;ng

insights.



>CRMdashboards


RebelSportCRM

dashboardsfor

Acxiomcombining

customerprofile

datawithcampaign,

andtransac;on

dataandvisualising

theinforma;onin

Tableaudashboards

designedtosimplify

andautomate

repor;ng.



>Brandstudy


Brandstature>

B r a n d s

t r e n g t h >

Analysisand

visualisa;onof

datafromna;onal

Y&RBrandAsset

Evaluatorsurvey

designedtotrack

(andcompare)

brandpercep;on,

purchaseintent

andconsumer

atudestowards

brandsover;me.



>Workshopsandspeaking


Text“Chris,thanksamillionfortheworkshop[...]feedbackhasbeen

awesome.”RobGeerdink,Content&Crea;veServicesLead,Ubank

“[…]thanksagainforthe[tes;ng]workshop,[...]founditveryuseful.”

MikeAinsworth,WebsiteOp;misa;onCoordinator,CarnivalAustralia

“[Datalicious]sessionhasaractedthemostenthusias;cfeedback."

TimHeberden,Lecturer,TheUniversityofSydneyBusinessSchool

@aca;natree:“Excellentpresonmediaaribu;onfrom@datalicious[…]”

@PhilipShaw:“@DatalicioussessiononLandingPageOp;misa;onbestsofar.”

@KylieMar;n:“Awesomesessionby@datalicious[…]greatstats&knowledge[…]”

@jamesduon:NiceworkChris![…]Howtoturndataintoac;onableinsights!”

@EmilyBanks:“@dataliciousgreatjobChris;an...Reallygreatworkshop.”

@markfletcher:“@dataliciousOutstandingpresenta;on”



>Ac9on:A7ribu9on

101011010010010010101111010010010101010100001011111001010101

010100101011001100010100101001101101001101001010100111001010

010010101001001010010100100101001111101010100101001001001010




>Mediaa7ribu9on


Aussiepurchase

pathtrackingand

mediaaribu;on

modellinginclose

coopera;onwith

Amnesiadesigned

toop;misethe

overallAussie

budgetmixacross

paidandearned

mediaresul;ngin

anoverallproject

ROIof910%.



>Mediaa7ribu9on


Suncorppurchase

pathtrackingand

mediaaribu;on

modellinginorder

toop;misethe

overallSuncorp

insurancebudget

mixacrosspaid

andearnedmedia

resul;nginan

overallprojectROI

of2,078%.



>Mediaa7ribu9on


Telstrapurchase

pathtrackingand

mediaaribu;on

includingsocial

designedto

op;misethe

overallTelstra

budgetmixacross

paidandearned

mediaresul;ngin

anoverallprojectROIof403%.



>Ac9on:Targe9ng

101011010010010010101111010010010101010100001011111001010101

010100101011001100010100101001101101001101001010100111001010

010010101001001010010100100101001111101010100101001001001010




>Smarttarge9ng


ANZcross-channel

re-targe;ngand

merchandising

combinedwith

landingpage

op;misa;on

deliveredan

increaseinoffer

responseand

conversionrates

withanoverallprojectROIof

578%.



>Influen9alclients


Iden;fica;onand

leverageofTelstra

customerswithan

aboveaverage

influencelevelby

providingthese

individualswitha

premiumshopping

aswellassupport

experienceacross

allchannels.

≈



>Segmenta9on


E*TradeRDA

geo-segmenta;on

basedonaddress

andtransac;on

dataofexis;ng

customersto

iden;fy&profile

themostprofitable

segmentsinorder

toop;misemedia

planning.



>Churnmodelling


Luxocaanaly;cs

andmodelling

basedonhistoric

transac;ondata

predictedstore

migra;onwith

85%accuracy

resul;ngincost

savingsandan

increaseinclient

reac;va;onwithanoverallproject

ROIof667%.

High

priority

customer

segments

Low

priority

Lowpriority

customersegments



>Merchandising


Luxocaanaly;cs

andmodelling

basedonhistoric

transac;ondata

haschangedthe

wayOPSMis

customisingits

storemerchandise

basedonstore

loca;oninorder

tomaximiserevenuefrom

eachstore

loca;on.



>Ac9on:Tes9ng

101011010010010010101111010010010101010100001011111001010101

010100101011001100010100101001101101001101001010100111001010

010010101001001010010100100101001111101010100101001001001010




>Landingpages


Before

Aer

Removalofdistrac;ons

suchasnaviga;onandsearchop;onsresulted

inincreasedresponse

rateswithROIof492%

Projectpla_ormsused:Adobe

SiteCatalystandTest&Target



>Landingpages


Before

Aer

Thesmallthingscount:

Simplifica;ondownto1setofbuonsresultedin

increasedresponserate

andprojectROIof547%

Projectpla_ormsused:Adobe

SiteCatalystandTest&Target



>Pageop9misa9on


Telstrabundlespageop;misa;oncombinedcallcenterdata(eachpage

hadauniquephonenumber)withAdobeTest&Targetonlinedataand

deliveredacross-channelconversionrateincreasewithanROIof647%




Contactus

[email protected]

Learnmore

blog.datalicious.com

Followus

twi7er.com/datalicious



Smartdatadrivenmarke9ng


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