about cloudberry associates
TRANSCRIPT
CloudberryAssociates Copyright © 2009 Cloudberry Associates. All Rights Reserved.
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Broadband services alone are becoming highly
commoditised, and “speeds-and-feeds”- based marketing is changing as consumers can get the same or similar services from other Service
Providers
Service Providers are facing declining ARPU from their core
services with challenges to effectively generate revenues
through new subscription services and to sell them while subscribers
can get free “over-the-top services” from strong internet brands
Challenges in selecting and introducing new services to their subscribers effectively and with
scalability
Confronted with disappointments regarding business impact from
new services
CloudberryAssociates Copyright © 2009 Cloudberry Associates. All Rights Reserved.
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Cloudberry Associates mission is to help broadband service providers and vendors to realise their opportunities in the
multi-billion Euro connected home opportunity by capturing and retaining subscribers for the connected home services
and offerings
CloudberryAssociates Copyright © 2009 Cloudberry Associates. All Rights Reserved.
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Cloudberry Associates focus solely on providing consultancy services to broadband service
providers and vendors
The team has extensive competencies from Telco
industries, Vendors/ISV and working with Investors
We are a senior team with in-depth international expertise and
presence
Cloudberry Associates is an independent consultancy and
does not have any affiliation to third party vendors, investors or
telecom
We have hands-on experience and knowledge on delivering
business value combined with a pragmatic and straightforward
approach really making the difference
CloudberryAssociates Copyright © 2009 Cloudberry Associates. All Rights Reserved.
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Service Strategy
• Value added Service (VAS) strategy assessment, definition and development
• VAS Portfolio assessment (existing and new services)
• Business models and earnings logic
Offering Management
• Technology/Vendor selection
• Offering synergies and gap solutions
• Product and service positioning (package and bundling of offering)
• Implementation and go-to-market
Operational Execution
• Vendor management
• Penetration and business success activities
• Key Performance Indicators (KPI) and success metrics
CloudberryAssociates Copyright © 2009 Cloudberry Associates. All Rights Reserved.
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Name: Trond Neergaard
Email: [email protected]
Phone number: +358 40 356 6066
Website: www.cloudberry.biz
Trond brings 26 years of leadership and experience in sales, marketing, channel development, marketing and general management. With proven international business success from companies and organizations as;
A world-class expert in broadband value added services, software and distribution in the Telco and Technology market from the inception of software as a service era
Trond is a frequent speaker and presenter at events
Cloudberry Associates (current)
Founder and Managing Partner
Cloudberry Associates is a business, marketing and strategy consultancy focusing on Telecom (Telco and MSO), Vendors/ISV and Investors/VC. With hands-on experience and knowledge of delivering business value combined with a pragmatic and straightforward approach really making the difference.
F-Secure Corporation
Vice President, Global ISP Business
Member of the Executive Team
F-Secure is the global leader in providing software as a service through operators. A proven partner for revenue generation with an expanding portfolio of value-added services
Radialpoint Inc
Vice President and General Manager EMEA
Member of the Executive Team
Radialpoint expands the revenue potential of Internet Service Providers (ISPs) worldwide through its managed service and support solutions for the digital home
CTAM Europe (current)
Member of Board of Directors
CTAM Europe is a chapter of the Cable & Telecommunications Association for Marketing, a non-profit, professional membership organization that is dedicated to advancing consumer and business-to-business marketing excellence and the mastery of new technologies in the cable industry through strategic learning and networking opportunities.
Thales e-security
Sales Manager, Nordic and Baltic
Xerox Europe
Business Manager Xerox Business Partners, Europe
EuroCloud Europe (current)
Launch Coordinator for Finland
EuroCloud is an European network of local SaaS and cloud computing communities. EuroCloud plans to create further local communities in Germany, the Netherlands, Poland, and Sweden, and will set up its headquarters in Brussels. Through its diverse membership, EuroCloud will promote cloud computing in Europe, including current state of the markets and future innovations, and will become a critical exchange platform across the different continents.
CloudberryAssociates Copyright © 2009 Cloudberry Associates. All Rights Reserved.
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CloudberryAssociates
Slide 7
Trond Neergaard
Founder and Managing Partner
+358 40 356 6066