about blinc (1)

8/2/2019 About Blinc (1)

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About Blinc Inc.Blinc is a privately held international company

Founded in 1999

Purpose: To solve beauty problems by perfecting beauty

products.

Headquartered in Boca Raton, Florida

Blinc currently markets its products in over thirty

countries and continues to expand internationally.

Continuously ranked on the Inc. 5000 list as one of

America's fastest growing private companies

Introduced safe and exceptional beauty products that

redefine how they should be made, applied and perform.

Blinc products are unique as they just not only give

dramatic look but helps in enhancing natural beauty.


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BLINC INC. OFFERINGSCOSMETICS

&

ACCESSORIES


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HumanResource StrategyHR of the firm will support and developthe most important assetthe people

by enabling them to deliver outstanding

business performance.

Online order taking is done.

Timely delivery of the product.


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Making customers aware about the

usage of our cosmetic.

More technological enhancement can

lead to competitive advantages.

HumanResource Strategy


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Customers are always our first

priority.

Manage international cosmetics

business.

Develop a working environment.

HumanResource Strategy


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Human Resource Approach

Designing of Trainingand incentive program.

Facilitate the customers

with an active and instant

response to their questions


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Human Resource Approach

Different approach ofonline assistance willbe provided.

Will outsource ourproduction to gaininteraction plus tolower the productioncost and to improve thequality.


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Organizational Structure

CEO

Mr Mahender Advani

CFO

Yamna Abid

COO

Ariba Mehtab

Marketing Director

Neelma Ashraf

HR Director

Sunya Hirani

R & D ManagingDirectorChoudhary Abdul Aziz


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Roles & Responsibilities

of HR Dept

Improves Customer Services

Gives assistance to the team

Develops the programs to take feedbackfrom the customers

Motivates the employees by extrinsic andintrinsic rewards.

Works on policies, processes, systems andtools that allow each business area toattract, select and develop talentedindividuals.


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Management Team

CEO

Mr. Mahender AdvaniResponsible for strategic decisions.

Design organizations mission, vision and

objectives.

MarketingMs. Neelma Ashraf

promotional tools and advertisement to

enhance sales.

Improves public relations and coordinateswith the events.

Take measures to be up-to-dated.


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Supply Chain ManagementMs. AribaMehtab

control inventory

Check import process, warehousingsystem, operational management,distribution system and strategies relatedwith supply chain.

Finance

Ms. Yamna AbidAssess and analyze the Financial

Statements of the Company.

Responsible for the investments decisions.

Also be responsible for making decisionsregarding stakeholders wealth (dividenddecisions, capital budgeting decisions &etc.)


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R & D - Mr. Choudhary Abdul Aziz

Make innovations in the current

services and products.search for new ideas to attract

customers and increase market share.

Human Resource Management - Ms.

Sunya Hirani

Operational Role

Strategic Role

Administrative Role


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The Pakistani cosmetics industry can be divided into two

broad categories: those companies and products that cater

to the masses and those catering exclusively to taste of the

elite and upper middle classes. The Pakistani market is

prepared for the introduction of new cosmetics products.

With the rise in per capita income and awareness or

product options, the overall consumption is expected to

increase.

INDUSTRY OVERVIEW


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Growth in the number of private television channels, and

associated advertising, has led to increased awareness

levels amongst the masses for skin care products.

Middle-income bracket groups consider cosmetic products

like creams, lipsticks and eyeliners, deodorants as

essentials that were considered a luxury up until a decade

ago.

Pakistan have the total population of 180 million and

growth Rate of population is 1.37%, working women are

51% where upper class and upper middle class rate is

34%, which is our targeted market. They are the people

who are very sensitive about there cosmetics products.

MARKET NEED


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MARKET RESEARCH

Direct-to-Consumer Sample Distribution

In home Product Testing

New Product Introductions

Habits and Attitude Studies

Virtual Prototype Testing

Web Survey


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RESULT OF MARKET RESEARCH

GEOGRAPHIC

Area: Metropolitan Cities

Population

Consumer Knowledge

BEHAVIORAL

Occasions: Going out regularly (schools, college

and parties)

User status: Regular usage

Attitude towardsthe product: Necessary part of everyday accessories.

Benefits: Develops beauty, exceptional colors,

good quality ingredients, atmosphere

friendly packaging


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RESULT OF MARKET RESEARCH

DEMOGRAPHICS

AGE: 18 to 45

SEX: female. Product was launched only for

female

OCCUPATION: Students and working women company

will target.

LIFE CYCLE: Young, single and married.

SOCIAL CLASS: Upper, upper middle and middleclasspeople


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TARGET MARKET

Makeup is an sessional part of most womens to enhance there

natural beauty. Blinc Inc. main focuses on younger, working

women, college and universities girls. Our target customers and

end users for wholesale distribution will be resellers who

recognize the needs of this consumer and who she identifies

with.


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COMPETITOR ANALYSIS

There is big market for Cosmetic Brand, Hair Color and Skin

Care Products for national and international in Pakistan.

Several multinational companies, such as MEDORA, The

Body Shop, MAC, AVON, ODHO, MAYBELLINE have

entered the Pakistani market.

Blinc Inc. surely is having a healthy competition in Pakistan.

They not only have opened up their outlets but also have

contributed a lot in creating awareness about the use and care

of cosmetic products in Pakistan


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COMPETITOR


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SWOT ANALYSIS

STRENGHTS

High Quality manpower Resource

Brand Name

Customer Service and Consultancy

Vast color range.

WEAKNESSES

Lack of promotional activities

High Service Cost Targeting Upper class

OPPORTUNITIES

Increased Consumption depth

More spending on promotions

Product Innovation Develop Distribution Channel

THREATS

Price Competition from Local and International Player

Low cost beauty product

Presence of Establish brand in Store


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PEST ANALYSIS

POLITICAL:

Legislation for the health of the nation and the quality of products

and services

Stability of Political Condition

ECONOMICAL:

SOCIAL:

Change in social Trend , lifestyle Demand of cosmetic products and service has increased

Norms and values: to be beautiful

ECONOMICAL:

Pakistan economy registered a rapid growth for last three years in the

industry of cosmetics and it maintained strong growth rate as compare

to other countries which are developed and developing, so Pakistan

cosmetic industry is directly related growth of economy, which is highlysupport cosmetic industry

about blinc (1)

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