about bharti enterprises
TRANSCRIPT
About Bharti Enterprises
Bharti Enterprises is one of
India’s leading business groups with
operations in over 21 countries
across the globe with interests in
telecom, financial services, retail,
fresh and processed foods, and real
estate.
About Bharti Enterprises
Type : Public
Listed in : BSE
Industry : conglomerate
Founded : 1976
Founder : Sunil Mittal
Operations : 21 countries
About Bharti Enterprises
PRODUCTS & SERVICES:
Telecom
Financial services
Retail
Foods
Real estates
BHARTI ENTERPRISES LOGO:
VISION:
“By 2020 we will build India's finest conglomerate”
MISSION:“We are ever willing to learn and adopt to the environment, our partners and customer's evolving needs.”
VALUES:EmpowermentEntrepreneurshipTransparencyImpactFlexibility
LEADERSHIP:
SUNIL BHARTI MITTALChairman & Group CEO
RAKESH BHARTI MITTALVice Chairman & MD
RAJAN BHARTI MITTALVice Chairman & MD
AKHIL GUPTADeputy group CEO & MD
INDER WALIAGroup Director- HR
VIJAYA SAMPATHGroup General Council & Company Secretary
MANIK JHANGIANIGroup CFO
SUBSIDIARIES
SUBSIDIARIESBharti AirtelBharti Infratel LimitedBharti Realty LimitedBeetel Teletech LimitedComvivaJersey Airtel and Guernsey AirtelCentum Learning LimitedBharti Wal-MartBharti RetailBharti AXA Life InsuranceBharti AXA General InsuranceBharti AXA Investment ManagersIndus TowersField Fresh Foods Pvt. Ltd
BHARTI AIRTELBharti Airtel
LimitedBharti Airtel Limited is a leading emerging
market telecom services provider with
operations in 19 countries across Asia and
Africa.
Founded : in1995, by Sunil Mittal
Name : Bharti Airtel limited
Headquarter : New Delhi, India
Industry : Telecommunications
HISTORY
Bharti Airtel Limited formerly known as Bharti
Tele-Ventures LTD (BTVL)
It is the largest cellular service provider in India,
with more than 137 million subscriptions as of June
2010.
Bharti Airtel is the world's 3rd largest, single-
country mobile operator
5th largest telecom operator in the world in terms
of subscriber base
It is known for being the first mobile phone
company in the world to outsource everything
except marketing and sales and finance.
The company is structured into four strategic
business units - Mobile, Telemedia, Enterprise
and Digital TV.
Mobile business offers services in India,
Bangladesh & Srilanka.
Telemedia business provides broadband, IPTV &
telephone services in 89 Indian cities.
Digital TV business provides DTH TV services
across India
Enterprise business provides end-to-end
telecom solutions to corporate customers and
national & international long distance services to
telcos.
TAGLINE:“POWER TO KEEP IN TOUCH” (1995)
“TOUCH TOMORROW”
(1999)
“LIVE EVERY MOMENT” (2002)
“EXPRESS YOURSELF” (2003)
The company is structured into four strategic business units (SBUs)-
Vision & promise
By 2010 Airtel will be the most admired brand in India:
Loved by more customersTargeted by top talentBenchmarked by more businesses
“We at Airtel always think in fresh and innovative ways about the needs of our customers and how we want them to feel. We deliver what we promise and go out of our way to delight the customer with a little bit more”
Mission:
We will meet the mobile
communication needs of our
customers through error- free
service delivery
Innovative products and services
Cost efficiency
Unified messaging solution
Objectives/Goals
• To undertake transformational projects that have a positive impact on the society and contribute to the nation building process.
• To Diversify into new businesses in agriculture, financial services and retail business with world-class partners
• To lay the foundation for building a “conglomerate” of future
Organization structure:
PRODUCTS AND SERVICES:
MOBILE:
Postpaid
Prepaid
Blackberry
Windows mobile 6.5
iPhone 3GS
Wireless internet
International calling
BROADBAND & FIXED LINE:
Wi-Fi
Speed on demand
Free Sunday calling
Free speed offer
Britannica online
Net pc plus
DIGITAL TV
DTH (Direct TO Home)
COMPETITORS:
The competitors of Bharti Airtel Ltd:
Reliance communication
Vodafone
Idea cellular
Tata communication
Tata tele services
BSNL & MTNL
Others
STRATEGIC MANAGEMENT
PROCESS OF AIRTEL:
SWOT ANALYSIS
BCG MATRIX
PROCTER FIVE FACTOR ANALYSIS
SWOT ANALYSIS:
STRENGTHS:More than more than 137 million customers as of June 2010. Stakeholders include Sony-Ericsson, Nokia - and Sing Tel, with whom they hold a strategic alliance. Nationwide Network Coverage.It is largely focused on telecom. So most of the revenues come from telecom.Leadership position in cellular segment.
WEEKNESSES:Although Airtel have strong presence throughout the country but still they are far away from the rural part. price competition from BSNL and MTNL.
OPPORTUNITIES:
Latest technology and low cost advantage.Huge market.Entering into new partnership
THREATS:
Presence of strong and close Competition from other cellular.Market maturity in basic telephony segment.Potential entry of global competitors.
Threat from Competition
Customer Bargaining
Power
Threat of Substitutes
Supplier Bargaining
Power
Threat of New Entrants
PORTER’S 5 FORCES
1. THREAT FROM COMPETITION
Wireless Market – Top 4 garnering 75% market share
HIGH
Bharti Rcom IDEA MTNL0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
COMPETITOR ANALYSIS
2. CUSTOMER BARGAINING POWER
Lack of differentiation among
Service Providers
Cut throat Competition
Low Switching Costs
Number Portability will have –Ve
Impact
Businesses & Consumers
HIGH
3. SUPPLIERS BARGAINING POWER
LOW
4. THREAT OF SUBSTITUTES
Landline CDMA
Video Conferencing
VOIP - Skype, Gtalk, Yahoo Messenger e-Mail & Social Networking Websites
BROADBAND SERVICES
DIMINISHING MARKET
HIGH
5. THREAT OF NEW ENTRANTSHuge License Fees to be paid upfront &
High gestation period
Entry of MVNOs & WiMAX operators
Spectrum Availability & Regulatory Issues
Infrastructure Setup Cost - High
Rapidly changing technology
LOW
AIRTEL
COMMERCIALS
BRAND AMBASSADORS:
A R Rehman
SRK
Saif Ali khan & Karina
Sachin Tendulkar
Karina Kapoor
Madavan & Vidya Balan
Amitabh Bachchan
THANK YOU