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Marketing Geek, Social Media & Cloud Technology Champion, Leader and Mentor Meet Antonio

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Antonio Montoya is a marketing geek, Social Media & Cloud technology champion, leader and mentorThe great migration to the cloud is underway and is transforming the way organizations and individuals work, collaborate, sell, market and brand themselves. Mastering the cloud is critical to succeed in the coming years and decades. As an experienced technology and marketing leader I can help you chart your path to the cloud and the resulting social enterprise.

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Page 1: About Antonio

Marketing Geek, Social Media & Cloud Technology Champion, Leader and Mentor

Meet Antonio

Page 2: About Antonio

Product/Brand Management, Web Marketing,

Social Media

SaaS/Cloud Technologies, Social Collaboration,

CRM

Entrepreneurial, Results Oriented,

Team Player

I lead teams to create compelling visions and see them through inception, communication, implementation, and consolidation.

I get things done!

Page 3: About Antonio

Modernized AeroMetric marketing

through new web-site, blog, and social

media. Grew online community from 0 to

hundreds in 12 months.

Established proposals team and

formal proposal coordination process

increasing efficiency, quality and

effectiveness.

Implemented thought-leadership

marketing positioning AeroMetric as

leader in Airport and Transportation.

Led implementation of

Salesforce.com CRM contributing to

record-breaking sales, pipeline, and

backlog.

Established advertising metrics and

tracking and leveraged in-bound on-

line marketing significantly improving

marketing ROI.

What I have done for others…

Marketing

Page 4: About Antonio

Deployed Google Apps across 6

locations bringing together 250+ users

into a single mail/collaboration platform

saving close to $100K in servers,

Outlook/Exchange licensing and

technical support.

Overall vision, business process

definition & project management for

Salesforce.com implementation resulting

in highly tailored application within 3

months and under $40K of consulting.

Led implementation of Salesforce.com,

Google Apps, FogBugz, and many other

cloud technologies allowing seamless

collaboration among locations and

individuals boosting efficiency with

minimal investment.

Technology

What I have done for others…

Page 5: About Antonio

Effective sales toolkit addressed key

customer pains. Travelled around the world

inspiring sales force. Enterprise product

sales expanded in previously untapped

markets and geographies.

Led internal forum on cloud/SaaS business/technology models. Became worldwide source of competitive intelligence on neo-geography technology

and business threats.

Focused product roadmap simplifying offering, allowing continued product evolution and quality with reduced development staff.

Innovative product strategy changed

enterprise product positioning

increasing licenses 4X in less than 2

years helping TerraShare cross early

adopters chasm.

What I have done for others…

Marketing

One of the most well rounded, in-tune, product managers I have had the pleasure to work with.

Page 6: About Antonio

Increased Latin-American

business 4X in less than two

years.

Personal relationships with key account decision-makers allowed to keep, and in some cases grow, at-risk accounts in spite of being the higher priced solution.

Multi-pronged sales and marketing plan for the

region boosted partner accountability and

engagement. Terminated underperforming

operations, remaining partners met at least 80%

of the plan.

Sales

Antonio approaches business challenges in a very analytical manner to come up with incredible marketing and sales solutions.

Sold only camera system in the region

in more than 10 years ($1Million+)

What I have done for others…

Page 7: About Antonio

First comprehensive Latin American sales & Marketing

plan including macro-economic conditions country by

country, partner maturity/effectiveness status, and

direct customer feedback.

Adapted Onyx consulting and proposals

methodology to regional cultural and business

practices accelerating proposal development

while lowering implementation and cost overrun

risk.

“Tropicalized” Onyx presales methodology

allowing 9+ partners in 12 Latin-American

countries to get up to speed selling Onyx CRM

in less than 6 months

What I have done for others…

Application Engineering

Page 8: About Antonio

From consulting to sales to marketing ever increasing responsibility and accomplishments

Career Progression

Planning Engineer1990-1994

Consulting PracticeDirector1994-1999

Student Consultant1986-1989

ApplicationEngineer2000-2001

Sales Manager2002-2003

Product Manager2004-2007

VP Marketing2007-2011

Role

Scope

Page 9: About Antonio

Formally educated as engineer and computer scientist but learning did not stop at graduation…

Education

1980s 1990s 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

CAD/GISClient/Server

Technology

Onyx CRMWeb Applications

XHTML/CSS

Image ProcessingContent Management

Web Services

Enterprise CRM,Cloud App DevelopmentSaaS/Cloud Computing

EngineeringComputer

Programming

DOS/Windows/Access/C UNIX/Windows Server/IIS/Oracle/SQL Server OS X, Force.com, Google Apps

LeadershipIndividual

Contributor

Manager Supervisor

Leader/Evangelist/Champion/Mentor

Sales/ChannelManagement

Product/BrandManagement

Marketing StrategyWeb MarketingSocial Media

Marketing OperationsProfessional Svcs A/E/C

PracticeManagementGovernment

Solo

BusinessLocal/Regional Scope

International/Global Scope

Sales

MarketingConsulting/Project Management

Page 10: About Antonio

Lived in Latin America, Europe, Caribbean, and USA. Can speak fluently English, Spanish and French

Languages

Native Spanish

ProfessionalEnglish

ConversationalFrench, Portuguese

Proficiency

Page 11: About Antonio

What I am learning now…