about antonio
DESCRIPTION
Antonio Montoya is a marketing geek, Social Media & Cloud technology champion, leader and mentorThe great migration to the cloud is underway and is transforming the way organizations and individuals work, collaborate, sell, market and brand themselves. Mastering the cloud is critical to succeed in the coming years and decades. As an experienced technology and marketing leader I can help you chart your path to the cloud and the resulting social enterprise.TRANSCRIPT
Marketing Geek, Social Media & Cloud Technology Champion, Leader and Mentor
Meet Antonio
Product/Brand Management, Web Marketing,
Social Media
SaaS/Cloud Technologies, Social Collaboration,
CRM
Entrepreneurial, Results Oriented,
Team Player
I lead teams to create compelling visions and see them through inception, communication, implementation, and consolidation.
I get things done!
Modernized AeroMetric marketing
through new web-site, blog, and social
media. Grew online community from 0 to
hundreds in 12 months.
Established proposals team and
formal proposal coordination process
increasing efficiency, quality and
effectiveness.
Implemented thought-leadership
marketing positioning AeroMetric as
leader in Airport and Transportation.
Led implementation of
Salesforce.com CRM contributing to
record-breaking sales, pipeline, and
backlog.
Established advertising metrics and
tracking and leveraged in-bound on-
line marketing significantly improving
marketing ROI.
What I have done for others…
Marketing
Deployed Google Apps across 6
locations bringing together 250+ users
into a single mail/collaboration platform
saving close to $100K in servers,
Outlook/Exchange licensing and
technical support.
Overall vision, business process
definition & project management for
Salesforce.com implementation resulting
in highly tailored application within 3
months and under $40K of consulting.
Led implementation of Salesforce.com,
Google Apps, FogBugz, and many other
cloud technologies allowing seamless
collaboration among locations and
individuals boosting efficiency with
minimal investment.
Technology
What I have done for others…
Effective sales toolkit addressed key
customer pains. Travelled around the world
inspiring sales force. Enterprise product
sales expanded in previously untapped
markets and geographies.
Led internal forum on cloud/SaaS business/technology models. Became worldwide source of competitive intelligence on neo-geography technology
and business threats.
Focused product roadmap simplifying offering, allowing continued product evolution and quality with reduced development staff.
Innovative product strategy changed
enterprise product positioning
increasing licenses 4X in less than 2
years helping TerraShare cross early
adopters chasm.
What I have done for others…
Marketing
One of the most well rounded, in-tune, product managers I have had the pleasure to work with.
“
Increased Latin-American
business 4X in less than two
years.
Personal relationships with key account decision-makers allowed to keep, and in some cases grow, at-risk accounts in spite of being the higher priced solution.
Multi-pronged sales and marketing plan for the
region boosted partner accountability and
engagement. Terminated underperforming
operations, remaining partners met at least 80%
of the plan.
Sales
Antonio approaches business challenges in a very analytical manner to come up with incredible marketing and sales solutions.
“
Sold only camera system in the region
in more than 10 years ($1Million+)
What I have done for others…
First comprehensive Latin American sales & Marketing
plan including macro-economic conditions country by
country, partner maturity/effectiveness status, and
direct customer feedback.
Adapted Onyx consulting and proposals
methodology to regional cultural and business
practices accelerating proposal development
while lowering implementation and cost overrun
risk.
“Tropicalized” Onyx presales methodology
allowing 9+ partners in 12 Latin-American
countries to get up to speed selling Onyx CRM
in less than 6 months
What I have done for others…
Application Engineering
From consulting to sales to marketing ever increasing responsibility and accomplishments
Career Progression
Planning Engineer1990-1994
Consulting PracticeDirector1994-1999
Student Consultant1986-1989
ApplicationEngineer2000-2001
Sales Manager2002-2003
Product Manager2004-2007
VP Marketing2007-2011
Role
Scope
Formally educated as engineer and computer scientist but learning did not stop at graduation…
Education
1980s 1990s 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
CAD/GISClient/Server
Technology
Onyx CRMWeb Applications
XHTML/CSS
Image ProcessingContent Management
Web Services
Enterprise CRM,Cloud App DevelopmentSaaS/Cloud Computing
EngineeringComputer
Programming
DOS/Windows/Access/C UNIX/Windows Server/IIS/Oracle/SQL Server OS X, Force.com, Google Apps
LeadershipIndividual
Contributor
Manager Supervisor
Leader/Evangelist/Champion/Mentor
Sales/ChannelManagement
Product/BrandManagement
Marketing StrategyWeb MarketingSocial Media
Marketing OperationsProfessional Svcs A/E/C
PracticeManagementGovernment
Solo
BusinessLocal/Regional Scope
International/Global Scope
Sales
MarketingConsulting/Project Management
Lived in Latin America, Europe, Caribbean, and USA. Can speak fluently English, Spanish and French
Languages
Native Spanish
ProfessionalEnglish
ConversationalFrench, Portuguese
Proficiency
What I am learning now…
Leaders I follow…
@antonio_montoya
AntonioMontoya
What can I do for you?