about agri supply
DESCRIPTION
This is a Power Point presentation I gave to the Garner Chamber of Commerceexplaining what social media vehicles are out there and how Agri Supply uses them.TRANSCRIPT
The Past…Present… and Future
Began in 1962 by A. W. Partlo in Garner , NC
Our catalog began in 1989
One Annual Issue
25,000 copies
Our first website went live in 1996. It was only informational.
“Agri Supply’s goal is to provide quality merchandise at the most reasonable price, to give our customers the best service possible and to treat all customers fairly.”
Today we have 7 stores carrying 26,000+ items for farm, shop, and home.
Garner, NC - 1962
Greenville, NC - 1978
Tifton, GA - 1980
Florence, SC - 1985
Lumberton, NC - 1986
Statesboro, GA - 2000
Today our Catalog is bigger and better than ever!
12 issues a year
4.2 million catalogs sent in 2007 and growing
Our mail center currently encompasses 30,000 SF of warehouse space in Micro, NC with additional 30,000 SF of warehouse space nearly complete.
Agri Supply also has a wholesale division that sells farm equipment parts and implements for resale.
We are a true multi-channel marketer headquartered in Garner for 46 years.
Our new website was launched in December of 2007
21,700+ items online
Email newsletter
Agri Supply is embracing technology to serve our customer in better in new, fast and exciting ways.
This year we have begun to use various types of Web 2.0 social networking media to get our message out.
Message Boards
YouTube
Blogs and RSS Feeds
Some of these technologies we are already using , some will come within the next year.
Message Boards
We have encouraged our managers to get involved with message boards that have interests that are aligned with our product lines.
YouTube
An online social network to load videos.
How we use it in business marketing
To drive traffic to our website
To educate our customers on our products and basic DIY projects.
Twitter Twitter is a social network that is web based and can be
transferred to your cell phone There are also programs to help monitor those you follow
and that follow you.
Twitter is basically on the fly blogging in 140 characters or less
How we use it in business marketing Let them know about a new product or service An Limited Time Offer New email newsletter has gone out or post to a how-to Portable Help Desk Be an information source for our customers interests.
Blogs and RSS Feeds
Blogs= Web Log shortened becomes Blog
RSS Feed = Really Simple Syndication
RSS Readers – Google, Yahoo, & many others
How we use it in business marketing
In business, blogs work in much the same way as email newsletters
Reading blogs helps you keep up with industry trends and the pulse of your customer base.
We have gone down this path for one reason:
TO PUT OUR CUSTOMER FIRST