' The RRPis an amazing platform that highlights the athleticism, versatility, and value of Thoroughbreds to equestrians, which helps to increase demand for them after racing.

'' - Elisa Wallace International Event Rider, U.S. Olympic Team Alternate, 2018 Thoroughbred Makeover Champion

ABOUT THE RETIRED RACEHORSE PROJECT The Retired Racehorse Project has made a name for itself as the non-profit entity behind the Thoroughbred Makeover, the largest and most lucrative racehorse retraining competition in the world. Each year hundreds of horses, all in their first year of retraining after racing, come from across the U. S. and Canada to compete for more than $135,000 in prize money.

But the RRP is so much more than a single event. Throughout the year and around the country we offer clinics aimed at educating equestrians on how to retrain recently retired racehorses. We publish Off-Traci< Thoroughbred fvlagazine, a high-quality magazine that includes news, training tips and feature stories from the Thoroughbred sport horse world. Our expansive website offers educational resources, a classified section for Thoroughbred sport horses and sport horse-prospects, and the Thoroughbred Sport Tracker, the internet's only platform offering aggregated data on Thoroughbreds in non-racing sports.

Our efforts are directed toward a single goal - to increase the value and demand for Thoroughbreds after racing- and the data, some of which can be found in the following pages, shows it's working, and working well. The Makeover has grown year after year, and more equestrians are choosing Thoroughbreds than ever before.

From all of us at the RRP, thank you for your interest. Please feel free to reach out to myself or any of our staff with any questions or to discuss how we can work together to support Thoroughbreds after racing.

With gratitude, Jen Roytz, Executive Director J roytz@reti red racehorse p roj ect.o rg

IMPACT OF THE RRP

The RRP's educational programming along with its signature event, the Thoroughbred Makeover, have made a significant impact on the Thoroughbred aftercare industry by jump-starting demand for retiring racehorses and serving as a complement to other aftercare organizations and initiatives.

10,000 READERS

of Off-Track Thoroughbred

Magazine with tips on care,

training, and more

RRP Websites with educational resources

and tools for OTTB lovers see a combined 3,787,958

pageviews annually

RRPREACH

e

Horses Impacted

2,610 Since 2013

0 3 Million+ Annual 160,000+ Facebool< Followers

Web Page Views 200,000+ weel<ly reach

-~ Avg Off-Track Price

e 25,000+

-$$$ $21, 168,000

Dollars Leveraged (estimated cumulative dollars

invested in Makeover horses by their trainers since 2013)

Makeover Trainers Accepted

2,816 Since 2013

121,890+ MAKEOVER ATTENDEES & LIVEST REAM VIEWS

0 ~ 1,000,000+ 3,000+

Email List Annual Video Views RRP Members

History of the RRP

Apr. 2015

Project launches Membership, drops "Training"from name

Publishes Retired Racehorse Resource Directory, launches Off-Track Thorough­bred Magazine and Makeover moves to the KY Horse Park

Oct. 2015

Oct. 2016

Fourth annual Thoroughbred Makeover & National Symposium with 480 trainers accepted to compete at the KY Horse Park

Fifth annual Thoroughbred Makeover with 580 trainers accepted to compete at the KY Horse Park

Oct. 2017

Seventh annual Oct. 2018 Thoroughbred

Sixth annual Thoroughbred Makeover with 780 trainers accepted to

Makeover with 673 trainers accepted to compete at the KY Horse Park.

compete at the KY Oct. 2019 Horse Park

Churchill Downs, Inc. is committed to supporting our sport's equine athletes through all phases of their lives. The Thoroughbred Makeover and RRP's other efforts have reinvigorated the demand for Thoroughbreds after racing and we are proud to lend our support to their efforts.

- Mike Ziegler Executive Director of Racing for Churchill Downs, Inc.

MISSION SPONSORSHIP

Mission sponsorships are custom packages that include recognition on the RRP website, e-newsletters, Off-Traci<

Thoroughbred Magazine, RRP events, social media, print and digital advertising, and other promotional amenities. Please

contact us to discuss your sponsorship options.

CLASSIC $25,000+

GRADE I $10,000+

BLACK TYPE

$5,000+

STARTING GATE $3,000+

PADDOCK

$1,500+

MAGAZINE ADVERTISING

The award-winning Off-Traci< Thoroughbred tvtagazine is the first and only magazine focused on Thoroughbreds in non-racing sports. Published for

the more than 150,000 Americans who own off-track Thoroughbreds, the magazine features training advice, profiles on successful horses and their connections, news from the Thoroughbred sport horse world and more.

RATE CARD

1x 2x 4x Quarter page $400 $364 $304

1/3 page $600 $546 $456

Half page $800 $728 $608

2/3 page $1,000 $910 $760

Full page $1,200 $1,092 $912

Inside cover $2,000 $1,820 $1,520

Back cover $2,400 $2,184 $1,824

Additional 25% discount for non-profit Thoroughbred Placement organizations.

ADVERTISING DATES

Spring

Summer

Fall

Winter

S ace Close Ads Due 2/20/20

5/21/20

8/13/20

10/22/20

3/5/20

614/20

8/27 /20

11/5/20

CIRCULATION 10,000

AUDIENCE

79% Female

75% Active riders

DISTRIBTION Quarterly

45% Own a farm

94% Own horses

BONUSES SPRING: Land Rover KY 3-Day

Event Bonus Distribution

FALL: Thoroughbred Makeover Bonus Distribution

WINTER: Gift Guide

BUNDLE AND SAVE Print ads can be placed in Off-Traci< Thoroughbred

tvtagazine, the Makeover Sale Catalog and the Makeover Rule Book.

Run ads in two publications and save 10%, run ads in three publications and save 15%

THE ,,

THOROUGHBRED MAKEOVER AND NATIONAL SYMPOSIUM

Presented by lhoroughbred Charities of America

The Thoroughbred Aftercare Alliance is proud to be a sponsor of the Thoroughbred Makeover; we are honored to highlight the work of TAA-accredited organizations at this great event.

' - Stacie Clark Thoroughbred Aftercare Alliance

MAKEOVER TITLE SPONSORSHIPS

Makeover title sponsorships are custom packages with unique assets, added value and other amenities including recognition on the RRP and Makeover websites, e-newsletters, Off-Track Thoroughbred

Magazine, social media, and digital and print advertising.

MAKEOVER CELEBRATION PARTY $25,000

THOROUGHBRED MAKEOVER CHAMPION $25,000

VIP LOUNGE $10,000

LIVESTREAM $10,000

ARRIVAL E><AM $7,500

JUNIOR/AMATEUR/TEAM $5,000 /ea division

DISCIPLINE $5,000

VOLUNTEER HOSPITALITY Includes signage, prominent

logo on 200+ volunteer shirts, hats, and other amenities.

$5,000

0 MASTER CLASS

Unique opportunity to support the educational portion of the

Makeover program.

$5,000

SEMINAR Includes naming rights, signage, speakers, light refreshents and

other amenities.

$7,000

0 COMPETITOR RECEPTION

Help us welcome our competitors with light

refreshments.

$7,500

MAKEOVER FUN D-A-N EEO SPONSORSHIPS

0 COMPETITOR APPRECIATION $7,500+ Completion gifts given to .all competitors;

inquire for options.

0 MAKEOVER CELEBRATION BAR $5,000

t•t LANYARDS 4,000 Logo on lanyards for all staff, judges, volunteers

e CHARGING STATIONS $4,000 Branded stations for charging phones, tablets, etc

• WINNER'S CIRCLE $4,000

0 HYDRATION STATIONS $3,000 Branded water available to attendees.

e ATTENDEE SWAG BAGS/ $2,500 COMPETITOR PACKETS each Logo on bag, promotional items in bag.

G VIP LOUNGE BAR $2,500

a BREEDERS' POSTCARDS $2,500

e GOLF CARTS $2,000 Signage on all golf carts used by RRP at event

0 SPECIAL AWARDS Inquire

0 AMBASSADOR AWARD $2,000

It SILENT AUCTION $2,000

0 MAl<EOVER CELEBRATION BAND $1,500

MAKEOVER MARKETPLACE SALE PROGRAM ADVERTISING

Hundreds of Makeover horses are offered for sale before, during, and after the competition. These

horses are highlighted in a sale catalog that horse shoppers can refer to throughout the weekend.

RATE CARD

Back Cover (color): $950

Inside Cover (color): $800

Full page (color): $650

1/2 page (color): $325

1/4page(color): $175

MAKEOVER RULEBOOK

ADVERTISING Ads included in the print and digital versions of

the Makeover Rule Boole

RATE CARD

Back Cover (color):

Inside Cover (color):

Full page (color):

1/2 page (color):

114 page (color):

$1,180

$1,000

$815

$405

$220

Bundle and Save Print ads can be placed in Off-Track Thoroughbred

Magazine, the Makeover Sale Catalog and the Makeover Rule Book.

Run ads in two publications and save 10%, run ads in three publications and save 15%

' TCA has been the title sponsor of the Makeover since its inception in 2012 because it increases the demand for retired racers among prospective and current horse owners, gives Thoroughbreds new skills in one or more disciplines which ultimately increases their value in the marketplace, showcases the incredible versatility and heart of the Thoroughbred, and brings awareness to the importance of the post-racetrack well-being of our equine athletes.

- Erin Crady '' Executive Director, Thoroughbred Charities of America

9 The Makeover brings ' together people from so many facets of the equine industry. This diverse crowd allows us as a business to interact with a wide variety of decision-makers within equine health care. Not to mention, it's a wonderful showcase of beautiful horses moving onto successful new careers.

- Dr. Sarah Reuss ' Boehringer Ingelheim

ALA CARTE SPONSOR OPTIONS

Custom sponsor packages available. Build your own, or contact us to discuss your needs and ideas!

MAKEOVER Covered Arena banner: $500 Outdoor Arena banner: $300

Announcements: $500

Vendorbooth:$600 (non-profit rates available)

Logo on event shirt: $1,000

Literature in swag bag: $1,500

Dogs of the Makeover dog cam during livestream: $2,000

Repeating commercial on livestream and arena screen: $1,500 (min three repeats)

Repeating static logo on livestream and arena screen: $500 (min three repeats)

Makeover story featured video for social media & livestream: Inquire for price

DIGITAL E-blast & website logo: $750/year

E-blast banner ad: $500/each

Website sidebar ad: $750/year

Website top banner ad: $1,2 00/yea r

Facebook post on RRP page: $500/each

Pinned post in RRP Facebook groups: $300/5 days

Dedicated e-blast to RRP audience: Inquire for price

RRP Membership: $45

THANK YOU 2019 SUPPORTERS

PRESENTING SPONSOR

THOROUGHBRED CHARITIES OF AMERICA

MAKEOVER MARKETPLACE SPONSOR

ASP~ THOROUGHBRED MAKEOVER

CHAMPION SPONSOR

0 Nationwide" Pr ivate Client

CLASSIC SPONSOR

~ MAGNA WAVE

LIVESTREAM SPONSOR

V-_\ Gus EQUESTRIAN

SEMINARS PRESENTING SPONSOR

theUQRSE 11• YOtlllGtllOETOEQlll .... £H£AlTHCAll£

GRADE I SPONSORS a.\ Boehringer ~1lll1v Ingelheim

CHURCHILL DOWNS

e HA<+YARD EQUINE MEDICAL INSTITUTE Gobolpl1itt

STARTING GATE College Consulting

BLACK TYPE SPONSORS Beyond the Wire Copper Beach Stables Dechra Dinsmore Dubarry Excel Equine Fasig-Tipton Florida TRAC Juddmonte Farms Louisiana Thoroughbred Breeders Assoc Maryland Horse Breeders Assoc

Maryland Million Masters of Foxhounds Assoc New Start SmartPak TERF Tipperary Equestrian Triple Crown Nutrition USA Equestrian Trust United States Polo Assoc Vitalize Wal mac

Winner's Circle Sponsors CANTER USA

Cunningham

Georgia B. Ridder Foundation

Horseware Ireland

Kentucky Performance Products

New York Thoroughbred Horsemen's

Association

Pennsylvania Horse Breeders Association

PTHA's Turning for Home

Straight Arrow

University of Kentucky Ag Equine Programs

LEAD BENEFACTOR Ms. Carolyn Karlson

BENEFACTORS Frank Arnold Cheryl Manning

Ann Banks Cinthia Ane McGreevy

Big Ass Fans Michael and Anne Moran

David Bloom Ann Moss

Nina Bonnie Nine Thirty Racing

Jim and Debbie Brown Pin Oak Stud

Valerie Calicott-Stevens Real Rider Cup

Patricia Chapman

Diane Connell

ELR Corporation

Marette Farrell

Happy Horse

Ingram Charities

Gill Johnston

Keen eland

Larking Hill Farm

Gigi Lazenby

Polly Lychee

Machmer Hall

Thoroughbreds

Select Sales Agency

Ken Smole and Jane Conway

Taylor Made Sales Agency

The Brunetti Foundation

The Family of Willard

Thompson

The Muir House Foundation

The Tucker Foundation

David and Linda Walker

Helen Wickes

Martin and Dorothy Woods

PADDOCK SPONSORS Akindale Horse Rescue

American Association of

Equine Practitioners

Foundation

Changing Saddles

Charles Town HBPA

Clever With Leather

English Riding Supply

Little Orphan Annex Award

Noble Equestrian

Ocala Jockey Club

OCD/Doc's Products Inc

Omega Alpha Equine

Perfect Products

Santa Anita Park

Shanin Quashie

Equine Medical Source

Associates Stress Less

Equistaff New York Racing Association

Equitana USA The Tackeria

Flair LLC The Western Thoroughbred

Grayson-Jockey Club Thoroughbred Aftercare

Research Foundation Alliance

Horse Country USA Hand Painted

Horse Logic Virginia Thoroughbred

Kentucky Equine Association

Management WinStar Farm

Internship WKYT