abhishekdas,mamm ii,a2000413047

8/10/2019 AbhishekDas,MAMM II,A2000413047

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MEDIA PLAN

ABHISHEK DAS, MAMM II, AMITY SCHOOL OF COMMUNICATION

FOR SEC A,A+,A++ HNI IN BETWEEN 21 - 45

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CREATIVE PROBLEM

Increase Brand

Equity

Increase Brand

Recall Value

Attract

financers to

invest

Increased

selling of

shares & stock

Ensure quality

work from

employees

Create distinct

corporate

identity


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ADVERTISING OBJECTIVES

Increase of Sales of Services by an approximated margin of 10%

during and after the campaign in the same financial year.

To increase potential leads by 25% during and after the campaign in

the same financial year.

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POSITIONING STATEMENT

Existing : The engine room of Software Products

Revised : The Icons of Quality IT Services

Source : Wikipedia,R Systems Official

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CREATIVE DELIVERABLES

MEDIA CREATIVE ADAPTATION(if any)

Print Creative Outdoor, Banner,

Rich Media, Web

Mobile

Corporate Commercial, TV Video/GIFBanner

Audio Commercial -

In Cinema Projection -

E-mailers, Newsletters -

Non Traditional Media Craftwork -

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PRINT

Publication Size BW Color Total Readership Cost per sq cm

The Times of India FP 10 10 20 7254000 4,095.00

Business Standard FP 7 0 7 312000 450

The Economic Times FP 6 0 6 722000 4095

Hindustan Times HP 6 0 6 4335000 3950

Digit Magazine FP 0 5 5 100000 250

India Today Mag FP 0 5 5 1000000 500

TGA1, A2, A3

Method Adopted : Frequency Based

Cities : Delhi, Mumbai, Bangalore, Chennai.

Scheduling Pattern : Continuous

Language Preferred : English

Source : BhavesAds.com, IRS

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OUTDOOR

Double Sided V Unipoles in Airports

Car Parking Gantry of Malls

CyberHubs

Billboards in the roads leading toairports

Bus Stops Near Office Clusters

Traffic Signal Advertising

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CORPORATE COMMERCIALS

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CORPORATE COMMERCIALS

Media Type Vehicle Name Cost Date of Publish Days of Run DurationCount Total

TV Sony Six 5493 2-Feb-15 40 10 secs 2 439440

TV NDTV India 3223 18-Feb-15 40 10 secs 3 386760

TV Times Now 6221 18-Feb-15 40 10 secs 3 746520

TV Star News 7441 18-Feb-15 40 10 secs 3 892920

Total 2465640

Source : BhavesAds.com, IRS

TG

A1, A2, A3Method Adopted : TRP Based

Cities : Delhi, Mumbai, Bangalore, Chennai.

Scheduling Pattern : Flighting

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EMBEDDED ADVERTISING

Can include the office and its culture as a part of the script of themovie shot. Workplace environment can also be cited.

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ONLINE

Online Banner Advertising

SEM with keywords like that of the

award and accolades.

Flash Ads on E-Paper Portals

E-Mailers with Exclusive Offers

Online Contest and Quizzes and

reinforcement with selection.

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PR CAMPAIGNS

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UNCONVENTIONAL MEDIA

Golf Advertising, to reach the TG, in

a more optimised way.

Airborne Advertising, to reach the

TG by giving them a sky roaring

surprise message.

Method Adopted : Location Based,

Hotspots.

Cities : Delhi, Mumbai, Bangalore,

Chennai.Scheduling Pattern : Flighting

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UNCONVENTIONAL MEDIA

JETMAX MEDIA Advertising, to connect the business

class at the right time with the right creativity.

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If we compute the total amount of prospectsapproached by the summation of all the different

aforementioned strategies, and then apply a

probability of 1% on the successful transformation

of leads to sales, it would meet the AdvertisingObjectives without any hindrance.

THANK YOU

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abhishekdas,mamm ii,a2000413047

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