Abhishek BhattacharjeePhone: (M) +91- 7488583639, +91-9874896900 Email:

abhishek.bhattacharjee29@gmail.comFlat No 1A, Puja Residency, 1/2D/4 Ramakrishna Naskar Lane, Chringrihata, Kolkata- 10

(WB)

ObjectiveLooking for a challenging career in Marketing Management with a reputed organization where I can learn and grow along with the organization and deliver result as expected by the organization utilize my positive attitude, high initiative, drive & determination to succeed.  

Professional profile

Professionally posses 6year + work exp in the field of FMCG Food Marketing. Focusing mostly into Brand Management, associated with Product basked which include commodity product to Nish product. 

Present Job Profile

Reporting to the VP Marketing & Sales as Regional Marketing Manager for East & North East and Nepal, for the entire product portfolio of Pickel, RTC, Instant Mix, Cooking Past, Papad for Brand (Mother’s Recipe),

Responsible for entire product development, creative development, packaging development, and entire Brand Building activity for East , North East India and Nepal.

Managing entire Marketing Activity for entire product portfolio (worth 12 Cr. Plus) in all the active geographic location viz. Bengal, Orissa, Jharkhand, North East & Nepal.

Effectively develop and manage Agency & Vendors for creative work, printing, publicity and media planning.

Planning and executing, annual budget of 2Cr +, which include both ATL & BTL activities.

Develop and execute cost effective ways of BTL Activity which are more than 40% cost effective then the prevailing market rates their by restrict the marketing cost by 64%.

Carried out innovative new means of BTL activity which leads to fast market entry in new market and increase the depth of distribution, which in turn increases Sales by 32%.

Handling (Advertisement, media, research) agencies for timely execution of task given and ensure compliances and metrics.

Creating effective marketing programs for overall brand development Consistently developing new products/ packaging to suite the local markets &

consumer needs. Ultimately improving bottom lines & profitability.

Employment HistoryRegional

Marketing Manager

Mother’s Recipe(Desai Brothers

Ltd)

www.mothersrecipe.com

East & North East

March 2014 – Present

Present

Brand Manager

JeevanSahara Commercial (I) Ltd.

www.jeevansahara.in Kolkata Mar 2012 – Feb 2014

2 Years

Sr. Executive Branding

MPS Food Products Ltd. www.mpsgroup.in Kolkata

Apr 2010 - Feb 2012

2 Years 10 Months

Sales Executive

,, ,, ,, Nov 2009 - Apr 2010

6 Months then

Promoted

MBA Specialization in Marketing 2007- 2009

Territory Sales Officer

Pfizer India Ltd. www.pfizerindia.com Bhagalpure

Apr 2007 - July 2007

4 Months

Major Professional Accomplishments

JEEVANSAHARA COMMERCIAL (INDIA) LIMITED. Successfully handles all the Marketing Activity in all activities business region spread across East and North East

Reporting to the CEO as Brand Manager for East & North East, for the entire product portfolio of, Tea, Package Drinking Water & Soda (SIP), Ice-Cream and Milk.

Responsible for entire product development, creative development, packaging development, and entire Brand Building activity.

Managing entire Marketing Activity for entire product portfolio (worth 0.50 Cr. Plus) in all the active geographic location viz. Bengal, Orissa, Jharkhand, U.P, Delhi and North East.

Effectively develop and manage Agency & Vendors for creative work, printing, publicity and media planning and PR.

Carried out innovative new means of BTL activity which leads to fast market entry in new market especially in rural and semi rural areas which in turn increases Sales by 32%.

Handling (Advertisement, media, research) agencies for timely execution of task given and ensure compliances and metrics.

Monthly & Annual BTL & ATL input Planning & Monitoring. Creating effective marketing programs for overall brand development Consistently developing new products/ packaging to suite the local markets &

consumer needs. Ultimately improving bottom lines & profitability.

MPS FOOD PRODUCT LTD. successfully handles all the Branding Activity in all the major Operational Market. Including 15 Distributor spread across Bengal, North East, Bihar& Nepal.

Launched MPS Spices Brand (Ahar) and Package Drinking Water (Warterer) in Mumbai, Bangalore, Kolkata and Nepal.

Initiated various marketing programs for accelerating market growth like Hands-On Activities, Modern Trade Promotion, Mall Activities, In shop promotion, Brand Activation in existing and new market.

Initiated and executed Mango Festive for MPS Food Hub which leads to increase in foot fall by 64% and increase overall sales by 17%.

Developing vendors for procurement & distribution of all collateral & novelties i.e. Banners, Leaflets, Brochures, Etc used for Branding & Consumer offers.

Team Handling of 10-12 Sales Promoters along with the creative working on the In-Store Program for Modern Trade Outlets (Shopper Marketing) in Kolkata.

Briefing & coordinating with Add. Agencies, P.R. & M.R. organizations.

PFIZER INDIA LTD. Handled sales & marketing activities in the Bhagalpure (Bihar) Region including 1 C&F Agent and 18 Sub Dealers, and successfully launched new product in the said territory.

To generate prescriptions. To meet doctors, chemists, .stockiest, at scheduled intervals. Promoting the products to doctors, stockiest and achieved secondary sales target

by 118%. Successfully archived over 100% growth in business targets. Launching new products to Doctors, chemists and stockiest. Maintain and update doctor base, chemists, stockiest list in a timely manner and

bring new business. Organize seminars, health camps and health awareness programs in front of govt.

and private hospitals. Prepare stock statements every month and present it during the sales review

meetings.

Education

ICFAI UNIVERSITY Master of Business Administration (MBA) July 2007- June 2009

Completed Two years Full-time MBA from UGC recognized Management Institution.

Dual Specialization in Marketing with first class degree. Summer internship program as Management Trainee with a leading Tea

State Darjeeling. Class Representative to manage seminars, functions, inter-college competitions.

Calcutta University Bachelor of Science – Honors (B.SC – Hons.) June 2004 – May 2007

Completed Three years Full-time honors degree course in MICROBIOLOGY Achieved Under- Graduate degree from UGC recognized University of Calcutta.

IT Skills

PLATFORM: M.S-DOS, WINDOWS 98/ME/XP/Vista/ Windows 7 Ultimate. M.S Office (M.S Word, M.S Excel, M.S PowerPoint, M.S Access). Internet Application. Workable knowledge of Adob Photoshop, Coral Draw, Illustrator & other designing

software.

Skills

 Flexible and Good Learner Effective communicatorGood business Acumen Computer – SavvyPositive thinker & Bright outgoing personality

Photographer

Sharp - ample confidence & ability to win Achievement oriented

people

Family Background

  Father – Mr. A.K.Bhattacharjee            Retired. Chief Engineer (Civil)        The

Indian Army. Mother – Mrs. M.Bhattacharjee              Homemaker                       

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Personal

 Date of Birth 29th September 1986

Extra-Curricular Activities Led my school & college teams in Table Tennis.Represented school & college levels in debates.

Marital Status Single.

Reference Available on request.

  Holding valid Indian Passport – Passport Number K1194571, expiring in

2022. Skype Id: abhishek.bhattacharjee299 Present CTC 520,000 INR + 150,000 INR as Medical Insurance. s

(Abhishek Bhattacharjee)