abc's of internet marketing
DESCRIPTION
Want to know the ins and outs of internet marketing without all the industry jargon and confusing terms? Read this comprehensive slide show on the foundation of internet marketing to get a grasp on the industry. Whether you want to market yourself or understand if the people you hired actually know what they're doing - this slide show will become your best friend. We hope you enjoy it!TRANSCRIPT
www.standardmarketing.ca
Standard Marketing - ebook - The ABC of Internet Marketing Page 1
Standard Marketing - ebook
The ABC’s of Internet Marketing
www.standardmarketing.ca
www.standardmarketing.ca
Standard Marketing - ebook - The ABC of Internet Marketing Page 2
Table of Contents
1. Introduction - 3
2.GettingTrafficToYourWebsite-5
3. Capturing Prospects’ Information - 7
4. Having A Process To Convert Prospects Into Customers - 9
5.HowStandardMarketingCanHelp-13
www.standardmarketing.ca
Standard Marketing - ebook - The ABC of Internet Marketing Page 3
1. Introduction
www.standardmarketing.ca
Standard Marketing - ebook - The ABC of Internet Marketing Page 4
Althoughtherearemoreandmorewebsitesontheinternetallthetime,almostnobodyisdoinginternetmarketingwell.Mostpeoplesimplydon’tunderstandit.We’dliketoexplainitherewithouttheindustryjargonyoumayhaveheardinotherplaces,soyoucanseethatit’sactuallyquite simple.
Thereareonly3parts:
Gettingtraffictoyourwebsite.
Capturing prospects’ contact information.
Having a process to convert prospects into customers.
Traffic Prospects Customers
12
3
www.standardmarketing.ca
Standard Marketing - ebook - The ABC of Internet Marketing Page5
2.GettingTrafficToYourWebsite
www.standardmarketing.ca
Standard Marketing - ebook - The ABC of Internet Marketing Page 6
Googlehas85%ofthesearchmarketinCanada,soallwehavetodotogettraffictoyourwebsiteisgethighrankingsonGooglefortherightkeywords.TounderstandhowtogethighrankingsonGooglefortherightkeywordsyouhavetoputyourselfinGoogle’sshoes. Googlewantstoshowpeoplewhousetheirsearchenginetheverybestsearchresults,thatis,thewebsitesthathavethebestinformationonwhattheyarelookingfor.IftheydothatmorepeoplewilluseGoogle,andGooglewillmakemoremoney.AlmostallofGoogle’srevenuecomesfrompeopleclickingtheirads.WhenmorepeopleuseGooglemorepeopleclicktheirads. SoGooglewantstogivehighrankingstowebsitesthathavealotofgoodinformation,andareaddingmoreinformationallthetime.Ifinformationisaddedallthetimeitwillbecurrent.Googlespendsbillionsofdollarseveryyearlookingforwebsitesthathavealotofup-to-datecontent,thatpeoplewillseeasanauthorityintheirfield.
www.standardmarketing.ca
Standard Marketing - ebook - The ABC of Internet Marketing Page 7
Thereareonly5thingsyouneedtodotogethighrankingsonGooglefortherightkeywords:
2. ContentYouneedtobecontinuallyaddingoriginalarticlesandinformationtoyourwebsitethatyourcustomersandprospectswouldbeinterestedin.ThisiswhyBloggingissoimportant.Eacharticleshouldincludeyourtargetkeywordsonceortwiceinanaturalsoundingway.
3. Social Media
Youneedtohaveatleastthebasicsocialmediaaccounts.Google+isanabsoluteimperative.Facebook,andperhapsothersdependingonyoursituation can also be good. It’s good to participate in conversations to encouragepeopletotalkaboutyou.IfpeoplearetalkingaboutyouonsocialmediaGoogletakesitasasignyourwebsiteisimportantsotheywillgiveyouhigherrankings.Socialmediacanalsobeusedtobringpeopletoyourwebsite.
1. KeywordsYouneedtousetheGoogleKeywordPlannertofindthewordsyourprospectsaresearchingforwhenthey’relookingforyourservices.TofindtheGoogleKeywordPlannerjustsearchonGoogle.YouhavetosignupforaGoogleAdwordsaccountbutyoudon’thavetospendanymoney.ThekeywordphraseyouchoosemustbeonethatyouhavetheresourcestogetyourwebsiteinthetophalfofpageoneofGoogle,orallyoureffortswillbewasted.
www.standardmarketing.ca
Standard Marketing - ebook - The ABC of Internet Marketing Page 8
5. Technical Issues
Thereareanumberoftechnicalthingsthatreallyhelpyourrankings.IfyouputyourtargetkeywordsinyourTitleTag,inyourH1Tag,Alttag,ininternallinks,andafewtimesinthetextonyourpages,especiallyyourhomepage,itwillgreatlyhelpyourrankings.Googlelooksinthoseplacestoseewhatyourwebsiteisabout.Italsohelpstohaveyourblogrightonyourwebsite,andnottouseframesortosplityourwebsiteintosubdomains.WithlargerwebsitesitcanhelptouseMetadata,andhaveanXMLsitemap.
4. Inbound Links
Youneedtohaveotherwebsitesaddingalinkontheirwebsitethat,whenclicked,takespeopletoyourwebsite.ThisiscalledanInboundLink.Usuallyitdoesn’tmatterifanybodyeverclicksthoselinks.Justthefactthatthey’rethereisanimportantindicationtoGooglethatyourwebsiteisanauthorityinyourindustryanddeserveshigherrankings.
www.standardmarketing.ca
Standard Marketing - ebook - The ABC of Internet Marketing Page 9
3. Capturing Prospects’ Information
www.standardmarketing.ca
Standard Marketing - ebook - The ABC of Internet Marketing Page 10
Capturing prospects’ contact information is importantsoyoucancommunicatewiththem.Sometimespeoplewillbuyorcontactyouonthefirstvisittoyourwebsite,butsometimestheywanttothinkitoverordomoreresearch.Inordertofollowupwiththeseprospectsweneedtheircontact information.
Therearemanystrategiestocaptureprospects’contact information. All these strategies are about givingthemsomethingforfreethatwillinterestthemenoughtogiveyoutheirnameandemailaddress.Wecallthis“TheHook”.Itcouldbeafreesample,orfreeservice,afreeestimate,aconsultation,orsomeinformationtheycan’tgeteasilysomewhereelse.ThemoreyourHookistargetedtoyourprospects,andthemoreattractiveitis,themoreemailaddressesyouwillcapture.
www.standardmarketing.ca
Standard Marketing - ebook - The ABC of Internet Marketing Page 11
4. Having A Process To Convert Prospects Into Customers
www.standardmarketing.ca
Standard Marketing - ebook - The ABC of Internet Marketing Page 12
Thefirstpartoftheprocesstogetprospectstobuyisthewebsiteitself.It’saboutputtingtherightinformationintherightplaces–whytodobusinesswithyou,whytotrustyou-andencouragingthemtotaketheappropriateactionnow,sothosethatarereadytodecidenowwillcontactyounow.Andyouneedtoactuallyaskthemtocall,thatis,haveaCallToAction.
Thesecondpartoftheprocessisforthoseprospectswhodon’tcontactyourightaway,tonurturethemuntilthey’rereadytobuy.Themosteffectivewaytodothatiswithemail.Perhapsonceamonthforayearormoreyousendthemapersonalizedemailthatoffersthemsomekindofvalueatnocharge.Theemailsareshortandincludeagentleinvitationtocontactyou.Prospectslearnthatyouandyourcompanyoffervalueandexcellentservice,andyou’recontinuallyremindingthemofyourpresence.Apersonalizednurturingemailseriescanbethemostcosteffectivemarketingyou’veever done.
CBDA
www.standardmarketing.ca
Standard Marketing - ebook - The ABC of Internet Marketing Page 13
5.HowStandardMarketingCanHelp
www.standardmarketing.ca
Standard Marketing - ebook - The ABC of Internet Marketing Page 14
We Get To Know Your Business -Firstwegetagoodunderstandingofyourbusiness,yourclients,yourneedsandgoals.We’renotheretoreinventyourcompanybuttobuildonyourstrengths.
We Look At Your Entire Internet Presence-Thenwelookatyourwholeinternetpresence–yourwebsite,yoursocialmedia,yourcurrentrankingsonGoogle,andeverylinkontheinternetthatpointstoyourwebsite.Andwelookatyourcompetition.Welookatthewholepicture.
We Show You What’s Right For You-SomanypeoplemakeInternetMarketingcomplicatedsayingthingslike“YouneedFacebook”.Wesay“Maybeyoudo,maybeyoudon’t”.It’satrafficstrategy.That’sallitis,oneofmany.Welookatallthepossibilities-allthetrafficstrategies,allthecontactinformationstrategies,andalltheclosingstrategiesforyourparticularbusiness,foryourtargetclients,andforthisparticulartime.Andifit’sappropriatewefitFacebookintoyourstrategyintermsofpriority,andhowitworkswithalltheotherpartsofyourstrategy.
We Do The Most Effective Things First-ThenwepicktheTraffic,ContactInformation,andClosingstrategiesthatwillmakeyouthemostmoneyintheleastamountoftime,andwedothosefirst.
604 722-9375
Let’stalkabouthowwecanhelpyourbusinessgrow.
www.standardmarketing.ca
Standard Marketing - ebook - The ABC of Internet Marketing Page15
By Ken Lapp
Afteralongandsuccessfulcareerintraditionalmarketing,KenstartedStandardMarketingLtdin1999,buildingwebsitesanddoinginternetmarketing.
KenhaspassionforInternetMarketingforthreereasons:
1.It’saboutcreatingadialoguewithindividualclientsandprospects,notpushinginformationatthemasses.
2.It’saboutgettingprospectstocometoyouattheexacttimethey’rereadytobuy.
3.It’scompletelyaccountable.Youcanknowexactlyhowmuchbusinessyou’remakingfromyourwebsite.