abc123 1a - placeiq · abc123 seat 1a boar ding 11:00am bo arding pa ss p assenger name j ane doe...
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Passenger NameJANE DOE
OriginCHICAGO
Date01JAN
Time11:45AM
Gate12
DestinationSAN DIEGO
FlightABC123
Seat1A
Boarding11:00AM
BOARDING PASS
Passenger NameJANE DOE
OriginCHICAGO
Date01JAN
Time11:45AM
Gate12
DestinationSAN DIEGO
FlightABC123
Seat1A
Boarding11:00AM
The places you go tell a story of who you are — from habits and brand preferences to buying patterns. This is
true from where you shop, to even how you travel. Things get really interesting for marketers when patterns and
parallels are drawn across audiences and brands. By analyzing the travel and visitation patterns of consumers,
marketers can understand how hospitality preferences also travel to general lifestyle patterns.
Oh, the Place(IQ)s you’ll go...
Income... <$50K
Age...
Age...
65+
18+
Watch... American Idol
Watch... The Goldbergs
Visit... Golfer’s Warehouse & Golf Galaxy
Also stay at...
Also fly out of...
The Wyndham Grand
American and Virgin Terminals
Age... 55+
Watch... Empire
Visit... Office Max & Pottery Barn
Also fly out of... American & Hawaiian Terminals
Age... 65+
Watch... Marvel’s Agent Carter
Visit... Potbelly & NBA Arenas
Also fly out of... United & Delta Terminals
Age... 55+
Watch... Real Time with Bill Maher
Visit... Costco & Whole Foods
Also fly out of... American & Westjet Terminals
Income... >$25K
Age... 25-34
Watch... Chicago Fire
Visit... Bojangles and Long John Silver’s
Also stay at... Motel 6
Income... >$200K+
Age... 35–44
Watch... 60 Minutes
Visit... Adidas, Old Navy & Nordstrom
Also stay at... Le Méridien & the W Hotels
HOTELS AIRLINES
THERE IS NO PLACE LIKE HOMEThe home base for brand loyalists
. . .OR SHOULD I GO?
S FO
San Francisco International AirportJ F K
John F Kennedy International Airport
Visits Golf Warehouse & Golf Courses
Drives a Toyota
Flies Hawaiian Air
Shops at Urban Outfitters
Visits SEA Airport
Shops at Nordstrom
Visits NBA Arenas Drives a Hyundai
Shops at Barney’s
T-Mobile Loyalist Visits ATL Airport
Shops at Pottery Barn
Visitors
Visitors Customers
Customers
Visitors
Customers
Customers
Income... >$100K+
Age... 35-44
Watch... The Chew
Visit... Bloomingdale’s & Restoration Hardware
Also stay at... The Ritz
Visitors
SHOULD I STAY...
Visit... Equinox & Jamba Juice
F U N FAC T: Walt Disney World Resort accounts for 11% of all hotel visits in Florida11%
FROM COAST TO COASTFrom what they wear to what they drive, there are differences between
people who visit SFO and JFK besides their flight patterns
As the leading location intelligence platform, PlaceIQ connects marketers to location-based audiences at scale, measures real-world visitation, and derives powerful insights about consumer behavior. To deliver an accurate, unified understanding of consumer movement patterns, PlaceIQ’s technology maps high quality location data to a precise basemap. The company is headquartered in New York City and has offices in Palo Alto, Chicago and Los Angeles.
© PlaceIQ 2016
Visit us at www.placeiq.com or contact your rep to learn more.
CONCLUSIONLocation Intelligence is a powerful tool for understanding travel preferences and
predicting future visitation behaviors. Want to use location to enhance your next
travel campaign? Contact us to learn more at [email protected].