abc residency
DESCRIPTION
SocMed PlanTRANSCRIPT
ABC Residency
SocMedStrategy
Competition – Sneak A Peek
Builders Facebook TwitterJODHANA HOMES Brochure only N/A
VEETRAG BUILDCON Video, Brochure, Photo N/A
FIFTH PLANET DEVELOPERS Video, Brochure, Photo, ADs N/A
ARIHANT ADITA Brochure, photos Buildcon page
VINAYAK BUILDSTRUCTURE
Brochure N/A
Analysis
• Companies are present on SocMed just for sake of presence.
• Redundant information in form of brochures.
• Low quality photos and videos.
• Too many Ads concentrated in short span of time.
Strategy Ahead
• Create valuable content not only for potential buyers but also for general audience.
• Engage with your customers online; there are no referrals.
• Create an experience (story) for online customers with strong visuals not just mere Ads and brochures.
Mondays
Happy Customer
• Discuss about your existing customers, especially ones who are more engaged on SocMed.
• Tag them and discuss what they like most in townships.
Tuesdays
Thing that Clicked
• Discuss what made that customer select your township at first place.
• It could be location, architecture, layout, residing families and any other quality.
Wednesday
Build on Quality
• Suppose customer liked architecture, then build on that.
• Discuss the importance of such architectural piece with evidences.
Thursday
Importance
• Talk about the importance and aesthetic value of such architecture.
• Link the information to repository of your FB photos or Pinterest account.
Friday
Addition
• Talk about the things that could add beauty to that architecture.
• It may be new paint design pattern, plants, wooded work, artifects and much more. Link to Pinterest board.
Focal Point
• Focus should be on:–Engaging the community.
– Creating valuable content for people.
• Get your force of endorsers build up on SocMed
to boost up your referrals.
• Cross-link your business verticals on SocMed.