abbreviated introduction to inbound marketing
DESCRIPTION
Internet Marketing Workshop May2009 HubSpot WorcesterTRANSCRIPT
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Internet Marketing Workshop
May 13, 2009
www.InboundMarketingWorkshop.com
Twitter Hash Tag: #IMW051309
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Agenda
• Introductions
• Your Inbound Marketing Goals?
• Marketing has Changed
• How to Adapt
• Agenda for Today
• Working Together Today
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Introductions
• Speakers
• Peter Caputa, HubSpot
• Jennifer Snyder, HubSpot
• Catie Foertsch, Yes Media Works• Catie Foertsch, Yes Media Works
• Kyle James, HubSpot
• Brian Thorne, HubSpotSOOOO BIG!!!!!!!!!!!!!!!!!!
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Use Your Guides Today
• Guides
• Linda Sevier www.pagetender.com
• Jennifer Norris www.ggiagency.com
• Jeetu Mahtani www.wakefly.com• Jeetu Mahtani www.wakefly.com
• Susan LaPlante-Dubewww.precisionmarketinggroup.com
• Stephen Turcottewww.backbonemedia.com
SOOOO BIG!!!!!!!!!!!!!!!!!!
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60 Seconds or Less
• You
• Company Name
• I help…. (One sentence)
• My IM Expertise: #? out of 10• My IM Expertise: #? out of 10
• Today, I want to learn ___________
• I am motivated to learn because…SOOOO BIG!!!!!!!!!!!!!!!!!!
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Why Should You Do Online Marketing?
• Make More Sales
• Make More $
• Save Time
• Work Less
• Go on Vacation More• Go on Vacation More
• Send Kids to College
• Retire Early
_______________________
More Profitable Revenue (Ultimately, it's about more profitable revenue.)
The opportunity is…SOOOO BIG!!!!!!!!!!!!!!!!!!
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What Do You Do Before You Buy Something?
• Telemarketing/Cold Calls?
• Flyer in the Mail?
• TV/Radio/Newspaper Ad?
• Search at Google
• Ask an Unbiased Expert?
• Ask a Trusted Colleague?
SOOOO BIG!!!!!!!!!!!!!!!!!!
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3 Reasons to Do Internet Marketing
• Leads
• Sales Ready Leads
• Highly Qualified Sales Ready Leads Who Are Ready to BuyLeads Who Are Ready to Buy
SOOOO BIG!!!!!!!!!!!!!!!!!!
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Outbound vs. Inbound Marketing
OUTBOUND
• Telemarketing
• Trade Shows
• Direct Mail
• Email Blasts
INBOUND
• SEO/SEM
• Blogging
• Social Media
• RSShttp://blog.hubspot.com/blog/tabid/6307/bid/4365/Seth-Godin-Presents-His-New-Book-• Email Blasts
• Print Ads
• TV/Radio Ads
• RSS
• Free tools/Trials
• PR
65/Seth-Godin-Presents-His-New-Book-Tribes.aspx
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What Does Your Website Do For You Now?
• You have to point people there
• A few people found you and called you
• You get a few leads every month.
Your website = billboard in a desert?
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3 Goals for Today
• Realize How Much You’re Missing the Boat
• Inspire You To Take Some Action
• Provide a Roadmap & the Vehicle to Get Started
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What You Need to Do Internet Marketing
• $10,000/mo
• 2 new internal resources ($100k+ each)
• Manager: Back to school 6 mo 12 hours/week.
JUST KIDDING
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What You Need to Do Internet Marketing
• $10,000/mo Some $ ($250/$500 month)
• 2 new internal resources Time (2-4 hours/week)
• Back to school 6 month program 12 hours/week. Willingness to Learn New Skills (self paced training)
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Attracting Visitors to Your Website
• SEO
• Blogging/Content Creation
• Online Paid Advertising
• Social Media Marketing• Social Media Marketing
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Converting Visitors into Leads
1. Educate/Engage Prospects
2. Prominent Calls to Action
3. Great Offers !
4. Landing Pages
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Measure, Analyze, Repeat
• Where Are Visitors, Leads, Customers Coming From?