New product names and improved packaging

YOUR TRUSTED ABA PRODUCTS NOW HAVE A NEW NAME

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With the successful introduction of the ARDEX brand to Australia 6 years ago, we now find the majority of sales come from ARDEX branded products. With this in mind, we are about to embark on a program to complete the rebranding of all ABA products into the ARDEX brand.

The ARDEX name has been synonymous with innovative, premium quality products and services globally for many years. With the ARDEX name and values now established in the Australian market, we are confident that a consistent ARDEX brand will be beneficial to our partners in business and well received in the tiling market.

Over the coming months the old ABA packaging and literature will be phased out, with current ABA products adopting the ARDEX brand design. The products themselves will remain unchanged, with the same levels of quality and performance being maintained in the new look packaging.

This brochure will provide a useful reference point for the coming months as we gradually work through the changes, plus it gives you the opportunity to familiarise yourself with new product names, packaging and colouring.

The ARDEX brand follows some basic colouring and design guidelines, which can already be seen on many products. Each product group has its own identifying colour within the overall ARDEX product range.

PRIMERS/BONDING AGENTS

WATERPROOFING PRODUCTS

TILE GROUTS/SILICONE SEALANTS

TILE ADHESIVES

PRODUCTS FOR BASIC CONSTRUCTION AND CEMENT/SAND SCREEDS

FLOOR LEVELLING COMPOUNDS

The primary product range colours are as follows:

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Following on from the product group primary colouring, each individual product will have a second colour identifier on all packaging.

Where paper bags and sacks are concerned, this additional colour will be printed on the bottom and top panels, whilst for other items such as pails and tubes it will appear on the front behind the ARDEX logo.

Where possible we are looking to use the existing product colour as the secondary colour on the new packaging. The ABA product name will either form part of the new name or be clearly marked on the front of the packaging next to the new name.

Existing ABA Bag

New ARDEX Bag e.g old packaging colour and name on new packaging

e.g old name contained in the new name

e.g old packaging colour on new packaging

e.g old product name clearly printed next to new product name

name next tome

Existing ABA Pail

New ARDEX Pail

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Product Reference table

ARDEX Australia are committed to working with you through this process. If you have any queries, please feel free to contact your local ARDEX Sales Representative or local ARDEX Sales Office.

Toll Free Technical Advice 1800 224 070 www.ardex.com

New South Wales Ph (02) 9851 9100 Fax (02) 9838 7970Queensland Ph (07) 3817 6000 Fax (07) 3881 3188Victoria/Tasmania Ph (03) 9308 9255 Fax (03) 9308 9332South Australia Ph (08) 8268 2511 Fax (08) 8345 3207Western Australia Ph (08) 9256 8600 Fax (08) 9455 1227

Christchurch Ph (03) 384 3029 Fax (03) 384 9779

ABA Name NEW name

Grouts

Abapoxy ARDEX Abapoxy

Abacolor Wide Joint ARDEX Wide Joint

White Grout ARDEX White Grout

Grout Booster ARDEX Grout Booster

Ready Mixed Adhesives NSC = No Secondary Colour

Abamastic ARDEX D 1

Abafix

Flexible Multipurpose

Premixed Resaflex ARDEX D 14

Single Part Adhesives

Abaflex ARDEX Abaflex

Glue ARDEX X 52

MPP ARDEX MPP

Super Tileset ARDEX Super Tileset

Quickbond ARDEX Quickbond

Two Part Adhesives

Optima – Powder ARDEX Optima – Powder

Optima – Liquid ARDEX Optima – Liquid

Two Part Isoflex – Powder ARDEX Isoflex – Powder

Two Part Isoflex – Liquid ARDEX Isoflex – Liquid

Additives

Abalastic ARDEX Abalastic

Abacrete ARDEX AbacreteARDEX Abacrete

NSC

NSC

NSC

NSC

Secondarycolour

ARDEX D 11

Grouts

Abapoxy

Abacolor Wide Joint

White Grout

Grout Booster

Ready Mixed Adhesives

Abamastic

Abafix

Flexible Multipurpose

Premixed Resaflex

Single Part Adhesives

Abaflex

Glue

MPP

Super Tileset

Quickbond

Two Part Adhesives

Optima – Powder

Optima – Liquid

Two Part Isoflex – Powder

Two Part Isoflex – Liquid

Additives

Abalastic

Abacrete Abacrete

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ARDEX New Zealand Ltd