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M ASENO UNIVERSITYDEPARTMENT OF MARKETING AND MANAGEMENT

ABA 316: RESEARCH METHODS IN BUSINESS COURSE OUTLINE

COURSE OUTLINE

LECTURER: CAINAN OJWANG

COURSE OBJECTIVESThe aim of the course is to make students understand the nature of researchand appreciate its importance to business management; and expose them toresearch methods and techniques as applied in business research with aview to developing ability and capacity to carry out independent research inbusiness. The knowledge gained from this course will also prove valuable tothe students when undertaking the research project in the BBA degreeprogramme.

COURSE ADMINISTRATION

Lecturers will be used to introduce concepts, principles and techniques ofbusiness research methods. Students are advised to follow assignedreadings and are expected to participate actively in class discussions. Thestudents will also learn by doing. That is, they will develop researchproposals to be assessed, as part of coursework.

COURSE EVALUATIONCATS - 30%Final Exam - 70%Total - 100%

COURSE CONTENT1. Introduction

Meaning and importance of Research

The research process

Sources of knowledge

2. Basic Terms in Research

Population

Sample

Sampling

Variables

Data

Parameters

Statistics

3. Formulating Research Problems

Problem Statement

Identification and definition of Research problems

Formulating Research questions and research objectives

Stating the purpose

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Formulating hypotheses

4. Conceptual/Theoretical Framework

Nature and importance

Conceptual and theoretical definition of variables

Operational definition of variables

5. Literature Review Purpose

Scope

6. Methodology

Research Design

Target Population

Sample and Sampling procedure

Methods of Data Collection

Data analysis and presentation

7. Research Proposal

Purpose of research proposal

Components

Ethical consideration

Tools of data collection

Oral presentation

References:

1. Fred N. Kerlinger (1986). Foundations of Behavioral Research

2. Chava Frankfort Nachmias & Davis Nachmis (1996). Research

Methods in the Social Sciences

3. Emory C. W. and Cooper, D.R. (1998). Business Research Methods

4. Donald R. Cooper & Pamela S. Schindler (2003). Business Research

Methods

5. Uma Sekaran (2004). Research Methods for Business: A Skill Building

Approach

6. Jill Hussey and Roger Hussey (1997). Business Research: A Practical

Guide for Undergraduate and Postgraduate Students.

7. William G. Zikmund (1998). Business Research Methods

8. Mark Saunders et al. (2004). Research Methods for Business Students

9. Churchill Gilbert A. and Lacobucci Dawn (2002). Marketing Research:

Methodological Foundations.

10. Mugenda Olive O. and Mugenda Abel G. (2003). Research Methods:

Quantitative and Qualitative Approaches.

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