a/b testing with google optimizer presented by pete dumelle pd design, inc brought to you by...
TRANSCRIPT
A/B Testing A/B Testing with with
Google OptimizerGoogle OptimizerPresented by
Pete DuMelle PD Design, Inc
Brought to you by UniForum Chicago
HTTP://PDDESIGNINC.COM
OverviewOverviewWhat is A/B TestingHow to use Google OptimizerOther ways to use A/B Testing
A / B TestingA / B Testing
Google OptimizerGoogle OptimizerFreeWebsite testing and optimization
toolHelps optimize site design and
contentHelps increase revenue and ROI
How it worksHow it worksDesign two or three different
pagesSign up for a Google accountAdd some Java code to a few of
the pagesLet Google track and direct web
trafficYou view the reports
How to set upHow to set upDesign your two or three
webpagesGo to www.google.com/websiteoptimizer
Login with google ID or make an new account
How to set up (continued)How to set up (continued)
How to set up (continued)How to set up (continued)
How to set up (continued)How to set up (continued)
How to set up (continued)How to set up (continued)
ReportingReporting
Plug-Ins for CMSPlug-Ins for CMSDrupal
◦ http://drupal.org/project/google_website_optimizer
WordPress◦ http://websiteoptimizer.contentrobot.com/
Joomla ◦ http://www.compassdesigns.net/joomla-
tutorials/how-to-use-google-web-optimizer-in-joomla
Other usages for A/B Other usages for A/B TestingTestingEmail Campaigns
◦MailChimp.com (built in feature) ◦Manually
25% Version 1, 25% version 2
Links ◦bit.ly (share, track, and analyze your
links.) Post, Social Media, Articles
Key PointsKey PointsGoogle Optimizer
◦Free◦Easy to setup◦Works with CMS◦Good way to test designs and
content ◦Works in combination of Google
AnalyticsA/B Testing
◦Is not just for web pages
Pete DuMellePD Design, Inc.847-769-7495
http://www.pddesigninc.com/BusinessBuilding.shtml
Articles
http://ezinearticles.com/?expert=Peter_DuMelle
Thank You