a.b. Hombre

The fashion industry is always on edge for the latest trends and styles.

a.b. Hombre is derived from the inspiration of industrial design and linear

structures. With such a competitive market, specific designs cater to a small

niche with a strong sense of fashion. a.b. Hombre is the first in the fashion

industry to have a couple, man and woman unite their talents as fashion

designers to creating a collection for menswear.

Overview

Gain Exposure in the Japanese market

Increase Exposure within the States - (N.Y, L.A., Chicago)

Build brand awareness by 18% within the first 3 months of

our digital campaign

Move from Retail to Wholesale

Establish a strong online presence for our community

Find the voice for our online community

Increase Online Sales through Company Website by the

2nd year in the market

Marketing Objectives

Competitors

Target Market

GEOGRAPHICN.Y.C., L.A., Japan, England

25-35MalesWhite/European, Asian, Asian American, Black$85k+College GraduateSingle, In a relationship, MarriedCreative Director, Producer, Actor/Music Artist1-2

Consumers are young affluent individuals. Driven by art.Follow trends. Fashion Foward. On social media. Live streams music (r&b and hip-hop). Sophisticated and active.

Ambitious, witty, smart and believe in progression and success.Are go-getters. Are independent.

EducatedOnline ShoppersTechnologically SavvyHealth ConsciousActiveSocialExperimental

Location

AgeGenderRaceIncomeEducationMarital StatusCareerHousehold SizePSYCHOGRAPHIC

Lifestyle

Attitudes/Beliefs

BEHAVIORAL

Purchasing Habits& Characteristics

DEMOGRAPHIC/SOCIO-ECONOMIC

One of the main issues with the fashion industry and culture in America

is that the trends are behindwhen in comparison to European trends.

A problem that has been integral to slowing down the growth of fashion

in the U.S. is the limitations of designs through the satisfaction of the masses.

One of the biggest contribution that the U.S. has made in the fashion industry

was denim jeans. But there has been a slow progression since then.

a.b. Hombre’s goal is to target the states and cities that are more fashion

forward, with hopes of expanding the main market in Japan and England.

The solution is to provide the consumer with a modern handmade

urban look. With designs that understand the importance of comfort

and style combined with fabrics that fall into trends such as neoprene

and supplex. Crafted through the inspiration of linear and industrial designs,

black and white are the signature colors of a.b. Hombre’s menswear line.

Problem

Solution

Product

Men’s Fashion Line

Placement

Boutiques:

Alessandra Gold

Apt 606

En Avance

Opening Ceremony

Website:

www.abhombre.com

Price

$195 - $1,200 / cost varied from shirts to jackets

Promotion

Online Banner (with cookie based tracker)

Magazine Ads

Public Relations

Establishing connection with influential fashion bloggers such as:

Neil Thornton

Test Photoshoots with Next Magazine

Sponsors:

Marketing Mix

Executions

Magazine Ad

On W Magazine,

Represents the best in fashion,

film, and art and trends.

Circulates an audience of

1,408,000. Between the ages

of 18-35. With median salary of

$88k+

Online Banner Ad

Placed on Spotify as we create

brand awareness and interest

through our audience that

streams music on a daily basis

and lives within the United States.

Websitewww.abhombre.com