aavso annual campaign
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AAVSO Annual Campaign. Matthew Templeton, Mike Simonsen, Rebecca Turner, Arne Henden October 2013. Beginning May 2014. Head Start. Pre-campaign pledges will be sought after, starting in mid-January each year - PowerPoint PPT PresentationTRANSCRIPT
AAVSO Annual CampaignMatthew Templeton, Mike Simonsen, Rebecca Turner, Arne HendenOctober 2013
Beginning May 2014
Head Start
Pre-campaign pledges will be sought after, starting in mid-January each year
The goal being to have ⅓ to ½ the goal in pledges or cash before the annual announcement
Monetary Goals $30,000 – 2014
$40,000 – 2015
$50,000 – 2016
Set realistic goals based on current giving levels. No one will complain if we exceed our goal.
Who will be involved? Development Director External Chair Volunteers HQ Staff Director AAVSO Council
Strategic Goals
Help bridge the gap between budget requirements and 5% withdrawal from the endowment.
Put staff priority back onto service instead of fundraising.
Do more work that is aligned with our mission.
What can Council do? Give the green light for this as a
permanent part of the fundraising plan. Support the campaign in public and
privately. Financial support - 100% at whatever
level is appropriate – or, set up a challenge or matching grant
Pledge of support in writing
Yes, this will be an annual fundraising activity
Yes, Council will devote the time and effort to support the campaign
Yes, Council will support the campaign financially- either 100% as individuals or by establishing a matching or challenge grant each year.
Thank you