Aaron MillerKyle BachandJustin McNeill

Kirk Lewis

Sears RoebuckIntroduction - AaronHistory- AaronSWOT analysis - KyleCompetitors - JustinIndustry - KirkRecommendations - KyleConclusion - Kyle

History Created in 1893 Founded by Richard Sears and

Alvah Roebuck Sears Roebuck & Co. Catalog First retail store opened in

Chicago, in 1925

SWOT AnalysisStrengths

Industry Leader

Kenmore Brand

K-Mart Merger

Seven Core Strengths

Customer Support

Online

SWOT AnalysisWeaknesses

Sales

Competing for Low Prices

Opportunities

Large Retail Industry

Technology

Threats

Competition

Market Share

Competitors

Wal-Mart

Target

Home Depot

J.C. Penney

Industry Analysis

Retail industry.....

Competitive

More online than catalog

Industry Analysis

Hard - appliances, electronics, furniture, sporting goods, etc.

Soft - clothing, apparel, and other fabrics.

Industry Analysis

Sears, Roebuck and Co. (NYSE: S) announced today the launch of the company's newest off-mall format - Sears Essentials. This new mid-sized store format, which will leverage the best of Sears along with convenience-inspired items

Industry Analysis

Some Sears stores I have seen look a bit older and outdated compared to their other competition.

Recommendations/Conclusion

Update existing facilities

Put more into Hardware Chain

Lower prices to try and compete with Wal-Mart

Focus on Online Operations

Pick a slogan and stick with it