aap used knowlarity's solution _ cloud telephony

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9/14/2015 AAP used knowlarity's solution | cloud telephony

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By Shalin ThomasPosted February 17, 2015

In Case Study, Communication Technology, Uncategorized

How AAP used cloud

communication to create a

place in history

The Aam Aadmi Partys historic win in the Delhi elections this

month is trending all over todays media. Through well-

orchestrated campaigns on the internet and outside, AAP

reached out to the masses ahead of the polls on February 7.

Because the target segment was the common man, AAP useda medium that could connect users across the digital divide

the phone.
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Knowlarity was the platform AAP used to make this connect.

We provided AAP with the tools to spread the word through a

massive phone campaign, reaching out to more than 12 lakh

voters in a matter of 2 months.

While phone calls are not commonly thought of as being viral,

AAPs campaign did exactly that by connecting voters with

other voters, influencing them to support AAP. A toll-free

number provided by Knowlarity was circulated through social

media and elsewhere.

The campaign

constituted 3

groups of people:

1. The

influencers

Who were

strong

advocates

of AAP andits

philosophy.

2. The trackers AAP workers who ensured the Influencers

were genuine AAP supporters and not member of other

parties trying to sabotage the campaign (as had

happened before).

3. The voters Those who may or may not be in favor of

AAP. These were the people the campaign hoped to

influence.

How the campaign worked

Influencers called on the toll-freenumber to listen to the partys

manifesto, get the facts and to know how to participate in the

campaign. The next time they called, they spoke to a trackerwho verified that the influencer was not an imposter. Once the

tracker gave his go-ahead through an IVR system, the

influencer was free to call on the toll-free number to speak to a
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voter.

How did that happen? When an influencer called on the toll-free

number, the system made another call to someone from its

database of 12 lakh numbers. The two calls were patched and

the influencer talked about why he/she believed in Arvind

Kejriwals leadership.

The campaign took off and we found one influencer calling up

to 750 voters. At its peak, more than 250 calls were made

simultaneously on the toll-free number. This highly scalable

system was built by Knowlaritys internal team to AAPs

specification, using our platform, Knowlus.

The Aam Aadmi Partys was an another testament to our belief

that cloud communication is changing the world. The

campaign was one of many examples of how this technology is

making us more efficientand bridges the digital divide And

were so pleased to have been a part of this revolution to

connect people using both high touch and high tech.

To learn about our other grassroots campaigns during the

election of 2014, watch this video. Knowlarity does not endorse

any political party or have any political affiliation.

To know how you too can benefit from Knowlarity, COME HERE.

Photo Credit: Kannan B/Flickr
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15 Mind-Blowing Facts

About Telephones

this is horrible

RIP Nagios. Hello Docker

Shinken!

hanks for a great article!! I

can't pull the image from the

29 questions to ask yourself

if youre in DevOps

As Imentioned in the

presentation I gave, this are

Is your business ready for

the holiday rush?

Thanks toKnowlarity for a scalable

cloud telephony solution

WWW.KNOWLARITY.COM

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aap used knowlarity's solution _ cloud telephony

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